FR.MARAPR13.PG057.pdf
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Fitness|Opportunities
opened the first franchise in 2012 and now operates from eight locations. It plans to continue expanding across Australia. Training/qualifications: All franchisees must have Certificates 3 and 4 in Fitness. Ongoing training includes techniques to ensure that clients obtain the best results from each session. Accountability: Monthly fitness testing demonstrates improvements in adult clients’ fitness level as well as other outcomes such as weight loss and increased strength. Children are not formally tested but anecdotal evidence from parents is taken into account. Marketing: While the primary focus is family fitness, franchisees are encouraged to explore appropriate niche markets. Cost: $29,990 plus GST includes an exclusive territory, training, fitness equipment, ongoing support and help with business development.
training in a non-intimidating, friendly and supportive environment. History: Australia’s first outdoor group training program, Step into Life was launched in 1995. Now the market leader with more than 160 national locations it recently expanded into New Zealand. Training/qualifications: An initial nine-day training course covers all aspects of the business. Franchisees then receive comprehensive training and
Step INto LIFe
Trend #13: outdoor activities “Step into Life attracts members aged from 18 to 65 (Trend #6) and our training includes two programs that focus on strength and body weight training A D _ F R A MP MA R _ 1 3 . p d f Pa ge 1 (Trends #2 & 3).” Larry Cohen, managing director. Concept: Step into Life offers outdoor fitness
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