Table of Contents Executive Summary ................................................................................................................2 Introduction ....................................................................................................................................... 2 RJ Developments Ltd. ...................................................................................................................... 2 The Market.......................................................................................................................................... 3 Financial Considerations ............................................................................................................... 3 Mission ................................................................................................................................................. 5 Keys to Success .................................................................................................................................. 5 Objectives ............................................................................................................................................ 5 Company Summary .................................................................................................................6 Ownership........................................................................................................................................... 6 Location ............................................................................................................................................... 7 Start-up Summary ............................................................................................................................ 8 The Development.....................................................................................................................8 Investment Opportunity...............................................................................................................10 Costs Involved in Buying a Property in Jamaica...................................................................12 Market Analysis..................................................................................................................... 12 Environment Scan ..........................................................................................................................12 Technological Environment ...................................................................................................................... 12 Economic Environment............................................................................................................................... 13 Socio-cultural.................................................................................................................................................. 13 Political-legal Environment ...................................................................................................................... 14 TESP Summary............................................................................................................................................... 15 Industry Analysis............................................................................................................................15 Tourism Industry Overview....................................................................................................................... 15 Real Estate Industry Overview ................................................................................................................. 16 Strategy and Implementation........................................................................................... 17 Sales Strategies................................................................................................................................17 “The Company” Analysis ..............................................................................................................17 Corporate Level Strategy ........................................................................................................................... 18 Business Level Strategy............................................................................................................................... 18 Marketing Strategy.........................................................................................................................18 Competitive Analysis - Golf Courses in Jamaica ...................................................................19 Marketing Mix..................................................................................................................................20 Product.............................................................................................................................................................. 20 Place ................................................................................................................................................................... 21 Price.................................................................................................................................................................... 21 Promotion ........................................................................................................................................................ 21 Conclusion............................................................................................................................... 22 References............................................................................................................................... 23 Contact Information............................................................................................................. 24
1