Business insider
Fall 2013
In this issue: Comprehensive Workers’ Compensation Reform Common Core education Manufacturing hotspots
Marketing Business Insider: Quarterly • Consistent logo • High res images Content marketing (attached) Website: • Twitter on homepage • Press room Ad buys Packet: Create a marketing press kit consisting of: • Brochure • Redesign of promotional items and information
Public Relations Media outreach Targeted press releases/media alerts • Alerts prior to select visits • Post coverage of key events Public affairs • Connect with partners statewide • Find unique avenues of cross promotion i.e. tourism
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Increase subscribers through content that is helpful, informative and innovative.
1. Increase unique traffic to tncamber.org 2. Increase membership engagement on social media 3. Increase Chamber membership Blog publication Business Insider - 1x biweekly by Catherine Glover Social Networks - TBD Short term objectives: Engage and inform on state manufacturing INNOVATIVE • Application (See demo) OUTREACH • Facebook Fan Page • LinkedIn Community Group • Post on Pinterest • Increase engagement ie. Encourage comments, forum pages, etc. • Referrals from social networks METRICS • Friends on Social Networks • Number of posts • Audience growth- unique and returns • Conversation rate • Subscribers • Inbound links INTERNAL • Compile list of company Twitter users • Promote company blog post through corporate account • Communicate support issues from social media to support team, ensure follow-up • Build reputation • Promote other social networking activities/sites through Twitter • Update bloggers on a regular basis about all new thought leadership and new products • Interact with (plus interview, video, etc) at all relevant marketing conferences and local events • Create video series for Youtube • Encourage employees to share any interesting and marketing relevant photos from social marketing or sales events • Take pictures of any relevant marketing events • Utilize photo sharing sites to share images with links back to blog and core site • Flickr • Facebook Photo Gallery • Referrals from discussion boards/forums/wikis/rating and review sites Podcasting • Create list of podcast directories • Repurpose webinar content when applicable for resource section, promote through podcast directories • Record relevant phone conferences for use as podcasts, promote through podcast directories