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The go-to maintenance resource for the transit and motorcoach industries
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It’s A Separate Magazine Inside Each Issue of BUSRide! > BUSRide Maintenance Magazine is unique, as it is the only trade publication dedicated to the maintenance segment of the bus and motorcoach industry in North America. Bound separately and inserted into each issue of BUSRide, BUSRide Maintenance offers readers valuable insights and information that simply cannot be found elsewhere. Taking an in-depth look inside the garage, BUSRide Maintenance examines the technologies, people, practices, and behind-the-scene products and services that power this dynamic industry segment – and keep vehicles compliant and on-the-road. • Topics include: • Batteries & energy storage • Bus washing systems • Compliance & regulatory issues • Electronics Emission control • Engine care & maintenance • Facility design & architecture • Fall protection systems • Fleet maintenance software • Flooring • Heavy-duty vehicle lifts • Interior fixtures • HVAC
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• Janitorial / sanitation • Oils & lubricants • Paint & exterior finishes • Parts & parts distribution • Powertrains • Repair & refurbishment • Shop safety • Suspension systems • Tools & equipment • Training / continuing education • Wheels, tires and accessories
B U S R I D E M A I N T E N A N C E | I NTEGRATED M EDI A PORTFO L IO 2018
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BUSRide / BUSRide Maintenance Demographics > For more than 53 years, BUSRide has been a proven, go-to resource for owners, operators and senior leaders in the bus and motorcoach industry. Today, BUSRide reaches more than 51,890 motorcoach, transit, paratransit, school bus and small bus operators throughout the United States and Canada. Many of these owners, operators and managers work with multi-million dollar procurement budgets. They rely on BUSRide to keep them in the know – and on top of their industry. BUSRide Maintenance is is a highly specialized publication that targets: • Maintenance directors • Garage supervisors • Shop foremen • Maintenance technicians • Purchasing agents • Inventory mangers These dedicated readers strongly influence — and actually make — operational decisions that affect their business today, tomorrow and for years to come.
INTEGRATED MEDIA PORTFOLI O 2018 | B U S R I D E M A I N T E N A N C E
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BUSRide Maintenance Readers are Buyers 92% of BUSRide Maintenance readers authorize, specify or recommend purchases.
60% of BUSRide Maintenance readers service fleet sizes of 50 or more vehicles.
56% of BUSRide Maintenance readers have annual maintenance operating budgets in excess of $1 million.
When asked what maintenance expenditures they plan to make in 2017, this is what our readers told us:
62% Brake systems & brake parts 60% Diagnostic equipment 56% Power tools 50% Education & training 44% Maintenance software 44% Tires & wheels 32% HVAC equipment 32% Heavy-duty vehicle lifts BUSRide publications are read 5X MORE than any other industry publication for new products.
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B U S R I D E M A I N T E N A N C E | INTEGRATED M EDI A PORTFO L IO 2018
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Who Should Advertise If your company manufactures, sells or distributes the following, you should sponsor or advertise with BUSRide Maintenance: • Brakes • Filters • Maintenance software • Transmissions • Cleaning supplies • Finishes & paints • Management services • Suspension • HVAC • Gaskets / sealants • Parts • Uniforms • Diagnostics
• Heavy-duty lifts • Shop equipment • Parts (local) • Engines • Oil / Lubricants • Tires • Chassis and powertrains • Mechanics’ tools and gear • Windows and glass • Wheels • Engines • Transmissions • Tools
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JANUARY / FEBRUARY UMA Motorcoach EXPO 2018
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MARCH / APRIL APTA Fare Collection & Revenue Management Summit and TransITech Conference 2018
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APTA Bus & Paratransit Conference 2018
APTA Annual Meeting 2018
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AUG / SEPT BusCon 2018 & APTA Annual Meeting 2018
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OCTOBER
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UMA Motorcoach EXPO 2019 Pre-Show Edition
Batteries & energy storage Brakes Bus washing systems Compliance & regulatory issues Electronics Emission control Engine care & maintenance Facility design & architecture Fall protection systems Fleet maintenance software Flooring Heavy-duty vehicle lifts HVAC Interior fixtures Janitorial / sanitation Oils & lubricants Paint & exterior finishes Parts & parts distribution Powertrains Repair & refurbishment Shop safety Suspension systems Tools & equipment Training / continuing education Wheels, tires and accessories INTEGRATED MEDIA PORTFOLI O 2018 | B U S R I D E M A I N T E N A N C E
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> In today’s fast-paced world, it’s important that your message is accessible to potential customers 24/7. Getting the word out about your product and/or service whenever and wherever possible is critical to your marketing success. Because our digital edition allows for instant accessibility, your product and service messaging is delivered directly to our readers — and to your potential customers — quickly, effeciently and cost-effectively.
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BUSRide Up To Speed eNewsletter Sponsord By > Reaches nearly 10,000 bus and motorcoach executives twice a month, BUSRide Up to Speed is one of our most highly-regarded products. This flagship eNewsletter delivers the latest product developments, insights, case studies, best practices and breaking news.
Size: 60 X 80 pixels
Leaderboard Size: 600 X 80 pixels
Middle Banner Size: 600 X 80 pixels
Product Spotlights Size: 170 X 42 pixels Includes: About 25 words of copy, logo and link to URL
INTEGRATED MEDIA PORTFOLI O 2018 | B U S R I D E M A I N T E N A N C E
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Marketplace Online Classified Ads Marketplace Why do so many companies place Marketplace ads? Because they work! > A Marketplace ad is a hassle free and effective way to get immediate results for anything you want to buy or sell. We can host your ad on BUSRide.com in order to get the targeted response and promising leads you need for: • Parts • Safety • Equipment & machinery • Major components • Tools • Training & education • Employment • RFPs
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B U S R I D E M A I N T E N A N C E | I NTEGRATED M EDI A PORTFO L IO 2018
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Sponsorship Opportunities eBooks
BUSRide Maintenance WebinarPLUS
> BUSRide Maintenance eBooks offer sponsors a comprehensive digital platform for sharing detailed information about specific technologies, products and applications. In a 4-, 8- or 12-page digital format, you are able to provide an allinclusive guide on subjects that your company specializes in. This unique digital platform allows you to embed videos, slide sets, testimonial audio tracks and more, providing a multi-media experience for our readers. Plus, you will be provided the name and contact information of those who downloaded your eBook. BUSRIDEMAINTENANCE.COM
THE EXCLUSIVE MAINTENANCE RESOURCE FOR THE TRANSIT AND MOTORCOACH INDUSTRY
Maintenance Facility Design
> BUSRide Maintenance will conduct remote interviews with your company. These will be captured on video and streamed to BUSRide readers each month. This is a unique opportunity that promotes your product or service — as it reinforces your brand to key decision-makers in the bus and motorcoach industry. In addition, if your company hosts webinars, tutorials, interviews, or produces product videos or educational content that needs more exposure, BUSRide TV is an effective way to increase your reach! Host with us and watch the leads fly in.
> BUSRide Maintenance Magazine offers sponsors the opportunity to host hour-long webinars on topics that are critical to our readers. Sponsors present to and engage with a live digital audience that includes leaders and decision makers in the industry. Each WebinarPLUS also features a three-page companion follow-up editorial article in a future edition of BUSRide Maintenance. Furthermore, the webinar recording is available for viewing on BUSRide.com for two months. Sponsors are provided the name and contact information of all registered attendees.
Social Media
Take advantage of BUSRide’s robust social media presence! > All BUSRide Maintenance digital products are promoted via our social media pages. BUSRide also offers opportunities to promote your products and initiatives through a viral platform.
INTEGRATED MEDIA PORTFOLI O 2018 | B U S R I D E M A I N T E N A N C E
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Sponsorship Opportunities The “Official BUSRide Maintenance Field Test” initiative features a case study of a given bus operation specific to a selected company’s customer. Through a collaborative effort, we document: • The challenge: what the bus operation was facing before engaging with the company • The solution: why this company was selected; the “ramp up” process; customer employee training, etc.
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• The path forward: best practices that were put in place to ensure a successful future BUS RID
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The resulting story becomes a 4-page spread in BUSRide Maintenance – or it can actually be printed on 80# gloss cover stock and fugitive glued inside an upcoming issue of BUSRide. Because the cover stock is much heavier than the inside pages of BUSRide, the magazine will open right to the insert! All of which contributes to outstanding lead-gen opportunities! Ask for details.
Sponsor an Official BUSRide Maintenance Remote Roundtable Discussion BUSRide Roundtable Discussions focus on hotbutton issues and best practices for the transit and motorcoach industries. Participants include key industry thought leaders who share their industry expertise, as well as their predictions on future trends. Past roundtables have focused on: • Heavy-duty brake systems • Fire suppression • Advances in HVAC technology • After-sale support • Refurbishment and remanufacturing • Collision repair • Garage safety • Parts and parts distribution
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The resulting information is featured in subsequent issues of BUSRide Maintenance. Sponsorships are available for the published article — and it’s an outstanding way to position your brand with the issues that transit and motorcoach professionals care about most.
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BUSRide Digital Advertising Opportunities BUSRide.com BUSRide.com is all about immediate results. BUSRide.com provides targeted, easy-to-find information and insights for the busy bus and motorcoach executive. With robust eBooks, white papers, archival materials, webinars and more, BUSRide.com is a one-stop source of market intelligence for its readers and a lead generator for its advertisers.
Leaderboard Size: 728 X 90 pixels
Side Banner Size: 300 X 250 pixels
BUSRide TV Hosted content Produced content
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Advertising Specifications Ad Sizes (inches) Full page (bleed).................................................. 8.375 x 11.125 (trim)....................................................8.125 x 10.875 (live area)........................................0.375 from trim 1/2 page (horizontal only).....................................7.25 x 4.75 1/4 page ....................................................................... 3.5 x 4.75 Ad Production Power Trade Media™ will produce/design ads for advertisers at a rate of $125/hour if requested. Components to produce ad should be submitted at the same time as space commitment. Should production charges be waived, artwork remains the property of BUSRide Maintenance magazine.
• Formats: High resolution PDF files preferred; we also accept: EPS, PSD, PNG and high-resolution JPG. NOTE: PDF files are only accepted from Adobe Professional for printing software with fonts embedded, CMYK format and color images: Bicubic Down Sampling to 600 pixels per inch. (See Resolution below.) • Resolution of all files should be a minimum of 266 dpi (including imported files). 300 dpi at 100% is the preferable resolution. NOTE: dpi=dots per inch • Color ads (and imported files) must be in CMYK, not RGB. NOTE: RGB colors not converted to CMYK will appear muted compared to original color, therefore we cannot guarantee color correctness. All PMS colors should be converted to CMYK unless a specific PMS color is specified and has been purchased. (Pantone colors are available at an additional cost. Please contact your sales representative for a quote.)
Copy Acceptance
Ad Submission
BUSRide Maintenance magazine reserves the right to refuse advertising that it considers detrimental to the bus industry or contrary to the policies of its parent company, Power Trade Media.
• E-MAIL your files (only if under 25 MB – NOTE: Files can be stuffed or zipped for e-mail transfer which usually decreases files by half the size) to: Hollie Broadbent at hbroadbent@theproducersinc.com
Contract and Copy Regulations
Shipping
The advertiser agrees to indemnify the publisher against any claims or expenses resulting from the unauthorized use of name, photograph, sketch or words protected by the copyright or registered trademarks, label and others in connection with his or her advertising.
All advertising materials should be sent to:
Cancellations All cancellations must be made in writing and must be received 60 days prior to cover date. Cancellations may be subject to a short rate.
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Electronic Files
B U S R I D E M A I N T E N A N C E | INTEGRATED M EDIA PORTFOL IO 2018
Production & Traffic Coordinator 4742 North 24th Street, Suite #340 Phoenix, AZ 85016 1-800-541-2670 X 208 We will not guarantee correctness without a hard proof We will uphold the industry standard of a maximum of 10% variance of color provided a color correct proof is provided.
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Contacts Advertising
Editorial
Graphic Design
Judi Victor CEO / Publisher 602-264-7100 X 125 jvfly@busride.com
Richard Tackett Editor in Chief 602-264-7100 X 203 rtackett@busride.com
Steve Gamble Senior Art Director 602-264-7100 X 133 sgamble@busride.com
Brittany Viar Editorial Assistant 602-264-7100 X 208 bviar@busride.com
Accounting Mitch Larson Business Manager 602-264-7100 X 215 mlarson@busride.com
4742 North 24th Street | Suite #340 | Phoenix, AZ 85016 602-265-7600 | 800-541-2670 busride.com INTEGRATED MEDIA PORTFOLI O 2018 | B U S R I D E M A I N T E N A N C E
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