Jay Ohm Listing Presentation

Page 1


2 | 2023 Listing Presentation


TABLE OF CONTENTS

I. INTRODUCTION

I I. PROVEN RESULTS AND COMMITMENT

III. GLOBAL NETWORK

IV. LOCAL ADVANTAGE

Nothing Compares | 3


We expertly guide our clients' real estate journey to extraordinary results. Delivering the highest standard of service to elevate the real estate experience well beyond the transaction, the 300+ realtors at Realogics Sotheby’s International Realty (RSIR) continue to build upon the long-standing heritage (Est. 1744) that backs the trusted Sotheby’s International Realty® brand. And with it, they bring innovation like only the Puget Sound region can, assuring that each real estate journey is guided by intelligent solutions, in the hands of local experts with global reach. Uniting more home buyers and sellers year after year, RSIR real estate advisors work tirelessly to connect you and your loved ones with an exceptional home worthy of your extraordinary life.

4 | 2023 Listing Presentation


Nothing Compares | 5


6 | 2023 Listing Presentation


INTRODUCTION

Jay Ohm Global Real Estate Advisor Jay Ohm is a personable, professional, and hard-working global real estate advisor. He works diligently to prioritize his clients’ satisfaction and happiness above all else, serving as an incredible ally and advisor. His communication skills are a remarkable asset. He gets to the bottom of what his buyers and sellers want and skillfully navigates the market to bring them to their destination, all while keeping them informed throughout the process. Jay’s tenacity, determination, and negotiation skills come in handy for his clients and have secured him a spot as a Top Producer for the past 4 years. His ambition fuels a big-picture approach and he’s prepared to think outside of the box and go the extra mile to overcome any potential hurdles. Everything he does is rooted in his integrity, ensuring clients feel secure and informed. He embodies white-glove service, applying years of experience in the hospitality industry as an owner and operator of several hotel brands to his real estate business. Prepared to advise, connect clients with valuable resources, and utilize his market savvy, Jay goes above and beyond. Realogics Sotheby’s International Realty was a natural fit for Jay, as his core values of integrity and service are an exact match with the brand’s own. With experience helping buyers make out-of-state moves, a process that can prove difficult or stressful without the right support system, Jay knows the importance of having a wide radius of colleagues and makes use of local and international connections to reliable real estate advisors within the network. With his own global resources gathered from building amazing long-lasting professional relationships throughout his life, Jay loves nothing more than matching his buyers with their dream homes and helping his sellers generate a favorable return on investment.

206.696.1151 jay.ohm@rsir.com jayohm.rsir.com

Nothing Compares | 7


Leadership INNOVATION. STRATEGY. RESULTS

Dean Jones

Andrea Savage

Owner & CEO | Foreign Relations, New Development

Chief Marketing Officer | Strategic Marketing, Media

and Thought Leader

Buys, Brand Development and Leadership

Jessica Peterson

Tim McCanta

VP of Marketing | Marketing Operations, Strategy

Designated Broker | Bellevue Managing Broker

Development and Digital Marketing

8 | 2023 Listing Presentation


Amanda Lybeck

Rachel Dickinson

Client Services Manager | Project Management,

Client Services Associate, Executive Club | Project

Marketing Support and Strategy

Management, Marketing Support and Strategy

Samantha Wallace

Natalie Kelly

Office Manager, Mercer Island & Broker Care, Bellevue |

VP of Learning & Development

Administrative Support and Quality Control

Nothing Compares | 9


Agent Highlights PROVEN RESULTS & COMMITMENT

$85M+

3+

50+

in Total Sales Volume

Years of Experience

Transactions

Leading Referral Markets Austin

New York

Chicago

Palm Springs

Dallas

San Diego

Hawaii

San Francisco

Los Angeles

Scottsdale

Miami

Sun Valley

Proud to have worked with clients from

10 | 2023 Listing Presentation


Noteworthy Sales

2514 104th Avenue SE

Bellevue

$4,400,000

10700 NE 4th Street #4002

Bellevue

$4,075,000

7711 134th Avenue NE

Redmond

$3,500,000

3718 88th Avenue SE

Mercer Island

$3,050,000

10650 NE 9th Place #2524

Bellevue

$3,000,000

1012 163rd Avenue SE

Bellevue

$3,000,000

10650 NE 9th Place #2526

Bellevue

$2,500,000

10700 NE 4th Street #604

Bellevue

$2,150,000

14017 205th Avenue NE

Woodinville

$2,100,000

10700 NE 4th Street

Bellevue

$1,900,000

**Significant Off-Market Sales Up to $7 Million**

Nothing Compares | 11


Significant Sales Properties Sold By Jay Ohm

Bellevue | $4,075,000

Bellevue | $3,000,000

12 | 2023 Listing Presentation


Mercer Island | $3,050,000

Bellevue | $4,400,000 *Buyer Represented

Nothing Compares | 13


Testimonials

My husband and I had the pleasure of

Jay Ohm, what a great agent. Friendly,

working with Jay Ohm for a few home purchases

professional, experienced! He was referred to us by a

and sales, and we highly recommend him. From

friend, and worked diligently to earn our business. He

start to finish, he demonstrates a high level of

stayed with us through the process, and he brought

professionalism, dedication, and expertise. Jay is a

extra resources, information, subcontractors, and

stellar communicator throughout the entire process.

contacts to finish every bit of our project. He checked

He promptly returns calls and texts, patiently

in with a real caring attitude weekly and always brought

addressing all questions. It’s always evident that

a positive intentionality with him. I hope everyone can

he genuinely cares about his clients’ needs and

give him a chance. He’s honestly the best!

preferences. One of the most impressive aspects of Jkerr Jeremiah

working with Jay is his knowledge of the local market. He’s well informed about the latest trends, pricing, and upcoming developments in the area. Thanks to his

When I was getting ready to sell our house,

expertise, we were able to make informed decisions

I was referred to Jay. He came over to look at the

that led to successful and smooth transactions.

house and gave us an idea of what we might have to

Beyond his market knowledge, he has exceptional

do to put the house on the market. He is extremely

negotiation skills. When it came to finalizing the

professional. He gave us referrals for painters, house

deals, he navigated with finesse, ensuring that our

cleaners, and septic services who were all also very

interests were well represented while maintaining a

professional and did a great job for us. Jay listed

fair and respectful approach with all parties involved.

our home and within two days the house was sold

Additionally, Jay's commitment to going the extra mile

for above the asking price. If I ever need real estate

was clear in every step of the journey. From staging

services again, Jay will be the person I will call.

our homes for the best presentation to providing Paul Bergeron

valuable insights, he exceeded expectations. It’s clear that he is consistently invested in his clients’

We had a tight window to list and sell our

satisfaction and success. Thank you Jay!

house. Jay totally came through for us. He was L.C.

communicative, knowledgeable, reliable and delivered big time. There are some really lame agents out there who treat their clients poorly and don't seem to know the buyers, either. Jay is not that agent. He exceeded our expectations, and we would highly recommend him. Rachel Enger

14 | 2023 Listing Presentation


Nothing Compares | 15


1,075

26,000

81

43

Offices

Sales Associates

Countries & Territories

of the Top 250 Agents in America

16 | 2023 Listing Presentation


An Unmatched Global Referral Network Our referral network is an exclusive association of

Direct Connections, Top Referring Markets & Buyers

Austin Big Sky

Sotheby's International Realty® brokerages throughout the world. We represent 43 of the top 250 agents in America, and together, our sales associates garnered an impressive $167 billion in global sales in 2022, amid a shifting market impacting the Puget Sound and

Boston Chicago

global real estate. Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers

Dallas Hawaii

through all available Sotheby’s International Realty®

Los Angeles

channels.

Miami New York Palm Springs San Diego San Francisco

$3B+

$167B

Scottsdale

Global Referral Volume 2022

in Global Sales Volume 2022

Sun Valley

Nothing Compares | 17


The Most Recognized Brand in Real Estate SOTHEBY’S HAS A REVERED TRADITION OF BRINGING THE WORLD’S MOST CHERISHED POSSESSIONS TO A GLOBAL MARKET SINCE 1744.

18 | 2023 Listing Presentation


Sotheby’s has been uniting collectors with world-class works of art since 1744, and nearly 280 years later it has grown into one of the world’s leading full-service art businesses. In the spirit of innovation, an exceptional real estate company bearing the Sotheby’s name was launched in 1976. Today we are a commanding presence in the representation of the world’s most extraordinary properties. Together, our companies are able to collaborate to provide a unique and exclusive experience to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.

Nothing Compares | 19


Unrivaled Exposure Our website, enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty.com, enables the site to achieve the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Listings from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any listing page.

48M sothebysrealty.com Visits 2022

4M LuxuryEstate.com

BerkshireHathaway.com

ChristiesRealEstate.com

Windermere.com

JohnLScott.com

LuxuryRealEstate.com

ColdwellBankerBain.com

LuxuryRealPortfolio.com

SkylineProperties.com

1.48M

1.25M

648K

640K

138K

125K

129K

38K

1M+

3.9M

From Outside the U.S.

SothebysRealty.com

57%

8.2M

Average Monthly Visits 2022

Active Subscribers on SIR Social Media

60K Editorial Media Placements 2022

Data courtesy of Similarweb.com, December 2022 - February 2023 total website visits.

20 | 2023 Listing Presentation


Public Relations

2022 PRESS SHARE OF VOICE

As the most profiled luxury real estate brand in the news, Sotheby's International Realty®

32%

provides unmatched editorial exposure for REACH

notable properties. Our public relations team fosters relationships with leading media outlets

17%

to build awareness for our brand, while managing its reputation and to generating exposure for your listings.

29% VOLUME

16%

22%

14%

Source: Meltwater, January 1, 2022 - December 31, 2022. Sotheby's International Realty Bershire Hathaway HomeService Leading RE

Douglas Elliman

Keller Williams Realty

Knight Frank

Coldwell Banker Engel & Volkers

Compass

Christie's International Real Estate

Nothing Compares | 21


Global Web Ranking

#1

GOOGLE

#2 YOUTUBE

FACEBOOK #3 #12 AMAZON

In 2022 sothebysrealty.com generated over 48 million

ZILLOW #64

visits, an increase of 3%, resulting in another recordbreaking year for site visits. According to Similarweb. com, industry-wide there was a significant decrease in traffic to real estate websites, primarily in the last quarter of the year. Sothebysrealty.com garnered 404 million overall page views and property video plays grew an amazing 50% year over year, reaching over 57 million

NYTIMES #79 REALTOR #240 REDFIN #344 WSJ #732

video plays in 2022 compared to 38 million video plays in 2021. Meaningful traffic growth to sothebysrealty.

NORDSTROM #838

com continues through search engine optimization and search engine marketing efforts, which is a significant driver of traffic to the site.

#11,580

GMAIL #1,066 ARCHITECTURAL DIGEST #10,731

SOTHEBYSREALTY.COM

CARTIER #13,760 JAMES #18,295 EDITION

#19,235 FENDI

ROBB REPORT #22,192

BERKSHIRE #90,909 HATHAWAY HS #100,993 ELLIMAN

CHRISTIE’S #114,592 REAL ESTATE #169,376 JOHN L.

SCOTT WINDERMERE #191,229 LUXURY REAL #417,231 ESTATE

LUXURY #973,942 PORTFOLIO

22 | 2023 Listing Presentation

Data courtesy of SimilarWeb, December 2022 - February 2023


#1

Brokerage Channel on YouTube

Social Media Presence REALOGICS SOTHEBY’S INTERNATIONAL REALTY FOLLOWERS

SOTHEBY’S INTERNATIONAL REALTY® FOLLOWERS

117,000 Facebook Followers

397,000 YouTube Subscribers

364,000 Instagram Followers

Facebook: 14,600 Instagram: 5,500 Twitter: 1,400 LinkedIn: 3,800

109,000 LinkedIn Followers

29,500 Twitter Followers

Nothing Compares | 23


We Are Realogics Sotheby's International Realty The 2022 real estate market was a tale of two housing journeys. While the first half of the year saw ravenous buyers and escalating prices, buyers paused and sellers stepped back in the second half of 2022, as the Fed increased interest rates and inflation had many reevaluating their spending. Still, the global real estate advisors with Realogics Sotheby's International Realty achieved incredible results. They were ranked first among the top 10 largest real estate brands for average listing price, average listing sales price, and average buyer price. Most notably, RSIR agents consistently represent the highest sales volumes and the most productivity per broker, while doing so with among the lowest days on market. Specializing in both resale properties and new construction and RSIR proudly represents all price points and property types, from sea to sky.

24 | 2023 Listing Presentation

Pictured Above: Hundreds of RSIR agents and employees gathered for the 2023 Town Hall Meeting at McCaw Hall in Seattle.

#1

Largest Sotheby’s International Realty® Affiliate in Washington State

$2.6B

In Sales Volume 2022

$1.262M

Average Sales Price 2022


Strength in Numbers Honored locally and nationally by preeminent news and business sources, Realogics Sotheby’s International Realty is proud to be ranked among the top real estate brokerages in Washington state. As the preeminent source for business news across Western Washington, the Puget Sound Business Journal publishes rankings of businesses in real estate and across industries, where we have achieved notoriety for over 10 years. As a part of the Sotheby’s International Realty network, we also celebrate achievements made on a national scale, and are a part of a prestigious group of over 1,750 firms nationwide that appeared among the annual RealTrends 500. These distinctions acknowledge Realogics Sotheby’s International Realty as a leader in our market and as a growing enterprise brokerage powered by local experts who lead our industry.

#8

#27

2022 “Largest Residential Real Estate Brands”

2022 “Middle Market Fast 50 Companies”

#36

#86

2022 “FastestGrowing Private Companies”

2022 “Largest Private Companies”

#33

2022 "Fastest Growing Family-Operated Companies"

#18

Largest Sotheby's International Realty® Affiliate by Gross Sales Volume in the U.S.

#123

In the Country by Total Sales Volume

Representing All Price Points

39%

33%

$2M+

$1-$2M

Luxury is an experience, not a price point. Every Realogics Sotheby's International Realty listing benefits from our global reach, powerful marketing, and superior professional service. In 2022, 28% of our transactions were under $1 million.

28% <$1M Nothing Compares | 25


26 | 2023 Listing Presentation


Lifestyle Showrooms Creating showrooms that embrace the beauty of our communities through exceptional experiences and a portfolio of extraordinary homes. When we look around the neighborhoods surrounding our Realogics Sotheby's International Realty offices, we see communities that welcome their residents. For this reason, we strive to offer more than a mere workplace for our brokers; we seek to design lifestyle showrooms and experiences that can be shared with friends and clients alike. Whether you visit us to peruse our portfolio of remarkable listings, indulge in a glass of wine, have a bite to eat, or appreciate a local artist's work, you can expect to be treated like a family member. So please, come in. Our doors are always open, and we've saved a seat just for you. 6 CONVENIENTLY LOCATED OFFICES: DOWNTOWN SEATTLE MADISON PARK, SEATTLE BAINBRIDGE ISLAND KIRKLAND BELLEVUE MERCER ISLAND

Nothing Compares | 27


Market Intelligence RSIR presents need-to-know insights and essential data to inform you on where the market in the region and on your street has been, and where the trends are indicating it will go next.

SELLER REPORT We are accountable to you. Keep a pulse on the market with regular reports from your broker, including which websites are syndicating your listing and where leads are coming from.

ANNUAL & QUARTERLY REPORTS RSIR offers market analysis throughout the year so that our real estate advisors can prepare their clients for what’s ahead. From trending sales data to an overview of the latest waterfront real estate and a forecast of our ever-changing market, our reports keep sellers and buyers informed all year round.

28 | 2023 Listing Presentation

CMA We provide a custom market analysis presentation with the most accurate and current information using live MLS data, real-time Inrix traffic information, and embedded web content.

MARKET TRACKER Our automated market tracker tool allows our agents to effortlessly create data-driven updates that are customized to specific areas and price ranges.


Exclusive In-House Marketing Realogics Sotheby's International Realty established a dedicated in-house marketing agency, CLAY, which excels in the art of marketing our exclusive properties and outstanding agents. CLAY offers fully integrated marketing solutions that encompass everything from graphic design and digital marketing, to public relations and curated experiences. Our team of marketing experts offer strategically driven solutions for our agents on behalf of their clients, developers, and investors, leveraging relationships with traditional and new media outlets, as well as cutting-edge technologies and social media strategies. All to ensure maximum exposure for the properties and agents we represent.

Nothing Compares | 29


Your Property Marketing Suite With beautiful designs that will highlight your property’s finest features, we produce a collection of Sotheby's International Realty® print collateral like postcards and advertisements, as well as digital assets including social media posts and more.

Each piece of marketing is stunning. High-touch print

Digital marketing campaign assets tie into to the beautiful

collateral and incredible digital displays impress buyers

aesthetic of the listing’s print campaign and can be honed

and will elevate your listing to the next level.

and edited to target interested buyers through the life of the listing’s time on the market.

30 | 2023 Listing Presentation


We write headlines and craft compelling copy to tell the story that is unique to your home. The end result is an elegant advertisement expected from the most trusted brand.

Your global real estate advisor can use postcards to connect your home with communities, sharing market data, exquisite photography, and showcase the home’s best assets to an audience potentially interested in your neighborhood.

Nothing Compares | 31


32 | 2023 Listing Presentation


Local Power, Global Reach When you list with Realogics Sotheby's International Realty, your home will appear on exclusive local platforms, Sotheby’s International Realty® worldwide network of websites, and our award-winning website, rsir.com. Realogics Sotheby’s International Realty offers intelligent solutions that showcase listings like no one else in the market. The site features powerful search, customizable market data, community insights, and award-winning video, alongside a suite of online tools that make your real estate journey tangible. And we’re always working on the next thing—that next piece of the puzzle that will make it easier for you and your trusted real estate advisor to connect with a buyer that understands the intrinsic value of your home.

Your Home Is Unique Our exclusive Automated Marketing Platform (AMP) seamlessly generates a beautiful, professional website for each listed property. Videos, 3D Matterport tours, still images—any kind of visual asset can be effortlessly added to any home’s standalone site. Using social media to showcase your listing and receive more leads, the AMP system also offers the ability to engage potential buyers with social media assets for Facebook, Twitter, and Instagram posts and Stories. Marketing assets of your home will look impeccable. In addition to AMP, our advisors can leverage Boost to run targeted ads of your home on Facebook, Instagram, Nextdoor, and over 1,000 websites across the web. The ads are visually compelling, automatically populate with listing details, and are powered by the industry's best targeting to ensure the right audiences see the ads. Maximize exposure to listings, drive traffic to an agent’s listing website, and generate high-quality leads. Plus, it measures each campaign, making it easy to share results with you.

• • • •

Property Website Social Media Advertising Email Marketing Referral Market Syndication

Nothing Compares | 33


Exclusive Partnerships, Superior Exposure Targeted exposure to affluent clientele Our digital and print cooperative advertising program builds on the clout of the world's best-known media publications. Sotheby's International Realty® network members can select from year-long opportunities with pre-negotiated, subsidized rates to provide properties with vast targeted exposure. The brand participates in events that represent the peak of global prominence, such as Wimbledon and the Cannes Film Festival. The digital cooperative advertising program provides members with turnkey opportunities to enhance their local marketing initiatives and drive awareness within targeted markets.

34 | 2023 Listing Presentation


Nothing Compares | 35


Exclusive Partner 47,314 Email Subscribers

607,000 An exclusive opportunity only available to Realogics Sotheby’s International Realty brokers, “Home of the Day” showcases properties on Puget Sound Business Journal’s website and e-newsletters in the morning and afternoon. These features reach over 550,000 affluent business professionals with a net worth of over $2.3 million in the

Average per Month Promotional Impressions

58% Readership Are Owner/ Partner/Top Management

Seattle market. RSIR also routinely publishes full-page advertisements of featured properties and showcases winning "Home of the Day" and "Home of the Month" listings alongside a profile of the honored listing agent.

“Our market audience is highly educated and tech-driven. Our exclusive alignment with the area’s leading business news source was no mistake. Our brand legacy facilitates our global exposure and network, but we knew it was up to us on a local level to expand our property exposure. This dynamic platform reaches over 47,000+ subscribers: from the savvy investor and entrepreneur to the tech mogul and well-informed. Nothing compares to the commitment we’ve made to reach your audience.” - Andrea Savage Chief Marketing Officer Realogics Sotheby’s International Realty

36 | 2023 Listing Presentation


Nothing Compares | 37


Sotheby's Concierge Auctions As an exclusive Sotheby's International Realty® real estate opportunity, the Sotheby's Concierge Auctions is the leading global luxury real estate auction marketplace, matching sellers of one-of-a-kind properties with the world’s most capable buyers. Founded in 2008, Sotheby's Concierge Auctions creates predictability and liquidity for sellers in an accelerated timeframe. With unmatched exponential reach, speed, and certainty, their platform helps sellers accomplish in as little as 30 days what can otherwise take years. In turn, buyers have direct access to incredible deals on the world’s finest properties. In collaboration with the traditional real estate model, Sotheby's Concierge Auctions is designed to work with real estate agents as trusted advisors and local experts who understand the value and lifestyle of the estate. With an extensive network of independent luxury agents and high-net-worth clients, Sotheby's Concierge Auctions' technology platform serves as an additional tool to market and sell unique, one-of-a-kind luxury properties around the world. In their exclusive relationship, only properties listed by Sotheby's Concierge Auctions will be showcased and sold within the esteemed Sotheby's Auction Houses around the globe.

38 | 2023 Listing Presentation


Nothing Compares | 39


SIR Technology When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure. Our 300+ local real estate agents can open the doors to 1,075 global offices. Homes listed with Realogics Sotheby’s International Realty® have been featured in national publications like Curbed, The New York Times, The

LA Times, The Wall Street Journal, Mansion Global, and Financial Times. Listing your home with RSIR means you get the white-glove treatment and a tailored marketing plan that puts your home in front of potential buyers.

VIRTUAL TOURS The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home, resulting in a transformative way for people to view homes online. The 3D and VR Tours add an additional layer of content to a home’s existing property detail page on rsir.com and sothebysrealty.com, which already provides a written description, beautiful high-resolution photography and stunning high-definition videos.

VIRTUAL STAGING BY roOomy

APPLE TV

By helping potential buyers visualize the potential

Apple TV is found in 24 million homes and with our

of a room and make the home appeal to a targeted

innovative Apple TV app that presents our curated

audience, virtual staging allows agents to add furniture,

videos and photography, the experience of discovering

rugs, and even paint to photos of a home. Global real

Sotheby's International Realty® properties can be

estate advisors will post the virtually staged photo or

done from the comfort of the viewer’s own couch.

3D tour online with a home's listing.

40 | 2023 Listing Presentation


PROPERTY DISTRIBUTION The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to more than 100 Sotheby's International Realty® affiliate websites around the world.

Nothing Compares | 41


IMPROVE WITH EASE PAY AT CLOSE Let prospective buyers see the full potential of your home.

How it works • Get expert advice and choose your upgrade. • Apply for a loan.

HouseAmp removes the guesswork, paperwork, and

• Get approved in little as 90 seconds.

hassle from managing projects, that will help listings

• Connect with service pros or upload your own.

sell faster, for more money, and with no upfront costs.

• Manage projects right on the platform. • Achieve maximum value. • Pay at closing.

42 | 2023 Listing Presentation


PROFESSIONAL STAGING AND DESIGN

HIGH-IMPACT COSMETIC UPGRADES

Professional staging and design delivers the highest

You can make a big impression on buyers with the right

ROI of any home improvement. It can help you get

improvements. In fact, by simply refreshing the look

the best price for your home. HouseAmp offers you

of your home, you can assure yourself of a powerful

top professional stagers and designers with excellent

first impression. High-impact, cosmetic upgrades

inventory and proven expertise, all with payment

can include smaller, faster tasks like painting, carpet

deferred until your home sells.

cleaning, and new flooring all the way to roofing and structural repairs.

According to NAR's 2021 Profile of Home staging, 23% of seller's agents reported an increase of

LANDSCAPING

1%-5% of the dollar value offered by buyers in

The lawn and landscaping are part of your home’s curb

comparison to similar non-staged homes, with

appeal, so they need to look their best. Landscapers

18% reported an increase between 6%-10%.

found through HouseAmp can help with trimming, pruning, and planting to make your lawn, trees, bushes, and flowers look just right, all with no upfront costs.

TEMPORARY HOUSING You may not want to live in your home while it is being staged or undergoing renovations. If you prefer,

PACKING AND MOVING

HouseAmp will help relocate you to a hotel, corporate

Clients enjoy access to turnkey moving, storage, and

housing, or Airbnb—with no upfront costs.

packing services from our list of approved professionals. This is another way we make certain that the process of selling your home is efficient and hassle-free.

Nothing Compares | 43


Service Commitment HOME REPAIRS Repair

Redesign

Remodel

Organize

STAGING

CURB APPEAL

Sell Your Home Faster

Landscaping

Make More Money

Painting

Recoup Investment

Exterior Facade

Stand Out From Competition

Sense of Arrival

Avoid a Costly Price Reduction

Storytelling

82%

41%

Of Buyers Find It Easier To Visualize A Staged Property As Their Future Home

Of Buyers Are More Willing To Walk Through A Home They First Saw Online

39%

27%

Of Buyers Say It Positively Impacts Home Value If The Home Is Decorated To Their Taste

Of Buyers Are More Willing To Overlook Other Property Faults If A Home Is Staged Well

Buyer responses courtesy the 2021 Profile of Home Staging, National Association of REALTORS ®

44 | 2023 Listing Presentation


Nothing Compares | 45


Pictured Left: Dean Jones, RSIR President & CEO provides a grant to build 12 homes to Danielle Armour (left) and Sarah Lee (right) of New Story, who presented the pledge during the 2023 Global Networking Event to 3,000 guests from Sotheby's International Realty Affiliates.

Philanthropy Begins At Home Each of Realogics Sotheby’s International Realty’s brokerage offices across the Puget Sound region is ingrained in the neighborhoods and cities where they’re located, promoting a culture of care and support. From holiday toy drives and family adoptions to events where we open our doors to our neighbors, creating a positive impact in the communities that we live in and serve is of the utmost importance. In 2023, RSIR and its contributing agents co-sponsored a charitable gift through the Jones Family Foundation of $100,000, targeting the completion of the final 12 residences through New Story in Titanyen, Haiti, and completing a vision to turn a homeless community into a thriving enclave for the hopeful.

NEW STORY New Story is a non-profit working to create a world

To date, the generous contributions of the Sotheby’s

where no human lives in survival mode by providing

International Realty® network have funded over 150

one of life’s most basic needs—shelter. Their 100%

homes in Haiti and Mexico through the New Story

model ensures that every penny of each donation

partnership.

goes to build homes while organization overhead is covered by private donors. The current $7,000 homes

The most recent work funded the building of safe

are built to last for generations and each donation is

homes for 83 families in communities of Totolapan

paired directly with a family. Help build a home for a

and Tlyacapan in Morelos, Mexico after disastrous

family in Mexico and we can give them the boost they

earthquakes in 2017 left their previous homes in ruin

need to break free from the cycle of poverty!

and unable to afford to build new homes on their own.

37

4

3,280

14,200+

Communities

Countries

Homes Built

Lives Impacted

46 | 2023 Listing Presentation



Jay Ohm Global Real Estate Advisor 206.696.1151 jay.ohm@rsir.com

jayohm.rsir.com

Bellevue Brokerage 10237 Main Street, Bellevue 425.800.0310

Each Office is Independently Owned and Operated.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.