Laura Halliday

We expertly guide our clients' real estate journey to extraordinary results.

Delivering the highest standard of service to elevate the real estate experience well beyond the transaction, the 300+ realtors at Realogics Sotheby’s International Realty (RSIR) continue to build upon the long-standing heritage (Est. 1744) that backs the trusted Sotheby’s International Realty® brand. And with it, they bring innovation like only the Puget Sound region can, assuring that each real estate journey is guided by intelligent solutions, in the hands of local experts with global reach. Uniting more home buyers and sellers year after year, RSIR real estate advisors work tirelessly to connect you and your loved ones with an exceptional home worthy of your extraordinary life.

TABLE OF CONTENTS

I. INTRODUCTION

II. PROVEN RESULTS AND COMMITMENT

III. LOCAL ADVANTAGE

IV. GLOBAL NETWORK

Laura Halliday

Managing Broker, Senior Global Real Estate Advisor

To put it quite simply, Laura Halliday represents remarkable homes and discerning clientele with ease. The secret to her success fuses unwavering loyalty and savvy market insights with a sprinkle of candor. An established senior global luxury real estate advisor with over 25 years of expertise, Laura is unencumbered by even the most challenging transactions, drawing on an established track-record and flair for creative solutions. Laura’s clients appreciate her long-standing legacy of service, acumen, and consistent communication every step of the way. Laura’s alignment with Realogics Sotheby’s International Realty is a key ingredient in her special sauce. Together with her firm, she provides unrivaled client care, innovative marketing solutions, and a truly global platform of connections around the world. This paired with Laura’s intimate knowledge of Seattle’s preeminent neighborhoods forms a killer combo, positioning her clients for success. A longtime resident of Broadmoor, Laura is deeply connected to her community. She lends her time and resources to the Junior League of Seattle and has chaired some of their most prominent fundraisers including Kaleidoscope, a holiday gift bazaar, and Simply Classic, an award-winning cookbook.

+1 206.399.5842

Laura.Halliday@rsir.com

LauraHalliday.com

Leadership

Dean Jones

OWNER AND CEO

Laura Halliday

SENIOR GLOBAL REAL ESTATE ADVISOR

REALOGICS SOTHEBY’S INTERNATIONAL REALTY

REALOGICS SOTHEBY’S INTERNATIONAL REALTY

Andrea Savage

CHIEF MARKETING OFFICER

REALOGICS SOTHEBY’S INTERNATIONAL REALTY

Brad Nelson

CHIEF MARKETING OFFICER

SOTHEBY’S INTERNATIONAL REALTY® CORPORATE

CREATIVE DIRECTOR

REALOGICS SOTHEBY’S INTERNATIONAL REALTY

Josh Bavaro

TRANSACTION COORDINATOR REAL TIME SAVERS

Tim McCanta

DESIGNATED BROKER

REALOGICS SOTHEBY’S INTERNATIONAL REALTY

Philip White

PRESIDENT AND CEO

SOTHEBY’S INTERNATIONAL REALTY® CORPORATE

Amanda Lybeck

CLIENT SERVICES MANAGER

REALOGICS SOTHEBY’S INTERNATIONAL REALTY

Lane Tollefsen

II

Proven Results & Commitment

Testimonials

“I would highly recommend Laura as an agent. Her professionalism was outstanding and her attention to detail extraordinary. She was there for us, at any time of day or night, returning our phone calls, texts and emails immediately. She was such a pleasure to work with and had terrific ideas about marketing our home, which by the way, sold in two weeks. Anyone would be lucky to have her as their agent.”

Parting with my home of over 40 years was a difficult transition and Laura guided me through it with not only expertise but compassion and understanding. She helped me with tasks outside her job description and for that I am grateful. Laura approaches real estate with a wealth of knowledge as well as incredible energy and motivation that makes you confident that you have chosen the right Realtor. I highly recommend Laura Halliday!”

“Simply stated, Laura Halliday is the best real estate agent in Seattle—or anywhere else. We struggled before we asked Laura to help us find a home in Seattle. Laura helped us find the perfect home. Laura listened, identified possibilities, and presented properties that met our parameters. We could not have been better served.”

“Laura is simply the best. She was sensitive to the myriad issues we faced in selling our home, guiding us all the way with her sage advice based upon many years of extensive experience. She made showings at times convenient to our crazy schedules, arriving early to be sure lights were on, etc. She is high energy and was always available to us—even on her vacations! She knows the market and was right on regarding price negotiations and all aspects of the sale. She makes the deal work. I cannot recommend her highly enough. She is kind, accommodating and the consummate professional.”

“Laura goes above and beyond what you expect from a Realtor. I chose Laura because of her well known reputation in the Broadmoor and Madison Park area.

Testimonials

“Despite Laura’s intimidatingly-fancy dress in her photo, she is actually pretty normal once you meet her. Well, not exactly. We had already found the house but brought Laura in to help represent the buy-side of our deal. She is an expert in Broadmoor and came recommended by a friend of mine who already had been living there. I’d say her mean response time by phone is three seconds, text 45 seconds and email about 3.5 minutes. At all hours. She may have a small crew managing her devices in India while the west coast is sleeping. I’ve bought and sold more than 15 houses in my adult life, having done fixers and rentals. Laura is the most professional Realtor that I have ever met.”

went above and beyond and kept our best interest first and foremost. I feel very fortunate to have had Laura as a partner!”

“For about a year and a half, Laura patiently and diligently worked with us on our new home search and in the end the hard work paid off. Through her industry contacts, Laura found us a needle in a haystack private listing that was far and above everything we had previously considered. She helped us navigate the offer and negotiation, and guided the process along through closing. We are thankful for her expertise, candor and willingness to see our lengthy home search through to the joyous end.”

“Laura is a consummate professional and amazing partner. My ex-husband and I asked Laura to work with us in the sale of our home, as well as the purchase of our two new homes. We chose Laura, given her deep understanding of the Madison Park and Broadmoor market, and her reputation as an outstanding real estate professional. She managed our delicate situation with care and confidentiality, and helped our family to find a smooth transition during this difficult time. Time and time again, she

“It’s very easy to write a rave review for the agent that helps you find your dream home but what about the agent that LISTS your dream home? While divorce may line the pockets of many an agent it has to have

them reaching for the jumbo bottle of Maalox. In our case the only thing my former spouse and I could agree on was using Laura Halliday as our agent.

We have known Laura both professionally and socially for over 20 years. Her reputation as a top agent is hard won and well deserved. Meticulous in her approach, she is knowledgeable, consultative and respectful. We were all sharp elbows and misery about selling— our judgment was cloudy. We were house proud and wanted to go out at an inflated number. This is when Laura stepped in and earned the right to whatever commission she would get from the sale of our home. She provided current and recent comps, historical data, and talked through market conditions and city issues likely to impact our sale. We listened when she said she sensed a ‘cooling in the market’ and that the housing inventory in our price bracket of $1.5M to $2.25M was increasing. She felt our best strategy was to list early and at a lesser number which could encourage a bidding war.

Our house listed and closed in six weeks. We received two offers slightly under asking. Laura talked us through the offers and negotiated seriously on our behalf. She made an extraordinary gesture that ensured our deal did not tip over. Laura’s ability to get everyone singing from the same hymnal in a very acrimonious situation was invaluable. And her follow up after our house closed was genuine and thoughtful. We recommend Laura without reservation.”

“Laura is a wonder. She is kind, professional, had great ideas as to how to show the house to its best advantage (remove many, many things so that people can see the house), she is a wonderful advocate for you and she really is right on top of things. She is very honest which is such a wonderful gift and makes it so easy to work with her. She really knows a house and the neighborhood and can help you find your way—either in or out! Her negotiation skills are outstanding and she will do her very best for you—and her very best is terrific! I cannot say enough good things about her.”

“Laura is on it from minute one. That’s who she is professionally, and we were the beneficiaries of her experience, street smarts and diligence. She set a perfect price point, managed the marketing focus and quality, and we had a verbal on the evening of day five followed by the contract at noon the next day. We were able to go about our jam-packed lives knowing Laura was in charge. Excellent job!”

III

Local Advantage

Nothing Compares

Realogics Sotheby’s International Realty (RSIR) is proud that our esteemed real estate brokers serve as thought leaders within the local community. They live and work in the communities they serve, providing unparalleled expertise and advisement regarding the latest market updates and neighborhood trends. Our experts will align with your needs to tailor a marketing plan to meet your goals when selling your home.

Only RSIR offers clients exclusive partnerships with top-tier local publications, including the Puget Sound Business Journal and GeekWire “Home of the Day” features. Together, these property advertising platforms garner over 1 million unique property page views each year.

We Are Realogics Sotheby's International Realty

The 2022 real estate market was a tale of two housing journeys. While the first half of the year saw ravenous buyers and escalating prices, buyers paused and sellers stepped back in the second half of 2022, as the Fed increased interest rates and inflation had many reevaluating their spending. Still, the global real estate advisors with Realogics Sotheby's International Realty achieved incredible results. They were ranked first among the top 10 largest real estate brands for average listing price, average listing sales price, and average buyer price. Most notably, RSIR agents consistently represent the highest sales volumes and the most productivity per broker, while doing so with among the lowest days on market. Specializing in both resale properties and new construction and RSIR proudly represents all price points and property types, from sea to sky.

#1

Largest Sotheby’s International Realty® Affiliate in Washington State

$2.6B

In Sales Volume 2022

$1.262M

Average Sales Price 2022

Strength in Numbers

Honored locally and nationally by preeminent news and business sources, Realogics Sotheby’s International Realty is proud to be ranked among the top real estate brokerages in Washington state. As the preeminent source for business news across Western Washington, the Puget Sound Business Journal publishes rankings of businesses in real estate and across industries, where we have achieved notoriety for over 10 years. As a part of the Sotheby’s International Realty network, we also celebrate achievements made on a national scale, and are a part of a prestigious group of over 1,750 firms nationwide that appeared among the annual RealTrends 500. These distinctions acknowledge Realogics Sotheby’s International Realty as a leader in our market and as a growing enterprise brokerage powered by local experts who lead our industry.

#18

Largest Sotheby's International Realty®

Affiliate by Gross Sales Volume in the U.S.

#123

In the Country by Total Sales Volume

#8

2022 “Largest Residential Real Estate Brands”

#36

2022 “FastestGrowing Private Companies”

#33

#27

2022 “Middle Market Fast 50 Companies”

#86

2022 “Largest Private Companies”

2022 "Fastest Growing Family-Operated Companies"

Representing All Price Points

Luxury is an experience, not a price point. Every Realogics Sotheby's International Realty listing benefits from our global reach, powerful marketing, and superior professional service. In 2022, 28% of our transactions were under $1 million.

39%

28%

33%

Social Connections

We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living Blog, and Facebook. Additionally, the Sotheby’s International Realty brand’s awardwinning YouTube channel has more video views and subscribers than any other real estate brand.

TARGETED MARKETING TOOLS

We’ve developed a new social media advertising tool designed in collaboration with the experts at Facebook. Available across Realogy brands, the Social Ad Engine is populated with an agent’s listings and leverages social media best practices and autooptimization to generate and publish an effective ad for both Facebook and Instagram. Social Ad Engine can be used to maximize exposure to listings, drive traffic to an agent’s listing website and generate highquality leads. Additionally, the technology measures each campaign, making it easy for sharing reporting with clients.

SELLER REPORTS

We are accountable to you. Keep a pulse on your market with regular reports from your broker, including which websites are syndicating your listing and where leads are coming from.

SOTHEBY’S INTERNATIONAL REALTY® FOLLOWERS

117,000 Facebook Followers

Social Media Presence

REALOGICS SOTHEBY’S INTERNATIONAL

REALTY FOLLOWERS

Facebook: 14,817

YouTube: 1,000

Instagram: 5,500

Twitter: 1,400

LinkedIn: 3,800

397,000 YouTube Subscribers

364,000 Instagram Followers

109,000 LinkedIn Followers

29,500 Twitter Followers

15,000 Pinterest Followers

A PR Powerhouse

The Sotheby’s International Realty® name opens doors to exceptional properties and, with the assistance of our in-house PR team, captures the attention of journalists at key media outlets. As a result, agents affiliated with Sotheby’s International Realty generate maximum exposure for important listings, reaching qualified buyers around the world.

*Your property’s journey begins on all these websites and has the opportunity to span across our global platform.

Exclusive Media Partners

Sotheby’s International Realty® partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.

PSBJ HOME OF THE DAY

Featured on PugetSoundBusinessJournal’s website and eNewsletters in the morning and afternoon, “Home of the Day” showcases properties to over 550,000 affluent home buyers with a net worth of over $2.3 million in the Seattle market.

GATEWAY

GATEWAY celebrates all that the Bay Area has to offer. From the finest homes, cosmopolitan living, high design, captivating destinations and the art of refined luxury, GATEWAY is the premier lifestyle and real estate publication for high-networth individuals in San Francisco.

RESIDE ®

Conceived in the belief that home and living are inextricably entwined, RESIDE® is our brand’s quarterly magazine devoted to the finest in inspirational homes and lifestyles worldwide.

Market Intelligence

RSIR presents need-to-know insights and essential data to inform you on where the market in the region and on your street has been, and where the trends are indicating it will go next.

SELLER REPORT

We are accountable to you. Keep a pulse on the market with regular reports from your broker, including which websites are syndicating your listing and where leads are coming from.

ANNUAL & QUARTERLY REPORTS

RSIR offers market analysis throughout the year so that our real estate advisors can prepare their clients for what’s ahead. From trending sales data to an overview of the latest waterfront real estate and a forecast of our ever-changing market, our reports keep sellers and buyers informed all year round.

CMA

We provide a custom market analysis presentation with the most accurate and current information using live MLS data, real-time Inrix traffic information, and embedded web content.

MARKET TRACKER

Our automated market tracker tool allows our agents to effortlessly create data-driven updates that are customized to specific areas and price ranges.

Exclusive In-House Marketing

Realogics Sotheby's International Realty established a dedicated in-house marketing agency, CLAY, which excels in the art of marketing our exclusive properties and outstanding agents. CLAY offers fully integrated marketing solutions that encompass everything from graphic design and digital marketing, to public relations and curated experiences.

Our team of marketing experts offer strategically driven solutions for our agents on behalf of their clients, developers, and investors, leveraging relationships with traditional and new media outlets, as well as cutting-edge technologies and social media strategies. All to ensure maximum exposure for the properties and agents we represent.

Global Network

A True Global Network

26,500 Agents

1,000 Offices

84 Countries

$3B

Total Referral Volume in 2022

$147B

Global Sales Volume in 2023

Austin

Big Sky

Boston

Chicago

Dallas

Hawaii

Los Angeles

Miami

New York

Palm Springs

San Diego

San Francisco

Scottsdale

Sun Valley

OurreferralnetworkisanexclusiveassociationofSotheby'sInternationalRealty®brokeragesthroughouttheworld.We represent43ofthetop250agentsinAmerica,andtogether,oursalesassociatesgarneredanimpressive$167billionin global sales in 2022, amid a shifting market impacting the Puget Sound and global real estate.

Throughthebrand’svastglobalfootprintandimpressivereferralnetwork,weprovideclientswiththetoolsrequiredtoidentify and target selected buyers through all available Sotheby’s International Realty® channels.

48M SothebysRealty.com Visits 2022

4M Average Monthly Visits 2022

57% From Outside the U.S.

1M+ Active Subscribers on SIR Social Media

60K Editorial Media Placements in 2022

Unrivaled Exposure

Our website, enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as highresolution photography, ultra-high-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty. com, enables the site to achieve the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Listings from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any listing page.

Global Web Ranking

YOUTUBE #2

FACEBOOK

#3

AMAZON #12

In 2022 sothebysrealty.com generated over 48 million visits, an increase of 3%, resulting in another recordbreaking year for site visits. According to Similarweb. com, industry-wide there was a significant decrease in traffic to real estate websites, primarily in the last quarter of the year. Sothebysrealty.com garnered 404 million overall page views and property video plays grew an amazing 50% year over year, reaching over 57 million video plays in 2022 compared to 38 million video plays in 2021. Meaningful traffic growth to sothebysrealty. com continues through search engine optimization and search engine marketing efforts, which is a significant driver of traffic to the site.

SOTHEBYSREALTY.COM #11,580

FENDI #19,235

JOHN

ZILLOW #64

NYTIMES #79

REALTOR #240

REDFIN #344

NORDSTROM #838

GMAIL #1,066

WSJ #732 #10,731

CARTIER #13,760

JAMES EDITION #18,295

ROBB REPORT #22,192

BERKSHIRE HATHAWAY HS

#90,909 #191,229

CHRISTIE’S REAL ESTATE #114,592 #417,231

LUXURY PORTFOLIO #973,942

WINDERMERE

GOOGLE ARCHITECTURAL DIGEST

ELLIMAN

LUXURY REAL ESTATE

L. SCOTT #169,376

#100,993

The History

Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. With over 80 Sotheby’s offices and 1,000 Sotheby’s International Realty® offices, the brand is widely considered one of the most interconnected, truly global networks in the world and is able to provide unmatched, white glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in the business. Sotheby’s maintains auction houses throughout

North America, Europe, Asia and Australia. It has an annual turnover in excess of $5 billion, making it the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.

A Remarkable

Brand

71 of Forbes 100 World’s Wealthiest People

78 of Forbes 100 Wealthiest Americans

60 of Worth Magazine’s Benefactor 100 List

253 of Forbes 400 Wealthiest Americans

86 of Forbes Top 500 CEOs

Rm Sotheby’s

Institute Of Art

Sotheby’s is a key participant in the history of the world’s most luxurious and treasured items. From the Sotheby’s Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby’s represents the elite services and grand possessions sought by the world’s most affluent clientele. As part of such an extraordinary legacy, Sotheby’s International Realty associates have a unique advantage when marketing and selling the world’s most remarkable homes.

Sotheby’s Auction House

Sotheby’s Int’l Realty

Sotheby’s Diamonds

Sotheby’s

Sotheby’s Wine

Reaching Buyers in Asia

Realogics Sotheby’s International Realty continues to expand its Asia Services Group through one-ofa-kind endeavors that include a custom WeChat App developed with adSage, exclusive features on Juwai.com, and events in partnership with AREAA.

MARKETING ON WEBSITES

CATERING TO ASIAN VIEWERS

International New York Times

Juwai

Nikkei

PropGOLuxury

WSJ China

Z-Property (ZaoBao)

BROKERAGE OFFICES IN ASIA

Beijing

Bangkok

Hainan

Hong Kong

57% of Visitors to SothebysRealty.com from outside the U.S.

Luzon

Maharashtra

New Delhi

Seoul

Singapore

Tianjin

Tokyo

West Bengal

SINA & JUWAI

NIKKEI

Our listings and brokers are featured on SINA.com and Juwai to create engagement with native Chinese language speakers both in the US and abroad. These apps showcase our Pacific Northwest real estate and lifestyle in real time overseas to encourage communications between our Asia Services Group and connect our local brokers and their listing clients with a world of opportunity.

Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world, has an exclusive partnership with the Sotheby’s International Realty® brand. This alliance enables the brand to generate Japanese buyer interest through Nikkei’s digital platform, which reaches over 29 million monthly readers. We are the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to local residential real estate offerings.