1950–1959
Courtesy of Past Print
THE GALLERY
iconic works by pratt alumni and faculty
o tto s to r c h F ine A rts I alu mnus McCall’s, circa 1955, magazine layout
Rober t Riger
For McCall’s, Storch transforms text into an expressive wave of movement. Storch used a range of photographic
F ine Arts I al u mn u s
processes to create special effects with text before the
Sports Illustrated, 1958, photograph
advent of computer technology.
Riger captured Baltimore Colts quarterback Johnny Unitas’s legendary pass during the National Football League championship against the New York Giants. Historian David Halberstam described Riger as “the preeminent artist of a golden age of American sports in the years after World War II.”
Volkswagen® trademarks used with permission of Volkswagen Group of America, Inc.
Robert Riger/Hulton Archive/Getty Images
g e orge l ois advertising design I al u mn u s Volkswagen Beetle, 1959, ad campaign “Think Small” was voted the number one ad campaign of the 20th century by Advertising Age. Doyle Dane Bernbach’s marketing overcame American resistance to Germany’s “People’s Car,” which, in addition noisy, underpowered, and uncomfortable.
W il l iam Katav olos Indu strial Design I al u mnu s Architectu re I facu lty T Chair, or Side Chair, 1952 Calling the T Chair a “modern design icon,” Vogue praised the chair’s “lean and mean” lines. Katavolos collaborated with Pratt students Ross Littell and Douglas Kelley on the chair, which is now in museum collections worldwide.
50
125 anniversary pr attfolio
© The Museum of Modern Art, New York/Licensed by SCALA/Art Resource, N.Y.
to being small, was also viewed as ugly,