RATIONALE WRITING
What I want to do?
What I want to achieve?
-Experiment and be more playful
-Gain a better understanding of retail design through dissertation
-Focus on design for retail -Explore packaging, pos and store graphics
-I want to achieve recognition for my work, get my name out there
-Interactive engaging design for the consumer
-To secure a job/ internship and more placements
-Concptually driven projects
-High level focussed portfolio specialised to the industry in which I wish to persue
-Enter competitions -Earn some pennies for freelancing -Have fun, draw more! -Don’t be worried to make mistakes.. aslong as i learn from them!
-To become more professional through knowledge and skills.... software! -To achieve a high level degree that I am proud of and has reflected in the amount of time and passion I have put in. -Good organisational skills to tackle freelance briefd
-LookBooks/ Zines collaboration with photgrapher
-CONFIDENCE with my design practice
-Ideas are limitless
-To have work professionally printed -A professional end of year show exhibit
THEMES (SUBJECTS)
CONTEXT (DISCIPLINE)
PRODUCTS (FUNCTIONS)
RETAIL Fashion -High St, Boutique, Designer Cosmetics Restaurant/ Cafe
Interactive
FULL RANGE
Engaging with consumer
Packaging
Packaging & Promotion
POS
Brand Awareness
Window Design
Concept / Idea Generation
Store Graphics
Events
Wallpapers
CULTURAL -ART - MUSIC - FILM - FASHION New + Upcoming
Bags/ labels/ tags Events Zines /Lookbooks Design for web (NOT CODING) Shop sinage
WANT (SKILLS)
(PROCESS)
NEED (PRODUCT)
(SKILLS)
(PROCESS) (PRODUCT)