BUSRide December 2012

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GCRTA

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it. Make sure customers know the agency will do what it says. Just alert everyone inside and outside the organization to any changes as soon as possible.

Expect the unexpected

Outdoor filming depends on weather conditions, so the scheduled wrap date may not be the final filming date. Along those same lines, film crews may ask to add extra days at the last minute, which will disrupt bus schedules, cause street closures and inconvenience customers. Anticipating that such changes will occur makes it much easier to roll with them. Always keep customers in mind. With each of the movies filmed here in Cleveland, there were always additional last-minute changes and lengthier filming

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schedules than initially expected. GCRTA employees found that as much as we planned ahead, we needed to understand that Hollywood runs on its own schedule. Unexpected changes will happen and you need to be flexible with those changes. Consistently communicate with employees, the media and directly with customers. Ultimately customers know that a transit agency is helping boost a city’s bottom line, even though they might be inconvenienced along the way. During filming, GCRTA carried thousands of people to and from work every day and kept up normal business for all customers. Even with Hollywood and tourists taking over, we accomplished our mission of safe transport. BR Joseph Calabrese is the general manager and CEO of the Greater Cleveland Regional Transit Authority. He joined the agency in 2000.

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