have worked in shows of all kinds and then I specialized in weekend large format TV. After a while I received a call from a producer and for 6 years I worked in shows like “Lo que necesitas es amor”, “El precio justo” or “Furor” for different TV chains like Antena 3, TVE, regional channels… But it was through some documentaries I run when they offered me the chance to work in Theme TV and despite the first surprise I decided it was my best option, I got really excited and, even if a bit later I had the chance to come back to free view TV, right now I wouldn’t change it. How long have you been at the head of Multichannel? It’s going to be about 7 years in May. When I first arrived there was only Canal Cocina but after a short while we started-up Canal Decasa. We’re also working in own production in channels like Sol Musica or Canal Panda, dedicated to the little ones. We want to promote own production as we want to grow more and more and to start-up new channels of own production. Which is the basis and how did Canal Decasa appear? In Spain there was nothing similar at the moment and we went for creating a lifestyle cannel that didn’t existed and still doesn’t exist. We believe 34 | SINGULARESMAG #4
in a TV full of nice, transparent and likeable contents so our channel must serve to have fun as much as to teach lots of things that will get better your life. That is why we strong believe in our four pillars: decoration, beauty, fashion and wellness. It is a very feminine channel even thought we have a great masculine audience but, in the end it’s about doing the things we love and that makes people feel better. When you’re surrounded by a pleasant ambience you feel beautiful, you feel well dressed, you know how to relax yourself and this small things helps you to be happier and feel better. Are your presenters specially women? Oh no, they don’t. In fact it’s a challenge finding professional Chef women for Canal Cocina. We often talk about it in cuisine forums and we think that it’s probably in relation with the hotel industry timetables, which are in fact terrible. It becomes really difficult fitting together the mother’s role and taking care of your child with a restaurant schedule, but I like having a bit of everything and this is what I try to do. For example, in Decasa I look for interior designers and I don’t care if they are men or women, what I’m interested in is what they do, as it happens with Chus, she suddenly appeared when