The Stetler Group | Listing Presentation

LISTING PRESENTATION

Stephanie Stetler & Hayley Brown

TABLE OF CONTENTS

I. INTRODUCTION

II. PROVEN RESULTS AND COMMITMENT

III. GLOBAL NETWORK

IV. LOCAL ADVANTAGE

We expertly guide our clients' real estate journey to extraordinary results.

Delivering the highest standard of service to elevate the real estate experience well beyond the transaction, the 300+ realtors at Realogics Sotheby’s International Realty (RSIR) continue to build upon the long-standing heritage (Est. 1744) that backs the trusted Sotheby’s International Realty® brand. And with it, they bring innovation like only the Puget Sound region can, assuring that each real estate journey is guided by intelligent solutions, in the hands of local experts with global reach. Uniting more home buyers and sellers year after year, RSIR real estate advisors work tirelessly to connect you and your loved ones with an exceptional home worthy of your extraordinary life.

The Stetler Group

GLOBAL REAL ESTATE ADVISORS

Through their combined expertise, unique skillsets, and commitment to excellence, Stephanie Stetler and Hayley Brown offer their valued clients a real estate experience influenced by the attention and care that accompanies the full power of two talented global real estate advisors. For the past three years, Stephanie and Hayley have approached their clients’ buying and selling journeys with a collaborative effort, offering a level of attentiveness and responsiveness that makes their team-oriented techniques truly a standout in the industry. Both creative, out-of-the-box thinkers, they’re able to tailor a strategic plan to their clients’ unique situations. Stephanie utilizes her robust network of resources curated over her 14 years of experience in the industry, and Hayley serves as the self-proclaimed “numbers nerd” with her data analysis. Keeping their clients informed is a vital part of the process, and with Stephanie’s masters in teaching, she values the educational aspect of her role as an advisor. Hayley utilizes her background in marketing, with a bachelor’s degree in business marketing, as she produces high-quality marketing content shared on multiple platforms from print publications to social media.

As two Washington natives who take pride in their home state, they have lifelong, firsthand experience in the markets their clients are buying or selling in, offering a knowledgeable viewpoint of the various neighborhoods in the region, specializing in the Eastside area. From investors to first-time homebuyers to buyers searching for new construction projects utilizing the latest building techniques, Stephanie and Hayley’s clients are backed by a savvy team at the forefront of industry innovation.

Stephanie Stetler

stephanie.stetler@rsir.com

425.760.1061

Hayley Brown

hayley.brown@rsir.com

509.881.7722

Dean Jones Owner & CEO | Foreign Relations, New Development and Thought Leader

Natalie Kelly

VP of Learning & Development

Tim McCanta Designated Broker | Bellevue Managing Broker

Kaeden Ball

Client Services Associate | Project Management, Marketing Support and Strategy

Significant

Snohomish | $2,300,000

Kirkland | $2,500,000

Kirkland | $2,488,880

Bellevue | $5,700,000

Bellevue | $4,198,800

Redmond | $1,298,800

Bellevue | $2,850,000

Issaquah | $1,900,000

Determining the Value of Your Home

For those interested in selling their property, accurately determining the value of the property is the first step to a successful listing endeavor. There are various factors that come into play when finding this figure and it’s important to consider all of them as you and your real estate agent make a determination. A home’s location is a crucial consideration, as where a home is located can sometimes be just as important (if not more so) than the home itself to potential buyers, and having a good sense of a neighborhood’s desirability within the market is important. Additional factors that will affect value range from the obvious, such as the home’s size, quality and condition, and year it was built, to the more variable, like the current market conditions. As your dedicated real estate advisors, we’ll be able to apply our market knowledge, expert eye, and strategic thinking when determining the value of your property—setting you up for success as we continue the selling process.

The Importance of Strategic Pricing

Once we’ve determined the value of your property, we carefully consider the most optimal pricing as we list it on the market. When pricing a home, you certainly do not want to undervalue it, which could potentially lead to a lower sales price than it is worth, but you also do not want to list it for a price that could cause it to sit on the market for a long time with little buyer interest. As your trusted real estate advisors, we will simultaneously give you a clear, realistic picture of the market and your home’s potential within it, as well as employ our years of experience working within a variety of challenging markets to get you the absolute maximum value for your home. Our local expertise, buyer intel, and connections will allow us to price your home so that we capitalize on its very best qualities, leading to a fast, satisfying sale.

Performing Market Analysis

As RSIR global real estate advisors, we’re able to provide a comprehensive analysis of market trends and inventory while forecasting predictions of potential future market conditions. We offer our valued clients the opportunity to sign up for monthly updates to automatically receive RSIR’s market tracker for your desired Puget Sound region neighborhood. We will also share quarterly and annual reports that perform a deep dive into year-over-year changes in illuminating gathered data. Additionally, we’re always just a phone call or email away when you would like to discuss a specific neighborhood’s market. In constantly keeping informed of market data, we are able to most strategically position your home within our unique local markets.

Utilizing CMAs

In real estate, a comparative market analysis, or CMA, is a tool used to determine the value of your home by analyzing various conditions of the home, like size, condition, and features, in comparison to other similar homes in the area that have sold. Estimating an appropriate listing price for your home certainly begins with an evaluation of the home itself, but by running a CMA report, we will have a much better idea of its potential within the market based on other recent comparable sales in the area and how your home differs or resembles these properties. We’ll examine the most recent sales data available as market conditions play a large role in sales prices, and we’ll want to ensure that we’re analyzing homes that sold under similar market conditions.

Testimonials

I couldn’t be happier with The Stetler Group getting me into my dream new construction townhome. Their meticulous attention to detail and thorough understanding of the market ensured I knew exactly what I was buying and had nothing but confidence with their help. They are proactive and efficient but also made me laugh the entire time! Working with The Stetler Group has been an absolute pleasure.

My family and I had an outstanding experience with The Stetler Group throughout our home-selling journey. These two ladies are top tier when it comes to communication and follow through. They have deep knowledge of not only the area, but the new construction process, negotiations, and how to get creative. I couldn’t recommend their services more.

Hayley has helped my family with three transactions, one on the selling side and two on the buying side. Five star experience every time. There is not a better person to represent you as she is extremely knowledgeable, diligent, and genuine. Thank you, Hayley. Highly recommend!

Stephanie is a fantastic Realtor. She has great insights to current markets, finding the perfect fit for her clients. She is passionate about what she does, with great attention to details every step of the process.

Hayley made my home-buying experience significantly better. We had many, many phone calls and text conversations over the six months leading up to my readiness to actually start making offers, she educated me on all steps in the process, handled as much of the communication between lenders, inspectors, sellers agents, etc., and ultimately got the deal done. She is fun to work with, high spirited, and willing to make difficult calls for you. If you are buying a house, there are going to be some obstacles to overcome. If you want to have a better experience than the average buyer, call Hayley. Couldn’t recommend her services more.

Stephanie and The Stetler Group are skilled in the art of negotiation and understand the complexities of today's real estate transactions; Crucial in our everchanging market. With an unrelenting resolution to perform our best, we strive for excellence ensuring we're the right team for you.

Stephanie was a pleasure to work with! She worked very swiftly. We can confidently say we got our home because of Stephanie’s diligence and care during the buying process. She always made herself available for our questions and accommodated to our schedules.

1,115 Offices

26,500 Sales Associates

43

84 Countries & Territories of the Top 250 Agents in America

An Unmatched Global Referral Network

Our referral network is an exclusive association of Sotheby's International Realty® brokerages throughout the world. We represent 43 of the top 250 agents in America, and together, our sales associates garnered an impressive $167 billion in global sales in 2022, amid a shifting market impacting the Puget Sound and global real estate.

Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty® channels.

Direct Connections, Top Referring Markets & Buyers

Austin

Big Sky

Boston

Chicago

Dallas

Hawaii

Los Angeles

Miami

New York

Palm Springs

San Diego

San Francisco

Scottsdale

Sun Valley

The Most Recognized Brand in Real Estate

SOTHEBY’S HAS A REVERED TRADITION OF BRINGING THE WORLD’S MOST CHERISHED POSSESSIONS TO A GLOBAL MARKET SINCE 1744.

Sotheby’s has been uniting collectors with world-class works of art since 1744, and nearly 280 years later it has grown into one of the world’s leading full-service art businesses. In the spirit of innovation, an exceptional real estate company bearing the Sotheby’s name was launched in 1976. Today we are a commanding presence in the representation of the world’s most extraordinary properties. Together, our companies are able to collaborate to provide a unique and exclusive experience to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.

Unrivaled Exposure

Our website, enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty.com, enables the site to achieve the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Listings from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any listing page.

48M

sothebysrealty.com Visits 2022

4M

57% From Outside the U.S.

Public Relations

As the most profiled luxury real estate brand in the news, Sotheby's International Realty ® provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to build awareness for our brand, while managing its reputation and to generating exposure for your listings.

2022 PRESS SHARE OF VOICE

Global Web Ranking

YOUTUBE #2

AMAZON #12

In 2022 sothebysrealty.com generated over 48 million visits, an increase of 3%, resulting in another recordbreaking year for site visits. According to Similarweb. com, industry-wide there was a significant decrease in traffic to real estate websites, primarily in the last quarter of the year. Sothebysrealty.com garnered 404 million overall page views and property video plays grew an amazing 50% year over year, reaching over 57 million video plays in 2022 compared to 38 million video plays in 2021. Meaningful traffic growth to sothebysrealty. com continues through search engine optimization and search engine marketing efforts, which is a significant driver of traffic to the site.

#11,580

SOTHEBYSREALTY.COM

FACEBOOK

#3

ZILLOW #64

NYTIMES #79

REALTOR #240

REDFIN #344

GMAIL #1,066

WSJ #732 #10,731

NORDSTROM #838

GOOGLE ARCHITECTURAL DIGEST

CARTIER #13,760

JAMES EDITION #18,295

ROBB REPORT #22,192

BERKSHIRE HATHAWAY HS

CHRISTIE’S REAL ESTATE #114,592 #417,231

WINDERMERE

LUXURY PORTFOLIO #973,942 #90,909 #191,229

ELLIMAN

LUXURY REAL ESTATE

FENDI #19,235

JOHN L. SCOTT #169,376 #100,993

#1

Brokerage Channel on YouTube

Social Media Presence

REALOGICS SOTHEBY’S INTERNATIONAL

REALTY FOLLOWERS

Facebook: 14,600

Instagram: 5,500

Twitter: 1,400

LinkedIn: 3,800

SOTHEBY’S INTERNATIONAL REALTY® FOLLOWERS

117,000 Facebook Followers

397,000 YouTube Subscribers

364,000 Instagram Followers

109,000 LinkedIn Followers

29,500 Twitter Followers

We Are Realogics Sotheby's International Realty

The 2022 real estate market was a tale of two housing journeys. While the first half of the year saw ravenous buyers and escalating prices, buyers paused and sellers stepped back in the second half of 2022, as the Fed increased interest rates and inflation had many reevaluating their spending. Still, the global real estate advisors with Realogics Sotheby's International Realty achieved incredible results. They were ranked first among the top 10 largest real estate brands for average listing price, average listing sales price, and average buyer price. Most notably, RSIR agents consistently represent the highest sales volumes and the most productivity per broker, while doing so with among the lowest days on market. Specializing in both resale properties and new construction and RSIR proudly represents all price points and property types, from sea to sky.

#1

Largest Sotheby’s International Realty® Affiliate in Washington State

$1.93B

In Sales Volume 2023

$1.71M

Average Sales Price 2023

Strength in Numbers

Honored locally and nationally by preeminent news and business sources, Realogics Sotheby’s International Realty is proud to be ranked among the top real estate brokerages in Washington state. As the preeminent source for business news across Western Washington, the Puget Sound Business Journal publishes rankings of businesses in real estate and across industries, where we have achieved notoriety for over 10 years. As a part of the Sotheby’s International Realty network, we also celebrate achievements made on a national scale, and are a part of a prestigious group of over 1,750 firms nationwide that appeared among the annual RealTrends 500. These distinctions acknowledge Realogics Sotheby’s International Realty as a leader in our market and as a growing enterprise brokerage powered by local experts who lead our industry.

#18

Largest Sotheby's International Realty®

Affiliate by Gross Sales Volume in the U.S.

#123

In the Country by Total Sales Volume

#8

2022 “Largest Residential Real Estate Brands”

#36

2022 “FastestGrowing Private Companies”

#33

#27

2022 “Middle Market Fast 50 Companies”

#86

2022 “Largest Private Companies”

2022 "Fastest Growing Family-Operated Companies"

Representing All Price Points

Luxury is an experience, not a price point. Every Realogics Sotheby's International Realty listing benefits from our global reach, powerful marketing, and superior professional service. In 2022, 28% of our transactions were under $1 million.

39%

33% 28%

Market Intelligence

RSIR presents need-to-know insights and essential data to inform you on where the market in the region and on your street has been, and where the trends are indicating it will go next.

SELLER REPORT

We are accountable to you. Keep a pulse on the market with regular reports from your broker, including which websites are syndicating your listing and where leads are coming from.

ANNUAL & QUARTERLY REPORTS

RSIR offers market analysis throughout the year so that our real estate advisors can prepare their clients for what’s ahead. From trending sales data to an overview of the latest waterfront real estate and a forecast of our ever-changing market, our reports keep sellers and buyers informed all year round.

CMA

We provide a custom market analysis presentation with the most accurate and current information using live MLS data, real-time Inrix traffic information, and embedded web content.

MARKET TRACKER

Our automated market tracker tool allows our agents to effortlessly create data-driven updates that are customized to specific areas and price ranges.

Exclusive In-House Marketing

Realogics Sotheby's International Realty established a dedicated in-house marketing agency, CLAY, which excels in the art of marketing our exclusive properties and outstanding agents. CLAY offers fully integrated marketing solutions that encompass everything from graphic design and digital marketing, to public relations and curated experiences.

Our team of marketing experts offer strategically driven solutions for our agents on behalf of their clients, developers, and investors, leveraging relationships with traditional and new media outlets, as well as cutting-edge technologies and social media strategies. All to ensure maximum exposure for the properties and agents we represent.

Local Power, Global Reach

When you list with Realogics Sotheby's International Realty, your home will appear on exclusive local platforms, Sotheby’s International Realty® worldwide network of websites, and our award-winning website, rsir.com

Realogics Sotheby’s International Realty offers intelligent solutions that showcase listings like no one else in the market. The site features powerful search, customizable market data, community insights, and award-winning video, alongside a suite of online tools that make your real estate journey tangible. And we’re always working on the next thing—that next piece of the puzzle that will make it easier for you and your trusted real estate advisor to connect with a buyer that understands the intrinsic value of your home.

Your

Home Is Unique

Our exclusive Automated Marketing Platform (AMP) seamlessly generates a beautiful, professional website for each listed property. Videos, 3D Matterport tours, still images—any kind of visual asset can be effortlessly added to any home’s standalone site. Using social media to showcase your listing and receive more leads, the AMP system also offers the ability to engage potential buyers with social media assets for Facebook, Twitter, and Instagram posts and Stories. Marketing assets of your home will look impeccable.

In addition to AMP, our advisors can leverage Boost to run targeted ads of your home on Facebook, Instagram, Nextdoor, and over 1,000 websites across the web. The ads are visually compelling, automatically populate with listing details, and are powered by the industry's best targeting to ensure the right audiences see the ads. Maximize exposure to listings, drive traffic to an agent’s listing website, and generate high-quality leads. Plus, it measures each campaign, making it easy to share results with you.

• Property Website

• Social Media Advertising

• Email Marketing

• Referral Market Syndication

Exclusive Partnerships, Superior Exposure

TARGETED EXPOSURE TO AFFLUENT CLIENTELE

Our digital and print cooperative advertising program builds on the clout of the world's best-known media publications. Sotheby's International Realty® network members can select from year-long opportunities with pre-negotiated, subsidized rates to provide properties with vast targeted exposure. The brand participates in events that represent the peak of global prominence, such as Wimbledon and the Cannes Film Festival. The digital cooperative advertising program provides members with turnkey opportunities to enhance their local marketing initiatives and drive awareness within targeted markets.

SIR Technology

When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure. Our 300+ local real estate agents can open the doors to 1,075 global offices. Homes listed with Realogics Sotheby’s International Realty® have been featured in national publications like Curbed, The New York Times, The LA Times, The Wall Street Journal, Mansion Global, and Financial Times Listing your home with RSIR means you get the white-glove treatment and a tailored marketing plan that puts your home in front of potential buyers.

VIRTUAL STAGING BY roOomy

By helping potential buyers visualize the potential of a room and make the home appeal to a targeted audience, virtual staging allows agents to add furniture, rugs, and even paint to photos of a home. Global real estate advisors will post the virtually staged photo or 3D tour online with a home's listing.

VIRTUAL TOURS

The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home, resulting in a transformative way for people to view homes online. The 3D and VR Tours add an additional layer of content to a home’s existing property detail page on rsir.com and sothebysrealty.com, which already provides a written description, beautiful high-resolution photography and stunning high-definition videos.

APPLE TV

Apple TV is found in 24 million homes and with our innovative Apple TV app that presents our curated videos and photography, the experience of discovering Sotheby's International Realty® properties can be done from the comfort of the viewer’s own couch.

PROPERTY DISTRIBUTION

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to more than 100 Sotheby's International Realty® affiliate websites around the world.

Service Commitment

HOME REPAIRS

Repair

Remodel

STAGING

Sell Your Home Faster

Make More Money

Recoup Investment

Stand Out From Competition

Avoid a Costly Price Reduction

82%

Of Buyers Find It Easier To Visualize A Staged Property As Their Future Home

39%

Of Buyers Say It Positively Impacts Home Value If The Home Is Decorated To Their Taste

Redesign

Organize

CURB APPEAL

Landscaping

Painting

Exterior Facade

Sense of Arrival

Storytelling

41%

Of Buyers Are More Willing To Walk Through A Home They First Saw Online

27%

Of Buyers Are More Willing To Overlook Other Property Faults If A Home Is Staged Well

Philanthropy Begins At Home

Each of Realogics Sotheby’s International Realty’s brokerage offices across the Puget Sound region is ingrained in the neighborhoods and cities where they’re located, promoting a culture of care and support. From holiday toy drives and family adoptions to events where we open our doors to our neighbors, creating a positive impact in the communities that we live in and serve is of the utmost importance. In 2023, RSIR and its contributing agents co-sponsored a charitable gift through the Jones Family Foundation of $100,000, targeting the completion of the final 12 residences through New Story in Titanyen, Haiti, and completing a vision to turn a homeless community into a thriving enclave for the hopeful.

NEW STORY

New Story is a non-profit working to create a world where no human lives in survival mode by providing one of life’s most basic needs—shelter. Their 100% model ensures that every penny of each donation goes to build homes while organization overhead is covered by private donors. The current $7,000 homes are built to last for generations and each donation is paired directly with a family. Help build a home for a family in Mexico and we can give them the boost they need to break free from the cycle of poverty!

37 Communities

4 Countries

To date, the generous contributions of the Sotheby’s International Realty® network have funded over 150 homes in Haiti and Mexico through the New Story partnership.

The most recent work funded the building of safe homes for 83 families in communities of Totolapan and Tlyacapan in Morelos, Mexico after disastrous earthquakes in 2017 left their previous homes in ruin and unable to afford to build new homes on their own.

3,280 Homes Built

14,200+ Lives Impacted

Pictured Left: Dean Jones, RSIR President & CEO provides a grant to build 12 homes to Danielle Armour (left) and Sarah Lee (right) of New Story, who presented the pledge during the 2023 Global Networking Event to 3,000 guests from Sotheby's International Realty Affiliates.