MEDIA KIT 2017
OVERVIEW
Hi, first of all let me thank you for the opportunity you are giving us to offer our services and for having the time to read about SALUD al dia magazine. nio 2016
Mayo/Ju o Edición N 66, Año XIII,
CNNE VIDA:
La Medicina Complementaria
ante las Prevención rimavera p e d alergias
TOMA NOTA:
¿Se puede oler el miedo? ¿Y el amor?
COMUNIDAD:
DOH-Broward y su programa de sellado dental móvil en las escuelas
INA NATURAL:
MEDIC , Sauna y Baño de Vapor de lo más beneficiosos que creíamos
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Miami-Dade
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Broward
SALUD al dia magazine is a fully SPANISH lifestyle health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership. Written by medical doctors, healthcare organizations (private or governmental) and healthcare and wellbeing professionals; the articles cover the latest trends in new treatments, prevention, nutrition, fitness plus departments directed to women`s health, men`s health, children, teen and the aging. SALUD al dia magazine is distributed in Miami-Dade, Broward and Palm Beach counties, reaching thousands of Spanish readers interested in your services and products.
Palm Beach
VALUES • Excellence: We strive to deliver the best quality. • Solidarity: Working and sharing responsibilities to provide the best service and achieve our goals. • Integrity: Ethical, responsible and transparent performance. • Respect VISION • SALUD al dia magazine is the only Spanish advertising magazine about health in South Florida, providing up to date information and enriching people’s lives. Our most important asset is the Hispanic Community we serve.
Edición No 64, Año XIII, Enero/Febrero 2016
A CADA PIEZA CUENT N SANO
PARA UN CORAZO
ENTERATE:
No Fumar
Control hipertensión arterial (HTA)
Revisión Médica
Control Colesterol
Actividad Física
Control Diabetes
Quién va a cuidar mi hijo
PADRES AL DIA:
Control del Peso
Frases que nunca debes decir
Alimentación
EN FORMA:
Los mejores alimentos para prevenir resfriados
COMUNIDAD:
“La Tienda del Buen Vecino” Miami-Dade
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Broward
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Palm Beach
Edición No 65, Año
XIII, Marzo/Abril
2016
El virus del Zik
a Aprenda más sobre los síntom diagnóstico y as, tratamiento de virus del Zika l Miami-Dade
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Broward
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Palm Beach
MISSION • SALUD al dia magazine, will not only be an informative source to better service the Hispanic’s living conditions, but will also be involved in all positive activities that impacts our Hispanic community in South Florida. • We are certain that SALUD al dia magazine will be your best media ally, providing the best healthcare service for our Hispanic community in Miami-Dade, Broward and West Palm Beach counties. We strongly believe that one of the keys of success is to have knowledge of your community’s interest and needs. • SALUD al dia magazine will provide the best channel for a better communication with the ethnic group of major growth, in order to improve your relationship with patients and customers. We have a designed product that will help you achieve your goal. • SALUD al dia magazine is ready to keep this exciting and promising service. Being advertised by us, will be like advertising with someone you trust. Let us be your best informative source.
MARKET ANALYSIS
A
s the Hispanic population in the United States continues to grow, and its influence in the American culture expands, more and more businesses recognize the revenue opportunities that the Hispanic market represents. New products and new advertising campaigns are continuously designed to target this segment, but do companies really understand who Hispanics are and what they want? SALUD al dia magazine has a deep understanding of the Hispanic market as a result of years of experience working with this segment in the U.S. Some of the factors that we consider are the following: • Internet Usage: Although more than half of Hispanics have online access, they are only partially representative of the Hispanic population in the U.S. Depending on the target audience, SALUD al dia magazine typically recommends hybrid methods of advertising that combine online website and more traditional methods such as printed media. • Geography: Hispanics are not one homogeneous group in the U.S. Mexicans are concentrated in California, Arizona, and Texas, for example. Cubans are clustered in Florida, and Puerto Ricans are concentrated in New York. But lately, Florida has become the biggest mix of Latin American culture. • Language: The Spanish dialect spoken by Hispanics varies by country of origin. SALUD al dia magazine uses a neutral language to communicate with their readers, so they will identify themselves with us and our communications are fully understandable to them. There were 55.3 million Hispanics in the United States in 2014, comprising 17.3% of the total U.S. population. Statistics around show that Hispanics spent 1 trillion U.S. dollars in the U.S. market in 2010 and their buying power surpassed 1.5 trillion U.S. dollars in 2015. Products and services targeting the Hispanic population are seen as a great opportunity since Hispanics will represent 19 percent of the total U.S. population by 2020.
DISTRIBUTION BIOGRAPHICAL READERSHIP DATA
DISTRIBUTION WEST PALM BEACH Z COUNTY BROWARD COUNTY
Z
MIAMI-DADE COUNTY
Z
Biographical/Readership Data: SALUD al dia magazine is a fully SPANISH life style health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership. Written by medical doctors and health professionals, the articles cover the latest trends in new treatments, prevention, nutrition, fitness plus departments directed to women`s health, men`s health, children, teen and the aging. SALUD al dia magazine readers are dynamic, upscale, educated. Sixty Five percent are female and Thirty Five percent are male, Se¬venty percent are married, Sixty Four percent have completed college, Eighty two percent have health insurance and Sixty percent go on the internet daily. They have large families (four or more people live in each household) and the average household income is $75,000. Focus Area: South Florida (Miami Dade, Broward and Palm Beach Counties). Editorial Focus: Health/Fitness, Lifestyles, Medicine, Prevention and any health related topic. Publication Description: SALUD al dia magazine is Hispanic’s most-trusted health and wellness magazine helping Latino families take an active role in managing their own health and wellness. Male/Female Ratio: 65% / 35% Median Household Income: $75000 Age Group: 25-54 (75% of readership) Readership Data Source: Survey Readership Data Source Provider: In House Day of Issue: Every two months
l l l
tM Edición Nº 34, Año VII, Enero/Febrero
2011
tips
Año Nuervo, ¡Vida Nueva y saludable! las relaciones en la pareja.
mejorar la risa
también ayuda a prevenir enfermedades.
¿Estás al día con las
Vitaminas?
Beach Miami-Dade | Broward | Palm de Go Red for Women y de la American y Palm Beach. Revista oficial en español patrocinadora Walk en Broward, Miami-Dade Heart Association’s Start! Heart
Edición No. 45 Año IX, Noviembre/Diciembre 2012
NUTRITIPS:
La mejor manera de alimentar a nuestros Abuelitos
Videojuegos:
La alternativa perfecta para estar en forma
TRISTE Y MELANCOLICA:
EN LAS FIESTAS NAVIDEÑAS TE PLATICAMOS COMO SUPERARLO
DISFRUTA LA NAVIDAD: Comprando juguetes seguros para tus niños
Miami-Dade - Broward - Palm Beach
TECHNICAL REQUIREMENTS
Technical Requirements
1 PAGE FULL COLOR 6” X 9” (Magazine Size) 6.5” X 9.5” (Bleed Ad)
1/2 PAGE FULL COLOR 2.65” 1/2 PAGE FULL COLOR 5.5” X 4.25”
X 8.5”
Salud al día Magazine we accept artwork in the following format: • Adobe Photoshop • Formats EPS, TIF or JPG at 300 dpi at actual size in CMYK. • Adobe PDF Format, 300 dpi at actual size in CMYK. • BLEED NECESSARY
Salud al día magazine WILL NOT accept files in the following format:
- Pagemaker - Freehand - Microsoft Publisher
- Corel Draw - Microsoft Word
SEND AD VIA E-MAIL: advertising@saludaldiamagazine.net
DEADLINES
Salud al dia magazine
2017 PRODUCTION SCHEDULE & DEADLINES
January - February 2017 Issue Space Reservation and Payment Materials Deadline Distribution
Thursday Friday Monday
December December January
1, 2016. 9, 2016. 2, 2017.
March - April 2017 Issue Space Reservation and Payment Materials Deadline Distribution
Wednesday Friday Wednesday
February February March
1, 2017. 10, 2017. 1, 2017.
May - June 2017 Issue Space Reservation and Payment Materials Deadline Distribution
Monday Monday Monday
April April May
3, 2017. 10, 2017. 1, 2017.
July - August 2017 Issue Space Reservation and Payment Materials Deadline Distribution
Thursday Monday Monday
June June July
1, 2017. 12, 2017. 3, 2017.
September - October 2017 Issue Space Reservation and Payment Materials Deadline Distribution
Tuesday Thursday Friday
August August September
1, 2017. 10, 2017. 1, 2017.
November - December 2017 Issue Space Reservation and Payment Materials Deadline Distribution
Monday Tuesday Wednesday
October October November
2, 2017. 10, 2017. 1, 2017.
304 Indian Trace # 260, Weston FL 33326. e-mail : CSanchez@SaludAlDiaMagazine.net
Pho : Web :
(954) 673 0534 / (954) 274 9348 http://www.SaludAlDiaMagazine.net
CUSTOMERS
Some customers we have been handling their advertising campaign
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G kH eG onC da ollm nsue
G H a E o f1 0 e S m vxne G oe apaC n cd lic rcttu olh itnra M shue
PALM BEACH FORD DEALERS
Some Government Agencies we have been working with
Centers for Disease Control and Prevention
Organizations we have been helped
ADVERTISING RATES
Salud al dia magazine MONTHLY ADVERTISING RATES(*) FOR 4-COLOR AD SIZE
1X
Full Page $ 900 ½ Page Horizontal $ 650 ½ Page Vertical $ 650 ¼ Page External Corner $ 550 ¼ Page Internal Corner $ 500 ¼ Page (Banner, limited) $ 450 Directory COVER POSITIONS
(*) (*)
$ 850 $ 625 $ 625 $ 525 $ 475 $ 425 -
1X
Cover (occasional) Upon Request 4 Pages Inside Cover Logo on Cover $ 2,200 Back Cover $ 1,500 Inside Front Cover $ 1,300 Inside Forward, pag 3 $ 1,300 Inside Forward, pag 4&5 $ 1,200 Inside Back Cover $ 1,150 Guaranteed Premium Position
3X
3X
$ 2,200 $ 1,400 $ 1,250 $ 1,250 $ 1,150 $ 1,100
6X $ $ $ $ $ $ $
800 600 600 500 450 400 325 6X
$ 4,300 $ 2,200 $ 1,300 $ 1,200 $ 1,200 $ 1,100 $ 1,050
9X $ $ $ $ $ $
12X
750 575 575 475 425 375 -
9X
$ $ $ $ $ $ $
700 550 550 450 400 350 300
12X
$ 2,200 $ 1,150 $ 1,150 $ 1,050 $ 1,000
……………………………………………….…………
$ 3,300 $ 2,200 $ 1,100 $ 1,100 $ 1,000 $ 950 add 20%
updated and revised for 2015, July 7th 2015. all rates are net
(*) updated and revised for 2016, May 7th 2016. (*) all rates are net Carlos Sanchez 2015.07.07 12:51:02 -04'00'
304 Indian Trace # 260, Weston FL 33326. e-mail : CSanchez@SaludAlDiaMagazine.com
Pho : Web :
(954) 673 0534 http://www.SaludAlDiaMagazine.com
304 Indian Trace # 260 Weston, Florida 33326 Phone: 954-673-0534 info@saludaldiamagazine.net www.saludaldiamagazine.net