Lauren West 1
GRAPHIC DESIGNER
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BRAND STATEMENT Haci Bekir invented Turkish Delight candy, which is known for its sweet and exotic flavors and allure.
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LOGO The typographic logo is an evermark; the pattern swatches are interchangeable for various applications.
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PACKAGING Each gift box contains four different flavors in individual boxes.
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PACKAGING I created a system so that each flavor has its own distinct color and pattern.
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PACKAGING Enjoy a cold tamarind beverage to go or a cup of tea in house.
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DIGITAL Desktop website & Native App
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BRAND STATEMENT Lincoln Logs are made from real wood and evoke a sense of nostalgia for simpler times and the great outdoors.
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LOGO I drew this logo on a Wacom Tablet to create a quirky, authentic look and feel.
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WOOD BURN For store front signage.
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PACKAGING House form factor with inviting handles.
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PRINT Magazine ad.
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BRAND STATEMENT Quick Wash is an urban laundromat on a mission for efficiency and freshness.
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LOGO In the context of Pilsen’s ubiquitous street art, the logo was inspired by graffiti.
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APPAREL
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PACKAGING Place one sachet in drawer to keep clothes smelling fresh & clean.
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DIGITAL Native App.
Now you can pay for your laundry like you pay for your latte. Stay connected with the community and view upcoming events. Click here to view the app live.
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BRAND STATEMENT Burning Man is known for being a place that’s tough and friendly.
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LOGO On first glance, you see a simple man figure with a flame for a head. Another look reveals two profiles facing each other sparking a connection.
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PACKAGING Detox and retox with Burning Man’s water and rose.
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EPHEMERA 2015 only happens once. Take home pins and a set list.
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OUT OF HOME Take a picture and tag it appropriately to get into your city’s decompression party free of charge. This mural is made of on-brand flame icons and utilizes social media (Instagram) to show the scope of the burner community.
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DIGITAL Desktop website.
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NEED TO KNOW Southwest Airlines is known as the friendly airline. They employ approachable crew members and a light hearted personality.
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LOGO
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PACKAGING Sick bags that will make you smile.
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DIGITAL Native App Make traveling easier with a user-friendly app that has everything you need to know.
EDUCATION APRIL 2014 - JUNE 2015 Chicago Portfolio School Graphic Designer track JANUARY 2013 - JANUARY 2014 Online Institute for Integrative Nutrition Certified Holistic Health Coach SEPTEMBER 2009 - JUNE 2012 Depaul University: Chicago, IL Bachelor of Arts in English/Creative Writing GPA: 3.7 | Dean’s List every quarter | Scholar’s Award SEPTEMBER 2005 - MAY 2009 Zurich International School: Zurich, Switzerland Diploma | GPA: 3.7 | Thomas Leck English Award
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Thanks for stopping by!
FEBRUARY - MARCH 2015 Killswitch Collective: Chicago, Illinois Graphic Design Intern NOVEMBER 2014 - FEBRUARY 2015 Personal Chef | Organizer | Nanny: Chicago, Illinois SEPTEMBER 2013 - APRIL 2014 Dream Dinners: Chicago, Illinois Social Media Coordinator Community & Events Manager Sales Lead JULY 2012 - SEPTEMBER 2013 Suit Social Media: Chicago, IL Creative Copywriter Intern
SKILLS W. LAURENWEST.NET E. LAURENWEST353@GMAIL.COM P. 302.893.6551
Adobe CS: Illustrator | Photoshop | Indesign Illustration: Wacom savvy, watercolor, acrylic, ink, Life: cooking, trend scouting, making new friends Social: IG, FB, Twitter, Pinterest, Snapchat, Hootsuite