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COVER STORY
re:D (REGARDING DESIGN) SPRING 2011 EXECUTIVE EDITOR Nancy Donner
COVER STORY The cover of this issue of re:D was created by an interdepartmental team of AAS Graphic Design and BFA Communication Design students collaborating with AAS Graphic Design director Katarzyna Gruda and faculty member William Morrisey. Participating students, from Gruda and Morrisey’s Graphic Design and Silkscreen course, were Dwight Armstrong, Roxanne Bello, Stefan Knecht, and Andie Reid. In magazine covers, designers must deftly balance complementary elements—concept and execution, clarity and nuance, editorial content and design. Professors Gruda and Morrisey worked intensively with students to design re:D’s cover, accommodating the client’s needs and a tight production schedule while fulfilling the course’s pedagogical objectives. Several concepts were presented to the editorial committee, from which one solution was chosen. Under Professor Morrisey’s guidance, the students spent spring break creating props, which were then used in a photo shoot. The resulting arrangement of bodies and objects, photographed for the cover by Professor Gruda, illustrates the theme and concept of this issue. On the front cover, bodies interact with the props, activating the space and suggesting the powerful relationship between the body and design. The back cover, which lacks human figures, presents a sharp contrast that reinforces the theme. Executive dean Joel Towers commented, “As in Parsons itself, students’ physical engagement with the space is what gives it life.”
EDITORIAL BOARD Jessica Arnold, Latoya Crump, Sean Moriarty, Jen Rhee PARSONS ADVISORY BOARD Joel Towers, Hazel Clark, Simon Collins, Anne Gaines, Mark Hannah, Miodrag Mitrasinovic, William Morrish, Sven Travis MANAGING EDITOR Julie Novacek Godsoe EDITOR John Haffner Layden CONTRIBUTING WRITERS Suzanne Bronski, Ed Keller, Anya Kurennaya, Johanna Lenander, Gabriella Mangino, Kate McCormick, Alex Wang ALUMNI RELATIONS Jessica Arnold, Latoya Crump, Rachel Denny ART DIRECTOR Isa Gouverneur SENIOR DESIGNERS Paula Giraldo, Sarah Daley PRODUCTION COORDINATORS Steven Arnerich, Sung Baik, Diana Gazzia COPY EDITORS Leora Harris, Kathleen Scheiner PRODUCED BY Communications and External Affairs, The New School LETTERS AND SUBMISSIONS re:D welcomes letters to the editor as well as submissions of original manuscripts, photo submissions, and artwork. Unsolicited manuscripts, related materials, photography, and artwork will not be returned. Please include your year of graduation, degree completed, and major or program. ADDRESS CHANGES Please submit your address changes to alumni@newschool.edu. CONTACT US re:D, Parsons The New School for Design, 79 Fifth Avenue, 17th floor, New York, NY 10003 alumni@newschool.edu www.newschool.edu/alumni/red PARSONS (760-830) Volume 28, No. 6, May 2011. PARSONS is published six times a year, in July, October, November, December, April, and May, by The New School, 66 W. 12th Street, NY, NY 10011. Periodicals rate paid at New York, NY, and additional mailing offices. Postmaster: Send address changes to PARSONS, 66 West 12th Street, NY, NY 10011. CREDITS Peter Allen (inside front cover); Aziz + Cucher (page 15); Chris Choi (page 02); Raina Clark (page 03); Elena Corchero (inside front cover, page 13); Aslihan Demirtas (page 12); Harold E. Edgerton/MIT Museum (page 17); Estel spa, Via Santa Rosa, 70, 36016 Thiene VI, Italy (page 25); Gallery Hanahou/CWC International (page 03); Chris Gerty (page 02); Robin Preiss Glasser (page 24); Jonathan Grassi (page 03); Graylock. com (page 02); Katarzyna Gruda (front and back cover, page 28); Marty Heitner (page 21); Silja Magg (inside front cover, page 29); Rachel Matt (model, page 10); Hannah Mooy (page 03); Katherine Moriwaki (page 12); Carly Otness/BFANYC.com (page 02); Matthieu Paley (page 23); Danielle Pecora (page 25); Joseph Saavedra (page 06); Martin Seck (inside front cover, pages 02–04, 07–08, 10, 12, 26–27); Erin Siegel (page 25); Bob Soto (page 20); Clint Spaulding/PMc (page 27); Rachael Stollar (page 02); Matthew Sussman (page 01); Two by Four (page 22); Visualizing Finance Lab (page 02); Jada Vogt (inside front cover); Genevieve White (page 23).
Roxanne Bello, BFA Communication Design; Stefan Knecht, BFA Communication Design; Dwight Armstrong, AAS Graphic Design; Andie Reid, AAS Graphic Design.
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