Familia
Plaza
The first fully bilingual, multi-platform magazine for Latino families
MARKETING KIT 2012
¡BIENVENIDOS A PLAZA FAMILIA! The first bilingual multi-platform magazine created by latinos for the latino family.
CONTENTS
February 2012 marks the launch of Plaza Familia, the only bilingual magazine for Hispanic and bicultural families in the United States. “Written by the top Latin@ bloggers in the country who engage the offline reader in online conversations.”
Familia
Plaza
MARKETING KIT
2012
PLAZA FAMILIA SPEAKS MULTIPLATFORM!
Photographs: Cover: ©istock.com/bowdenimages. Opposite page: ©istock.com/aldomurillo. This page: Tablet and smart phone: ©istock.com/alexsl; Cooking: ©istock.com/blendimages
Reach our readers through the Plaza Familia magazine, our smartphone and tablet apps, website, blog and social media platforms.
Covering everything that’s important to the Hispanic family, our familia knows what it takes to maintain a happy home. From pregnancy to teens, moms, dads, tíos, tías y abuelos, there’s something for every member of the family. Recipes, style, parenting tips, health, advice, it’s all there in Spanish and English in Plaza Familia.
MARKETING KIT
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Familia
Plaza
MONTHLY FEATURES MONTHLY RECIPES LIFESTYLE SHOPPING
PREGNANCY NEWBORN BABY
TODDLER PRESCHOOLERS KIDDOS
TWEEN TEEN SPECIAL NEEDS
COUPLES ABUELOS ADVICE
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Plaza
MARKETING KIT
2012
ONLINE RESOURCES AND GUIDES
Photographs: Opposite page: mango: ©istock.com/Alealimage. Baby and Abuela: ©istock.com/aldomurillo. Toddler: ©istock.com/ruizluquepaz. Teen: LattaPictures. This page: Cooking: ©istock.com/ruizluquepaz. Camping: Kirin_photo. Mother and baby: ©istock.com/LattaPictures
Plaza Familia also offers local resources and guides. Every month we will highlight the best pediatricians, family doctors, daycares, schools, camps, events, and even offer deals – all on a local level – at our reader’s fingertips.
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Plaza
EDITORIAL CALENDAR Month
Theme
Honoring
February
Love
Black History Month & National American Heart
12/15/2011
March
Community
Women’s History Month Down syndrome Day
1/15/2012
April
Spring
Austism Awareness & National Minority Health Awareness
2/15/2012
May
Family
Asthma Awareness & Mother’s Day Celebration
3/15/2012
June
Summer
National Father’s Month
4/15/2012
July
Sports
Let’s Move Juvenile Arthritis Awareness
5/15/2012
August
Education
World Breastfeeding Week Immunization Awareness Month
6/15/2012
September
Autum/Nature
Hispanic Heritage Month Childhood Obesity Awareness
7/15/2012
October
Arts & Crafts
Breast Cancer Awareness Month National Bullying Prevention Month
8/15/2012
November
Thanksgiving
Prematurity Awareness & National Spina Bifida Awareness Month
9/15/2012
December
Holidays
Safe Toys & Gifts Month World Aids Day
10/15/2012
January
New Beginnings
Birth Defects Prevention Month Cervical Health Awareness
11/15/2012
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Plaza
Submission deadline
MARKETING KIT
2012
COVERAGE
Distributing 400,000 free copies at the largest supermarkets, family doctors and libraries of the top 20 Hispanic markets in the United States.
CHICAGO
DALLAS
DENVER
AUSTIN
HOUSTON
PHOENIX
EL PASO
ORLANDO
LOS ANGELES
SAN ANTONIO
MCALLEN
BOSTON
MIAMI
SAN DIEGO
SAN FRANCISCO
ATLANTA
NEW YORK
ALBUQUERQUE
WASHINGTON DC
PHILADELPHIA
In addition to our distribution, traditional magazine delivery and online subscriptions are available inside the continental United States.
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Familia
Plaza
TARGET MARKET
Through targeted free distribution, subscriptions, our bilingual website and apps, Plaza Familia is using the most effective channels to reach the wide demographics of Hispanics in the states. Through Plaza Familia, you can bring your business or brand to the forefront of this trillion dollar spending community.
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Plaza
MARKETING KIT
2012
Our readers are smart, loyal, latin@ decision makers with an astounding 2 trillion dollar purchasing power.
Beyond just the language, we’re speaking to our readers from the heart about topics they can relate to. Our contributors are bloggers who hail from many countries allowing us to be inclusive to all Hispanics, no matter their level of acculturation.
Our audience is tech savvy, family focused and brand loyal collectivists.
Photographs: Opposite page: ©istock.com/Kali 9. This page: Group: ©istock.com/andresr. Couple: herjua. Mother and baby: ©istock.com/apomores
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72% have children under age 5 and 93% use ads to make their buying decisions.
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AD SIZES As the only national bilingual multi-platform magazine, we tend to sell out quickly! Reserve your space now. Don’t let the instructions intimidate you, we’re here to help. Remember to advertise on our web page as well, multiculturals love multiplatforms!
8.5 x 11” Full page bleed
3.8 x 10” Half page vertical
3.7 x 4.5” Quarter Page 7.5 x 5” Half page horizontal
HOW TO SUBMIT YOUR AD MATERIALS Digital files can be emailed as high resolution PDF, EPS (outlined), or TIFF files. Files can also be sent on CD, ZIP disk, or USB drive, and must be Mac compatible. Camera-ready art should use an 85 line screen, which will be scanned and digitized by our production department. Ads created in QuarkXpress and InDesign (Mac platform preferred) should include: fonts (no stylized or TrueType fonts), artwork, and photos (saved as TIFF or EPS files – CMYK – at least 300 dpi). Ink densities for 4/color images should never exceed 220%.
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MARKETING KIT
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AD RATES AD NAME
DIMENSIONS
PRICE
AVAILABLE PER MONTH
Full page bleed (back cover out)
(8.5 x 11” trimmed size)
25,000
1
Full page bleed (back cover in)
(8.5 x 11” trimmed size)
22,000 1
Full Page (front cover in)
(8.5 x 11” trimmed size) 22,000 1
Full page bleed (inside the magazine)
(8.5 x 11” trimmed size) 20,000 6
Half Page Quarter Page
(3.8 x 10”) 10,000 10 (3.7 x 4.5”) 5,000 10 ONLINE OPPORTUNITIES
• One week ad on PlazaFamilia .com
1,000
• One week ad on our Blog
500
• Blog Carnival with the top 20 bloggers in your industry 10,000 • Facebook contest with your product
5,000
Photographs: ©istock.com/gstudio
Online learning tools that follow the Common Core State Standards are some of the elements that go into Plaza Familia. To meet the many needs and economical stages of the diverse Hispanic community, Plaza Familia offers paid subscriptions for those who would like the convenience of receiving Plaza Familia at their home, in addition to free distribution at key locations, like Walmart. Additionally we are continuously working with our distributors to reach key areas.
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2012
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WEBSITE The Plaza Familia website is interactive, dynamic, personal, and user friendly.
Your online advertisement will click with our users! Plaza Familia is more than just a magazine, our website is full of regional resources, teaching tools for parents in Kids Fun Plaza and the Plaza Familia blog.
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Plaza
Photographs: Opposite page: ©istock.com/bowdenimages
Top Latin@ bloggers and educators congregate here to talk to parents about education throughout your child’s developmental stages in the Plaza Familia blog. Ideas and tools shared from experts, and the community, empower parents with the tools they need, in the language they are most confortable with, to take an active role in their children’s academic success.
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Knowing that it takes a village to raise a child, we’ve brought our sister company, Premier Transmedia on board to create Kids Fun Plaza, a child-centered series of educational games and tools with culturally relevant content. The first of its kind, is our pride and joy. Kids Fun Plaza was created by educators and follows Common Core State Standards, allowing parents and children to choose the topic, age and have fun while learning.
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PLAZA FAMILIA AD PLACEMENT FORM
Date
You may conveniently book your advertising online or simply complete this form
Page 1 of 1
Contact Name:_________________________________ Title: ________________________________________
Company Name: Phone #: (
) _____ ______
Email:_______________________________________ Advertising Agency: Billing Address
Payment Method: Check______
Address:______________________________________________ City:______________________________
State:_____
Check Number:________ Check Amount: $________ (US Funds Only) Make checks payable to Kids Fun Plaza. INC
Zipcode:______________ Payment Method: Wire Transfer:________
Send checks to
M&T Bank 610 Old Route 146 Clifton Park, NY 12565
Kids Fun Plaza INC. 400 Clifton Corporate Drive. Suite 475 Clifton Park, NY 12565
Kids Fun Plaza INC. Account #: 9853866284 Routing #: 022000046
Special Instructions:
If Monthly Payment: *Collect From Our Bank Account Directly q Send Invoice q *If Direct Payment, please attached a voided check or provide banking instructions below. Bank Name:________________________________________ Bank Address:______________________________________ City:______________________________ State:__________ Account Name:___________________________________ Account #:_________________________ Routing #:_________________
Ad Order Information Month
Ad Name
Cost
Postcard Insert? Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Final Cost? (if insert, add $500 to the ad cost)
Grand Total
Advertiser’s Signature/Date ____________________________________ This is to certify that the above named ads are properly classified, marked, and labeled.
Ad Graphics Sent: q Yes q No
Will you need help with the Ad Design? q Yes q Maybe, send me a proposal q No, we got it
Sales Rep. Signature/Pickup Date ____________________________________ Rep acknowledges receipt of Ad placement order. Before confirming a final placement, the Sales Rep has cleared the space and ad with the Plaza Familia Producer.
ADVERTISING TERMS Application Processing: Plaza Familia processes only those applications that include a) all required information, b) are accompanied by the required payment. Plaza Familia reserves the right to exercise its sole discretion in the acceptance or refusal of applications. Payment: Full payment is required with the application. Plaza Familia accepts payment by company check or via wire transfer. Cancellations: Advertisement cancellations must be made before the deadline in writing and may be subject to a 50% cancellation fee. Cancellations after the ad deadline will not be accepted. Deadline: All Plaza Familia related advertisements are subject to appropriate materials and print deadlines as published in this Marketing Kit. All company descriptions, ads, and logos are required no later than 45 days prior to the month of publishing. Advertisements are not transferable. Plaza Familia reserves the right to change, cancel, or substitute any advertisement opportunity or benefit at any time. Advertiser Company Name: _____________________Contact Name:_____________________ Authorized Signature:_______________________________________Date:_________________ Plaza Familia Rep:______________________Signature:__________________________________
Familia
Plaza
The first fully bilingual, multi-platform magazine for Latino families
ELMA PLACERES DIEPPA Marketing and Sales Director elma@plazafamilia.com 773-592-6225