OTC - July 2021 by OTC Beauty

July 2021 | $6.00

The Hair Edition

easy care for kid’s naturally curly hair

Summer Hair Care 12 Hair Care Products Every OTC Needs Therapy Trends

Leverage Seasonal Hair Trends for Higher Sales

OTC Beauty Magazine July 2021

July 2021

c ont en t s

In Eve ry Is s u e

8 12

Editorial Letter

Dare to Care for Your Hair

Finished Product

Jamaican Mango and Lime Black Castor Oil | The Wonder Oil with Endless Possibilities

Expert Advice

Marketplace

Urban Call Briefs

Top Sellers

Beauty Ambassador

Products to Stock

Clipper Tips

Crazy Color Anti Bleed Spray

Hair Care Staples

Hair Products

Styling With Heat? No Problem.

6 Grooming Tips For At-Home Groomers

OTC Beauty Magazine July 2021

Therapy Trends

Industry News

BIR Bits

Show Calendar

Reader Feedback

Ad Index

Product Spotlight

Bundles of Back-Spanking Summer Styles

ORS Fix-It Grip Gel

ON THE COVER

Curl Peace is the brand for kids who love their kinks, coils and curls! Specifically formulated with gentle, nourishing ingredients, Curl Peace makes natural hair care for girls and boys easier. From wash day to styling and maintenance, Curl Peace has you covered. To learn more, visit justformehair.com

“

WATCH ME WORK

Tell your story, or someone else will tell it for you. y

DEMETRIA L. LUCAS PODCASTER | AUTHOR CULTURAL CRITIC

The new Gold Series Hair Repair Collection, developed by Black PhD scientists, reduces breakage by 50% for 2x stronger hair. So no matter how you work your hair, Gold Series works hard while you work wonders.

OTC Beauty Magazine July 2021

July 2021

c ont en t s

Knowledge to Know

How to Treat Dry Natural Hair | Maintaining Moisture

By Briana Lockman

One of the No. 1 issues that naturals experience

Regardless of their intentions, people who

retain moisture. We’re going to tackle the issue

micromanage often create an environment of

head-on.

fear, mistrust, and disengagement. The constant oversight, checking in, and nitpicking wear down

Protect & Hydrate

even the strongest employee. Turnover goes up, engagement goes down, and all the while, the

With summer temperatures, the hair and scalp are

managers who micromanage may not even know

subject to dry heat, humidity, chlorine, saltwater

they’re the source of the problem. The good

and harsh UV rays – all of which can be damaging.

news? With a little self-awareness and some hard

During the summer season, it is essential to

work, micromanagers can learn to let go.

have the right products that actively protect and

hydrate delicate strands to maintain the health, shine and hair well-being. ApHogee has some products tailored to help!

Meet Our Highly-Desired Aloe with Vitamin E & Flaxseed Organic Oils By Dawm Thompson

Aloe is a favorite to keep skin clearer, scalp calmer and hair and skin hydrated. Until now,

one could rarely find this in an oil for ease of use.

Aloe plants store water to thrive in dry, unstable climates. We combine Aloe with Vitamin E and natural ingredients in a premium-quality oil to offer

natural-hair wearers and damaged skin concerns an option to help calm their topical skin condition

daily or as needed. Learn more about Hollywood Beauty’s most popular oils.

OTC Beauty Magazine July 2021

I’m Stuck in the Weeds and Can’t Get Out | The Micromanager’s Recovery Guide By Kate Zabriskie

is dry hair; in other words, many are struggling to

Business Tips

Feature

Hello, Summer Hair Care By Dr. Shanessa Fenner

Hello, summer! We have been

looking

forward to seeing you, but the hot, dry sun can

be quite damaging on

our lustrous mane. Here

are a few products that will keep the hair clean, moisturized and protected.

DARK & LOVELY

HOUR

HAIR TENSION HYDRATOR TAMER Instantly Hydrates Hair & Scalp

Helps Relieve Scalp Tension

CLEANSING HAIR DETANGLING WATER REFRESHER CREAM

Gently Cleans Hair & Scalp

Cleans & Refreshes Your Style

Moisturizes Hair & Removes Buildup

OTC Beauty Magazine July 2021

CurlyChic

Rice Water

Remedy

Ayurvedic Herbs Healthy Growth Complex Fermented Rice Water

CEO:

Ann Jhin

Editor:

Jessica De Vault Hale editor@otcbeautymagazine.com subscriptions@otcbeautymagazine.com

Art Director:

Sam Choi support@otcbeautymagazine.com

Advertising & Sales Coordinator:

advertising@otcbeautymagazine.com

Contributing Writers:

Dr. Shanessa Fenner Sara Rueda Mary Bandy Katie Zabriskie Dawn Thompson

Columnists:

Lafayette Jones Elayne McClaine Kenny Duncan

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00. OTC Beauty Magazine is a trade magazine for the multicultural beauty supply industry offering retail store

owners, manufacturers, distributors, and industry professionals a unique perspective on new and evolving

products, useful business tips, effective selling tools to boost revenue and customer traffic, and valuable product knowledge by combining insight and intelligence with depth and style. This is the only bilingual publication in the industry offering both Korean and English translations.

OTC Beauty Magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master:

Please send address changes to:

Made with Real Fermented Rice Water Promotes Healthy Hair Growth! CU@MBD D@TSX @QD~ MB HRRHNM HDIN~ ´±´

OTC Beauty Magazine July 2021

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 T: 678-805-3291 F: 678-805-3292

OTC Beauty Magazine July 2021

EDITORIAL LETTER

Dare to Care for Your Hair The blistering summer heat is back, and for many regions of the United States, that means lots of humidity and potential sun damage. It’ll be easy to fall into a routine of braids or wash-and-go styles for convenience’s sake, but the health of the hair is just as important as its style. Getting happy, healthy hair can be as simple as investing in the right tools and products. I hope that this issue of OTC Beauty Magazine will encourage you to learn more about the latest hair care products on the market so you can continue to be an invaluable resource for your shoppers. I highly recommend that you urge your customers not to forget the importance of quality shampoos, deep conditioners and styling products that offer nourishing qualities to give their hair the self-care it deserves. For this edition, we took our cues from some of our top-selling hair products to gauge what end-users are looking for. And it turns out that customers continue to repurchase tried-and-true products that consistently perform well. Check out our Top 5 sellers on page 51 to see which products shoppers can’t get enough of. Shoppers will be looking for ways to beat the heat with the humidity, causing frizz and parched strands. Use this as an opportunity to upsell and merchandise summer-related items to your shoppers. We have tips to address all of your customers’ hair woes in our Feature story on page 46. Several of our brand partners also offer advice on how to incorporate their products into a summer hair care regimen that will leave tresses looking their best all season long.

Jessica De Vault Hale EDITOR

OTC Beauty Magazine July 2021

With the right products on hand, your shoppers will be relieved to see that your OTC carries everything they require for their hair care needs.

OTC Beauty Magazine July 2021

FINISHED

PRODUCT

Jamaican Mango & Lime Black Castor Oil The Wonder Oil with Endless Possibilities Jamaican Mango and Lime Black Castor Oil is the number one black

and skin. It can also be mixed with sugar to create an ultra-moisturizing,

castor oil in the world. To many, it’s a “Hero Oil.” It can do it all. It starts

exfoliating sugar scrub for dry areas like elbows, knees, and lips.

off as castor beans which are roasted and ground manually. The beans are

JBCO can also help any style look great and feel great! The rich oils go deep

then boiled to produce luxurious oils full of nutrients and vitamins, like

to your scalp and help keep it moisturized and comfortable when the hair

omega-6 and omega-9 fatty acids, which help repair and strengthen.

is in a protective style such as braids, twists, cornrows, or when it’s under

We have spent years perfecting our oil recipes and creating special formulas

a wig or weave.

and systems that are specially designed to improve upon the benefits of castor oil without compromising

Hot Oil Treatments

their natural properties. Everything

One popular use of JBCO is in hot

that you love about castor oil, from

oil treatments. Hot oil treatments

its intense hydrating ability to its

are a great solution to help repair

quick absorption factor, we have

dry, frizzy, damaged hair. The oil is

researched and developed to be

heated and then applied directly to

even more effective.

the hair to provide intense moisture for thirsty hair. With the treatment,

All-Purpose Oil with So Many

the hair’s cuticle is also sealed, which

Benefits

protects the hair and improves overall

One reason for JBCO’s popularity is how fast it is absorbed into skin. After

strength. With JBCO, you can do a hot oil treatment for your hair all by

applied, it soaks in quickly, so you aren’t left with overly greasy hands, skin,

yourself at home. Here’s how to use JBCO to help restore your hair health.

or hair. It seals in the moisture, protecting skin and allowing for incredible

First, wash your hair. Hot oil treatments work better on clean hair.

smoothness and hydration.

The oil can better penetrate the cuticle of freshly-washed hair for deep

Another feature of Jamaican Black Castor Oil is its mixability. It’s the

hydration.

perfect ingredient for cocktailing many DIY recipes. You can mix it into any shampoo, conditioner, or lotion for added emollient for your hair 12

OTC Beauty Magazine July 2021

Next, heat up a microwave-safe bowl full of water for 2-3 minutes. Remove bowl from microwave, then place a bottle of JBCO into the

bowl until the oil is warm. Do NOT heat

massages, and many other moisturizing uses. Some of

JBCO bottle in the microwave.

the individual benefits:

Before applying the oil to your damp

Soft, Strong Hair – JML’s Black Castor Oil replenishes

hair, test a few drops of the oil on your

nutrients and leaves hair and scalp rejuvenated. The

wrist to make sure it’s not too hot.

omega-6 and omega-9 fatty acids in the oil help restore

To prevent staining your clothing, place

weak, damage-prone hair, plus they help give your hair

a towel over your shoulders.

the premium environment for maximum hair growth.

Brush your hair to get rid of any knots or tangles.

Healthy, Flake-Free Scalp – JBCO’s moisturizing properties penetrate

Apply the oil evenly throughout your hair and massage it into your

deeply to soften a dry scalp and relieve head scratching.

scalp in small circles with your fingers.

Anti-Aging Skin Treatment – The hydration and nutrients packed into

Cover your head with a shower cap and wait 15-20 minutes.

every bottle help fight wrinkles and other signs of aging so your skin can

After 15-20 minutes, thoroughly rinse out the oil from your hair. If

keep its youthful glow.

a lot of oil still remains, shampoo your hair to cleanse it from the oil

Long & Strong Nails – The rich oils soak into your nails and provide them

completely. Follow up with your normal conditioner.

with improved strength and shine. The oils are also great for repairing dry

Note: Hot oil treatments can irritate skin conditions such as psoriasis or

and chapped cuticles.

eczema. If you have a skin condition, ask your doctor if a hot oil treatment

Expansive Variety of Top-Rated Products

is safe for you.

JML provides many different varieties of Black Castor Oil designed to fit

Deep Moisture for Hair, Scalp, Skin, and More.

any need. Check out some of our best sellers:

Along with hot oil treatments, JBCO is ideal for skin softening, relaxing

Coconut Black Castor Oil

Lightly scented and made to add luster to dry and tired tresses.

Original Black Castor Oil

Helps add sheen and brings life back to dull locks. Fast-absorbing blend locks in moisture to strengthen hair.

Peppermint Black Castor Oil

Ideal for massages. The relaxing scent soothes the senses and the body while providing deep hydration to heal dry, chapped skin.

Vitamins A∙D∙E Black Castor Oil

Vitamin-rich formula promotes hair growth and helps prevent split ends. Enhances skin radiance and luminosity, and smooths the appearance of fine lines and wrinkles.

Xtra Dark Black Castor Oil

“Extra Strength” version of the Original Black Castor Oil. Deeply conditions hair and locks in moisture for enhanced shine. Excellent for hot oil treatments.

OTC Beauty Magazine July 2021

EXPERT ADVICE

ANTI by Crazy Color The Concept Love your vibrant color, but can’t stand to see it washed down the drain after just the first wash? Crazy Color’s ANTI Bleed Spray locks in color for up to 20 extra washes. Applied after any salon color service, ANTI prevents bleeding, prolongs fading and enhances shine. Post color service, simply rinse with cool water, apply to wet hair, let it sit for 1 minute and then rinse as normal, minus the color bleeding! Continue to use at home with the same method for color that keeps on giving. “Throughout the pandemic, people have gotten quite bored of their hair, and as you can probably see from your friends online, have been playing around with Crazy Color. Once we get back in the salon, we suspect a rise in people wanting more professional vivid color than ever before now that they’ve had the opportunity to play.”

- Sophia Hilton, founder of Not Another Salon and Crazy Color ambassador

The Facts • • • • • • • • •

Fights hair color fade Locks color in for 10 extra washes Ultra-low PH seals the hair cuticle to lock in color No salt or sulfates Works in just 60 seconds Soya bean oil to enhance shine Doubles as a leave-in treatment, so no need for a conditioner Vegan Cruelty-Free

Crazy Color’s ANTI Bleed Spray RRP $14.50, available at www.crazycolorus.com

OTC Beauty Magazine July 2021

PERFECT FOR ALL COLORED HAIR TYPES

WWW.CRAZYCOLORUSA.COM

SALT AND SULFATE FREE TO ENSURE LONG LASTING RESULTS

CRAZYCOLORUNITEDSTATES

SUNFLOWER SEED AND BRAZIL NUT OIL SMOOTHES THE HAIR

CRAZYCOLORUSA OTC Beauty Magazine July 2021

MARKET PLACE

Hair Care Staples There are so many creative hairstyles shoppers can create with the array of hair products your store offers. They could use synthetic extensions to add length to their hair or color their hair with an assortment of hair dyes and waxes. But nothing is as important as the products that help shoppers care for their hair in between styling. Check out 12 of our favorite hair care products that we know your customers will love!

Oil Treatment For instant shine and nourishment, recommend the One ‘N Only Argan Oil Treatment. This non-greasy, alcohol-free formula absorbs into the hair and reduces frizz, split ends and breakage. It smooths the cuticle, resulting in silky, conditioned hair.

Conditioning Gel When shoppers are looking for a hair gel that provides the hold and shine they need, they reach for the SoftsheenCarson Let’s Jam Shining & Conditioning Gel. Its emulsion technology provides the extra hold and shine customers love with a conditioning formula that provides up to three times less breakage. Best of all, there’s no wax, no flaking and no drying alcohol. 16

OTC Beauty Magazine July 2021

Mousse Shoppers love products that do double duty, and the Vigorol ® Olive Oil Mega Moisture Mousse is one of those items. Specifically formulated for hair that needs extra moisture, this product moisturizes and provides lasting hold without the stickiness or stiff hair. The alcohol-free, creamy foam is enriched with Olive Oil, antioxidants and multi-vitamins for incredible moisture and shine.

Heat Protectant Straightening your hair can be a damaging process if you’re not using the right hair care products. That’s why we’re a fan of the Fantasia Heat Protector Straightening Spray. It maintains the perfect moisture balance while using heat appliances and protects hair against damage. It also leaves hair free of frizz, smooth and shiny, even in humid conditions.

Growth Oil When growth is the goal, recommend the Barber Shop Aid® Alopecia™ Amazing Stimulating Hair Growth Oil. It strengthens and thickens hair and prevents it from falling out, thanks to its synergistic blend of essential oils that stimulate the hair follicle and increase circulation and oxidation. This is also ideal for use on thinning edges and temple areas.

Intense Conditioner Dry, damaged hair doesn’t have to be one’s normalcy. With the Silicon Mix, hair can be intensively treated to restore the health, shine and softness of weak tresses. This product is also known to be used to revive human hair wig units and extensions.

OTC Beauty Magazine July 2021

Hair Care Staples

Leave-In Conditioner Rough and tangled beards are a thing of the past with the Nappy Styles Quick Soft Leave-inConditioner that softens the hair on contact. Formulated with Shea butter, Coconut Oil and Black Castor Oil, this creamy conditioner provides the hair with the necessary nutrients, detangling properties and shine without the build-up.

Relaxer Relaxing the hair doesn’t have to be damaging, thanks to the ORS Olive Oil Built-In Protection No-Lye Hair Relaxer System. Designed with high-quality ingredients for superior conditioning and added protection, this full application kit is infused with olive oil for the ultimate in hydration and moisture. The finished product is smoother, silkier, softer hair with tons of body and shine.

Conditioning Cream Over-processed hair is a thing of the past with the Queen Helene® Cholesterol Hair Conditioning Cream. With regular use, this conditioning cream can deeply hydrate the hair and control damage caused by chemical treatments and heat styling. Treated hair has more natural shine, volume and manageability.

OTC Beauty Magazine July 2021

INTRODUCING

The Newest Power Couple!

Discover the power of Hemp and Avocado with Leaf Legacy. The combination of Organic Hemp Seed Oil, Avocado Oil and the patented, FiberHance™ bond builder will cure all your hair troubles. Together, these innovative ingredients work to defrizz, moisturize, combat hair loss and strengthen hair up to 3X. The inclusion of 10 Essential Oils assists in restoring your hair’s natural beauty. In the end, a true miracle for your hair!

FiberHance™

a patented, innovative ingredient that strengthens hair up to 3X. It works by creating additional hydrogen and ionic bonds within the hair keratin structure. Penetrates deep into the cortex and restores hair fiber strength.

Enriched with 10 essential oils!

Leaf.Legacy

Distributed by Fantasia Industries Corporation • Made In USA

Leaf-legacy.com OTC Beauty Magazine July 2021

Hair Care Staples

Moisturizing Shampoo Every great hair care routine starts with an effective shampoo. For parched tresses, we recommend the Creme of Nature® Mango & Shea Butter Ultra-Moisturizing Shampoo. The certified natural mango and shea butter formula gently cleanses and conditions while infusing dehydrated hair with moisture.

Curl Activator When wearing hair wigs or weaves, you’ll want to keep your synthetic or natural tresses detangled. Enter: ON Organic Natural Premium Oil-Free Curl N Wavy Curl Defining Conditioner & Detangler. It is made with Cherry Blossom, Grapeseed Oil, Olive, Shea Butter, Tea Tree oils and Vitamin E extracts. This spray is perfect for defining the “S” pattern of synthetic or natural curls and decrease the innerfiber friction that occurs in synthetic units.

Hair Mask Nothing restores the health of hair like a moisturizing hair mask. The tgin Honey Miracle Hair Mask is a fan favorite thanks to its ability to instantly improve dry, damaged or colored treated hair. This deep conditioner contains raw honey for luxuriously softer, shinier curls and jojoba and olive oils for their nourishing and healing properties.

OTC Beauty Magazine July 2021

HOW TO TREAT DRY NATURAL HAIR:

Maintaining moisture One of the number one issues that naturals experience is dry hair; in other words, many are struggling to retain moisture. Today, we’re going to tackle the issue head on.

DIET As one may suspect, a number of factors

can cause dry hair, diet being one of the top contributors. Consuming foods that are high in sodium can dry out the body. Naturally, it will rehydrate itself by pulling moisture that’s been on reserve in other parts of the body, including (but not limited to) the skin/scalp and ultimately, the hair. How do you balance that out? Drink more water! It seems simple, because it is. Our bodies are primarily made up of water, so to keep them healthy, functioning, and flourishing - even for beauty purposes - we must continue to hydrate with water, otherwise we’ll see the negative impact everywhere else. How much water should you be aiming to drink? It’s generally recommended for the average adult to drink about 64 ounces of plain water per day, but it never hurts to discuss exact quantities with a doctor first, because each body is unique.

HAIR TYPE

When we say hair type, we aren’t referring to the chart that names your curl pattern by number and letter (for example, 3b, 4a and etc.). We’re talking about how porous your hair strand is, a factor that is not dependent on its curl pattern. Hair porosity is a measure of the hair’s ability to absorb and retain moisture + the speed at which it does so. Porosity refers to how tightly bound the outer layer of the hair strand (the cuticle). A simple water test can be performed at home to determine your porosity type. Below are a few characteristics of each type:

Low Porosity: The cuticle layer is very tightly bound, which makes it difficult for moisture to enter the strand. Low porosity hair does absorb moisture, however, it takes a very long time for it to do so. Because of this, products + oil may appear to sit on the hair instead of penetrate it. To help speed up the moisture absorption rate when styling, try using a hair steamer/applying product while in a steamy room (like after a hot shower), and sitting under a hooded dry/using a heatOTC capBeauty whenever deep conditioning. Magazine July 2021

Medium Porosity: The cuticle layer is neither tightly bound nor lined with gaps. It doesn’t take a long time for the hair to dry, but it also doesn’t dry particularly fast. Medium porosity hair holds styles well, and doesn’t have trouble retaining moisture. High Porosity: The cuticle layer has many gaps and holes. While moisture is easily absorbed, the hair dries back out very quickly, making it very difficult to retain that moisture. It is important to note that one can naturally have high porosity hair, however, it’s common for repeated usage of heat tools and chemicals (such as hair dye) to cause strands to become more porous over time. Those with high porosity hair should especially avoid using heat; opt to air-dry only. Using sealant products after a moisturizer will help with retention, as well as using cool or luke-warm water to rinse the hair when you can.

PRODUCTS The

food and water put into the body are essential, but the products put onto the hair are too! Choose products that are both sulfate-free and paraben-free. Sulfates, mostly found in shampoos, tend to dry out any hair type; they strip strands of their naturally produced oils and moisture. If you’re struggling with dry hair, it may even be useful to introduce co-washing to your routine. A Co-Wash is a conditioner formulated with very gentle cleansing agents. It removes build up, re-moisturizes, and can be used to detangle. A Co-Wash should not replace your regular shampoo, but rather help give the hair and scalp a refresh and extra conditioning between regular washes. When styling, go for moisturizers that have water listed as the first ingredient! Water is the ultimate source of hydration, so any product that contains a high amount of water can be beneficial in combating dryness. Products with primarily natural ingredients tend to be best for all hair types, however, it can be especially helpful to choose a product line based on how specific ingredients perform with certain porosity levels.

For example: Low Porosity: Products with Coconut Oil are particularly beneficial to low porosity hair because this oil absorbs into the skin and hair with ease, unlike some others which seal, but do not easily absorb. JojOba Oil is a great option for that reason as well. Peppermint + Tea Tree Oil can help break down product buildup that tends to sit on low porosity hair over time. Medium Porosity: Because this porosity level is right in the middle, this hair type often performs best with products that are not super thick and heavy. Sweet Almond Oil is ideal because it’s lightweight, yet effective at maintaining the hair’s natural moisture + keeping it protected. High Porosity: Products containing Honey will be your best friend. Honey is a natural humectant, which means it helps to preserve moisture. Products with Castor Oil are also a goto! Castor Oil is great at sealing in moisture, especially on hair that tends to absorb it quickly; Shea Butter too! It’s important to note that while certain ingredients and product lines may be especially helpful to specific hair types, it doesn’t mean they are exclusively beneficial to those types; that’s the great thing about natural ingredients!

REGIMEN Finally, we can’t discuss treating dry natural hair without covering technique and regimen! Choosing the right products is a great first step, but using them in an effective order is equally important. For example, if someone has brittle hair and is struggling to retain moisture, it would not be ideal to apply just a gel or an oil straight after washing without first applying a moisturizing product. Some commonly practiced techniques to achieve the utmost moisture are referred to as the LOC and LCO methods. When using either of these methods, each step/product type must be included, but the order of the last two steps varies depending on personal preference. However, oftentimes, those with low porosity opt for LCO, while those with high porosity sway towards LOC.

Once you’ve locked in which method works best for you, it’s important to implement it on every wash day. Sticking to a regimen is essential because it gives the hair a chance to adjust to the actions and fully have time to reap their benefits. While every person’s routine may vary a bit, a general regimen that can be followed to maintain healthy hair and scalp + lock in that moisture is: 1) Detangle (using a leave-in or prepoo) 2) Shampoo (using a sulfate-free cleanser) 3) Deep Condition (using a deep conditioner or hair masque for a minimum of 30 mins.) 4) Moisturize (using a liquid or leave-in) 5) Style/Seal (using a Cream and/or Oil or Gel) Deep conditioning is crucial, especially for dry or damaged hair! No matter the hair type or texture, a quality deep conditioner should be a staple in your routine every wash day. How often you’re washing and styling is dependent upon your individual lifestyle and habits. Also, keep in mind that protective styling may be an ideal option to help treat dry hair. When strands are tucked away and not being manipulated for a period of time, they’re generally able to hold on to moisture longer. However, even when protective styling, the steps mentioned above should be taken prior to the style’s installation to properly prep the hair. While wearing any protective style, be sure to treat the scalp + re-moisturize the hair with a light liquid or leave in, and seal the ends at least once per week. *** There you have it! If you’re interested in learning more about which EDEN products can help address dry hair and other hair concerns, check out our top five recommendations below:

Coconut Shea Hair Masque Treatment Coconut Shea Leave In Conditioner Jojoba Monoi Strengthening Deep Conditioner Peppermint Tea Tree Moisturizing Milk

EDENBODYWORKS.COM

@ ED ENB O DY W O RKS

OTC Beauty Magazine July 2021

KNOWLEDGE TO KNOW

Protect & Hydrate ApHogee offers two products to revive dehydrated and stressed tresses

ith summer temperatures, the hair and scalp are

There are plenty of tips or hacks to assist with this issue, but one product

subject to dry heat, humidity, chlorine, saltwater

that is super effective is the Keratin & Green Tea Restructurizer. ApHogee’s

and harsh UV rays – all of which can be damaging.

Keratin & Green Tea Restructurizer helps protect hair

During the summer season, it is essential to have the

color and vibrancy while mending damaged cuticles.

right products that actively work to protect and hydrate delicate strands

It is a leave-in spray that combines the strengthening

to maintain the health, shine and hair well-being.

properties of keratin protein with the antioxidant

ApHogee has some products tailored to help!

benefits of green tea. This product will seal the cuticle

Excessive sun exposure and the sun’s summer heat

to protect the cortex of the hair.

dehydrate the hair and lead to brittle and weak hair. The cortex is the structural area of the hair and Customers with longer or textured hair may notice dryness, split ends, frizziness or even breakage. In order to combat these sun exposure problems, look no further than the ApHogee Curlific Hydrating Curl Serum. This transformative product provides all-day shine, gloss, hydration and frizz control for fine-coarse hair types. It will leave the hair feeling soft, vibrant and hydrated.

In other cases, color fading can be hastened after being in the sun or pool for long periods of time.

OTC Beauty Magazine July 2021

also where the color molecules are. By using this product, it seals the cuticle, protects the structure of the hair and seals in the color molecules so that they are not washed out in the ocean or pool. The sealing of the cuticle is achieved by the ingredients that bond into the hair shaft with natural body heat or heat from styling tools. It is best to apply this leave-in spray daily at the beginning of your styling regimen.

Let your customers know about these products and how these products can help them protect their hair and reduce color fading.

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OTC Beauty Magazine July 2021

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@UrbanBeautyHair | www.jbshair.com | 678-805-3000

OTC Beauty Magazine July 2021

KNOWLEDGE TO KNOW

By Dawn W. Thompson

Hollywood Beauty Meet Our Highly-Desired Aloe with Vitamin E & Flaxseed Organic Oils ®

Hollywood Beauty® is the No. 1 leader in multi-use beauty products. High Category Performers are multi-use natural oils for ingredient-conscious consumers. We can’t wait for you to meet our highly desired Aloe with Vitamin E (2 oz.) and Flaxseed Certified Organic (1 oz.) Oils. If you are a major account for Hollywood Beauty® Products, get in touch via our “Contact Us” tab on our website for the chance to be featured in our “Where to Buy” section on our new website at www. hollywoodbeautyproducts.com.

Let us introduce you to Hollywood Beauty®’s 2oz. Aloe with Vitamin E Multiuse Beauty Oil Aloe is a favorite to keep skin clearer, scalp calmer and hair and skin hydrated. Until now, one could rarely find this in an oil for ease of use. Aloe plants store water to thrive in dry, unstable climates. We combine Aloe with Vitamin E and natural ingredients in a premium-quality oil to offer naturalhair wearers and damaged skin concerns an option to help calm their topical skin condition daily or as needed. This is a natural way to soothe skin and scalp and relieve dry skin.

•

Ready to use: Vitamin A, C and E and natural carrier oils.

•

Jojoba, Sweet Almond, Safflower oils mix with Vitamin E: gives

Introducing Hollywood Beauty®’s Hollywood Pure® Certified Organic Flaxseed Oil Flaxseed Oil is a favorite, especially among natural-hair wearers. It is known for moisturization but is also highly consumer reviewed for helping with elongation to fight shrinkage. Flaxseed improves hair follicles with consistent use, as it is high in Omega 3 fatty acids, Vitamins B and E. Flaxseed, or Linseed, oil is a colorless-to-yellowish oil obtained by recovering it from the dried, ripened seeds of the flax plant. This oil is made naturally through a lengthy process of boiling and straining that can take up to an hour. It is added to conditioners, stylers, and gels to make them more potent, to be used to enhance curls, and help with elongation. Hollywood Beauty®’s Pure ® Flaxseed Oil offers the retailer a chance to provide real convenience to consumers with a highly desired, “on-trend” quality product. Hollywood Beauty ® Pure products are certified organic by the USDA to achieve healthier hair and skin solutions. All products are certified Vegan, Gluten-Free and Cruelty-Free.

benefits to hair, skin, and scalp of lasting moisturization and

Rely on products from Hollywood Beauty® to help you, your family and

hydration.

your customers maintain healthier hair and beautiful skin. No matter what the need, we’ve got you covered.

OTC Beauty Magazine July 2021

Tonya S. Lane, a cosmetic scientist, expert

natural and

founder

hair of

CurlyChemistry.com, spoke positively about Hollywood Beauty®’s Pure & Certified Organic line. “Your hair, scalp and skin will benefit

Tonya S. Lane

from pure organic oils. Hollywood Beauty® has so

many options for your beauty and personal care solutions.”

Tea Tree 2 oz

Coconut 2 oz

Vitamin E 2 oz

Jojoba 2 oz

Tea Tree 8 oz

Org Hemp Oil 1 oz

Org Tea Tree 1 oz

rg Castor Oil 1 oz

+1.2%

+10.6%

+53.0%

+63.2%

+305.7%

+377.9%

+21.5%

+308.1%

Hollywood Beauty ® Multioutlet (MULO, IRI) dollar share results through May 2021, 52 weeks YOY% change

Retailer Results: A Few Highlights

Hollywood Beauty® Effective Blends: 2 ounces, 8 ounces and newlylaunched 16-ounces. Hollywood Pure® Tea Tree 1 ounce and 30-plus

Spontaneous consumer spending increases when an assortment of items

varieties are now available. Soybean Oil is also included, and it is an

is offered. Because of various users and needs, multiple sizes and offerings

unsung hero for moisture retention. Naturally Curly shared in April 2018

meet consumer needs at shelf and online. Beauty supply stores can continue

that soybean oil’s main asset to hair is moisture retention because it is full

to take the lead in offering both assortment and education. Education will

of good fatty acids, manganese, and vitamins rich in Vitamin E.

help direct consumers to the oils, creams, and regimens to provide them

•

Hollywood Pure® Certified Organics, 1 ounce, 10-plus varieties

•

Hollywood Beauty® Jamaican Black Castor Oil, 3-ounces, seven

with benefits to meet their real problem-solving needs for hair, skin, scalp, and body. Hollywood Beauty®’s results demonstrate this. We judge adding education via display, at shelf and in online opportunities will only increase these outcomes even more.

varieties

•

Cocktails with a touch of fragrance.

Our Hollywood Beauty® website focuses on “Celebrating and Caring for You,” ™ and there is something to be found to help all hair types, textures and even dryer skin and scalp needs. Hollywood Beauty®, the No. 1 beauty and hair oil brand (based on IRI), includes a “hero oil” to meet all needs and various additional oils, from Tea Tree, Vitamin E, NEW Aloe with Vitamin E and Hemp oils to Jamaican Black Castor, Avocado oils and NEW Flaxseed Organic Oil. These multi-use oils can help promote hair growth and retention, provide moisture and reduce frizz.

Perfect Results® from Hollywood Beauty®, six Pre-Mixed Pure Oil

Available at Your Local Beauty Supply and Worldwide. To

learn

more,

visit

hollywoodbeautyproducts.com

and

perfectresultsonline.com.

PLEASE FOLLOW US to learn about our latest innovation, education and tips, and giveaways!

Instagram (IG) @hollywoodbeauty_products #hbsolutions #activatehollywoodbeauty #hollywoodbeautyherooils

Meet Dawn W. Thompson

Dawn W. Thompson is the EVP & Head of Brand Management at Hollywood Beauty® and Kuza® Products. She has spent about three decades in the consumer products, beauty and hair industry. She loves versatile hairstyling and knows keeping your hair moisturized is the foundation of having healthier curls, coils, braids and protective styling. Hollywood Beauty ®, as the leader in multiuse oils, is focused on beautiful hair and glowing skin.

OTC Beauty Magazine July 2021

RELIEVE YOUR SCALP, CARE FOR YOUR HAIR Royal Oils by Head & Shoulders is specifically designed to relieve your dry scalp while restoring moisture. So you can prevent flakes without stripping your hair.

RESPECT THE CROWN

OTC Beauty Magazine July 2021

PROTECT THE CROWN Help your customers reign supreme this season with the New Royal Oils by Head & Shoulders Protective Styles Collection. Infused with aloe water and hemp oil, this collection was developed specifically for textured hair by a team of Black scientists to soothe, remove buildup and deliver deep moisture. It is designed to keep your customer’s scalp and hair healthy, so they can get an extra week out of their look, whether they’re wearing braids, twists, locs, wigs or weaves.

NEW REFRESH The scented formula of the Freshening Mist continuously releases a light floral fragrance all day to take away any odors while refreshening and conditioning your customer’s hair.

EXTEND Easily removes buildup and refreshes roots to keep your customer’s style in longer. The Refreshing Root Rinse is made with aloe water and hemp oil.

NOURISH Your customers can soothe itch* and nourish their scalp with the no-rinse, overnight moisturizing formula in the Nighttime Scalp Tonic Lotion for healthy hair while they sleep. *Associated with dandruff.

SMOOTH Encourage your customers to tame new hair growth frizz from under their protective style with the Frizz Tamer, a smooth, buildup free formula that they can easily apply to their new growth. © 2021 P&G

OTC Beauty Magazine July 2021

BUSINESS TIPS

By Kate Zabriskie

I’m Stuck in the Weeds & Can’t Get Out The Micromanager’s Recovery Guide “He gives me an assignment and tells me to do it my way. I only wish he meant it. My way doesn’t seem to hit the mark. He changes the smallest details. I dread getting new work.”

“I’ve had this job for six years. At this point, I think I understand how it works. It’s so frustrating to be treated like someone who just walked in the door.”

Step One: Recognize the Behavior Pattern Suppose your employees don’t take the initiative and wait for you to micro-delegate. You may have created a culture where they don’t feel comfortable taking the next step without your say-so.

“Yesterday, I found her checking my spreadsheets when she thought I was at lunch. It feels terrible not to be trusted. I need to look for a new job.”

More signs? If you find yourself redoing work,

checking

and

rechecking

assignments, insisting you be copied Regardless of their intentions, people who micromanage often create an environment of fear, mistrust, and disengagement. The constant

on everything, chances are you have some micromanaging tendencies.

oversight, checking in, and nitpicking wear down even the strongest employee. Turnover goes up, engagement goes down, and all the while, the managers who micromanage may not even know they’re the source of the problem. The good news? With a little self-awareness and some hard work, micromanagers can learn to let go.

OTC Beauty Magazine July 2021

Step Two: Think About the Consequences Micromanagers Eventually Face Micromanagers exact control. In the short term, they have

command of the future. Long term, however, many micromanagers find

has not explained what makes an A an A, how can that person possibly

themselves stuck in roles, unable to take a vacation without calling in, and

expect employees to produce a stellar work product with any regularity?

essentially tied to their jobs.

Take the time to be complete, and you may be surprised at your team’s ability to rise to the occasion.

Recovering micromanagers have a better chance of self-rehabilitation when they know how they will benefit

Step Five: Work on Accepting

from changing their behavior. Ask

Different Approaches

yourself: Where do you want to be

Old habits die hard, and change

in a year? How about three? Do you

takes time without some help. A

have a replacement identified? Is that

little narration can go a long way

person ready to take over for you? If

toward steering the brain in the right

not, there is work to do if you plan to

direction. “James is not me, and I am

move on or at some point have a life

not James. It’s okay that we don’t work

outside the job.

the same way.” A mantra such as that can serve as a gentle reminder and help the micromanager recalibrate.

Step Three: When Delegating, Ask

Yourself

How

Eventually, these new mental tapes

will start to replace old thinking

Important

patterns. With hope, the updated

Once the recovering micromanager recognizes the problem and knows why change is important, it’s time to get

mental map will positively influence the manager’s choices and behaviors.

practical and start focusing on what instead of how. In other words, if how something is done doesn’t matter, treat people like the adults they are, and

Step Six: Perform the Goldilocks Test

let them complete work in a way that works for them.

Recovering micromanagers aren’t mind readers, so it’s important that they get comfortable with feedback. A multiple-choice approach is often the

In cases where how something is accomplished matters, explain why that is. For example, if you work in a lab, explain the importance of the work instruction and why the person performing the work must do so in a specific way.

Step Four: Show People What A-Grade Work Looks Like Recovering

micromanagers

will reduce their propensity to

backslide

their

best way to encourage candor. For instance, “I’d like to get some feedback from you about how you like to work. Am I too hands-on, too hands-off, or just right? I’m asking because everyone operates differently, and it’s important to me that we work well together.”

A word of caution: even with the Goldilocks approach, if you’ve micromanaged your team for a long time, it may take a while for them to give you frank feedback. Check-in often and get specific. “Chuck, let’s talk about this last assignment. Do you feel we got the delegation balance right, or do we need to make some adjustments?”

employees deliver great work. What exactly does great work mean? Good question! If the micromanager

OTC Beauty Magazine July 2021

Step Seven: Don’t Argue with the Feedback When someone gives you feedback you don’t like or don’t agree with, don’t argue. Your employee’s perception is the reality you must work with. So instead of fighting or withdrawing, ask questions. For example, “What I’m hearing is you would like me to focus less on how you run the lab tests and more on the number you complete each day. Do I understand correctly? If

Self-development requires regular assessment and planning. In addition to asking for feedback, pay attention to where you spend your time that you shouldn’t and where you could that you don’t. Are you working on strategic initiatives or navigating deep in the weeds? Are you developing people or hoarding work? Are you controlling or empowering? The questions are numerous and important to ask.

I explained why, in this case, the process matters, do you think you might

To sum it up, any activity that requires change can be hard work and at

feel differently?”

times even a little scary. For micromanagers, this can be especially true. Nevertheless, as most rehabilitated micromanagers will profess, it’s a lot

Step Eight: Look for Ways to Let Go and Take on New Tasks Leaving the micromanaging lifestyle behind is a process and not an event.

more productive and rewarding to work in a place where people have the freedom to do their best work. If you’re a micromanager or think you might be, now is the time to do something about it.

Meet Kate

Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.

LENGTH RETENTION

+ BIOTIN

STRENGTHENING SYSTEM WITH FORTIFYING PROTECTANTS FOR OPTIMAL STRENGTH

CONTACT YOUR LOCAL DISTRIBUTOR TO ORDER

OTC Beauty Magazine July 2021

BUILDING TRUST Right From The START

Typical Card Transaction Customer Merchant’s Business

Merchant Received Approval or Decline Notice

FEES, FEES & MORE FEES

Merchant Processor

Credit Card Network

Merchant Processor

Credit Card Network Credit Holder’s Issuing Bank

This is just a fraction of the names of fees that can be charged at the processor level. Interchange Fee Assessment Fee Processor’s Markup Merchant Account Provider Fee Customer Service Fee File Fee Terminal Lease Fee Rental Fee 38

Withdrawl Fee Gateway Fee Statement Fee Account Fee 3D Secure Account Set Up Fee Non Compliance Fee

OTC Beauty Magazine July 2021

starts with:

ONE FLAT RATE Dash-Pay is the Original Flat Rate Credit Card Processing company. We offer a transparent Flat Rate, regardless of the type of card or the way you process it. End the ridiculous fees.

No Hidden Fees!

Eddie Jhin President of Jinny United proudly endorses Dash-Pay credit card merchant over many others in the market place. Eddie Jhin states, “I firmly believe the honesty and capability of the people running this company and this is why all my companies will be using their service”.

DASH-PAY.COM POSPAY Payment Solutions, Inc (POSPAY) based in Boston is a registered Member Service Provider (MSP) of WorldPay, and a registered Independent Sales Organization (ISO) with Visa & MasterCard.

OTC Beauty Magazine July 2021

By Lafayette Jones

Monaè Everett

Celebrity Hairstylist & Creator of Texture Style Awards

Diane Da Costa

Curly Texture Expert & Author

Monaè Everett Celebrity Hairstylist & Creator of Texture Style Awards

URBAN CALL BRIEFS

Candra Ward

Digital Stylist Coach & Author

Her clientele list reads like a who’s who list of music and entertainment: including Mariah Carey, Dre Davis, Serena Williams, Indya Moore, Laura Osnes, Lilimar Hernandez, Taraji P. Henson, H.E.R., Daniella Perkins, Tia Mowry, Yara Shahidi, Emily Tosta and Nickelodeon starlets Lizzy Greene and Sofia Wylie and many more. She also offers her take on today’s beauty

Monaè is force majeure in the beauty

and hair trends while providing styling tips as a content provider for Hype

industry, shaking it up with her desire

Hair, Naturallycurly.com, and Beauty Industry Report.

for everyone. She is a licensed stylist and

Everett loves to educate and has launched “The Monae Life Academy”

American Board Certified Haircolorist with two decades of training and experience in beauty, fashion, and branding.

online academy specifically for hairstylists, teaching how-to style for editorials, celebrities, and styling for all hair textures. She recently released “Get Out Of Your Own Way!” to help artists who want to follow their dreams of working with celebs and other high-end clientele.

In addition, Monaè’s professional work has been heavily featured in the worlds of film, television, print, theater, and numerous New York Fashion Week shows. National media giants such as Glamour, Harper’s BAZAAR, ESSENCE, InStyle, and Yahoo! Beauty tap Monaè regularly as a trusted voice and authority in the beauty and style industry.

The Beauty SuperStars Talk podcast also featured Monae. The show is more than a podcast. It’s a movement to give voice to the best and brightest Black Beauty Bosses in the beauty industry, encourage Black excellence and entrepreneurship, preserve our history and bring healing to our industry. Founded and hosted by beauty industry leader and coach Miki Wright,

Backed up by two decades of training and experience in beauty, fashion and branding, Everett has a diverse educational background within the Beauty and Fashion industries. Additionally, she earned degrees in Communications and Sociology from George Mason University.

Monaè has worked under top global haircare brands, such as Wella, Sebastian, and Mizani, making her the perfect presenter for your next event. She is THE industry expert for all hair textures and recently created the Texture Style Awards to create opportunities for all hairstylists to prosper. It is the first-ever award show for Hairstylists slaying all four hair textures!

it features weekly interviews, which turn into Masterclasses, where Black Beauty Bosses share their stories, and their wisdom on various topics to enrich and enhance the Black Beauty Industry. Monae Everett @monaeartistry is always on the go as an editorial/celebrity hairstylist, author and creator of one of the hottest new award shows in the beauty industry, Texture Style Awards. She met with Wright to promote her book, “Get Out of Your Own Way!” and ended up sharing stories of how she blocked her success for a time and how she overcame it (and you can too)! She also shared tips that aspiring celebrity stylists can practice right away. If you’re interested in building your brand, running a business or succeeding in the beauty industry, take some tips from Everett! Be sure to check out her interview at https://YouTube.com/mikiwright.

The preceding article is the property of SMSi – Urban Call Marketing, Inc. - and may not be reproduced without written permission from the author. OTC Beauty Magazine July 2021

URBAN CALL BRIEFS

By Lafayette Jones

Diane Da Costa Curly Texture Expert and Author Diane Da Costa is the original “Goto-Curly Girl” for the beauty industry, a celebrity stylist and a curly textured hair guru to thousands of Curlies and Naturalistas of all nationalities. Da Costa is a pioneer in the textured space, and she

featured on the ‘Let’s Talk Texture’ Series and brought her wealth of experience and knowledge, as well as stories of how she became the ‘curly go to girl’ with Essence magazine. As an author of the “Milady Natural Haircare” textbook, she spoke to what’s missing in cosmetology education regarding textured hair and the projects she’s currently working on to bring more standardized education for beginning and experienced hairstylists. Her interview will have you cheering for more inclusion in the beauty industry. Watch it in its entirety at https://YouTube.com/mikiwright.

believes “Texture is a Lifestyle! True beauty comes from within, and it is not only determined by your hair texture or the color of your skin.” A Beauty &

Candra Ward

Lifestyle Expert, Da Costa is the author of “Textured Tresses: The Ultimate Guide to Maintaining and Styling Natural Hair” (Simon and Schuster, June

Digital Stylist Coach & Author

2004). She truly believes it is her calling to educate, inspire and motivate

Candra Ward (@candra_ward) is a lifestyle

both consumers and professionals as a textured advocate.

and business strategist for women who

Da Costa is the CEO and founder of SimpleeBEAUTIFULTM, the

need a fresh start and want to teach what

first clean lifestyle brand with an eco-friendly retail boutique; and the

they know. She specializes in supporting

CurlyTexturedBAR, a curly consult bar and texture hair care salon in

moms and hairstylists. However, she also

Harlem, NYC. She is the former owner of Dyaspora Salon Spa in New York City, the first leading multi-textured Aveda Concept salon founded in the late ‘90s to early 2000s.

enjoys helping the woman who needs the confidence to start again and create an amazing online service-based business using her gifts and skill sets to have a sense of purpose, increase

With over 30-plus years in the beauty industry, Da Costa brings innovative

their revenue, and have more time to do what they want and love. As a result

textured styles to the forefront of today’s multi-textured hair movement.

of working with Ward, they also get clear on their genius, build confidence

Her styles have graced the beauty and fashion pages of British Elle; French

in what they have to offer and create a profitable and sustainable business

Vogue, Essence, O Magazine, Uptown and Vibe, Essence Total Makeover

around the life they desire and deserve.

and Harriette Cole’s “Jumping the Broom.” Some of her celebrity clients have included Lenny Kravitz, Lauryn Hill, Cindy Blackman- Santana, Roy Hargrove, Dee Dee Bridgewater and Blair Underwood, just to name a few.

As a 15-year salon owner, before she started her coaching and consulting company, she hit a breaking point due to seeking out her next phase of life and experiencing burnout. So, she willingly closed her salon, packed up

Da Costa has shared her knowledge and expertise with publishers and

herself and her oldest son and moved to another state. After taking some

beauty brands alike. They include the “Milady Perspective in Hair Design:

time to reinvent herself, she ended up taking on a brief teaching career,

Cutting Textured Hair” DVD Series (2013); “Milady Standard Natural

getting married and becoming a new mom again after 21 years!

Hair Care & Braiding,” 1st Edition textbook (2013), and “Milady Standard Cosmetology” 13th Edition (2015) and 14th Edition (2021) with Da Costa serving as artistic director, contributing author and editor, respectively. Da Costa consulted with L’Oréal owned brands Carol’s Daughter as a brand stylist and Curly Textured expert and as a multi-textured expert and creative consultant for Mizani, creating the first “True Textures Style Guide and Natural Curl Key.” She has also consulted with Aveda, Phyto Specific (Ales Group) and Design Essentials (McBride Laboratories). Da Costa is a textured advocate, educator, licensed cosmetologist, master colorist and writer. She holds a bachelor’s in marketing from Pace University, Interise-StreetWise MBA certificate and resides in New York City.

After having her baby, she decided that she wanted to stay home with him, so she began seeking out ways to work from home and started doing some intense research on making that happen. It was a very challenging process because she had become so accustomed to a particular lifestyle of 22 years of entrepreneurship and making consistent money. She would sometimes get frustrated because things were not moving as fast as she would have liked. She ended up taking another teaching job to get the money to invest in coaching, then she began to do the work aggressively. She already knew that she wanted to teach and help others reach their goals, but she just wasn’t clear on the delivery method. As her coaching business grew, it allowed her to work with many amazing clients, stand on amazing stages and platforms and teach what she knew

DaCosta, who can be found on social media @dianedacosta_beauty, was

OTC Beauty Magazine July 2021

and loved. She understands, first hand, the frustration, confusion and

helplessness that bombards the mind when you are trying to figure out

a book or a high-level Signature Program. In addition, Ward shared some

your next phase of life. This is why she is on a personal mission to help

great secrets on how she overcame her fear of doing videos for exposure

salon professionals and mom entrepreneurs Rise, Reposition & Rebuild

and social media.

their lives and share their gifts and greatness with the world.

The digital world isn’t going anywhere, it’s time to learn and embrace it.

Ward joined Miki Wright for the ‘Your Online Success’ series to show

Watch Ward’s full interview on https://YouTube.com/mikiwright and

hairstylists how to take what they know and love - whether it’s hairstyling,

watch your confidence increase!

cooking, or any other hobby - and monetize it by turning it into a course,

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com. The preceding article is the property of SMSi – Urban Call Marketing, Inc. and may not be reproduced without written permission from the author.

LET YOUR BEAUTY SHINE • Restore Shine • Replenish Moisture • Regain Manageability

OTC Beauty Magazine July 2021

CREATED BY BLACK EXPERTS, GOLD SERIES WORKS BETTER BECAUSE IT’S MADE BETTER A dedicated team of PhDs and scientists strived forr ov fo over er ten yea ears rs to de deve velo op a ha hair irca care re lin i e us usin ing g innovative technology and superior ingredients form fo rmul rm ulat ul ated at ed spe peci ci ci ca callllllyy fo forr te text xtur xt ured ur ed hai a r. Inspi nsspi pire red re d by their loved ones and their personal hair journeys, the tale th l ntted d souls l beh hin ind d th the scie i nce off Golld Se Seriies have mined their deep knowledge and fondest hair memories to develop a unique line of products that deliver unrivaled benets to care for, style and maintain textured hair. Whether your customers’ hair is natural, relaxed or if they’re transitioning, the Gold Series Collection gives their hair moisture, shine and strength.

In addition to customer favorites like the Hydrating Butter-Crème, Intense Hydrating Oil, and Leave-On Detangling Milk, Gold Series has introduced a Maintenance Collection that will continue to satisfy your customers’ unique hair needs and make their hair easy to maintain. Also, Gold Series has been refreshed with a beautiful look, guaranteed to turn heads. Check it out below.

For Isoken Igwekala-Nweke, PhD, her 1-year-old daughter’s fascination with her “big chop” is what excites her to give specialized attention to the formulation of Gold Series. Scientist Ian Henry understands that his invaluable contribution to shaping positive messages about Black women’s beauty will help his young daughter navigate the world condently. Through rigorous testing and years of research, these brilliant minds have found that from the corner suite to the astronaut’s seat, you need your haircare to not only work for you, but also make your proudest moments that much better.

ITEMS INCLUDE: Gold Series Curl Awakkening Spr S ay • Gold Series Triplle Care C Braid Cream • Gold Series Instant Nourishing Spray • Gold Series Split Ends Treatment

“My fondest memory of my

“As the father of a young daughter,

personal hair journey was when

I’ve become acutely aware of

my 1-year old daughter was

what the world tells her about

beaming after my most recent

herself. Her hair and how she feels

‘big chop,’ running her hands

about it has a huge impact on her

through my hair and was excited

self-condence. Contributing to the

that we have the same hairstyle.”

development of Gold Series, for

– Isoken Igwekala-Nweke,

me, means making her hair Journey

Gold Series Senior Scientist, PhD

a little bit easier, so she can face the world more condently while loving her hair.” – Ian Henry, Gold Series Scientist, PhD and R&D Manager

Meet the experts who continue to revitalize Gold Series and highlight the versatility and most importantly, the beauty of textured hair.

OTC Beauty Magazine July 2021

FEATURE

By Dr. Shanessa Fenner

Hello, Summer

Hair Care Hello, summer! We have been looking so forward to seeing you, but when it comes to the hair, the hot, dry sun can be quite damaging on our lustrous mane. Here are a few products that will keep the hair clean, moisturized and protected. Swimming is common during the summer months, but take notice of the condition of your hair. Salt or chlorine water is bad for the hair because it strips the hair of its natural oils and moisture. That is why it is important to use moisturizing shampoos and conditioners for your hair to protect it from the effects of swimming.

Swimming Tips for Relaxed Hair 1.

If possible, wear a swimming cap to keep your hair from getting wet.

Saturate your hair with clean water before getting into the water, so it is less likely to absorb the chlorinated or saltwater.

If your hair gets wet, you’ll want to wash and condition it as soon as possible. It is imperative to nourish the hair strands.

Relaxed hair is more susceptible to keratin damage, so make sure that you are frequently conditioning your hair during the summer months so that you will not have damage to the hair strands.

Pantene Gold Series Moisture Boost Shampoo Infused with Argan Oil, the creamy lather gently cleanses the hair and hydrates rough cuticles.

Swimming Tips for Natural Hair 1.

If possible, wear a swimming cap to keep your hair from getting wet.

Saturate your hair with clean water before getting into the water, so it is less likely to absorb the chlorinated or saltwater.

Suave with Natural Shea Butter & Pure Coconut Oil Shampoo

Wash and condition the hair as soon as you get out of the water. Use a leave-in conditioner for maximum moisture.

The sulfate-free shampoo removes buildup leaving the hair moisturized with a shine.

It is best to let the hair air dry to minimize chlorine and heat damage.

OTC Beauty Magazine July 2021

Summer Essentials Royal Oils by Head and Shoulders Hair Moisture Boost Shampoo This rich, creamy shampoo cleanses and hydrates the hair. It is free of dyes and parabens, leaving the hair with a fresh coconut scent.

Royal Oils by Head and Shoulders Moisture Renewal Conditioner with Coconut Oil Made specifically for textured hair, the conditioner indulges the scalp with moisture and leaves the hair soft and bouncy. Black hair soaks up humidity like a sponge. Those with high porosity hair tend to lose their natural moisture easily.

Hask Curl Defining Cream The curl activating complex is humidity-proof and leaves curls soft and defined.

Sun Care 1.

Avoid direct sunshine and shield your hair from the sun. Harmful UV rays can damage the hair just like they can damage our skin and eyes. Wear a hat or scarf to protect the hair from sun rays.

Maintain a routine to shampoo and condition the hair more often. Keep those split ends cut so that your hair will continue to grow.

Use moisturized lotions, oils, and a UV protectant spray to prevent dryness.

If your hair starts to show signs of damage and stress, see a beautician for conditioning treatments to get your hair back to life.

Fighting Humidity Frizzy strands, thanks to Mother Nature’s humidity, can be a frustration for many customers. Recommend these tips and products for the next time your shoppers ask for help. 1.

Consider wearing an updo hairstyle or sporting a neat bun to prevent the hair from being frizzy.

Use coconut oil and shea butter to keep the hair moisturized and tamed.

SheaMoisture 100% Extra Virgin Coconut Oil

Get a protein treatment. Hair that lacks protein will be frizzy.

This serum conditions, locks in moisture and tames flyaway hairs while adding a healthy shine.

Summer is a good time to opt for protective styles like box braids, Bantu knots or twists.

Meet Dr. Shanessa Fenner

Take care of your hair this summer so you can look your absolute best while living your best life.

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

OTC Beauty Magazine July 2021

BLUEBERRY BLISS HAIR GROWTH COLLECTION BEFORE

AFTER

REPAIR. RESTORE. REGROW

WWW.CURLS.BIZ | @CURLS OTC Beauty Magazine July 2021

OTC Beauty Magazine July 2021

TOP

FIVE

TOP-SELLING

Hair Products With thousands of SKUs to choose from, it can be hard to choose the best additions for your inventory. When shelf space is limited, the challenges are amplified even further, but when the necessities are in stock, you can’t go wrong. Make sure you have these top-selling products in store!

got2b Blasting Freeze Spray

AA91201

Known for its ability to “freeze” hair into place, the got2b Blasting Freeze

Spray is a staple in many homes. This spray provides an outrageous hold

that can last until your next shampoo. It’s also an ideal option for temporary

adhesion of lace-front wig units and closures.

HIGHLIGHTS Extreme Hold

Spike Cement Finish Washes Out Easily

WaveBuilder Wash in Waves Shampoo SZ35907

It takes training to create the coveted hair waves that many male customers

love. The WaveBuilder Wash in Waves Shampoo gives wavers the nourishment

they need with its enriched keratin and collagen formula that enhances volume for deeper wave definition.

OTC Beauty Magazine July 2021

3. Andis Cool Care Plus for Clipper Blades AN12750

For the ultimate disinfectant of your barbering tools, professionals reach for the Andis Cool Care Plus for Clipper Blades. This five-in-one coolant, disinfectant, lubricant,

cleaner, and rust preventative is an easy-to-use spray that helps maintain the perfect blades at home.

Luster’s Pink® Original Oil Moisturizer Lotion

LR5121

Give dry, dehydrated hair a boost of moisture

with the Luster’s Pink® Original Oil Moisturizer

Lotion. Enriched with ProVitamin B5 to hydrate and strengthen hair, this conditioner locks in

vitamin-rich humectants for all-day moisture.

5. Sulfur8 Medicated Anti-Dandruff Hair and Scalp Conditioner

ST431

Itchy scalps are a thing of the past with the Sulfur8 Medicated Anti-

Dandruff Hair and Scalp Conditioner. This classic formula moisturizes

and softens dry hair and scalp and provides much-needed relief from

flakes and irritation.

OTC Beauty Magazine July 2021

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OTC Beauty Magazine July 2021

Beauty AMBASSADOR STYLING TOOLS

By Sara Rueda

Styling With Heat? No Problem.

When it comes to styling hair, sometimes you

static leaving healthy-looking, smooth, and

60-second heat-up and a 5-year limited

just need heat to achieve your desired results.

shiny strands behind. Another key character

warranty.

Understandably, there’s some hesitancy that

in styling mindfully is temperature setting.

comes with using appliances that produce

Having the option to change between multiple

heat. We’ve all heard at least one or two

settings gives you not only customization, but

Armed with this knowledge, you’re now

damage horror stories. But happy endings

styling variety as well. The more options, the

ready to choose the straightener (or heated

can exist with heated styling when you know

better.

tool) suited for your hair needs! Gold ‘N Hot

what to look for and find the hair tools that are designed to help aid your styling efforts and produce healthy-looking results.

aims to support stylists and hair enthusiasts with professional products for every step of

One of our favorite styling tools that fits this

their process. We provide a wide variety of

mold and then some, is the Gold ‘N Hot 1”

quality styling tools to help you achieve the

Professional Ceramic Straightener. If you like

most gorgeous results and ever-changing

Researching hair tools can be equally

to style, or are interested in styling, this trusty

trends. Follow Gold ‘N Hot on Facebook and

interesting and mind-boggling, especially

tool is the flat iron you need! Ceramic plates,

Instagram @goldnhotelite.

when you’re faced with heaps of impressive

check. (Plus, one-inch plates do it all – styling

features. While all the bells and whistles may

variety & functionality. Straighten, wave, curl,

serve a purpose, focusing on just a couple of

get close to the root.) Multiple temperature

main features will help you keep heat damage

settings, check. Easily adjust the control up

at bay. For instance, technology and materials.

to 450˚ Fahrenheit. There’s a setting for

Ceramic is great for distributing high heats

any hair type. This Gold

evenly – which helps get desired results

‘N Hot Ceramic

while using lower temperatures. Ceramic

Straightener

also is known for helping reduce frizz and

also has a quick

Meet Sara Rueda

Sara Rueda is a Gold ‘N Hot Team Member. Her career has been dedicated to helping empower individuals to be their authentic selves and define their own beautiful.

OTC Beauty Magazine July 2021

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PRODUCTS TO STOCK

Hair Perfecting Products THICKER FULLER HAIR® THINNING HAIR TREATMENT Thicker Fuller Hair provides a proven salon-quality thinning hair solution that leaves hair thicker-feeling and fuller-looking. This collection is an effective solution for thinning hair with a Cell-U-Plex blend of pure plant extracts. It’s infused with caffeine energizers and a Marine Flora complex to help volumize the hair.

WHY YOU SHOULD BUY IT The Thicker Fuller Hair has a strong heritage, with over 25 years of satisfying its loyal consumers. This collection also promotes a consistent regimen, with 60% of consumers buying two or more SKUs. Thicker Fuller Hair’s complete thickening assortment attracts a loyal consumer base and provides above-average basket-building opportunities.

ZERO FRIZZ The Zero Frizz collection offers salon-quality products that leave hair instantly silky, smooth and frizz-free. Since it was launched in 1996, Zero Frizz® has provided high-quality, anti-frizz performance. The range has now been redesigned and increased with salon-quality formulation and packaging.

WHY YOU SHOULD BUY IT This line offers superior anti-frizz performance and has a shampoo, conditioner and several treatment products to drive multiple purchases. And thanks to its “Science of Smooth” technology, it provides superior anti-frizz performance that helps it stand out in the marketplace.

OTC Beauty Magazine July 2021

THE SCIENCE OF SMOOTH

Zero Frizz® provides high-quality, anti-frizz performance with our Science of Smooth™ Technology which is an exclusive blend of KERATIN plus CERAMIDES, PROTEINS and VITAMINS to help hydrate and smooth coarse hair for soft and shiny results!

Thicker. Fuller. Hair. What else do you need to know?

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PRODUCTS TO STOCK

Introducing

Murray’s Edgewax Caffeine Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles ultimately helping to regenerate. Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil piercing through to the follicle to provide nutritional support for hair experiencing thinning and breakage. Murray’s Edgewax with caffeine comes in Regular and Extreme Hold.

OTC Beauty Magazine July 2021

PRODUCTS TO STOCK

LIGHTER WEIGHT, MORE POWERFUL AND QUIETER A classic re-imagined. The Absolute Alpha features our supercharged rotary motor that is more powerful, quieter, and lighter weight than similar clippers in its class. The Alpha not only includes a stand and magnetic guards, but is assembled with a universal modification bracket with 4 holes, for use with almost any other fixed blade. •

Lithium-ion battery delivers an industry leading 240 minutes of cordless run-time with a 2-hour rapid charge. Featuring not only a hanging hook but a heavy-duty charging stand that is anchored by the hook for the ultimate stability and first of its kind universal mini-USB charging for global use.

•

Equipped with shallow tooth cutting blade for general cutting and includes spare Gold Titanium deep tooth cutting blade for superior blending. Highest quality Black Diamond Carbon fixed blade stays cooler, rust free, and sharper longer. Fully adjustable blade can be easily zero gapped for the closest cut and finish.

•

Includes universal bracket mod with 4 holes for use with other fixed blades (ideal for use with deep tooth Gamma+ cutter). 5-position click taper control for consistent precision accuracy.

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Additional housing options including signature S|C Matte Black, Matte Metallic Pink and Matte Metallic Blue for 3 different modular, customizable modifications.

•

Includes: Stretch bracket, fusion blade, multiple lever colors, 5 magnetic guards (1/16”, 1/8”, 1/4”, 3/8”, 1/2”), charging stand, mini screwdriver, 2 cutters, 4-hole universal bracket mod, & cleaning/maintenance kit.

OTC Beauty Magazine July 2021

THE BEST JUST

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STRETCH BRACKET The new Stretch bracket allows the taper to open to a full #1.

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OTC Beauty Magazine July 2021

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OTC Beauty Magazine July 2021

CLIPPER TIPS Sponsored by Andis Co.

TOP 6 GROOMING TIPS FOR AT-HOME GROOMERS By Kenny Duncan,

Andis Global Educator – US Team Lead 1. Keep your tools maintained. After brushing away any debris and hair from your blades, thoroughly spray with Cool Care Plus to clean & disinfect, then wipe off excess with a towel. Place three drops of Andis oil across the teeth of the blade and one drop at each back rail, turn on to evenly coat, then turn off and wipe off residue with a towel. 2. Choose the right tool for the job. Clippers such as the Speedmaster, Supra Li 5, Envy Li or Master Cordless should be used when a large amount of hair needs to be removed. For detail work, outlining and designs, the best trimmer options are the corded or cordless T-Outliner, Slimline Pro Li and the Styliner II. For dry shaving, use either the ProFoil or ProFoil Plus Shaver. 3. Trust the attachment combs to do the job. Attachment combs are designed to be attached to clippers to aid in cutting hair down to precise lengths. Leave freehand clipping to the professionals. 4. Find the flow and go with it. Hair grows in patterns referred to as growth streams. Comb through hair before clipping to find the direction of the growth stream, then follow the flow with the clipper to remove small amounts of hair. 5. Longer hair hides mistakes; shorter hair eliminates retakes. Take small steps to get to the desired length and cut off length in stages. You can always take more length off, but you can’t put it back on. 6. Prevent dipping while clipping. Clipping off too much hair in one section is called dipping. To prevent this, use a c-stroke motion when clipping – at the end of a pass with the clipper, gently flick your clipper up and out back towards yourself. This motion especially helps when fading.

This article was previously published. Kenny Duncan is an internationallyknown barber, stylist, make-up artist, photographer, educator and salon owner. He is the barber for several Grammy award-winning artists and has toured the world as the barber for Lady Gaga world tours and the Adele Live world tour. Kenny has also styled for major motion films such as” Fantastic Four,” “Creed” and “Creed II,” starring Michael B. Jordan. He also is the personal barber to NBA stars Ben Simmons, Joel Embiid, Tobias Harris, & Jimmy Butler. He is the co-owner of a wellknown 14-chair salon called Main Attraction Unisex salon, and is the U.S. Lead Educator for the Andis Company.

OTC Beauty Magazine July 2021

THERAPY TRENDS Bundles of Back-Spanking Summer Styles By Elayne McClaine This year, as the days get longer, so does the length of braids, twists and weaves. New Rule: it seems the length of the locks should at least be as long as the hem of the shirt, hair that actually spanks below the belt. There’s no braid technique that is too long—from boxy basics to crocheted creations. These styles are great for a summer rest for the hair and scalp. It calls for products and accessories that cleanse, nourish and protect. Customers will generate bundles and bundles of profits. For the recommended 8-week rotation of hair, clients will return to get new bundles of hair products. They will reuse and replace hair of all colors and design patterns. Hair accessories will be booming, as well. In between, it is recommended to stock up on products that deep condition the natural hair. Shoppers will need the bonnets and baubles for their summer styles. The new products coming to the OTCs this summer will protect natural hair beneath the added locks. Customers will need hot oil treatments

JBS Beauty Club has all your accessory needs with

necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part

of the largest beauty supply distributor, you can

always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit

them at 4300 Northeast Expressway, Doraville, GA.

and massage oils to protect and nourish the scalp. Shoppers will use plant-based leave-ins and vinegar sprays to cleanse and shine the artificial extensions and become proficient in a do-it-yourself braid and weave installation and care. Many new products are entering the marketplace for them to use. Summer is also bringing in a host of skincare and shaven head care products. For the OTC dealer, the summer styles require heat and sun protection for hair and skin. Consumers expect the same protection and care from products but with the added burst of sun-filled fun and frivolity. Colorful displays and packaging in-store should reflect that consumers are ready for a spanking good time for summer.

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare and other consumer categories for such firms as Chesebrough-Pond’s, Revlon and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing and account planning. For more information, visit www.esmemarketspecialists.com. 66

OTC Beauty Magazine July 2021

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OTC Beauty Magazine July 2021

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OTC Beauty Magazine July 2021

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OTC Beauty Magazine July 2021

INDUSTRY NEWS

Andis® Company Announces International Artistic Team Helmed By Kevin Luchmun and Kenny Duncan Andis Company, a leader in professional tools and education for the barber and beauty industries, is thrilled to announce a new Global Artistic Team led by barbering icons Kevin Luchmun and Kenny Duncan. A renowned barber, men’s stylist, educator and photographer, Kevin Luchmun will guide the brands efforts abroad as the ‘International Artistic Team Lead’ and current US Lead Educator, Kenny Duncan, will take the lead in the U.S. and Canada as the new ‘North American Artistic Team Lead.’ Both newly created roles seek to accelerate Andis’ international presence by building upon its global reputation for world-class tools, education and creative inspiration. Kevin and Kenny will play a pivotal role in the development of educational programs for barbers and stylists as well as providing artistic direction for creative projects and collections. Both will also be instrumental in the formation of a new wing of programs designed to develop the creative talents of Andis’ audience of creators.

Introducing Kevin Luchmun

As one of the UK’s most recognizable and respected men’s stylists, Kevin’s technical hair cutting skills have positioned him as one of the industry’s most inspiring barbers, men’s stylists and educators. A multi-award-winning stylist spanning barbering and men’s hairdressing, Kevin’s work on editorial photoshoots and Kevin Luchmun collection photography, and the relationship between hairstyling, fashion and the visual presentation of technical cuts, has seen his creativity extend into a signature photography style. As passionate about photography as he is about hairstyling, both are approached and revered in equal measure with his work appearing on the covers and in the pages of international trade and consumer magazines, on the catwalks, online and across social media. For Kevin, joining Andis is a dream come true. Unlike

Kevin Luchmun 70

OTC Beauty Magazine July 2021

ambassadorships that hinge on commercial arrangements alone, Kevin has long-held a deep rooted respect for Andis and was determined to work with the brand from the outset. “Very early in my career I got the opportunity to work on the Andis stage at Salon International. From that moment I was passionate about Andis and I was always intent on working with the brand. For me there was never an alternative to Andis; I’ve waited a long time for this to come to fruition,” said Kevin. “Now I’ve reached this point in my career and have so many achievements and accolades, the timing and the type of position couldn’t be more perfect. I look forward to working with Angie and the global education team to elevate Andis’ brand appeal and educational resource base, as well as highlighting the precision and performance of its industryleading tools.” According to Angie Perino, Andis Global Education Manager, it’s Kevin’s multi-faceted skills base, creative vision, technical precision and stage craft both as a hair artist and educator that make Kevin a perfect fit for this new role. “We pride ourselves in providing world-class educational programs and inspiration that provide the road map to a successful career,” said Angie Perino, Andis Global Education Manager. “Kevin will be working closely with Kenny Duncan, to merge our educator network into a global vision that empowers barbers and stylists to express their individuality, maximize their creative talents and exceed their artistic potential through hair and imagery.”

Introducing Kenny Duncan

Partnering with Kevin will be Kenny Duncan, serving as the “Andis North American Artistic Team Lead. Kenny previously served as US Education Team Lead. “Kenny has been a crucial member of the Andis Education Team for many years, we are very proud to see him elevated to a role that allows him to express his endless creative visions,” Kenny Duncan said Perino. “Kenny will be serving the US and Canada as a lead contributor for creative projects including photo shoots and various educational programs. Kenny also leads our Global Virtual Competition Program that connects our barbers and stylists in a friendly duel to earn the title of Andis Master right from the comfort of their home, shop or salon.”

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OTC Beauty Magazine July 2021

INDUSTRY NEWS

(Andis Company continued) “We look forward to the opportunity for these two talented gentlemen to collaborate on bringing their artistry together to create a vast array of educational assets that will inspire the beauty and barber industry all around the world.” Following the worldwide success of FLUID Vols. 1 & 2 - a combined artistic hair collection and educational concept that integrates with Andis’ groundbreaking Virtual Education resource, the Andis

Artistic Team’s first assignment will be to lead the creation of FLUID Vol.3. The program will include educational videos, learning modules and a stunning look book with steps to teach barbers and stylists how to create the featured looks. Kevin will be contributing to creating a vision for the collection, selecting models, orchestrating photography and video and finalizing all details of the final edits. For more information on Andis Company, please visit andis.com or follow Andis on Instagram and Facebook.

The Safe Return of In-Person Events: in-cosmetics Global is Back … and is COVID Secure Leading cosmetics and personal care event, in-cosmetics Global, returns to Barcelona this October to deliver safe networking and sourcing opportunities After last year’s postponement of in-cosmetics Global due to

a number of hygiene measures such as wearing face coverings,

ingredients show is set to make a highly anticipated return with

hands. However, digital handshakes will be possible as for the past

the coronavirus pandemic, the world’s leading personal care

its first in-person event in over 18 months. Taking place between 5-7 October in Barcelona, the industry will be reunited with a much needed opportunity to connect face-to-

maintaining physical distancing, and refraining from shaking two editions, in-cosmetics Global has been a smart event that allows visitors and suppliers to exchange information virtually. Exhibitors will also be reviewing the

face and source the latest innovations. The

careful

easing

design of their stands to assist with

these measures, and will be required to

lockdown

clearly display the maximum capacity

restrictions and resumption of live

to prevent overcrowding. Interactive

events means the heath and safety of

feature areas like the Make-Up Bar,

visitors, exhibitors and staff continue to

be the top priority. in-cosmetics Global

aims to provide a safe experience for everyone involved whilst

preserving the essence of the renowned event. In order to do this,

it is adopting a robust ‘Health & Safety 5-point Strategy’ and is

working closely with local authorities and the Fira Barcelona venue to implement all necessary precautions.

A key change made by in-cosmetics Global to ensure the delivery

of a COVID-19 secure event includes the introduction of a one-way

system to help maintain a minimum 1.5 metre social distancing. in-cosmetics has worked closely with Fira Barcelona to devise a robust safety strategy that follows regulations set out by the Spanish government. There will also be the highest standards of

cleaning before, during and after the event, readily available hand sanitisers throughout the venue as well as increased ventilation to improve fresh air circulation.

As COVID-19 safety and security requires participation from everyone, all those attending the event will be expected to follow 72

OTC Beauty Magazine July 2021

Sensory Bar and Sustainability Corner

will remain an integral part of the show,

with appropriate adjustments made to manage social distancing and the safe sampling of products.

Event Director of in-cosmetics Global, Roziani Zulkifli, commented:

“The pandemic has halted in-person activity resulting in a string of event cancellations and postponements in all industries across

the globe. Whilst we’re proud of our transition to virtual events and networking, we’re extremely excited to see the return of in-

cosmetics Global in a COVID-19 secure format. The absence of physical events has only strengthened our belief in the need for face-to-face networking and collaboration throughout the cosmetics industry.”

The next edition of in-cosmetics Global is due to take place from 5-7 October 2021 in Barcelona, Spain. For more information on the health & safety measures visit: https://www.in-cosmetics. com/global/en-gb/help/safety.html

OTC Beauty Magazine July 2021

INDUSTRY NEWS

Wahl Professional Announces Release of New 5 Star Barber Dryer

Equipped with two heat and speed settings, this professional dryer is designed for the busy barber. Wahl Professional is excited to announce the release of its newest

shorter hair. Moots notes

the barber who wants to take their styling techniques to the next

professionals

tool, the 5 Star Barber Dryer. This innovative dryer is created for level.

The 5 Star Barber Dryer comes with two heat and speed settings, a cool shot button, two nozzle attachments, a professional rotary

that this tool will help hair further

express their individual creativity.

motor, and a nine-foot cord that allows barbers to create finished

“The most exciting thing to me is being able to

was inspired to leverage its leadership and deep experience

elevate and shape men’s grooming. As artists, this

looks in a matter of minutes. When developing the dryer, Wahl in the field to create an indispensable tool for professional barbers everywhere. Each performance feature on the dryer

plays an essential role in the creative process: Speed for shape control, heat for efficiency and

smoothing and the cool shot

watch what people create and see how this tool will

tool will enhance the art of barbering and styling in ways none of us thought possible,” says Moots.

“Wahl is always looking for new ways to solve a

problem for the barbering and stylist community,”

says Senior Marketing Associate, Aaron Flick. “For

button for freezing styles into

over 100 years, we have been at the forefront of

place. With a $99 price tag, this

product innovation and quality tools. We are excited

innovative 5 Star Barber Dryer

to provide a tool that will assist in

is affordable and available for

creating and perfecting the artists’

purchase on Wahl’s website

finished looks.”

here.

Disruptour Trevor says,

Team

educator

tool

completes

Moots

“This

As Wahl continues to lead the industry with high-quality products,

(@tailorfade)

innovation

emphasis

successful behind the chair.

work with the 1919 Styling and Finishing line, including Wahl educators’ favorites the Matte Control Cream, Fiber

education.

even how to create editorial looks, Wahl Educator, Trevor Moots, uses the 5 Star Barber Dryer on stage at the Disruptour Trifecta Boston show.

1919 product is the Thickening Styling Cream because it gives him shape and control as he blow-dries a client’s hair in place.

Though this dryer was created with the barber in mind, it’s also

perfect for hairstylists looking to step up their finished looks on OTC Beauty Magazine July 2021

high-quality

proper tool techniques, retail business, or

Paste, and Firm Hold Gel. As for Trevor Moots, his favorite

Whether the education is focused on

Each tool Wahl creates complements the next.”

to medium-length hair. This new dryer is also designed to

there.

clipper manufacturer also places a great

everything, we need to be

hair, this retro chrome-finished tool is designed for short

stop

Along with creating tools, the

Wahl’s arsenal, giving barbers

While regular blow dryers are suitable for medium to long

doesn’t

has something for every level of barber and stylist.

To learn more on how to use the 5 Star Barber Dryer click here to see Trevor Moots give an instructional how-to video

on how to use the dryer correctly to create quality, finished looks. The product is now available for purchase on Wahl’s website here.

For more information about Wahl Professional, visit the website at WahlPro.com or follow them on Instagram (@wahlpro).

OTC Beauty Magazine July 2021

INDUSTRY NEWS

Skincare Ingredients Deemed ‘Top’ Innovations on in-cosmetics Discover Following the success of its virtual New Ingredients Showcase

learning more about Solbrol® FFA Plus from LANXESS Distribution,

exciting ingredients found on its recently launched Discover

made up entirely of renewable and GMO-free ingredients. Its

sessions, the in-cosmetics group has revealed some of the most platform. Exhibitors from across all international shows in the incosmetics group’s full portfolio have been using the digital space to showcase their latest innovations. Some ingredients have proved particularly popular, with those

an aqueous solution of natural fruit acids and phenylpropanol high content of alpha-Hydroxy acids helps to smooth fine lines

and surface wrinkles, improve skin texture and tone, unblock and cleanse pores, and improve the skin’s general condition.

in the skincare category capturing the

Furthermore, many consumers now

interest of many R&D professionals. Skincare

has

boomed

during

see scalp care as an extension of their skincare routine. This arena is expected

the

to grow phenomenally and was listed

pandemic as consumers have spent

in Forbes’ biggest beauty trends of

hours watching themselves on zoom, found more time and money

2021[2]. Consequently, it’s not surprising that ingredients like

such as ‘maskne’. The cultural shifts have resulted in a reduction in

super food for scalp renewal, have been viewed many times by

to invest in skincare routines and also had new challenges to tackle the use of makeup whilst many are focussing on attaining healthy skin with an even tone by adopting simplified skincare routines

comprised of multifunctional ingredients. The market is projected

to be worth $200.25 billion by 2026[1] and so it comes as no surprise that skincare innovations pique the interest of those searching for the latest launches on in-cosmetics Discover.

ALGAKTIV’s new BioSKN for Scalp, which provides the ultimate the platform’s users. Its prebiotic effect preserves the scalp’s

microbiome ensuring it remains balanced resulting in calm, soothed skin and healthy hair growth. Similarly, CutiBiome CLR™ is a synergistic complex of lipophilic extracts from Manuka, Black Pepper and Magnolia that promotes healthy skin microbiota to reduce dandruff and scalp oiliness, sensitivity and itch.

Skin ageing has always been a primary consumer concern, an

Commenting on the popular innovations on in-cosmetics

pure postbiotics. Obtained through a patented bio-fermentation

said: “We are very pleased to witness how successful in-cosmetics

issue which is addressed by Kalichem’s new KALIBIOME range of

process, these postbiotics have the potential to become the next go-to for formulators due to their compatibility with all

the preservatives used in cosmetics. In vivo and in vitro tests demonstrate the range’s anti-ageing capabilities combined with improving the skin barrier and reducing inflammation on skin and

tissues. Clariant Active Ingredients also received attention with its ingredient, Celyscence, a ground-breaking skincare product that allows for healthy ageing of skin by inducing apoptosis in senescent cells.

As all cosmetic formulators will know, reducing the signs of ageing continues to be an important factor to consider when developing

Discover, Cathy Laporte, Portfolio Director at Reed Exhibitions, Discover has been so far. Whilst the world remains largely online, it is great to see our exhibitors showcasing their innovations

virtually and hundreds of manufacturers and R&D professionals

actively browsing the latest launches. It’s encouraging to see many users of the platform save products for later review. Here, if

a particular ingredient is of interest, the two parties can connect, potentially resulting in a new business opportunity just like at one of ours shows.”

To access in-cosmetics Discover, visit https://discover.incosmetics.com/

new products. Visitors to in-cosmetics Discover have been DREAMWORLDPRODUCTS.COM 76

OTC Beauty Magazine July 2021

DESCRIPTION The first ever lash collection that you can use water to apply false lashes. Innovative new way to wear lashes that takes the stress out of mastering adhesive application. No adhesive needed for an uber user friendly lashes. Patent pending. Exclusive to Ardell brand.

Aqua Lashes 340

Aqua Lashes 341

Aqua Lashes 342

Aqua Lashes 343

Aqua Lashes 344

Aqua Lashes 345

POINT OF DIFFERENCE The art of lash application just got a little bit simpler! Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free.

MAIN POINTS Ardell provides another easy to use lash innovation! New and existing lash users will not have to fuss over and tackle applying adhesive to false lashes, we’ve done that work for you. As simple as dipping in water activates Aqua Lashes and all you have to do is apply it to you lash line. Beautiful lashes in 2 easy steps.

FEATURES & BENEFITS • • • • • •

The lashes are lined with adhesive that is activated by water Application in 2 easy steps – 1. dip lash band in water 2. apply to lash line Beautiful, lush styles in natural to dramatic looks Lashes have tapered tips and a black band mimicking the look of eyeliner Available in 6 styles Lashes may be reused with traditional adhesive application network ArdellLashes.com | #ArdellLashes | @ArdellBeauty OTC Beauty Magazine July 2021

14-1421

Join our

INDUSTRY NEWS

CURLS & Mahisha Dellinger Commit To Investing In New Wealth-Building Initiative For 25,000 Black Woman Entrepreneurs History-Making Hair Care Brand Celebrates 19 Years of Success with Free Training and Resource Program to Create Wealth and Build Community Valued at $450 Million Leading Black-owned hair care brand

Mahisha Dellinger. “I am starting

and

Academy with the support of Beauty

CURLS, along with its Founder in

CEO

Mahisha

partnership

with

the Black Women Making Millions

Dellinger,

Beauty

Imagination,

Academy:

Mastering

launching

by Imagination because giving back

the

is essential to who I am as a business

Black Women Making Millions

leader, woman, wife and mother. I’ve

the

had so many women reach out to me

Business, the Money, & the

through email, DM and text asking for

Mindset with a goal of empowering

25,000

businesses.

Black

This

advice so I’m happy to be able to offer

woman-owned

this program which will empower over

Mahisha_Dellinger

groundbreaking

virtual initiative will be held for two

25,000 businesses – including their

employees and families – and open

days every weekend between July 2021 through May 2022.

new doors for so many. ‘To whom much is given, much is expected’

for FREE via the Black Women’s Making Millions Academy website

to share what I’ve learned building and leading CURLS for over

Current and aspiring business owners are encouraged to register to attend panels, presentations and workshops for business success and hosted by a range of business experts, including

CURLS Founder and CEO Mahisha Dellinger herself.

is a quote I strongly believe in and have always felt it’s important 19 years. I have chosen to partner with Beauty by Imagination because they wholeheartedly support my vision to bring more education and resources to black businesses.”

With a strategic goal to impact, empower and elevate black

business

owners,

Mahisha

Dellinger

and CURLS are passionate about educating, equipping and empowering Black business owners, and remain committed to giving back to the black community. The educational platform

will have MBA style courses, seminars, workshops and mentorship from key industry leaders.

“I’m excited about this initiative because it’s about opening

doors and building our communities. Black woman owned businesses are up over 300% but only 4% of us will make it to millionaire status because of a lack of resources and there’s something wrong with that,” said CURLS Founder and CEO 78

OTC Beauty Magazine July 2021

CURLS

recently

partnership

with

marketer Beauty

announced

leading

their

historic

manufacturer

and

by Imagination (BBI),

which will bring increased awareness, product

accessibility, innovation and opportunities to give

back to the community while focusing on the next

generation of Black women business owners.

For more information and to sign up, visit the Black

Women Making Millions Academy website at: https://

blackwomenmakingmillions.com.

Softens, conditions and nourishes strands, leaving hair soft and very manageable. INGREDIENTS & BENEFITS

Green Apple

strengthen and balance pH level for optimal hair and scalp health.

Aloe

smooths hair shaft and conditions scalp.

Avocado Oil

moisturizes, revitalizes hair, and improves shine.

No Parabéns, Mineral Oil, Alcohol, or Gluten.

www.TALIAHWAAJIDBRAND.com @TALIAHWAAJIDBRAND | #APPLEALOE OTC Beauty Magazine July 2021

BIR

BITS SHOW BIZ Cosmoprof North America will host its 18th edition on August 29-31, 2021, at the Mandalay Bay Convention Center in

Las Vegas. The event will be the first live B2B exhibition of the Cosmoprof international network, offering domestic and international retailers, distributors, beauty brands and suppliers the unique opportunity to come together, make new relationships, foster collaborations and get inspired.

In accordance with government regulations and guidelines, there will be

capacity limits, physical distancing, increased sanitation and other safety measures. Highlights Enrico Zannini, general manager of BolognaFiere

Cosmoprof, “New beauty brands will be able to introduce their revolutionary technologies, product innovations and new channels for

distribution, packaging and manufacturing. With the strong first-quarter

performance and anticipated continued U.S economic growth projected for 2021, Cosmoprof North America is excited to provide exhibitors and operators with an optimistic return.” The 18th edition of Cosmoprof North America will introduce new initiatives:

• A special area dedicated to CBD Beauty, which will be an all-inclusive area on the show floor curated for beauty brands that have CBD as an essential ingredient in their entire product line and the suppliers that cater to them;

• A new partnership with Ready to Beauty. As part of Cosmoprof North America’s ongoing commitment to help multicultural beauty entrepreneurs and brands, the event is collaborating with Ready to Beauty on READINESS is the NEW GREEN:

An Economic Data Study on the Business of Multicultural Beauty in America, a first-of-its-kind economic data study

focused on multicultural beauty. As an extension of this data study and a direct result of responses from it, Ready to Beauty, along with Cosmoprof North America, is announcing the formation of a soon-to-launch national #BankBlack banking and finance

program to specifically support niche and emerging Black/African American beauty entrepreneurs and brands.

• A mentorship program to bridge the gap and establish community within the beauty industry by helping

promising beauty brands come to fruition. This program offers exhibitors the unique opportunity to have 20-minute, one-

on-one mentoring sessions with founders, CEOs and executives who bring with them decades of experience. Mentors will be providing guidance in the following areas, essential to successfully running your beauty business: retail and distribution, branding, funding, exporting, digital marketing and performance, SEO, social media, press, trends and the multicultural market. Cosmoprof North America will also be bringing back its three macro-sector divisions to facilitate the visit of qualified attendees.

• C osmetics & Personal Care hosts finished products for skin care, personal care, fragrances, makeup, and organic and natural beauty, presented by the best companies worldwide and focused on the retail channel.

• Professional Beauty is dedicated to the professional channel, with hair care, accessories and furnishings for hair salons, beauty salons and spas, of specific interest for local and international distributors.

OTC Beauty Magazine July 2021

NEW Sofnfree NATURALS RANGE FOR

NATURAL HAIR

THIRSTY CURLS WILL LOVE OUR MOISTURE-MAXIFYING RANGE • Coconut & Jamaican Black Castor Oils Curling Crème • Coconut & Jamaican Black Castor Oils Everyday Curl Refresh • Flaxseed & Rosewater Curl Elongating Gel • Manuka Honey and Avocado Leave-In Conditioner

Alcohol Colourants Mineral Oil Parabens Petrolatum Sulphates

www.sofnfreenaturals.com OTC Beauty Magazine July 2021

SHOW

CALENDAR JULY / AUGUST WHEN

WHAT

WHERE

CONTACT

July 2-4

35th CosmoBeauty Seoul

Seoul, Korea

https://cosmobeautyseoul.com/fairDash. do?hl=ENG

July 5-6

Int’l Conf. on Cosmetology, Trichology, Nutrition

Singapore

https://bit.ly/3qzJGYb

July 12-15

ECRM Personal Care, Grooming, Travel, Trial

Virtual

https://ecrm.marketgate.com/sessions

July 12-15

ECRM Sun Care Program

Scottsdale, AZ

https://ecrm.marketgate.com/sessions

July 12-16

ECRM Store Brand Personal Care

Virtual

https://ecrm.marketgate.com/sessions

July 14-16

In-Cosmetics Korea

Seoul, Korea

www.korea.in-cosmetics.com

July 15-17

China International Beauty Expo

Beijing, China

http://chinainternationalbeauty.com/ indexEn.htm

July 25-26

The Beauty Experience

New York, NY

https://ny.thebeautyexperience.com

July 29

NATIONAL LIPSTICK DAY National July 29-31

JULY

AUGUST

CMY

NATIONAL HAIR LOSS AWARENESS MONTH August

ANTI-FRIZZ MONTH founded by Alberto VO5 August BeautyX Demand Capital Summit

New York, NY

www.beautyxsummit.com

August 1

Black Beauty Expo 2021 & Awards

Atlanta, GA

https://bit.ly/2JI5D6K

August 2-6

ECRM Hemp/CBD Health & Beauty Care

TBA

https://ecrm.marketgate.com/sessions

August 8

2021 World Trichology Conference

Reykjavik, Iceland

https://www.iattrichology.com/2021world-conference

August 11-12

ECRM Consumer Technology Program

TBA

https://ecrm.marketgate.com/sessions

August 14-16

CT Barber Expo

Hartford, CT

https://ctbarberexpo.com/

August 15-16

The Makeup Show NYC

New York, NY

https://www.themakeupshow.com/nyc/

August 17

I LOVE MY FEET DAY

August 20

MEN’S GROOMING DAY founded by American Crew

August 28-30

Bronner Brothers Int’l Beauty Show

New Orleans, LA

www.bronnerbros.com

August 29

PBA Business Forum during Cosmoprof NA

Las Vegas, NV

www.probeauty.org

August 29-31

Cosmoprof North America

Las Vegas NV

www.cosmoprofnorthamerica.com

OTC Beauty Magazine July 2021

READER

FEEDBACK Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

•

When it comes to hair care, what advice and tips would you like to receive from OTC Beauty Magazine?

•

What merchandising challenges do you face at your store?

•

Which columns or articles do you look forward to reading in OTC Beauty Magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 84

OTC Beauty Magazine July 2021

Mail this form to: (보내실곳: ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

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OTC Beauty Magazine July 2021

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Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

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1-800-535-6110

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*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

OTC Beauty Magazine July 2021

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

NEW JERSEY 1-844-358-8967

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OTC Beauty Magazine July 2021

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Store name

Phone

Address

Jinny Invoice Number

ATLANTA

1-800-936-8733

Date

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

I. 2. 3. 4. 5.

DETROIT

1-844-421-9736

Signature

HOUSTON

1-713-343-5636

LOS ANGELES 1-877-644-0167

MEMPHIS

1-844-525-4669

MIAMI

1-866-616-3200

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

OTC Beauty Magazine July 2021

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OTC Beauty Magazine July 2021

INDEX AFAM Concept ............................................................................... 55, 65 www.afamconcept.com American International Industries............................................. 77 www.ardelllashes.com Ampro................................................................................................... 21 www.amprogel.com Beauty Quest Group........................................................................ 95 www.one-n-only.com Bronner Bros....................................................................................... 75 www.bronnerbros.com Cantu ..................................................................................................... 71 www.cantubeauty,com Crazy Color.......................................................................................... 15 www.crazycolorus.com Curls ...................................................................................................... 51, 67 www.curls.biz Developlus ............................................................................................ 7 www.splathaircolor.com Ecoco Inc. ................................................................................... Gatefold www.ecocoinc.com E.T. Browne.............................................................................................. 38 www.palmers.com Fantasia ....................................................................................................19 www.fantasiahaircare.com Helen of Troy.......................................................................................... 57 www.helenoftroy..com Hicks Total Transformation............................................................... 37 www.hickstotaltransformation.com High Ridge Brands................................................................................ 59 www.thickerfullerhair.com Hollywood Beauty................................................................................. 33 www.hollywoodbeautyproducts.com Innovative Beauty.................................................................................. 24-25 www.godefroybeauty.com Inspired Beauty Brands......................................................................... 11 www.inspiredbeauty.com JBS Hair ............................................................................................ 28, 62-63 www.jbshair.com J. Strickland .............................................................................................. 86 www.jstrickland.net KAB Brands ............................................................................................... 29 www.aphogee.com

OTC Beauty Magazine July 2021

Kendo, LLC ................................................................................................ 39 www.tahanatural..com Luster’s Products................................................... Inside Front Cover, 85 www.lusterspink.com M&M Products........................................................................................... 83 www.sofnfreenaturals.com Murray’s Worldwide............................................................................... 61, 73 www.murrayspomade..com Namaste Laboratories ................................................. Inside Back Cover www.orshaircare.com Proctor & Gamble Gold Series............................................................. 3 https://pantene.com/en-us/gold-series-collection Proctor & Gamble Royal Oils............................................................. 46-47 https://headandshoulders.com/en-us/the-royal-oils-collection Queene Helene........................................................................................... 45 www.hain.com R&R Corp ...................................................................................................... 69 www.onnaturalusa.com SMSi - Urban call Marketing, Inc........................................................... 40 http://multicultural.com/multicultural-marketing-news/smsi-urbancall-marketing Softsheen Carson........................................................................................ 5 www.softsheencarson.com Spartan Brands............................................................................................ 85 www.wavebuilder.com Strength of Nature Just For Me................................................. Cover, 49 www.justformehair.com Strength of Nature African Pride............................................ Back Cover www.africanpridehair.com Stylecraft ...................................................................................................... 23 www.stylecraftus.com Sundial Brands............................................................................................. 9 www.sheamoisture.com Sunny Isle ...................................................................................................... 91 www.jamaicanblackcastoroil.com Taliah Waajid ................................................................................................. 79 www.taliahwaajidbrand.com Xtreme Beauty International ............................................................. 10-11 www.okaypurenaturals.com Zoto’s Professional..................................................................................... 68 www.zotosprofessional.com

ARGAN OIL

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•

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OTC Beauty Magazine July 2021

PRODUCT

SPOTLIGHT

FIX-IT Grip Gel Ultra Hold The FIX-IT Grip Gel Ultra Hold is perfect for Lace-Front wig and weave application. It combines the power of nourishing Olive Oil, strengthening Castor Oil and Burdock Root Extract, while White Peony helps promote a healthy scalp. It contains a Keratin complex that is more powerful than Panthenol, promotes strong, healthy hair and enhances resilience to styling. It also ideal for edges. Highlights

Key Ingredients

• Holds lace-front and closure wigs in place

• Olive Oil - Nourishment

• Edge protector

• Castor Oil & Burdock Root Extract - Strengthening

• Sweat & humidity resistant

• White Peony - Promote a healthy scalp

• Usually partnered with Super Hold Spray

• Keratin Complex - Enhances resilience to styling

OTC Beauty Magazine July 2021

Grip. Hold. Protect. O

OMING K C JU

COMING

look

21 • NEW

NEW

21 • NEW

APPLYING YOUR WIG JUST GOT EASIER

G Gentle on edges G Long lasting secure hold G Dries clear & residue-free G Sweat & Humidity resistant

SWITCH UP YOUR WIG EVERYDAY, WORRY-FREE DISCOVER MORE AT ORSHAIRCARE.COM

@ORSHAIRCARE

OTC Beauty Magazine July 2021

OTC - July 2021

Articles inside

Urban Call Briefs

Feature

Beauty Ambassador

Marketplace

Products to Stock

Expert Advice

Editorial Letter