3 minute read

Products to Stock

from OTC - July 2021

by OTC Beauty

from OTC - July 2021, page 16

Expert Advice

TO STOCK

Hair Perfecting Products

THICKER FULLER HAIR® THINNING HAIR TREATMENT

Thicker Fuller Hair provides a proven salon-quality thinning hair solution that leaves hair thicker-feeling and fuller-looking. This collection is an effective solution for thinning hair with a Cell-U-Plex blend of pure plant extracts. It’s infused with caffeine energizers and a Marine Flora complex to help volumize the hair.

WHY YOU SHOULD BUY IT

The Thicker Fuller Hair has a strong heritage, with over 25 years of satisfying its loyal consumers. This collection also promotes a consistent regimen, with 60% of consumers buying two or more SKUs. Thicker Fuller Hair’s complete thickening assortment attracts a loyal consumer base and provides above-average basket-building opportunities.

ZERO FRIZZ

The Zero Frizz collection offers salon-quality products that leave hair instantly silky, smooth and frizz-free. Since it was launched in 1996, Zero Frizz® has provided high-quality, anti-frizz performance. The range has now been redesigned and increased with salon-quality formulation and packaging.

WHY YOU SHOULD BUY IT

This line offers superior anti-frizz performance and has a shampoo, conditioner and several treatment products to drive multiple purchases. And thanks to its “Science of Smooth” technology, it provides superior anti-frizz performance that helps it stand out in the marketplace.

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Introducing Murray’s Edgewax Caffeine

Caffeine Growth Technology is the new science behind stimulating hair growth. As a natural ingredient, caffeine can stimulate hair growth in the follicles ultimately helping to regenerate.

Murray’s Edgewax with caffeine is formulated in beeswax lanolin-enriched gel, coupled with almond oil piercing through to the follicle to provide nutritional support for hair experiencing thinning and breakage. Murray’s Edgewax with caffeine comes in Regular and Extreme Hold.

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LIGHTER WEIGHT, MORE POWERFUL AND QUIETER

A classic re-imagined. The Absolute Alpha features our supercharged rotary motor that is more powerful, quieter, and lighter weight than similar clippers in its class. The Alpha not only includes a stand and magnetic guards, but is assembled with a universal modification bracket with 4 holes, for use with almost any other fixed blade.

• Lithium-ion battery delivers an industry leading 240 minutes of cordless run-time with a 2-hour rapid charge. Featuring not only a hanging hook but a heavy-duty charging stand that is anchored by the hook for the ultimate stability and first of its kind universal mini-USB charging for global use.

• Equipped with shallow tooth cutting blade for general cutting and includes spare Gold Titanium deep tooth cutting blade for superior blending. Highest quality Black Diamond

Carbon fixed blade stays cooler, rust free, and sharper longer.

Fully adjustable blade can be easily zero gapped for the closest cut and finish.

• Includes universal bracket mod with 4 holes for

use with other fixed blades (ideal for use with deep tooth Gamma+ cutter). 5-position click taper control for consistent precision accuracy.

• Additional housing options including signature S|C Matte Black,

Matte Metallic Pink and Matte Metallic Blue for 3 different modular, customizable modifications.

• Includes: Stretch bracket, fusion blade, multiple lever colors, 5 magnetic guards (1/16”, 1/8”, 1/4”, 3/8”, 1/2”), charging stand, mini screwdriver, 2 cutters, 4-hole universal bracket mod, & cleaning/maintenance kit.