I never thought the title 'entrepreneur' applied to me

Words SONYA DRIVER

That was, until I started reading about the characters, traits, habits and thought patterns of many entrepreneurs. Then I bought the t-shirt. Little things stood out to me. For example, I didn’t really like school, except for the social aspect. I found it hard to concentrate on things I wasn’t interested in, but would be super focused on and excel at things I like. I am driven, don’t enjoy holidays, find it hard to switch off, have a hundred ideas and mostly a mindset of ‘anything is achievable’.

There is a saying: “An entrepreneur is someone who will spend five years of their life like most people wouldn’t, so they can spend the rest of their life like most people can’t!”

Personally, I think money as a motivation is a weak foundation. Here are some items in my toolkit:

1. Surround yourself with the right people.

2. Formulate a basic business plan that you understand. I love using a whiteboard on wheels to do this. Write down your vision and how to make it happen.

3. Market yourself. People want to connect to other people, even if they want to troll you! So, grow a thick skin.

4. Don’t be paralysed by the pursuit of perfection, just get it done, and you will get better at it.

5. Pace is the most important thing.

6. Get your domains. Don’t borrow too much money, as you’d be setting yourself up with added pressure and are on the back foot before you get started.

7. Do your research, don’t be a copycat. What’s your passion? What are you good at? How can you make that commercial?

8. Lastly, always do the right thing. It all comes back.

You don’t need to be the best; however, you do need to be the one that’s consistent and doing the work. The effort determines the results.

Happy hustling!

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