Question 4&5 by SGerlach

Question 4&5

Question 4 Who would be the audience for your media prodcut?

Iâ&#x20AC;&#x2DC;ve done a questionnaire with 8 different questions, which I gave to some people in my class. I showed them our short film and gave them then the questionnaire to answer the questions and help me to finish the evaluation and the media project with hopefully good reviews. Here Iâ&#x20AC;&#x2122;m doing the evaluation of this questionnaire.

Question 1: Do you like the film?

100%

0% No

Y es

Question 2: What do you like about it? The main answers: • The music • The voice-over • The effects/ shots • The different angles

Question 3: Do you like the idea with the voice over in German and the subtitles? 67%

33%

Yes

Question 4: Do you think the music is fitting to the film? 50%

50%

Y es

Question 5: Would you buy this film? 83%

17%

Y es

Question 6: What age distribution should this film have? 71%

29%

Question 7: How much would you pay for this film? I asked them before if they would buy the film. Some said no, because the film is just a 4 minute film so they wouldn‘t buy the film. And because of that they didn‘t answer the question, but some still have answered the question and they said the film should cost: • 10£ • 5£ • 15£

Question 8: Is it better as an online film or as a DVD? 100%

0% DVD

Online fil

Evaluation of question 4 After this questionnaire I saw that the audience like our film, but mostly the music. That makes me proud, because I composed the music for the film. But I also saw, that they wouldn't buy the film, because they think the film is too short for a DVD or the cinema, I agree to that and I think if we really want to make a DVD with that film then we need to have it around an hour or longer. But in the end the feedback was really good and I'm really happy with it! But the problem is that my feedback was just from my classmates and not from different audiences. So maybe I should do the questionnaire with persons different ages again.

Question 5 How did you attract/ address your audience?

This is going back to question 4, where I showed you the evaluation of the questionnaire. I will discuss here about the target audience and what we've done to to make the product appeal to the target audience. More people said in the questionnaire that this film should have the age distribution 15 years. So I will takes this age distribution as my target audience.

Age distribution 15 • Violence: Violence may be strong but should not dwell on the infliction of pain or injury. • Threat: There may be strong threat and horror. • Imitable behavior: Dangerous behavior should not dwell on detail which could be copied This are just the things we used in our film, but there are some more classifications. I talked about them in another prezi (link below). http://prezi.com/espkqf99ioas/? utm_campaign=share&utm_medium=copy&rc=ex0share

Appeled to target group We and our auience choose the age distribution 15 for this film, because of 3 main point. • Violence • Threat • Imitable behavior These 3 points I mentioned earlier and explained the criteria's of this points for the age distribution 15 so here I want to explain how we showed that our film is age distribution 15 and not lower or higher.

• VIOLENCE: We have some violence in our film, like the scene with the knife and you can see that Elisa killed Manjana, but it is good for age 15, because we haven‘t showed the killing scene of Manjana. • THREAT: Our film is a mixture of thriller and horror and if you watch the film you can see that we tried to show that it could happen to everyone out there. So this could make childern under 15 scared. And the supernatural horror genre with Manjana turning into a ghost is also better for the age distribution 15 than 12. • IMITABLE BEHAVIOR: We don‘t have that much dangerous behaviour in here. Maybe that Manjana is walkin alone the whole time in the film and that she is runnin into an close building where nobody else is and where she can‘t run away really easily.