LEVEL
BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
Semester
Module Title
FMP
Doc. Code
06
OUGD303
BRIEF 3- Retail Branding Brief A fully branded experience for a conceptual retail brand, ‘The Story of Now’. Background / Considerations The Story of Now is a conceptual retail brand for 18-30’s trend and culture society, selling casual, hip clothing and accessories. The theme of the store is based around urban traveling, people who like city breaks and getting to know different countries. The physical store will be a pop up store and travel through major cities throughout the world to physical capture the concept. I want to capture the idea of a fully branded experience through print promotion to full store experience and interactive elements. Mandatory Requirements Contemporary dressed men and women aged 18-30 who shop both online and in store, Rival companies, Urban Outfitters, American Apparell, Topshop,
Deliverables - Logo & Brand identity: including sub logo’s for 3 ranges - Tags / swing ticket / labels for each range - Packaging for product for each range - Range of designs for t-shirts casual range -Lookbook for each range -Web (proposal) -Instore elements: fixtures, wallpaper, signage -Interactive App element
Studio Deadline
Module Deadline
31/05/12
31/05/12