This publication was created by the NYMC Office of Public Relations with its annual compilation of highlights and top communications accomplishments, January - December 2023.
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The Office of Public Relations of New York Medical College (NYMC) is dedicated to supporting the College's mission, strategic plan, and a variety of institutional initiatives through the use of effective and accurate communications tools. The Office is responsible for all aspects of internal and external communications of NYMC, including media relations, official College social media accounts, branding, internal communications, publications, and the nymc.edu website. The Office of Public Relations develops and maintains open, transparent channels of communication with all College stakeholders and leverages College experts to share the NYMC story with the world.
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WEBSITE Statistics Page Views Top Five Pages 16 21 SOCIAL MEDIA Growth Top Posts A Day in the Life of an NYMC Student Ambassadors Ambassadors Top Posts Test Your Knowledge Spotlights Observances Awareness Campaigns Where is it Wednesday 38 DIGITAL AND PRINT ADVERTISING Social Media Ads Google Ads Digital/Print Advertising Advertorials Digital Advertising External Print Advertising External 48 DIGITAL AND PRINT CAMPAIGNS Community eNewsletter Coverage in the Media Dean eNewsletters Alumni Connections eNewsletters Communications/Email Deliverables Email Invitations Community Announcements Infographics Design Services and Rebranding 60 MOBILE APP 44 PRINT PUBLICATIONS Print Publications Statistics and Heatmap from Issuu 62 CAMPUS SIGNAGE MEDIA RELATIONS 5 Highlights National TV and Radio Magazines and Jewish Community International and Regional Local Health Industry 64 AWARDS AND RECOGNITIONS 4
Media Relations
NYMC faculty experts reached millions of readers, viewers, and listeners in the media in 2023. They shared their knowledge and expertise, as well as their own opinion pieces in national, regional, local, and international print and broadcast media. Asthma, stress, tick borne illnesses, the use of AI in healthcare, and a multitude of additional topics were among the most viewed articles. Outlets covering NYMC included The New York Times, Forbes, U.S. News & World Report, Crain’s, all three major network news, and People, as well as Jewish and health press.
National Outlets
4.2K mentions
Reach
1.1 Billion highest reach on May 10, 2023
74.2K media mentions in 2023
11.4B total reach in 2023
Unique Visitors Per Month
80.8 Billion desktop
78 Billion mobile
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Media Relations Highlights
February 9, 2023: What the End of the COVID-19 Emergency Declaration
Means For Your Family - Robert W. Amler, M.D., M.B.A., dean of the School of Health Sciences and Practice and vice president of government affairs
March 18, 2023: Calls for imported food products to be tested for chemical, after Taiwan recalls noodles by brand also sold in Australia - Tetyana Cheairs, M.D., M.S.P.H., assistant professor of pathology, microbiology and immunology and assistant dean for Ph.D. programs
June 29, 2023: How Bad Will the Ticks Be This Summer? - Gary P. Wormser, M.D., professor of medicine, pharmacology and pathology, microbiology and immunology, vice chair of medicine and chief of the Division of Infectious Diseases
July 12, 2023: People on the Move: Dr. Neil W. Schluger, New York Medical College - Neil W. Schluger, M.D., dean of SOM, Barbara and William Rosenthal Chair of the Department of Medicine and professor of medicine
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Media Relations Highlights
eat Life-Threatening Disease Now Hopes to to Harvard! - Mitchell S. Cairo, M.D., pathology, microbiology and immunology
d vice chair of the Department of Pediatrics
ake control of their own physical and nda McNear Jacobs, M.D., clinical assistant
a Gynecologist for the First Time and What n, M.D. '98, FACOG, clinical associate ology
nAI Shakeup, Augmented Reality Is Gamell Etienne, M.D. ’02, M.P.H., vice chancellor
te dean of the SOM student affairs, and and medicine, and Simon Hanft, M.D., ry
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Media Relations National
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Media
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Relations TV and Radio
Media Relations Magazines
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Media Relations Jewish Community
Media
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Relations International Media Relations Regional
Media Relations
Local 13
Media Relations Health
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Media Relations Industry
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Website Statistics
VIEWS
1.2M PAGE VIEWS on nymc.edu WEB USERS 54.1% desktop 43.8% mobile 2.1% tablet 286K 17
PAGE
BY DEVICE
86
Website Statistics
Tue, May 23
WEB CONTRIBUTORS
instrumental in ensuring the content is current and accurate
Day with the highest web visits 3,067
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India Canada China United Kingdom Pakistan 6K 11K 3K 2K 2.6K BY COUNTRY Boston Los Angeles Mumbai Chicago Philadelphia Atlanta 4.3K 3.8K 4.2K 3K 2.2K 2.4K BY CITY United States 234K 19
Website Page Views
Academics How to Apply School of Medicine Future Students Departments 26K 23K 21K 18K 17K 1 2 3 4 5 20
Website Top 5 Pages
Social Media Growth
New York Medical College
Followers: 19K
Likes: 4,591
Engagement: 18,021
2,000 new followers
Followers: 5.9K
Profile Reach: 70.2K
Profile Visits: 27.3K
Interaction: 3.8K
Fans: 16K
Page Reach: 312.4K
Page Visits: 37.9K
Interactions: 4.9K
Subscribers: 2.4K
Videos views: 31.1K
Watch time hours: 1.9K
Impressions: 440.2K
600 new followers
293.7% page visits
168 new subscribers
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Social Media Growth
School of Medicine
Followers: 1,083
Profile Reach: 24.5K
Profile Visits: 23.6K
Interactions: 6.5K
Fans: 1.3K
Page Reach: 21.9K
Page Visits: 8.2K
Interactions 2.3K
448.7% page reach
360.6% interactions
School of Health Sciences and Practice
Followers: 788
Profile Reach: 36.1K
Profile Visits: 7.2K
Interactions: 2.6K
Fans: 6K
Page Reach: 889.4K
Page Visits: 11.3K
Interactions: 1.9K
Graduate School of Biomedical Sciences
141.9% profile visits
256.6% interactions
Fans: 1.6K
Page Reach: 2.3K
Interactions: 40
100% interactions
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Social Media Top Post
September 14, 2023: Professor Fawaz AlMufti, M.D., became a triple board-certified neurologist amidst war and migration. Read more in Chironian about his journey about being a physician from Iraq to the U.S.
8,652 355 627 Impressions Clicks Engaged Users
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Social Media Top Post
August 14, 2023: Celebrating 60 years of growth and progress, the GSBMS at NYMC embarks on a new journey as it evolves 'beyond basic' to embrace a new name. Read all about it in Chironian.
1,923 130 152 Reach Likes Engaged Users
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Social Media Top Reel
December 7, 2023: With football season in full swing, James Williams, SOM Class of 2026, speaks about his unique journey from the NFL to NYMC.
2,060
2,497
183 Reach Reel Plays Engaged Users
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Social Media Top Post
November 14, 2023: Ph.D. student Arax T.
presented her work "Acute Supplementation Ameliorates SPS Induced Behavioral Impairments in an Animal Model of PTSD" at the Society for Neuroscience 2023.
3,381 95 380 Organic Reach Clicks Engaged Users
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Social Media Top Posts
1,992 views
269 views
March 22, 2023: Congratulations to the NYMC School of Medicine Class of 2023 on a Successful Match! See highlights from the celebratory day.
December 21, 2023: Happy holidays and a joyous new year from NYMC.
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Social Media Reels
A Day in the Life of An NYMC Student
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Social Media Ambassadors
Kristyn Vicente, Class of 2025 School of Medicine
Representing: SOM Clinical Years
Daniel Furhang, Class of 2026 School of Medicine
Representing: SOM Foundational Years
Michelle Carnazza Graduate School of Biomedical Sciences
Representing: Integrated Ph.D. Program
Christopher Lu Graduate School of Biomedical Sciences
Representing: M.S. in Biomedical Sciences
Justin Augustin, Class of 2025
School of Health Sciences and Practice
Representing: Doctor of Physical Therapy Foundational Years
Savannah Anderson, Class of 2026
School of Health Sciences and Practice
Representing: Doctor of Physical Therapy Clinical Years
Jaskunwar Singh
School of Health Sciences and Practice
Representing: Master of Public Health
Anushka Anil Parakh, Class of 2026
School of Health Sciences and Practice
Representing: M.S. in Speech-Language Pathology
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Social Media Ambassadors Top Posts
August 8, 2023: NYMC's Jewish Student Association started the year off with a Pizza Meet & Greet to welcome new students to campus.
September 14, 2023: Third-year medical students rotating in obstetrics and gynecology at Westchester Medical Center.
123 LIKES
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129 LIKES
Social Media Test Your Knowledge
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Social Media Test Your Knowledge
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Social Media Spotlights
58 in 2023
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Social Media Observances
September 2023
National Women Physicians Day
February 3, 2023
WOMEN IN MEDICINE
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Social Media Awareness Campaigns
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Social
Media Where is it Wednesday
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School of Health Sciences and Practice
D.P.T.
1,878 link clicks
3,479 reach
514,705 impressions .....................................
SLP
19,088 link clicks
198,435 reach
472,113 impressions .....................................
M.P.H.
9,718 link clicks
808,855 reach
1,559,340 impressions
Digital Advertising Social Media Ads
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School of Health Sciences and Practice Biostatistics 413,204 impressions 12,870 clicks Speech-Language Pathology 140,670 impressions 7,391 clicks Pediatric Dysphagia 29,003 impressions 954 clicks Doctor of Physical Therapy 89,950 impressions 8,085 clicks Master of Public Health 41,153 impressions 6,044 clicks Graduate School of Biomedical Sciences Accelerated M.S. 87,911 Impressions 6,363 clicks Biomedical Sciences 72,190 impressions 4,909 clicks Clinical Laboratory Sciences 72,303 impressions 4,059 clicks 40
Digital Advertising Google Ads
41 Westchester County Business Journal • River Journal Online
Print/Digital Advertising
Digital Advertising External
Commissioned Officers Association of the U.S. Public Health Service (COAUSPHS)
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American Speech–Language–Hearing Association (ASHA)
Print Advertising External Westchester County Business Journal
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Print Publications 25K+ copies printed in 2023 45
Print Publications Stats from ISSUU
TOTALS Impressions 20.4K Reads 3,387 Average Read Time 00:06:28 Downloads 36 Reading Devices 75% Desktop 25% Mobile READERS
United States India Canada Pakistan Germany 2,471 365 27 19 9 France 8 Australia 7 46
FROM AROUND THE WORLD
Print Publications Stats from ISSUU
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Community eNewsletter
InTouch is distributed to 5,000 faculty, staff, graduate and medical students, trustees, media, opinion leaders, and executives at affiliated hospitals. The newsletter’s primary objective is to increase awareness of programs and activities at the main campus.
TOPstories
1 School of Medicine
Class of 2023 Celebrate Match Day
42% average open rate for 2023 views 1,149
35 issues in 2023
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Neil W. Schluger, M.D., Named Dean of the School of Medicine
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Dr. Sangmi Chung Awarded
$7.1 Million in Grants to Support Schizophrenia Research
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Envisioning the Healthcare Landscape with ChatGPT
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NYMC Forms Academic Affiliation with St. Mary's General Hospital and Saint Clare's Hospitals
views
views
views views
1,170 823
384
381
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Coverage in the Media
42.3% average open rate for 2023
NYMC in the News is a monthly collection of media coverage of NYMC in local, regional, and national media outlets.
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Deans eNewsletters
The Dean’s Newsletters are crafted quarterly by the Deans of each of the three schools: SOM, SHSP, and GSBMS. Each newsletter includes a message from the respective Dean, along with the most recent school-specific updates, profiles, events, accomplishments, and other relevant content tailored to the interests of their students and faculty. SOM produces two newsletters: one providing general updates and the other focusing on research.
44% 42% 34% 32% Average open rates
SOM • GSBMS • SHSP
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Alumni Connections eNewsletters
The Alumni Connections newsletters are created quarterly for each of the three schools (SOM, SHSP, GSBMS) with the latest school-specific news, research, profiles, events, accomplishments, and ways to get involved for our alumni.
School of Medicine
Spring Issue: 38%
Summer Issue: 42%
Fall Issue: 43%
Winter Issue: 37%
37% average open rate for 2023
Graduate School of Biomedical Sciences
Spring Issue: 27%
Summer Issue: 32%
Fall Issue: 40%
Winter Issue: 32%
School of Health Sciences and Practice
Spring Issue: 21%
Summer Issue: 32%
Fall Issue: 33%
Winter Issue: 36%
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11.2%
above national average
2016 2017 2018 2019 2020 2021 2022 2023 165 163 288 325 335 339 301 295 53
Communications/Email Deliverables
65 in 2023
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Email Invitations
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Email Invitations
Community Announcements
in
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138
2023
Infographics
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Design Services and Rebranding
Invitation Templates
109 new project requests for 2023 from 2022
27%
The chevron graphic is an optional brand design element. It is incorporated into all NYMC and Touro design materials and conveys forward momentum, energy, and focus on the future.
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Design Services and Rebranding
PowerPoint Templates
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Mobile App
TOPstats
1.6K+ impressions
619+ sessions
314 devices
App Users by Device
86% Apple
14% Android
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Campus Signage
Five 91" x 278" outdoor banners
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Awards and Recognitions
Crain’s New York – Notable Health Care Leaders
Neil Schluger, M.D., the Barbara and William Rosenthal Chair of the Department of Medicine and professor of medicine, now Dean of the School of Medicine (effective August 2023)
Westchester Magazine’s Healthcare Heroes
Mill Etienne, M.D. '02, M.P.H., FAAN, FAES vice chancellor for diversity and inclusion, associate dean of student affairs and associate professor of neurology and of medicine Augustine Moscatello, M.D., M.S. professor of clinical otolaryngology and chair of the Department of Otolaryngology
oj T. Abraham, M.D., F.A.C.S, clinical ociate professor of otolaryngology
Westchester and Fairfield Counties
Business Journal’s Doctors of Distinction
Promise for the Future
Thomas Gagliardi, SOM Class of 2024
Doctors Without Borders
Fawaz Al-Mufti, M.D., associate professor of neurology, neurosurgery and of radiology and associate chair of neurosurgery for research
Council of Westchester Rising Star Award
Michelle Foard, educational coordinator for Clinical Skills and Simulation Center
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Awards and Recognitions
Gold-Headed Cane Award from the American Urological Association
Muhammad Choudhury, M.D. professor and chair of urology
Children’s Dream Foundation Medical Service Award
Allen J. Dozor, M.D., professor of pediatrics and clinical public health
National Board of Medical Examiners
Mental Health Association of Westchester and the Mental Health Association
Leslie Citrome, M.D., M.P.H. clinical professor of psychiatry and behavioral sciences
Microcirculatory Society Landis Award
Akos Koller, M.D., Ph.D. professor emeritus of physiology
Edithe J. Levit Distinguished Service Award
Tracey Milligan, M.D., FANA professor and chair of neurology
in Leadership
Kristina H. Petersen, Ph.D. associate professor of biochemistry and molecular biology
Alpha Omega Alpha Richard L. Byyny Fellow
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Public Relations Team
Jennifer Riekert, M.B.A.
Vice President of Communications and Strategic Initiatives
Lenore Carpinelli
Director of Strategic Communications School of Medicine
Lori Perrault
Director of Print and Digital Publications
Madlena R. Pesheva, M.P.H. ’21
Director of Creative Communications and Production
Julio A. Rodriguez-Rentas, M.A.
Senior Director of Strategic Communications
Kiara R. Thomas, M.A. Communications Writer and Content Creator New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 www.nymc.edu
Compiled and designed by Madlena R. Pesheva, M.P.H.
