TECHNOLOGY
&PAPER
In addition to Flex iPad cases, this year sees the launch of a variety of products designed for using electronic devices alongside paper based products. With Malden and Pennybridge A5 organisers featuring removable organiser sections and iPad holders, to folders and folios with multiple pockets for digital devices.
Malden The Malden A5 Zip blends charismatic buffalo leather and multi-purpose functionality. With a removable organiser, notepad pocket, iPad frame and zip around closure.
Fusion The highly functional Fusion A4 folder incorporates a protective, secure compartment for iPads/tablets and e-readers plus a smartphone pocket, reflecting the requirements of modern lifestyles.
Pennybridge Pennybridge is a classic Filofax design with a modern twist featuring an iPad holder and fully removable organiser in A5, while the compact (not shown) has a purse, smartphone and card pockets. Both sizes are zipped for complete security.
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Autumn Newsletter 2012
FILOFAX CONTINUES PARTNERSHIP
WITH ALICE
TEMPERLEY
TWO NEW STUNNING
DESIGNS
2012 RANGE
REVEALED
IPAD CASES
FUSE STYLE AND FUNCTIONALITY
AFFORDABLE DESIGNER CHIC Filofax is continuing its successful partnership with British fashion designer Alice Temperley with a second range of accessible luxury organisers. The new collection launches in September to coincide with London Fashion Week and consists of two beautiful organisers, Violet and Ikat. “I’m so pleased to be partnering with Filofax again to create a second collection, especially following the amazing response we received from the limited edition styles earlier on in the year. A Filofax is much more than just a diary, for me it’s a place to collect inspiration, write my endless lists and juggle my life. I wanted to turn it into an accessory that can accompany you anywhere; from day meetings to nights out with friends. It’s a busy world and still so important to write things down” Alice Temperley
Violet is a beautiful wrap-around design in croc print leather that ties in perfectly with the purple haze fashion trend for Autumn. A unique twist on a heritage look, Violet combines vintage glamour with everyday functionality. Alice’s signature logo on the gold coloured button finishes off the perfect detailing on this organiser. Violet is available in pocket and compact sizes and is packaged in a bespoke Temperley for Filofax gift box. Italian calf leather with croc print. Hand stained and finished with contrast black cord lining and gold coloured mechanism.
Violet
VINTAGE GLAMOUR WITH EVERYDAY FUNCTIONALITY
KEY TREND: NEON COLOURS & TRIBAL PRINT
Ikat
Ikat is inspired by Alice’s 2012 Cruise Collection and is the perfect accessory to take you from day to night. The zip around organiser, with its removable diary and smartphone pocket allows you to use it as an organiser by day and a clutch by night. It is available in fashionable compact size and two bold neon colourways, pink and tan, and black and yellow. This striking tribal print organiser is sure to be a hit with fashion conscious females looking for affordable designer style.
Cotton canvas screen printed with the Temperley Ikat print and black patent leather effect trim, zip pull and pockets.
Filofax has created a stunning six unit retail display for maximum stand out.
FLEX: NEW FOR 2012 An array of styles have been added to the Flex by Filofax notebook range, including three new genuine leather covers and a leather-look range. Flex iPad cases complete the new collection, perfectly pairing paper with technology. The luxury lizard print leather cover in sumptuous blackcurrant, crimson red, and black gives a new fashion direction to the range, with classic nappa and natural leather options completing the leather offering. Smooth - as its name suggests - is a beautifully soft, smooth leather-look cover in subtle grain print with four colour options. Flex covers come complete with a thin ruled notebook, jot pad and pen holder. Diaries and year planners are available to buy as separate options.
1. Lizard 2. Natural 3. Nappa 4. Smooth
1
2 3
4
iPad cases Smooth
Style and functionality come together in the iPad case. The product comes complete with a removable notebook and penholder. iPad cases can be adapted for viewing, typing, reading and writing.
Nappa
Natural