LinkedIn has great application. But it is riddled with flaws too. For a start it is packed with fraudulent, exaggerated and inflated profiles. Don’t get me wrong. I use LinkedIn a lot, and of course so do all the recruiters at Firebrand. But there are issues with LinkedIn. Flaws. One of the most obvious is that LinkedIn appears to have no system to monitor accuracy of data on their network. Indeed, they freely admit that many profiles are bogus, and that many people have several LinkedIn profiles. Only last week I was at a the Recruiters HUB conference in Sydney where a speaker, Kalena Jefferson, HRD for Kelly Services, spoke amusingly, about their office fish ‘Moby’, who apparently has a LinkedIn profile. And get this. Moby once received a headhunt approach via LinkedIn for a sales job! Misrepresentations. Increasingly, I have started to detect flagrant misrepresentations on LinkedIn. I have close to 3,000 contacts on LinkedIn. Many of these people are quite well known to me. Some have worked for, or with me (over a 30 year career, that is a lot of people!), or I have interviewed them for a job, or we have done business together. And even though these people know they are linked to me, many of them create LinkedIn profiles that are as fictional as a Harry Potter novel!
24 May/June 2012
For instance, on LinkedIn, someone who had held a standard recruiting role with my company and left, later having miraculously became a ‘Divisional Manager’ there according to the LinkedIn profile. It was a case of a ‘LinkedIn Retrospective Promotion.’ Or a failed recruiter, who was managed out of the business for under-performance, now proudly boasts on her profile that she was the ‘Office Top Biller’ for three quarters out of four! Or the receptionist – a temp when she was with us, what is more – who has morphed into the ‘Group Administration Manager’ on her LinkedIn profile, which on face value now looks very impressive indeed! Or (and these are all real actual examples, I hasten to remind you) the ditsy, hopeless, possibly schizophrenic recruiter who eventually stole from the company, who just simply leaves the year she was employed here off her profile entirely! And then adds the inconvenient extra 12 months on to another job! It happens all the time. And it’s not just qualifications, work history, achievements and job titles that are inflated, exaggerated and quite simply fabricated. The recommendations on LinkedIn are often as farcical as a John Cleese special.
Like the Senior Manager who worked for me, who eventually had to fire a woefully incompetent Manager… who now brazenly recommends her in glowing terms on LinkedIn! Are we surprised to find she recommends him back in a cozy, all too familiar, LinkedIn tit for tat recommendation love-in? How can we possibly take LinkedIn recommendations seriously when they are mostly solicited, reciprocal, and worst of all – self-published! If you don’t like what they say, even in nuance, you don’t approve it. Total nonsense. Useless. Farcical. John Cleese would approve. To sum up, beware the LinkedIn Liar. Suspect, question, and verify - just as you do when reading resumes and references from any other source. LinkedIn can be a great application but it is riddled with flaws, too. When you’re using it, don’t assume the information is correct just because it’s published online.
About The Savage Truth Written by Greg Savage , The Savage Truth is a resource of insights and ideas for anyone interested in recruitment and staffing. Though his views are often controversial and contrarian, Greg Savage is a sought-after speaker and presenter and is regularly asked to comment on the industry, its challenges and its future.
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