01
BRIEF Refesh my personal branding and extend the range of deliverables to include invoice and letterheads.
P E R S O N A L B R A N D I N G
BRANDING/ IDENTITY
BRIEF
02
RESEARCH Building on from my previous branding I wanted to make my logo more of a mission patch similar to the ones pictured here to rationalise the Shuttlefingers branding. I wanted a simple brand that is fun and stands out from the crowd. Using a strict colour palette and a standardised illustration style will make an effective and memorable brand.
P E R S O N A L B R A N D I N G
BRANDING/ IDENTITY
RESEARCH
03
DEVELOPMENT Rather than having a complete branding overhaul I wanted to evolve my current branding a little bit, to make it a bit more refined and crafted. I wanted to keep the Shuttlefingers theme and push the idea of space travel a bit more Using embroidered patches as inspiration I designed a more isometric logo that sits in a circular lock up I used the rear of the card to elaborate on the space travel/ airborne theme by referring to website/ phone number as HQ/ Control centre etc.
P E R S O N A L B R A N D I N G
BRANDING/ IDENTITY
DEVELOPMENT
04
DELIVERABLES My new personal branding consists of a triplex business card that uses only black on red stock. Other stationary consists of a branded letterhead and invoice.
P E R S O N A L B R A N D I N G
BRANDING/ IDENTITY
FINISHED PRODUCTS
05
P E R S O N A L B R A N D I N G
BRANDING/ IDENTITY
FINISHED PRODUCTS
06
WEB My online portfolio is built with Cargo, this is a simple website but it is functional and it shows the work clearly. In the future I will look into building something that is more unique and interactive but as a graduate portfolio this works well in showcasing the work and giving a flavour of who I am.
P E R S O N A L B R A N D I N G
BRANDING/ IDENTITY
WEB