Avon Perfume - About

Page 1

Avon Perfume - About

Avon Online Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling business in beauty, family, and personal care groups. Avon had annual earnings of $5.7 billion globally in 2016. It's the fifth-largest beauty company and, with 6.4 million representatives, is the second largest direct selling enterprise in the world (later Amway). Avon Products is a marketing company. The company's CEO is Jan Zijderveld, who was appointed to the position in February 2018. Avon sells products in over 100 nations. Brazil is the company's biggest market, passing the USA in 2010. Avon entered the Chinese marketplace. Direct selling was outlawed in China in 1998, which forced Avon to sell only through physical shops called Beauty Boutiques. The ban was lifted in 2001, and the company acquired a license for direct marketing in 2006. 88% of Avon's 2013 earnings (around $10 billion) came from overseas markets. Avon uses both door-to-door salespeople ("Avon ladies" primarily, as well as some guys) and brochures to market its goods. The first Avon lady was Persis Foster Eames Albee. Avon operates training centres for prospective representatives. Some Avon training facilities have a small retail section with skin care products, like creams, serums, makeup, and washes. Avon uses multi-level advertising to recruit sales agents, who sell beauty products, jewelry, accessories and clothes.


Buy Avon Brochure Avon representatives are considered an independent sales agents running her or his own business. Some of the brand-names used by the company include Avon, Avon Naturals, Skin-So-Soft and Mark. [citation needed] According to the U.S. government Avon has 5 million to 6 million sales representatives operating in over 100 countries as of 2014. Avon and its subsidiaries have 40,000 to 50,000 employees, 6,000 of which are in the United States. Avon was an ancient member of the U.S. Direct Selling Association, which was set in 1910. The company left the institution in 2014, saying that the trade group was not paying sufficient attention to the industry as a whole.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.