Digital Signage 1.0 your brand and promote your products and services. Client: Promotion: Audience:
AC Hotels 15% disccount Suite 15.000 per day
+ Good location - Unidirectional communication - passive audience = Inneficient results
Traditional
Digital Signage + SOCIAL MEDIA AD Client develops what they consdier SOCIAL MEDIA STRATEGY, showing the audience the existence fo the social network + they read it - cant remember it - cant use it (too clicks to get to promotion)
Interactivity Thanks to interactivity through the tactile panels, advertising strategies are possible. + they see it + they touch it + they see it as a tool + they WANT to use it
Interactivity as a service Routing to your client.
Interactivity at the service of the sponsor Advertising, services and sponsorship srenghts the communication. we focus on consumer behavior (i.e. Social media, interactive terminals), their preferences (i.e. mobile use), we enhance them with the possibilities of digital signage
How to upgrade my
Digital Signage 1.0
?
Digital Signage 2.0 We introduce a way to communicate through traditional screens with QR Code: Links to social media:
link them to your brand
,
messa Remessaging RemessaWe create “remessaging� strategies We introduce a way to communicate that make our channels more effective through traditional screens with QR Code: and more focused strategies. Links to social media: The consumer behavior joined with audience Facebook, measuring of digital signage helps us build a Blogs, solid media. websites.
twitter.
Promotionals, have to be crossmedia.
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Happy Digital Signage 2.0
Thanks
We introduce a way to communicate through traditional screens with QR Code: Links to social media:
Facebook, Blogs, websites. twitter.
Promotionals, Julio Pla Bueno
Creative Manager