05
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD505
Outcomes
Module Title
What is Good?
Doc. Code
OUGD505
BRIEF TITLE The Brief To reintroduce and encourage small talk amongst people. Small talk is the gateway into anything that may follow, such as great friendships, professional acquaintances or just hearing somebody’s story. Due to the dominance of technology is society peoples are losing the ability to speak confidently with strangers and much prefer to remain introverted and focus on their phones. Concept/Proposition To design a bar as a social environment, the bar will host various themed nights that are designed to bring like minded people together and engage in small talk and further conversation. Using the structure of AMA’s (see background) the bar will have touch screens built in the tables so that customers can interact with the tables around them and also the featured ‘celebrity’. Background A recent online success is the use of AMA’s in which users submit questions to celebrities/ scientists/ politicians, the community then vote for the best questions which will get answered by the interviewee. This allows the online community to debate and discuss current issues. I want to intoduce this idea into a real life setting where the users that would be asking the questions are together in person and can converse and discuss with each other. Target Audience The audience is going to be young professionals, post graduates, peoples interested in current affairs and networking. Tone of Voice Sophisticated but slightly tongue in cheek, professional but not pretentious.
Considerations The aesthetics of the bar must be light hearted and welcoming whilst also attracting an intellectual and ‘non-rowdy’ clientele. The project could also explore an online element where users can interact with each other on the forum and request various guests/ suggest new ideas. This could also lead to people organising meetings in the bar on the forum. The design of the forum must be consistent with the printed materials and be a unique and pleasant web experience.
Mandatory Requirements Posts to blog. Testing of Products
Deliverables Promotional material, menu, events program, receipts, wayfinding material. Design of website / forum.