Brand Bible
DC 2Ø12
Topshop
// HISTORY
// Stephanie oglesby lcad
Over the years we’ve built a strong bond with industry insiders and in 2002 we joined forces with NEWGEN, a scheme which allows us to foster new design talent and provide a global platform for the scene’s brightest new stars. We’re also the only high street brand to show on schedule at London Fashion Week, and Topshop Unique has become the style set’s hottest ticket. From our collaborations – think Christopher Kane and Kate Moss – to our fresh take on making new season pieces work for you, we’re on a mission to bring style to you, wherever you are. Follow us online to keep up to date with our latest collections, competitions and collaborations and get set to fall in love with everything Topshop!
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DESIGN CONTEXT PUBLICATION
Our Oxford Circus flagship is a mecca for cool girls, whether they’re holidaying in London or living in the capital, and we’ve spread the love across the pond with flagships in Chicago and New York!
www.topshop.com
We started out life way back in 1964. Since those humble beginnings in the basement of a department store we’ve grown up and now have over 300 stores in the UK alone! We ship to more than 100 countries and our eclectic British style is known all over the world.
I’m a graphic designer based in London. Since training at Central Saint Martins and graduating with a 1st Class Hons degree I have gone on to work for agencies, studios and magazines. Currently I work for Topshop as their Creative Designer, based just off Oxford Street. At the moment I’m designing the packaging for the new Topshop Make Up range, an ongoing project, which has been a real success since launching on the 5th of May 2010. This project in particular has involved a great deal of travel, sourcing componentry, paper stocks and print internationally.
Foldout poster containing all the looks from Topshop Unique’s SS11 collection.
www.gabrielstokes.co.uk
Printed collateral for Topshop’s involvement with Teen Vogue’s Fashion University in NY. Welcome pack for customers who shop online at Topshop. com for the first time. Includes a thank you note, a poster of the A-Z of Topshop, and stickers to place on coveted product. All contained safely in a black jiffy bag.
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Designing materials which engage people is really important to me. It has always been my objective to undertake each new project as something very special, in the hope of attracting attention and communicating clearly. If it suits a brief, I enjoy making things by hand, using collage, painting, printing and illustration.
Topshop
Design & Art Direction
www.Sarahthorne.co.uk
// TOPSHOP MAKEUP RANGE
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Topshop
// STYLISH PROMOTION
Beyond the Make Up range, my work has been predominantly fashion-based, creating print for small and large events, working for a range of people from corporate clients to small boutiques. I've created branding, graphics packages for launches, invitations, posters and flyers. I have designed window schemes, exhibition spaces, cafes, catwalk shows and commissioned installations. Working with photographers and copy writers I have enjoyed varied editorial work for magazines, fanzines and newspaper formats.
Topshop www.Sarahthorne.co.uk
www.live.topshop.com/aw2012/nickknight/uk/
2012 marks a decade of Topshop supporting design talent at London Fashion Week and some of the most celebrated talents in London are helping us celebrate. 20 limited edition charity t-shirts have been designed by past and present Newgen recipients, Mary Katrantzou has created an exclusive SS12 capsule collection and legendary photographer Nick Knight has creted a fashion film highlighting the amazing talent over the last 10 Years.
// newgen London fashion week
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Topshop
// STYLISH PROMOTION
Topman opened its first General Store in Spitalfields last year, selling the finest of the Arcadia menswear chain’s apparel alongside handpicked pieces of designer and niche labels like Pendleton and Happy Socks. Unsurprisingly, with B-Store’s Matthew Murphy and the excellent Topman creative director Gordon Richardson writing the stock list, product was tasteful and well presented - with all TM branding conspicuous by its absence. The idea worked beautifully in its spiritual home of indie east London, but it’s been tweaked a bit for this new Covent Garden outpost. In sympathy with the slightly more upmarket surroundings, the store is a little less artfully weathered than its older brother, and a bit more Scandic in feel, with bright whitewashed walls and expensivelooking retro display cabinets from Newington Green vintage furnishers The Peanut Vendor. The product range also has a few nods to the less casual consumer, with smarter Topman Design tailoring, Swear shoes and John Smedley knits sitting alongside Pendleton rucksacks and denim jackets. Ten out of ten again, Topman. We’ll say it again - isn’t it time for a Topshop General Boutique for the girls?
Topshop www.timeout.com/london/shops/venue/2%3A31025/topman-general-store
www.live.topshop.com/aw2012/nickknight/uk/
2012 marks a decade of Topshop supporting design talent at London Fashion Week and some of the most celebrated talents in London are helping us celebrate. 20 limited edition charity t-shirts have been designed by past and present Newgen recipients, Mary Katrantzou has created an exclusive SS12 capsule collection and legendary photographer Nick Knight has creted a fashion film highlighting the amazing talent over the last 10 Years.
// TOPman General Store
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Topshop
// PERSONAL SHOPPING
I have six years experience in visual communication and believe that design should engage, attract and evoke people by communicating in a simple, clear, innovative and original way. I see design as an important tool to create debate and to inspire people.
brand identity promotional typestyle packaging fourtwentyseven design were asked to create a concept project for use as an instore multi-buy. The concept was aimed at consumers aged between 12-25 and was designed to reflect the vibrant, dynamic and varied nature of the brand.
Topshop www.4207.co.uk/work/topshop/#topshop
www.sabiyeknudsen.com
I currently live in london where i work for the Topshop in-house design team. I’ve created design for window displays, flyers, invitations, instore materials, promotional graphic packages and print packages for large and small store openings in UK and abroad.
// 4207
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Topshop
// SABIYE KNUDSEN
www.topshop.com
A voluminous faux fur black and white coat with its collar turned up, worn over hiked-up trousers and thick woollen socks opened the show. A cute square-bibbed sailor suit got a new season update in doggy-printed denim and sweetly feminine jumpers with a canine motif gave speakeasy-inspired oversized pinstripe suits a playful feel. Faux-fur trimmed dresses and flowing, spotted silk that skimmed the knees and screamed elegance-with-a-twist bought a decadent image of Hollywood glamour to mind. There were trenches, tailored jackets and boxy richgirl cover-ups with leather trims teamed with frothy-ruffle silk shirts and flapper-esque drop-waist skirts or pleated high-waist pants.
After the success of our Topshop New York concept in 2009, the natural progression was to bring the design home to the UK and showcase it in Topshop’s Oxford Circus flagship. This store is a major shopping destination for Londoners and tourists alike. The new design was slowly introduced with a phased plan, never closing more than a corner of the store at any one time, to remain trading with minimal disruption to customers and sales. Spread over three floors and 7,000 sqm in total, this huge flagship allows for credible permanent departments for anchor offers, as well as a flexible space for the rest of the fashion offer. The introduction of white ceiling rafts, with integrated rails, allows for ultimate VM flexibility. We created an illuminated navigational signage and store directory package which is playful, while clearly assisting customers to circulate the space. Contrasting light and dark floor tiles create clear routes into the store, encouraging customer footfall to all corners of the store and echoing the ceiling architecture above.
Topshop www.dalziel-pow.com/work/topman
Get ready to go back to the elegant era of 1930s America with Topshop Unique. For AW11, our amazing in-house design team journeyed back to the industrial age with sumptuous silks, refined silhouettes and dalmation spots that Cruella de Ville would have been proud of.
// Dalziel & Pow
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Topshop
// UNIQUE
S t e p h a n i e
O g l e s b y