ENTREPRENEUR’S TOOLKIT
Entrepreneur? Me? WORDS KELLI BROOKER
D
o you have a 5-year plan? If someone had asked me this years ago I would have said “no”. If someone told me I would be an entrepreneur and have a successful business, I would have laughed! But I believe if you want something in this world you need to follow that dream and give it a shot, otherwise you do something for the rest of your life that doesn’t make your spirit soar. One evening, I was meditating with a crystal. I am not psychic, but I clearly heard a voice telling me to start healing people and be involved in a spiritual path selling crystals. People use crystals and feel their metaphysical benefits. Next, I told my family that I was starting an online crystal business and enrolling in a crystal healing course to gain knowledge and help others. With not much money in the bank, we take it out and give it a go. We register the business, satisfy all the
legal requirements and set off to buy a certain amount of crystals to start my venture. Weeks later, my excitement turned to disappointment as those sales just didn’t roll in! Despite stocking beautiful pieces and gaining a qualification in crystal healing, I just wasn’t making money. I went months making just $50 a week, if I was lucky. I thought about quitting but my supportive family encouraged me to keep going. The hours I worked for the meagre money was not worth it, but the universe had plans for me. Repeat customers started appearing. They loved my crystals and started asking healing advice. I finally started getting a modest wage, which I invested into more stock. Fast forward a few years (which were long, emotional and hard) and we are now successful. Wayne quit his day job to help me, as I couldn’t manage it alone. Fast forward
to today and we now have four in our team, each with distinct skills that contribute to the daily running of our business. Online is not for everyone. Be warned, if you’d like a day off or holidays, this is not for you! It’s not as easy as some think. It never stops and you simply can’t turn the shop off. On average, we work 16-hour days 7 days a week to keep up. We do take time out but it is for perhaps one day here or there or a long weekend, twice a year. E-commerce is a competitive field and it comes down to quality, professionalism and caring for your customers. We have built a trustworthy business from the ground up and hard work has paid off for MoonstoneGypsyAU. Blessed be, Kelli. www.moonstonegypsyau.com
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| APRIL 2020 | Holistic Bliss
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13/03/2020 10:17:05 AM
