CONTENTS VOL. 3 NO. 1
Editor-in-Chief Amitabh Taneja President & Publisher R. Rajmohan Editorial Contributors Sridhar Raman Red Tree Convergent Media Sahana Ghosh Kavita Kukday Advisory S. P. Taneja/ R. S. Roy/ Anjali Sondhi Art Director Pawan Kumar Verma Design Mohammad Shakeel Rohit Juneja Photo Coordinator Deepak Jha BUSINESS OFFICE VP - Advertising Deepa Gopinath GM - Advertising Rajeev Marwaha (Delhi) Kirishnanand Nair (B’lore) GM - Circulation Anil Nagar Branch Managers Waseem Ahmad (Mumbai) Piyali Roy Oberoi (Kolkata) Sr. Manager - Circulation Shrish Mudgal Manager - Advertising Anirban Sarkar (Kolkata) Manager - Circulation R.P. Singh (Mumbai) Dy. Manager - Marketing Ravindra Kirti PRODUCTION DGM Manish Kadam Deputy Manager Manoj Soni SERVICES DGM - Logistics Rajeev Mehandru DGM - Customer Relations Hemant Wadhawan Manager - Subscriptions Aparna Johri
L&T’s path to number 1 in the Indian construction business
04 30
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35
46 GLOBAL TRENDS
DOSSIER STRATEGY SECTOR WATCH OPERATIONS
Building India Construction Project management
04 10 12
Renault/Nissan man Murthy’s laws The automotive sector Neuromarketing
56 60 46 50
C-SUITE LEADERSHIP ENTREPRENEURSHIP ACADEMIC FORUM CUTTING EDGE
MARKETING CRM: The rise of salesforce.com FINANCE VALUATION: Different methods DEAL OF THE MONTH: European bailout MANAGEMENT PUBLIC RELATIONS: The company smile
30 20 28 38
GO is Published in the Middle East by Corporate Publishing International.
MISSION STATEMENT GO magazine is a management magazine for young, ambitious managers. GO magazine covers marketing, finance, operations and general management, the core disciplines of business administration.
Academia: Centralising HR Entrepreneur: The need for English Trends: Crowdsourcing a drink
17 18 19
AMERICAS Entrepreneur: Inuit art 25 Trends: Virtual language lab 26 Academia: Hypermarket in Colombia 27 EUROPE
Entrepreneur: Real estate Google Trends: Portable fuel cells Academia: Boutique brakes
35 36 37
MIDDLE EAST AFRICA
Academia: Sizing a market Entrepreneur: Ethnic clothing Trends: Using the baobab
43 44 45
CASE STUDIES
GO magazine thanks the European Case Clearing House (www.ecch.com) for granting access to its case studies, which are most helpful in preparing some of the editorial material.
Founder & Editor Christopher Fodor fodor@quantummedia.net Editorial Director Michael Fodor Design Rey Delante Denis Fuentes
ASIA
OTHER FEATURES TECHNOLOGY: DOING BUSINESS IN: Kuala Lumpur
64 66
GO magazine's mission is to help managers, across all industries and functions, as well as business school students, to improve their management skills and knowledge, and thus their career opportunities. We welcome all comments and feedback. GO magazine gladly sends free sample copies to qualified managers and readers. Send an email with your name, job title and phone number to sub@go-magazine.biz.
All material printed in this publication is the sole property of Christopher Fodor or Images Multimedia Pvt. Ltd. or both and each of them have copyrights on their respective materials. Reproduction in any manner is prohibited. All printed matter contained in this magazine are based on information from those featured in it. The views, ideas, comments and opinions expressed are solely of those featured and the Editor and Publisher do not necessarily subscribe to the same. Printed & Published by R. Rajmohan on behalf of Images Multimedia Pvt. Ltd; printed at International-Print-O-Pac Limited, C/4-11, Phase II, Hosiery Complex Noida - 201 301 and published by R. Rajmohan from S-21, Okhla Industrial Area Phase-II, New Delhi 110020. Editor: Amitabh Taneja For feedback write to info@go-magazine.biz For subscription related enquiries, please write to sub@go-magazine.biz
Go India January 2009
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2009-01-07 17:41