Online Marketing For Real Estate Professionals
Members of Onthehouse Holdings Ltd.
Online Marketing
The Power of One With almost half of all real estate agencies in Australia as clients, the aggregation of these four businesses into one dynamic entity means that our clients can now leverage the advantages that this brings, including access to and usage of a range of products that provide functionality to cover all aspects of running a modern real estate office. As a client, this means you no longer need to subscribe to multiple service providers and will benefit from an increased product range with increasing levels of integration and a single point of contact. At Onthehouse Solutions, we are committed to providing the best source of information, resources and cutting edge solutions for real estate agents, consumers and complementary industries. As a “one stop shop”, Onthehouse Solutions enables you to: • Save Time • Save Money
OnlineAgent
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LiveAgent Inspections
AGENT
The Benefits of Onthehouse Solutions
A typical real estate office has five main business functions: Property Management, Sales Management, Web Solutions, Marketing and Administration.
Property Management
Sales Management
Web Solutions
Marketing
Administration
Free Listings
Claim Your Sold
Property
Local Area Experts
Online Training
Corporate
Property Profile Reports
1 on 1 + Classroom Training
Comparative Market Analysis
Other Technical Consulting Services
Market Watch Reports
Business Partner Network
LiveAgent Inspections MOBILEAGENT
SMS MANAGER
Holiday Management
onthehouse DATA TOOLS
Commercial Management
MOBILEWEBSITE
MOBILEAGENT
onthehouse DATA TOOLS
Seamless Implementation of Services
CustomPRO
OnlineAgent
onthehouse DATA TOOLS
Online Marketing
MONEY
TIME
Specialist Support Services Team
onthehouse DATA TOOLS
Benefits include One stop shop
Mobile solutions
Back office, trust, CRM and web solutions
Centralised, specialist support team
Enhanced content and reporting
Further technical consulting services (when needed)
Caters for small offices to large group chains
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Online Marketing
At onthehouse.com.au, listing properties for sale and for rent is just the beginning. onthehouse.com.au creates new opportunities for agents to reach out to consumers through our comprehensive range of property reports, information and tools targeted at the general public researching property. This includes people not just looking to rent, buy and sell, but even those just looking at, researching and generally interested in property. By making use of our exclusive agent tools, specifically built for property professionals, real estate agents can start new discussions with a new breed of highly engaged Australian consumers.
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Local Area Experts
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Claim Your Sold
Local Area Reports
Guesstimates
The Reach of onthehouse.com.au
Reports generated per month
Online Marketing
By utilising the tools and resources available, agents can benefit from the rapidly growing consumer reach of onthehouse.com.au
Information available on over
Australian properties
Unique browsers per month
Traffic growth in past 12 months
Information as of February 2012. Unique browsers per month are for the Consumer Online Division (excluding agent sites). Traffic source: Google Analytics
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Online Marketing
Become a
Local Area Expert At onthehouse.com.au, we acknowledge that agents understand real estate conditions in their area better than anyone. As a result, we encourage agents to promote themselves as the local area property expert in their regions and assist those Australians wanting more information on property conditions. Consumers are encouraged to engage their local area expert to discuss properties and real estate in their local area. Local area expert sponsorship is a great way to promote yourself and your agency in your local area.
Become a Local Area Expert TODAY!
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Local Area Expert sponsorships are currently available to registered real estate agents. There are a limited number of sponsorship positions available per suburb, so register now at onthehouse.com.au/join or contact info@onthehouse.com.au, to avoid missing out.
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One of the most popular consumer features of onthehouse.com.au is our sold property reports.
Online Marketing
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As the selling agent, at onthehouse.com.au we want you to claim your past sales in these reports, and promote your successes. With hundreds of thousands of people already searching sold data via onthehouse.com.au, this is a chance to promote your brand, your agency and your profile as the successful selling agent.
CLAIM YOUR TODAY!
Simply login to onthehouse.com.au/join and start claiming your sale successes now. 7
Local Area Reports
Online Marketing
Australian consumers today are demanding more relevant information regarding property. At onthehouse.com.au, we recognise this trend and have developed a variety of reports for agents to brand and distribute as their own – in most instances free. Impress your clients with your wealth of local real estate knowledge by distributing detailed Local Area Reports that include:
Median pricing on postcodes or suburbs
Successful agents already use these reports via:
Editorial eMails Your Brand and Contact Details
Your choice of different layouts and colour schemes
Choice of recent, relevant news articles
Your current listings
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Please note: Local Area Reports are not yet available in Tasmania.
Letterbox Drops
Prospecting Kits
Office collateral
Reporting Tools
Comparative Market Analysis Report Property Details
Current Comparable Listings For Sale Address MELBOURNE, 110 Smith Street
Property Type
Land Size
14 Backhousia Court North Lakes QLD 4509
House
577m2
14 Backhousia Court North Lakes QLD 4509
House
577m2
Comparative Market Analysis Report
MELBOURNE
MELBOURNE
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MELBOURNE
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110 Smith Street, MELBOURNE VIC 3000
Offers over
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14 Backhousia Court House 577m2 28/04/2010 Offers over ESTIMATED PRICE RANGE North Lakes $459,000 QLD 4509 This market appraisal has been prepared and all information given has been based on n a current curr market analysis for the property ing range: ran n displayed above. Based on this, we believe this property to be estimated in the following $500,00 to $600,000
COMMENTS MELBOURNE
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This market appraisal has been14 prepared and all information given has been based on n a current curr market analysis for the property Backhousia Court House 577m2 28/04/2010 Offers over ing range: ran n displayed above. Based on this, we believe North Lakes this property to be estimated in the following $459,000 $500,00 to $600,000 QLD 4509
Comparative Market Analysis Reports (CMAs)* With no annual contracts, agents have the ability to create professional, agency branded CMAs using government sales data and agent notified sales and listings. Use these professionally designed CMAs with your vendor prospects to demonstrate your local knowledge and research skills as part of the listing process.
Online Marketing
As well as the Local Area Reports, agents also have access to other beautifully presented and informative reports to provide customers.
AGENT DETAILS Agent :
Mobile :
Janey Doe
MELBOURNE Office Phone : (03) 9876 5432 Office :
Email :
Real Estate Agent Office Court 14 Backhousia
*Currently available in QLD, NSW, ACT and NT
0412 345 678 com m.a janeydoe@reallestate.com.au House
577m2
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North Lakes QLD 4509
REPORT GENERATED BY: Glen Wilson
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Offers over $459,000
PROPERTY REPORT
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Above designs available soon
MarketWatch Reports MarketWatch reports are snapshots of local areas or suburbs that detail properties which are for sale or rent, recently sold and rented, property values, median pricing and historical data for the locality. Send via email or print these professional reports for your clients today.
PropertyWatch Reports PropertyWatch reports are snapshots of a property in a particular area. They detail current property information, comparable properties for sale and recently sold, local area experts, property guesstimate and historical data for the locality. Agents can email or print these professional reports for clients.
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Online Marketing
Guesstimates Submit Your Opinion
As part of our mission to create a set of comprehensive research tools for real estate in Australia, onthehouse.com.au provide Guesstimates (or value estimates) on more than 12 million Australian properties. Your opinion on property values as a local real estate professional is not only likely to be more accurate than our guesstimate, but it is highly sought out by the general public.
Register your opinion at onthehouse.com.au/join
Automated calculations can sometimes only go so far to providing a value estimate for a property. onthehouse.com.au allows real estate agents to provide their opinion or appraisal of a property as part of the Guesstimate section.
So what is a Guesstimate?
onthehouse.com.au’s Guesstimate is an automated and estimated value and is not manually adjusted. It is determined using a complex mathematical calculation taking into account as much detail as we know about the property as possible, including information about properties, which are considered similar.
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Be Proactive!
Appraisals from a real estate agent will:
Give a more accurate picture of the properties value and contributing factors
Trigger a recalculation and re-evaluation of the Guesstimate once provided to onthehouse.com.au
Online Marketing
An automated valuation may not take into account all the unique aspects about an individual property. The local knowledge of a property professional can be invaluable when appraising the value of a property. Property owners typically will seek the opinion of a real estate agent when they are considering the sale of their property.
Display your opinion as part of the Guesstimate panel on the Property Profile Report.
Why would agents want to provide their appraisal?
Increased Profile
Lead Generation
Expert Opinion
We profile the agent’s opinion on the property so they can get their name out as a knowledgeable expert in the area.
If requested by the public, after supplying their opinion, the agent will be provided with the requestor’s details as a qualified lead.
Where the property is currently for sale on the market, the real estate agent may like to set market expectations for the value of this property
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Members of Onthehouse Holdings Ltd.
Sales Service
1300 131 311
sales@onthehouse.com.au
Brisbane Level 9, 348 Edward Street Brisbane QLD 4000
Melbourne Level 11, 460 Bourke Sreet Melbourne VIC 3000
Sydney Level 8, 1 Elizabeth Plaza North Sydney NSW 2060
Auckland Level 7, 203 Queen Street Auckland, New Zealand 1010 AUSV2JULY12