Competitors
Amazon Online Store
Cheaper
Ability to Browse
Access Anywhere
Passionate about books
Kindle
Search Quickly
Book Promo Sign-ins
Cheaper
Library of Books in one
Ease, good for on the go.
Cover Art
Physical touch, smell.
Physical Collection of books
In every sense of the word
In every sense of the word
a) Appears like a plain Waterstones flyer but when you touch the heat sensitive flyer....
b) It reveals the hidden story behind.
c) Touchscreen interactive Bus Stop advert where people can rub , draw using heat from their hand to reveal the book covers behind. Allowing the person to physically affect and interact with the book design.
In every sense of the word
a) Perfume Sample giveaway promo’s. The Waterstones Scent ie/ the smell of new/ old books. Could appear like famous book cover or different designs for different genres of books ‘ A scent for every story’. -Horror, Romance, History, Sci-Fi ..etc.
b) Magazine Advert appears like perfume add with pull back sample of scent.... ‘The New Book Smell’ only availale at Waterstones.
In every sense of the word
a) Store Window, Interactive window showing the senses helping to add to the imagination. Touch the window to flick the book open and release the scent.... The motion starts within the the brain of different books available.
a) For online/ app purpose.
I smell like secret bookshops, In every sense of the word
I feel like a soft waft of air, I taste like the coffee you spilt over me, I sound like your childhood fantasies, I look like a treasured possesion,
I am more than just a book....
Showing that a book is more than just a book. It is many things described through the senses each one different. The only way to experience it is to go into the store and get a book. You cannot smell, feel online.
Our books tell a story ...so do you
Our books tell a story ...so do you
Our Journey: History First Store Watching us grow and change identity Don’t close the book on us yet.
Our books tell a story ...so do you
a) Quotes from famous people on their favourite books, why. What effect it had on their life. The story of the book. Personal, valuable memories.
Our books tell a story ...so do you
a) Exhibiting these famous books... with their narratered personal stories in the store. Makes them appear valuable like art.
Our books tell a story ...so do you
b) APP where you can share the journey of your favourite books. Their personal stories and the effect they’ve had on you. a) Promo, postcards with personal stories of the books journey.
Our books tell a story ...so do you
I am the one you talk about with your friends, I am the one you go to sleep with at night, I am the one that fills your imagination, I am the one that taught you everything you know, I am the one you took around the world, I am the one that helped you find yourself,
I am more than just a book, I am part of your story.
a) Poster promo showing how a book is more than just a book it’s a memory, a personal story, a token.