A Six Week Marketing Programme
Week One Customers Who are your customers? How do you contact them? How do you intrigue them? How do you involve them?
Week Two The Big Idea How do you stand out? What are your points of difference? Analysing three different marketing success stories Finding your own big idea
Week Three Choosing Media What are your best ways to connect with customers and potential customers? What works and what doesn’t? What about social media?
Week Four Get Connected The value of partnerships What connections do you have locally? Which partnerships could work for you? Examples of partnerships that work
Week Five Roles & Responsibilities
Who is doing what? Skills Planning Processes
Week Six Financials
Marketing Budgets Measuring success Cost efficiency The cost of R&D
Summary By the end of the six weeks you will have a good basic understanding of marketing and how to get started. You will have developed marketing insights and processes to take you forward in your business.
Fees The course costs ÂŁ50 excluding VAT per week for six weeks. Payment can be made in advance by paypal or by cheque. Contact us on 0207 808 0128 or email sf@sarahfarrugia.co.uk for further details.