know the story of a people.”
programs developed by people prepared by professionals, who transfer their knowledge In addition to the training as a child by through television. Television is not all about Luigi Veronelli through the father, where he entertainment, but culture. learns how to taste wine only after having appreciated its colour and scent. “Do you In the ‘80s and ‘90s, the television takes know why you have to do it? Because it is a turn. There is a change due to the loss inherent to the farmer’s labour and that of the RAI monopoly, private television is is why we are proud to take care of wine”. born, and programs must also entertain At twenty years of age, he enjoys a week’s and amuse. At this point, commercial TV stay in London in a hotel where one of the needs sponsors. There is a woman called greatest Italian chefs holds the restaurant. “Queen of Housewives”, renamed “Queen of He sat at the table and ordered the most commercials”, and an advertising magician without boring audiences. She is Wilma De Angelis. She will come to approach housewives for several years, telling them her recipes, how and where to buy the ingredients, even if she did not “even know how to cook an egg” Initially. It is the first time real cooking is done on television, even though there is often an assisting chef, bringing in the already prepared dishes at their three different stages of preparation. It shall expensive dish of the house. After about come to be an unstoppable success. twenty minutes, he was served a plate under One can read, among others, the stories of lid to hide the precious contents where there Andrea Pezzi, himself the MTV VJ, where were two fried eggs. The director, Luigi the singer of the moment arrives, prepares Carnacina, one of the greatest repositories his favourite dish while speaking. All this of the Italian culinary culture, explains that reaches the present day where channels this dish contains all of the knowledge and are organized by themes. We all know them skills the chef has. As a result, their lifetime and their characters become stars: From friendship and collaboration begins. They Alessandro Borghese to Simone Rugiati, later wrote one of the greatest works of Jamie Oliver, and Luke Montersino. Not cuisine, “La grande cuisine”, published until to mention the competition concept in the mid-70s, and which is now nowhere to be the “infernal” kitchens or in those of the found. Even Veronelli was to be on television, MasterChef. A culinary journey and cultural “Breakfast at Studio 7”, later. But what is fun not to be missed. And last but not least, striking about these early attempts is the the most beautiful recipes by the interviewed cultural meaning that is instated within these chefs. n. 8 Dicembre 2012 - OpenKitchen
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