California
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SANTA MONICA
new sign every day is any indication, what happens next for the road will be very exciting.” With an anchor at the pier in all its festive glory, the new “terminus” will create an awareness of Route 66 for nearly four million annual visitors who visit the pier looking for something fun to do. With the old sign’s resurrection, they now have a place to gather, and a new direction to look toward: east! If you’ve traveled to the Santa Monica Pier, 66-to-Cali, and the City of Santa Monica can finally greet you in one voice: “Welcome! You’ve reached the “End of the Trail and the „Beginning of Dreams! Finally…a Finish Line!
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Produced & Printed In The USA • Keeping You On The Mother Road • 2012-2013