BA (Hons.) GRAPHIC DESIGN Module Code
OUGD30
Module Title
LEVEL
06
Semester Doc. Code
OUGD30
Brief/Session/Document Title Fashion Branding Brief Design a visual identity and a range of promotional material for graduating fashion designer Anna Moutafis. The identity must reflect her style of work and where her interest lie in fashion design focusing on women’s sports fashion.
Background / Considerations The designer works on female sports fashion transforming two dimensional design into garments. Anna takes inspiration from science, light fragmentation, street style, urban and mixing masculine with feminine. Other elements to consider are the use of monochrome, panelling and layering. Designers which inspire her work are Holly Fox Lee, Astrid Anderson, Cassette Playa and Christopher Shannon.
Mandatory Requirements Must use the name Anna Moutafis for the brand name Must capture the essence of the designer in the branding
Deliverables Logo Look book Range of stationery
Studio Deadline
Module Deadline 30th May 2012
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.