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Opportunities|Health food
a healthy
appetite Flavour your life with a fresh food franchise
A
ustralian customers want great tasting food to be part of their lifestyle. Phil Colburn, managing director at Queensland based Red Rock Noodle Bar says customers today are definitely concerned with nutritional value. “The consumer demand is going from strength to strength. The education level has improved. Customers used to ask us questions, now when we speak to them they have a lot more understanding about the issues,” he says. For this Asian inspired franchise chain, signing on footballer Corey Parker has been a big part of highlighting healthier living choices. Parker
40| FRANCHISING mAR/ApR 2013
www.FRANCHISe.Net.Au
has a social media contract that focuses on him blending the brand and healthy eating in to his lifestyle.
bRANd AmbASSAdoR “It’s the first time we’ve had an ambassador. He’s well known up here, he puts in the extra hours before and after training,” says Colburn. Corey’s Favourites is a new promotion that started early this year, showcasing on the menu the dishes he uses and eats regularly. A promotion in March and April picks up on the taste for satay – with Corey Parker’s dish included.