pdpr property copywriting

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pdpr. www.pdpr.com.au

Prestige Property Copywrit ingSpecialists


Pricing Ad copy only (No visit to property) Short commentary (4-5 paragraphs) for use on web, ad copy and signage text if needed (No visit) Regular commentary for use on web, ad copy and signage text if needed (Property Visit) Extended commentary for use on web, ad copy, signage text and printable brochure where text has been combined with photos to be presented and used at inspections (Property Visit)

$100 $175 $350

$400

*All prices are ex. GST


Prestige Property

Copywrit ingSpecialists

Like good photography, good copywriting is imperative to any sucessful advertising campaign. While a few hastily thrown together words will often suffice, carefully construed copy can create atmosphere, evoke feelings and build on the excitement of a potential sale. pdpr has now spent over ten years creating high impact copy for the prestige property market and prides itself on providing web, brochure, advertising and sign copy (with quick turn around) that makes you sit up and take notice. As purchasing Real Estate is often an emotive issue, capitalise on this by utilising the power of the written word and see what copywriting by

pdpr can do for you today. Pricing

Ad copy only (No visit to property)

$100

Short commentary (4-5 paragraphs) for use on web, ad copy and signage text if needed (No visit)

$225

Regular commentary for use on web, ad copy and signage text if needed (Property Visit)

$350

Extended commentary for use on web, ad copy, signage text and printable brochure where text has been combined with photos to be presented and used at inspections (Property Visit)

*All prices are ex. GST

$400


s’

363 Brisbane Corso, Yeronga This is it. The most exceptional riverfront offering ever. It is striking, it is commanding, it is daring, it is even a little audacious - but that, is what makes this property so very exciting. This is a home where triumphant design meets meticulous craftsmanship, where boundaries are continuously tested, but never overstepped, where new innovations are embraced with fearless abandon and yet are implemented with a restrained hand. This is a residence that is as much tangible art form as luxurious family home. Innovative, bold and truly breathtaking, this it is the latest development from the TAK Group, an eighttime HIA Award winner and a name synonymous with premium riverfront developments. As with all TAK Group creations, this property is one of the very unique few that surpasses all expectations. Not only does it enjoy a superlative design, but the site itself is an incredible piece of real estate offering an outstanding position, lofty elevation, all-encompassing water views, an impressive 916m² area and a wide, absolute river frontage with private pontoon.

From the entry, the line between home and river becomes beguilingly blurred thanks to the integral use of water, which sees it flow from a reflection pond at the home’s entrance, throughout the house via a series of internal channels to the expansive rear terrace, the glass sided spa, swimming pool and of course the sinuous river beyond. Soaring walls of glass, truly majestic proportions and only the highest quality fittings and finishes complement and enhance this connection to the river, while a high-concept design by Project Designs Architects incorporates all the flair expected of a house of this calibre along with a very practical layout for a family home. On the main level, versatility is very much the key. There are generous living areas just perfect for the family, a sprawling riverfront terrace ideal for barbecues and relaxed meals and a kitchen with butler’s pantry that is as stylish as it is functional. Then of course, for more intimate affairs there is the unforgettable dining room. Visually separated from the rest of the home via a tranquil internal pool, it is accessed by a single broad steppingstone, creating a truly memorable dining experience.


Landmark Riverfront

However it is when entertaining on a grand scale that the home truly shines. As bi-folding doors effortlessly glide away, this entire floor becomes one fluid space utilising the spa, fully equipped bar, the kitchen that instantly transforms into a stunning centrepiece and the massive vertical wine cellar that soars upwards over two floors. Together, these features contribute to what is really the most magnificent space. But then for those that enjoy options, there is always the ground floor. With its dedicated media room, gym, billiards room, wet bar and covered poolside terrace, it presents all the leisure amenities needed to fully enjoy the outstanding lifestyle on offer. On the uppermost level there are an additional four spacious bedrooms; two of which are ensuited, including the enviable master suite which occupies some 100sqm and boasts 180째 river views, an expansive, fully-fitted walk-in robe and a truly sumptuous ensuite where one can enjoy a relaxing soak while experiencing the sheer beauty of the river as it flows by below. In ordinary circumstances, this would be a property sold on the strength of its outstanding block, envi-

able location and superlative river views. However the architectural prowess of this residence far surpasses all these attributes combined. Not that they are wasted through, for the inspired design takes into account all these outstanding qualities, showcasing them to their best advantage and inturn enhancing the residence to its fullest potential. Due for completion in January 2009, this is your chance to own one of the most stunning riverfront homes to ever grace the Brisbane property scene. Inspired, desirous, bespoke, this is truly an exceptional residence, the ultimate in entertaining and absolutely the last word in prestigious riverfront living.

PRICE: AGENT: CONTACT: WEB: www.pdpr.com.au


626 Jesmond Road, Fig Tree Pocket

As the imposing wrought iron gates slowly open, it is impossible not feel a growing anticipation at what may lie behind the great stone wall. This feeling builds as the driveway winds through immaculate gardens culminating in a glorious sight - a Georgian-style home of breathtaking beauty and proportion. Timeless with a modern take, the house has undergone a painstaking renovation over four years to be transformed into a magnificent residence that is truly a trophy home in every sense of the word. Every last facet has been meticulously reproduced, from the lofty ceilings with their grand ornate cornices and gold leaf detail, to the custom made fireplaces made of limestone shipped in especially from France. The main entrance combines all the home’s most enviable features into one breathtaking statement, with a grand hallway flanked by the magnificent formal rooms and leading down to a set of

glass french doors at the opposite end which allow for an immediate view of the pool, 40m river frontage and the water beyond. Both formal rooms are overwhelmingly refined and are suited to most elegant entertaining with chandeliers, open fireplaces, parquetry floors and opulent finishes really creating the most luxurious of surrounds. Nearby, the family wing is a comfortable, relaxed space with the river forming a mesmerising backdrop. Floors of desert gold marble with inlaid timber borders and an imposing French limestone fireplace continue the air of quiet luxury. The kitchen is French provincial in style with exposed limewashed timber beams in the ceiling, marble-topped island bench, butler's sink, ornate French brass tapware, custom made cabinetry and butler's pantry with walk-in cold room. The entire second floor is dedicated to the home’s four main bedrooms. Like the rest of the property, each one is achingly elegant with high, corniced ceilings, grand proportions, balcony access and river views.


Palatial Riverfront Manor

The property also boasts a media room on the uppermost floor, two studies with a powder room on the ground floor and a self-contained caretakers apartment by the pool. Despite the historic grandeur of the home, technology and modern conveniences have not been overlooked, with the house boasting a sophisticated home automation system that controls lighting, sound, air, security and even the outdoor fountains. There is also a ducted vacuum system, video intercom and a desalination plant so that water from the river can be used in the extensive irrigation system. Outside, the entire 8954sqm block has been magnificently landscaped, with immaculate gardens, winding gravel paths and glorious specimen trees. An ordered symmetry, reminiscent of Villandry or Versailles has been implemented throughout, with box hedging and dry stone walls used to great effect. The tranquil beauty of water has also been utilised, with several fountains adding a graceful charm to the grounds, while a natural pool at the home’s entrance provides a further element of grandeur to the already imposing driveway.

A further advantage of the property is the fact that this is one of the few lots on the river that can still be subdivided. As such, up to five 900sqm blocks can be separated off, allowing for future profit. Magnificent in every sense of the word, this is a home of great beauty that is destined to become one of Brisbane’s most iconic residences. Achingly elegant and overwhelmingly refined, it is truly a world class offering of the highest standard.

PRICE: AGENT: CONTACT: WEB: www.pdpr.com.au


Greylands’

Iconic Family Estate c. 1875

47 Dennis Street, Indooroopilly

Presenting Greylands c. 1875, a modern day estate occupying an astounding 1.25 acres of peaceful, private and elevated grounds in a most sought-after locale. With far reaching views, an enviable range of amenities and a sprawling, landmark residence it is still as breathtaking as the day it was first built. A ‘forever home’ in every sense, this is the house you dream of when picturing idyllic family life, with a tennis court, pool, croquet green and expansive lawns for children to play as well as the immaculately maintained, historic six bedroom home. This is where you can create a magical childhood not only for your children, but for your grandchildren and many future generations. Where everyone can gather for Christmases, birthdays and weddings as they have done for over 100 years, with a marquee on the lawn, champagne by the pool and loved ones gathered together with plenty of room to celebrate in style.

Beloved by generations, the stately home has been beautifully maintained throughout the years, possessing countless original features including cedar joinery, ornate cornicing, wonderfully high ceilings complete with obligatory chandeliers and no less than six marble fireplaces. What’s more, having undergone a recent extension, the home now boasts a wonderful combination of traditional formal rooms and more casual living options with the use of sympathetic materials and a seamless floor plan uniting the two sections and ensuring outstanding liveability. The traditional residence is certainly one of majestic proportion with a formal sitting room, lounge and dining, all of which boast those stunning period features along with soaring ceilings, wide skirtings and multiple sets of French doors leading directly out to the sweeping veranda. The gourmet kitchen is centrally located and features capacious timber cabinetry, European appliances and granite benchtops. It is surrounded by space for casual open-plan living and dining with a timber clad cathedral ceiling echoing the lofty proportions of the original home


and further unifying the two spaces. Downstairs, casual entertaining is the sole focus, with a kitchenette/wet bar, a full bathroom, library area, room for a billiards table and direct access to the pool and outdoor terrace.

With far-reaching views to Mt Coot-tha, it also offers with plenty of room to enjoy the long list of amenities including the salt-water pool, full-sized tennis court and various paved terraces, gardens and lawns.

All six bedrooms are most spacious in size. Bedrooms one and two are located in the original home and as such, boast fireplaces, elegant finishes and access through French doors to the veranda. The larger of the two rooms is also ensuited. The other four bedrooms all have built-in wardrobes and share use of the family bathroom and the two powder rooms.

A once in a lifetime opportunity to own such an iconic piece of Brisbane’s heritage and such a stunning example of period architecture, this is also your chance to secure the idyllic family lifestyle it offers along with the opportunity to have your family name live on, entwined forever in the pages of history with that of the Greylands estate.

There is also a separate, fully self-contained pavilion that would be ideal for guests, a nanny or housekeeper, as well as extensive security, two laundries, a study, ducted air-conditioning, a three vehicle garage along with storage and two street entrance. Dressed in magnificent gardens that embrace and enhance the home, the 1.25 acres (over 5000sqm) of grounds are situated just 7km from the CBD in the heart of Indooroopilly’s enviable dress circle; a locale that is both rarely offered and highly sought.

PRICE: AGENT: CONTACT: WEB:

www.pdpr.com.au


www.pdpr.com.au

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