Rezidor in brief
under Master Franchise Agreements with Carlson, a global, privately held hospitality and travel company. Hotel Missoni, is operated under a worldwide licensing agreement with the Italian fashion house Missoni. By the end
of 2011, Rezidor had 325 hotels (ca 71,000 rooms) in operation and 100 hotels (ca 22,000 rooms) under development in 65 countries across EMEA.
It’s all about you Park Inn by Radisson is a fresh and energetic upcoming mid-market and full-service brand, mainly developed under management and franchise contracts. Our strategy is to go deep into some specific markets such as the UK, Germany and Russia – and in new markets Park Inn usually follows in the footsteps of Radisson Blu.
Bold. Passionate. Fashionable Hotel Missoni is a new genre of lifestyle hotels developed in partnership with the iconic Italian fashion house of the same name and licensed to Rezidor on a global basis. Hotel Missoni is developed mainly under management contracts in fashionable cities as well as in up-and-coming resort areas.
Our core brands
Hotels that love to say yes Radisson Blu is our upper-upscale, full-service contemporary brand, mainly developed under management contracts and in special cases franchise- and lease contracts. It is our key to entering new markets such as the emerging countries of the African continent.
Our growth Hotels in operation and under development Organic growth has been a key pillar of our strategy. We have a pipeline of ca 22,000 rooms (100 hotels) due to open within the next three to four years. This is one of the strongest in the industry and represents ca 30% of the current number of rooms in operation, compared with an industry average of ca 20%. Radisson Blu has the largest pipeline in Europe and Park Inn by Radisson the second largest in their respective categories. All of the pipeline consists of hotels under feebased managed and franchised contracts providing a higher profit margin than the existing portfolio. With the opening of these new properties, the Group’s EBITDA margin is scheduled to increase by 2–2.5% pts, supporting the 12% target over a business cycle.
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5 Annual Report 2011
The hotels in our portfolio are operated under three core brands, Radisson Blu, Park Inn by Radisson and Hotel Missoni. We develop Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA)
The Rezidor Hotel Group
The Rezidor Hotel Group is one of the fastest growing hotel operators in the world.