Leading the way in greenhouse management.
UNITED FARMS, a group of highly experienced greenhouse professionals with a solid track record for developing and managing 65 hectares of high-tech greenhouses located in Queretaro, Mexico (Agropark and its surroundings)
With over 10 years of experience, United Farms partners bring together experts with ample knowledge in the design, construction, and operation of greenhouses, as well as packing facilities for greenhouse produce.
United Farms has a strong back office with a professional team focused on managing various sites and concentrating relevant information to make valuable and strategic decisions, keeping track of cost structure, labor management, inventories and logistics (procurement and shipping), as well as maintaining the shareholders informed at all times about the business performance.
On February 5th United Farms was awarded with the 5th place of the Tomato Inspiration Award 2015 amongst the top 100 tomato growers in the world, but only ten of them were nominated as world’s most innovative tomato grower in the field of Crop & Process Technology. This event is an initiative of HortiBiz, the multimedia English-language platform for professional greenhouse growers around the world, and is supported by horticultural companies.
For further reference go to http://www.tomatoinspirationevent.com/ and click on “TIE2015�.
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18.5 Productive has.
10.5 Productive has.
66.5 has. 6 Productive has.
31.5 Productive has.
[ P R O YE C T U N D ER D EV E L O PM E N T ]
150 Productive has. [4] U N I T E D
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13 has.
18.5 has.
United Farms successfully operates 5 different locations within the Agropark and its surroundings (66.5 productive hectares) and it expects to build the first 15 hectares of the Energy Greenhouse Park (EGHP) by 2017. EGHP is a project under development in Queretaro that will have 150 productive hectares by 2026.
United Farms’ associates can be certain that they will obtain substantial savings by avoiding the learning curve in each of the processes involved in the operation of high-tech greenhouses and that they will generate a faster return with a lower risk for their investments
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Operations Manager: Mauricio Revah 10 has of glass + 8.5 has plastic greenhouses. Crops: TOV, Avalantino, Campari, Cherry, Medley, Grape & Mini Cuke.
Operations Manager: Isaac Ezban 13 has of plastic greenhouses. Crops: Peppers & Mini Peppers.
Operations Manager: Mauricio Revah 10.5 has of glass greenhouses (5.5 has diffuse glass). Crops: Grape, Roma on the Vine, Campari & Mini San Marzano.
Operations Manager: Rafael Levy & Eduardo Levy 18.5 has of plastic greenhouses. Crops: Beef, Grape & Mini San Marzano.
Operations Manager: Mauricio Revah 6 has of glass greenhouses. Crops: Long English Cukes.
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Operations Manager: Mauricio Revah & Eduardo Levy 150 has (50% glass & 50% plastic greenhouses. Crops: All. PROJECT UNDER DEVELOPMENT
Operations outside Agropark. [5] U N I T E D
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S T R AT E G I C MANAGEMENT AREAS
ADMINISTRATION & FINANCE
HUMAN CAPITAL & TRAINING
PROCUREMENT & INVENTORY
LOGISTICS & PACKING
MAINTENANCE
GROWING & NURSERY
QUALITY CONTROL
HAACCP & CERTIFICATION
BUILDING DESIGN & OPERATION OF AGROPARKS & HIGH-TECH GREENHOUSE PROJECTS
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United Farms integrates all of its processes through state-of-the-art technological platforms in order to achieve its goals:
HortiMaX MultiMa has been the leading greenhouse
Intelisis is an ERP that integrates administrative and
environmental controller for years now. This control
operative processes in a smart way. It controls daily
computer offers unparalleled versatility and it’s easy to
information from different key areas, allowing everybody
operate thanks to the advanced Synopta software. The
to collaborate under the same rules and optimizing the
MultiMa’s state-of-the-art features allow growers worldwide
operation by promoting:
to maximize crop production. HortiMaX Synopta is an advanced all-in-one software
• Fluid communication
solution that makes it easy to navigate through the host of
• Centralized information
settings and readouts on the HortiMaX control computer.
• Activity registration
HortiMaX Productive is the latest generation of labour
•Total integration and control
and production registration software that allows to keep
• Strategic reports
track of hours worked, labour costs, worker performance and observations, while minimizing administrative hassle. In addition to letting manage business more efficiently it helps to motivate staff and perform at their best.
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PROF ES SIONAL TEAM
Mauricio Revah Education: Bachelor’s Degree in Economics (’91-’95). Master’s in Agriculture Economics, Cornell University (’97-’99). Experience: Design, assessment and operation of Agroparks and high-tech greenhouse projects. Title: Chief Executive Officer, United Farms, since 2007.
Juan Pablo Rincón Education: Bachelor’s Degree in Business Management (’85-’89). Master’s in Economic & Financial Engineering (’95-’97). Post-graduate degree in Business Management, IPADE (’04-’05). Experience: Finance & Accounting. Title: Chief Financial Officer, United Farms, since 2013.
Robert van der Geest Education: Bachelor’s Degree in Business Economics, The Netherlands (’88). Finance for non-financiers, UIA, Mexico (’98). Experience: High-tech greenhouse management and operation. Title: Chief Operating Officer, United Farms, since 2015.
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Helyde Linares Education: Bachelor’s Degree in Accounting (’04-’07). Master’s in Administration (’08-’10). Experience: Executive Planning, Finance & Accounting. Title: Executive Assistant, United Farms, since 2007.
Saul Villalobos Education: Bachelor’s Degree in Agricultural Sciences (’87-’90). Experience: Growing in high-tech greenhouses. Facility Manager, Village Farms, Marfa, TX (’96-’09). Title: Head Grower, United Farms since 2009.
Enrico Verhoef Education: Electrical Technician, Schools Community Delfland, The Netherlands (’83-’89). Electrical Engineering, Tinbergen College, The Netherlands (’87-’89). Experience: Preventive and corrective maintenance, electrical and hydraulic installations and new technologies adaptation. Title: Maintenance Manager, United Farms, since 2012.
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Marcel Vyverberg Education: St. Stanislas College, Delft, The Netherlands (’76-’82) HES, The Hague, The Netherlands (’82-’84) Experience: Greenhouse design, building supervision & equipment integration. King George Greenhouse OWNER, Fredericksburg, Virginia, USA, since 2013. Title: Design & Building Manager, United Farms, since 2011.
King George Greenhouse, Fredericksburg, Virginia, USA.
Hugo Escoto Education: Bachelor’s Degree in Agricultural Engineering, ITESM, Querétaro (’80-’84). Master´s in Horticulture specializing in crop protection, École Nationale Superieure d’Horticulture de Versailles, Versailles, France (’87-’90). Master´s in Business Administration, ITESM, Querétaro (’95-’98). Experience: Crop protection, cogeneration, supplemental lighting, grafting and water treatment (UV treatment, deionizing & ozone injection). Title: Special Projects Manager, United Farms, since 2014.
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Fernando Camacho Education: Bachelor’s Degree in Economics, ITAM, Mexico City (’73-’77). Basic Corporate Law Studies, UIA, Mexico City. Experience: Fundraising, private equity funds in emerging markets & dealing with multilateral development financial institutions. Title: Financial Consultant, United Farms, since 2015.
Ángel Urrutia Education: Mechanics & Electronic Engineer, ITESO Guadalajara (’76-’80). Strategic Business Management, IPADE (’84). Experience: Produce Procurement in Mexico for The Greenery USA (’03-’15). The Greenery Holland is the biggest produce cooperative in Europe. AMPHI President (’00-’03). AMPHI was the Greenhouse Growers Mexican Association, now AMHPAC. Independent Consultant for more than 30 greenhouse projects all over Mexico. Title: Produce Procurement Manager, United Farms, since 2015.
Eduardo Levy Education: Bachelor’s Degree in Accounting (’08-’12). Experience: Operations, finance & greenhouse projects design. Title: Energy Greenhouse Park Co-Developer.
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KEY
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P ER SONNEL
United Farms MISSION is to be an internationally competitive and sustainable greenhouse operating company with a humanistic approach as a core value within our professional team.
United Farms VISION is to generate the necessary growth and competitive conditions for our associates with a high economic and social impact, always in balance with the environment.
General management Gives direction to United Farms by creating the optimal strategy in order to achieve the highest value for our associates.
Designs, builds & operates Agroparks and high-tech greenhouse projects.
Promotes a productive corporate culture that allows their team to have an ethical and safe working environment with an attractive growth potential.
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Administration & Finance Implements administrative procedures that allow for an optimal financial control of United Farms mainly in budgetary, accounting and general resource management.
Works in favor of maximizing returns and in order to maintain its associate’s permanence through time. Supply chain & Inventory Guarantees the continuous supply of all the necessary goods (services, inputs and spare parts) while minimizing the cost of procurement.
Develops alternative sources of supply and maintains productive relationships with our suppliers.
“Being part of United Farms allows you to give your best and makes you understand you
Growing
are working for a World class
Guarantees a healthy and productive crop of every variety
organization” Saúl Villalobos.
through an optimal weather, ventilation, energy, irrigation and work force management.
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Nursery Dedicates its efforts in producing the highest quality plants for each productive unit by managing the germination, grafting and propagation techniques with a highly experienced team.
Packing & Logistics Controls labor to ensure high productivities while managing storage Quality Control
and logistics in order to deliver in time.
Guarantees our customers packing specifications while controlling the product quality through a thorough evaluation of all the produce that comes out of the greenhouse.
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HACCP & Certification Keeps every aspect of production under a thorough scrutiny to ensure food security according to international standards. Dictates policies and maintains daily
Human Capital & Training
registration on subjects evaluated
Keeps track of our work force living conditions in order to present statistics that
by international agencies to update
allow the organization to support its human capital in the most optimal way to
every facilities’ certification in order to
perform at its best in every aspect of the production process.
comply with our customers’ demands. Promotes training courses through our organization to keep our work force Medical Services
updated in the latest developments regarding their specialty.
Offers free medical consultations to all of our workers while promoting hygiene consciousness and creating better living conditions through our organization. Assist our work force on any incident derived from a work injury or any incident even when it’s not work related
Maintenance Assures preventive and corrective management of every equipment and productive infrastructure in order to allow our team to produce under the optimal conditions at the lowest possible cost while maintaining every aspect of the operational process working with no interruptions [ 18 ] U N I T E D
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BUS I NESS
PARTNER S
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About VB Greenhouse Projects Complete greenhouse construction projects worldwide VB Greenhouse Projects is part of VB Group, a group of recognized companies active for more than 50 years in the horticultural and building industries. VB Greenhouse Projects realizes greenhouse construction projects worldwide. Our projects are complete with fully commissioned installations. Due to the optimum integration of greenhouse and technology, you will increase the opportunity of maximizing the return on your investment. And there are even further advantages to this total concept: control remains firmly in the hands of just one player. For us as system integrator, the coordination of planning and contracts is wholly familiar territory. From the very first consultation to final hand over, there will be and remain only one point of contact for you. Reliable network partners Design and completion of the greenhouse is entirely in our hands. To realize the technical installations and systems we work together with partners from our own network, who are recognized specialists in their own field. These partners, like us, meet with the highest standards and are familiar with the rules and regulations as they apply to all their areas of expertise. Due to our exceptional combination of specialisms we are able to deliver tailor made work, fully geared to the local conditions. Experience all over the world Our team of specialists have been working in many climate regions all over the world. We can provide the optimal climate solutions to create the best covered growing conditions for almost any crop. Contact us for a list of references.
• Complete greenhouse structures • Heating and cooling installations • Geothermal heat solutions and distribution networks • Screening and shading systems • Internal transport and logistic growing systems • Water technical and electro technical installations • Grow light installations (also LED technology based) • Project management and advice on growing
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A Dynamic World The world is changing. Our demand for nutritious and sustainable-produced food is increasing. Our supplies of fossil fuels and high-quality fertilizers will run out one day. Clean water is a scarce commodity. In light of these pressing problems, taking care of our planet is now our number one priority. We have seen the horticultural world change. Commercial growers are opting for extensive specialization and increase in scale. The use of greenhouses with climate control and process technology have become indispensable. The Ridder-HortiMaX group has more than sixty years experience in developing, manufacturing and servicing greenhouse technology. With our main office in the Netherlands and support offices in Canada, USA, Mexico, Spain, France and China, we have become the largest supplier of greenhouse technology worldwide with a wide portfolio of products and services.
Our Products
Process Control / Management Systems
Ventilation / Screening Systems
Fertigation / Disinfection Systems
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Prins Kassenbouw B.V. Bezoekadres/visiting address Bovendijk 38, 2295 RZ Kwintsheul, The Netherlands Postadres/postal address Postbus 71, 2675 ZH Honselersdijk, The Netherlands
Telefoon/phone: +31 174 641400 Fax: +31 174 625938
E-mail: info@prinsgroup.com Internet: www.prinsgroup.com KvK-nummer/C. of C. number: 27238377 Btw-nummer/VAT number: NL818910410B05 ABN AMRO: 5183.60.644 IBAN: NL41ABNA0518360644 BIC: ABNANL2A Rabobank: 1422.54.088 IBAN: NL57RABO0142254088 BIC: RABONL2U
Prins Group, founded in 1940 in the Netherlands and based in Kwintsheul and Dokkum, is the ideal partner for global horticultural turnkey projects. They possess the know-how and experience to realize complete horticultural projects anywhere in the world and in diverse climate conditions. Prins projects can be found in well over 40 countries. As a greenhouse constructor with over 75 years’ experience, Prins Group develops complete turnkey projects from greenhouses to all related installations and systems. Engineering and production are managed in-house, resulting in a true ‘Prins Greenhouse’ brand. It also allows for a quick response to ever changing developments and client requests. Prins Group has its own assembly teams and modern specialized equipment to execute your project. It is also possible to train local assembly teams guided by our experienced supervisors. Prins Group has a dealer network all over the world with whom they cooperate to realize projects in diverse geografic locations and climates.
Prins Group also offers the possibility of training your people in association with our partners, to ensure your project will be a success. This includes education and training, ranging from cultivation staff to the complete management team. Many times this involves local people who do not possess any prior horticultural knowledge or experience. Prins Group will provide your project with the right management, ensuring that the executed project is a success in both quality and financial terms. So you can be assured that the project is a sound investment. Prins Group is your ideal partner whether your company grows vegetables, flowers or plants.
In short, Prins Group is ‘The Total Growing Solution’!
Alle offertes zijn vrijblijvend, tenzij uitdrukkelijk anders is vermeld. Transacties worden afgesloten volgens de Algemene Voorwaarden van de Algemene Vereniging van Aannemers en installateurs in de Glastuinbouw (AVAG), gedeponeerd ter Griffie van de Arrondissementsrechtbank te ‘s-Gravenhage. All offers are without engagement, unless explicit mentioned different. Transactions will be made due the General Conditions of the “ Algemene Vereniging van Aannemers en installateurs in de Glastuinbouw” (AVAG), registered at the Register of the Registry of the District Court in ’s-Gravenhage.
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United Farms and HortiConnect NL announce sportive partnership Some people dream of running a marathon one day, and some people challenge themselves to enter a long distance cycling race, or they aim for a long open water swimming competition at some point in their lives. But only a few take on the endeavor of swimming 3.8 kilometers, biking 180 kilometers and running a full distance marathon all in a single day, in what is called an Ironman Triathlon. Norway’s Norseman Xtreme Triathlon is regarded as the ultimate triathlon challenge due to its extreme conditions. The course runs from fjord to mountain peak: starting at sea level with a 4 meter drop off from a ferry into the cold waters of a fjord, crossing haunting mountain plateaus by bike and finishing at the rocky peak of mount Gaustatoppen. Only 250 athletes worldwide get a chance to race in the Norseman. Experienced triathletes hard enough or crazy enough to sustain the gruesome training required, with the athletic credentials on their pedigree to be admitted, will be pushed to their limits to become one of the 160 athletes crossing the finish line.
Huub and Trimexico, specialized in triathlon gear and clothing, wetsuits and a magazine specialized in the sport. “We are happy to be part of this challenge,” says Mauricio Revah Managing Director of United Farms, the company in charge of Finka and Solar Garden operation, “as we share for our business, the values and vision required to succeed in such an extreme competition.” Nutrition being the fourth discipline in triathlon, Mauricio and Pharis found an interesting marketing opportunity for publicizing the preparation and helping the nutritionist in charge of helping Pharis – who needs to drop 9 kilos and reconfigure his body mass index in the coming 8 months, while he will require a special diet rich in elements that are naturally present in the products of United Farms. Besides this sportive collaboration, Mauricio and Pharis foresee a deep and intense cooperation between Horticonnect and United Farms on the development of the Energy Greenhouse Park, a new Agropark to be developed at Queretaro, as well as upscaling trade with the companies active at the current Agropark. “Our common business interests developed trust and trust sparked friendship,” points out Pharis Rico, “we are honored with the task of helping the development of the forthcoming project with the knowledge, products and services of HortiConnect members; now we have found in sports another opportunity to partner and have fun and I’m delighted to announce that Mauricio himself has become part of the support crew that will be assisting me during the race. I’m looking forward to climb Mount Gaustatoppen together with Mauricio!”
HortiConnect’s Managing Director Pharis Rico will be representing México this year, racing Norseman with United Farms, a company that operates in the hightechnology greenhouse-growing sector, as the major sponsor of this quest. Other sponsors include Taymory,
For more information: HortiConnect Pharis Rico p.rico@horticonnect.com.mx 52 (442) 229 3987 52 (442) 229 3988 horticonnect.com.mx Publication date: 2/4/2016 [ 23 ] U N I T E D
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United Farms Our people, our core.
We pride ourselves by promoting positions within our organization for handycapped people.
The last Friday of every month we celebrate our people´s birthdays with a casual gathering.
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End of the year celebration (2016) for over 1,300 of our workers with a big regional band, lots of food and dancing.
We are investing in our children since we believe they are our future. [ 25 ] U N I T E D
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