3613 FEATURE WRITING FOR PUBLICATIONS
3 hours
This course uses the basic skills learned in news writing as the foundation for moving to the creation of more complex story structures in features. It explores the similarities and differences in writing nonfiction for newspapers, consumer magazines, trade journals, and news releases and provides practical experience in each area. Prerequisite: MCPM 2003. (TBA)
4103
ELECTRONIC NEWS GATHERING AND WRITING
3 hours
SELECTED TOPICS/PRINT MEDIA
1-3 hours
Variable content seminar focusing on topics relating to print media. Examples: Writers Workshop, Publication Design and Management, etc. (TBA)
4343
THE BLACKWELDER GROUP/PRINT
3 hours
4483
THE PROFESSIONAL EXPERIENCE/PRINT 3 hours
Students develop specialized series of articles, publications, etc. for selected clients and projects. By permission only. (TBA)
Internship. A look at professional opportunities in the print media from the inside out. By permission of the instructor and department chair. (fall, spring, summer)
4853
DIRECTED READINGS/PRINT
3 hours
Specialized readings relating to intensive study of print media content areas. By arrangement with the instructor and department chair. (TBA)
4991-3
INDEPENDENT STUDY/PRINT
1–3 hours
Independent study in an area of specialization. By permission of the instructor and department chair. (TBA)
3 hours
This course introduces students to the fundamentals of style and grammar in public relations writing. It provides practice in preparing news and feature stories, photo captions, public service announcements, speeches, memos and letters, direct mail materials, and brochures and reports. (spring)
2313 PRINCIPLES OF PUBLIC RELATIONS
STRATEGIC PLANNING FOR PUBLIC RELATIONS
3 hours
This course focuses on development of strategic planning and problemsolving techniques essential for implementation of effective public relations programs. Students utilize actual public relations situations to learn how to relate to diverse publics, determine the most credible communications strategies, and analyze the impact of public relations programming and lack of programming on the organization’s bottom line. Special attention is given to marketing, public relations, issues management, and international public relations. Prerequisite: MCPR 2313. (spring)
4013*
INTEGRATED CAMPAIGN DEVELOPMENT 3 hours
4161-3
SELECTED TOPICS/ PUBLIC RELATIONS
Development of a comprehensive Integrated Marketing Communications (IMC) campaign for a selected client, using advertising and public relations techniques. Assigned cases include analysis of competitors, research methods, target markets, creative strategies, media vehicles, sales promotions, direct marketing and social responsibility efforts. Prerequisite: MCAD 3403 or MCPR 3803. Cross-listed with MCAD 4013.
1–3 hours
Variable content seminar relating to public relations topics. Example: Public Relations Case Problems, Crisis Management, etc. (TBA)
4343
THE BLACKWELDER GROUP/ PUBLIC RELATIONS
3 hours
THE PROFESSIONAL EXPERIENCE/ PUBLIC RELATIONS
3 hours
Students provide staffing for a nonprofit student-run public relations company. By permission only. (TBA)
4483
Internship. A look at the profession of public relations from the inside out. By permission of the instructor and department chair. (fall, spring, summer)
MASS COMMUNICATIONS/ PUBLIC RELATIONS (MCPR) 2013 PUBLIC RELATIONS WRITING
3 hours
Designed for advertising and public relations students who must plan, supervise, or produce persuasive publications. Content focuses on sound design and production guidelines for print media, paper selection, ink and color theory, type selection, printing processes, and production techniques. (TBA)
3803
This course gives students experience in the practicalities of in-depth enterprise news reporting and in the writing of complex stories. Assignments focus on contextual, issue-oriented topics. Students work on campus for the weekly student newspaper, The Campus, as well as off campus in developing their stories. Prerequisite: MCPM 2003. (TBA)
4161-3
3713 PRINT PRODUCTION TECHNIQUES
3 hours
4853
DIRECTED READING/PUBLIC RELATIONS 3 hours
4991-3
INDEPENDENT STUDY/ PUBLIC RELATIONS
Specialized readings relating to intensive study of public relations subjects. By arrangement with instructor and department chair. (TBA)
1–3 hours
Independent study in an area of public relations specialization. By permission of the instructor and department chair. (TBA)
This course is designed to explain the origin, evolution, and nature of the profession; to explore the areas of knowledge vital to the public relations practitioner; and to relate those knowledge areas to practical applications. Students investigate public opinion analysis, communications theory, and use of various kinds of research by the profession. Finally, the course introduces the basic process skills and techniques required for successful public relations practice. (fall)
3013
MEDIA RELATIONS AND EVENTS MANAGEMENT
3 hours
Course emphasis is on the techniques and practical skills necessary for the public relations professional. Focus is concentrated on planning, management, funding, budgeting, and production information and resources essential to successful media relations and special event coordination. Prerequisite: MCPR 2313. (spring, odd)
undergraduate catalog
undergraduate courses
179
2013-14