Barcelona Market Channel 1 Barcelona Council 2 Market network 3 Channel Objective 4 Ups Downs 5 Creative Budget
lunes 23 de mayo de 2011
Barcelona Council www.mercatsbcn.cat
Barcelona council wants to dynamise public markets, with a Digital Signage strategy.
lunes 23 de mayo de 2011
a n o l e c r a B e d s t a c r e M
Objectives Six
key
points.
lunes 23 de mayo de 2011
Objectives
figures
po.markets
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Ups & Downs First digital signage channel on market network intregating social media in spain.
Coordinating dynamic content with Council / IT providers.
lunes 23 de mayo de 2011
It looks like this Concept and design, adapt from online create from offline
lunes 23 de mayo de 2011
Creative Budget Start up budget No extra monthly content budget for generic channel (dynamic) In charge as unique content creator of: Corporate advertising, Third parties advertising Extra Branding for each market
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Metrics Following DPAA (OVAB) Metric Guidelines 3 key points of quantitative analysis (census) And qualitative analysis: demographic profile (sample) Census audience measurement: OJD (audit media audience in Spain; newspapers, magazines, online) Measure audience. Measure creativity. Measure effectiveness.
Audience measurement DS Spain !
IAB Spain will publish “Digital Signage White Book�, developed by leadership DS companies in Spain, and coordinated by Roi Iglesias
lunes 23 de mayo de 2011
lunes 23 de mayo de 2011