Brief
Concept
The brief was to create an identity and promotional material for a Ska based music exhibition at the Baltic Centre for Contemporary Arts. The aim was to educate people of the unique genre of music and how it originated and also celebrate the music for fans.
The concept is typographically baed and simply represents the musical nature of the exhibition. The logo is large and in your face in order to intrigue the audinece and uses a pun of the word Ska, Skarred for Life. A colour palette of black, white and shade of grey is consistent to keep the 2tone style of music of importance. Sophie Herring Brief 2 1 of 5
Exhibition Guide As a visual aid to the exhibition, an exhibition guide was created which folds out to give information and background knowledge on Ska. The format of the guide is thin and landscape to take the form of a piano to emphasise the musical importance of the exhibition. All images are kept black and white to link in with the colour palette. Sophie Herring Brief 2 2 of 5
Promotional Material Within the exhibition, promotional material and merchandise would be available in the gift shop. A range of t-shirts with typographic designs on are designed with piano style swing tickets to draw in the audience and keep it interactive. Alongside t-shirts, canvas bags would be available again with typographic designs on which include lines from Ska ongs and the exhibition name. These kind of bags are relevant to a younger audience who may want to find out more about the old style of music.
Sophie Herring Brief 2 4 of 5
Signage To promote and advertise the exhibition large scale banners would hang outside of the venue and also around the local city. These large designs would keep the brand consistent whilst giving a taste of what the exhibition is about with the musical elements of the pinao keys and the musical lines of the logo. Inside of the exhibition the brand would continue into the gift shop on book shelfs and stands.
Sophie Herring Brief 2 3 of 5
Promotional Material Other merchandise available from the exhibiton involves drumsticks for musical fans who want to play themselves of already do and also pin badges as these are popular within music fans to promote their passion for certain music. Flyers and posters would also be given out to promote the details of the event and give a taster of what it is about.
Sophie Herring Brief 2 5 of 5