hello, i’m nadia charif ART DIRECTOR, PHOTOGRAPHER AND DESIGNER
A dreamer, curious and always smiling creative who never backs down. In my life, such as in my works, I always try to look around me seeking something new, something special, because a world without curiosity is a boring world.
IDEA Save the Children, in collaboration with Lonely Planet, will publish a special guide called “Lonely Children”. Instead of talking about how to have the best holiday in a beautiful place, Lonely Children will recount the journeys that thousands of children are forced to undertake on their own to escape from wars, violence and poverty.
INSIGHT The tragic nature of something that takes origin in a distant land isn’t always fully perceived. To make our public more aware and make it react, we’ll tell them of this drama using something they’re very familiar with. In this way our message will not be ignored.
EXECUTION Lonely Children will be drafted from the direct testimonies of the Save the Children volunteers who work in war-torn areas and from the stories of immigrants who live in shelters. The guide will be published with the codes and the style of a classic Lonely Planet guide, but its contents will tell a much more dramatic story. The guide will be presented to the public in a press conference in bookshops, with some of the Save the Children volunteers who contributed to its creation.
ART DIRECTOR: Nadia Charif COPYWRITER: Alberto Mora Young Lions Italy 2016 - Cyber Special honor mention and Shortlist
INSIGHT:
IDEA:
Amazon is the e-commerce for everyone. A place where for a single requirement there are many solutions.
During the gay pride in Italy, Amazon Prime will become Amazon Pride, it’ll try to delivery to all LGBTI people that human right they are looking for: LOVE.
EXECUTION:
FA S T S H I P P I N G L O V E
On every Prime’s product, the shipping will be replaced in Pride. For the consumer, anything will change but for the LGBTI community it means a big opportunity: with every product shipping with “Pride”, Amazon will donate to the LGBTI’ rights. Moreover, on every box, the Amazon’ stickers become rainbow stickers.
ART DIRECTOR & DESIGNER: Nadia Charif, Luca Calabria COPYWRITER: Lorenzo Bonechi
Personal Project
Do you know why some riddles swarmed Milan with more than 2000 billboard? I know it! (LaSooh)
DO YOU KNOW WHICH CAR IS IT? The answer and other questions on LaSooh.it
This operation was born for Kinetic, WPP’s media center. These visual riddles, intrigue the people and encourages them to go to the website LaSooh.it where they find the answers and the purpose of this campaign. We want to demonstrate that the Out of Home (OOH) is still an effective media. In the digital era too.
DO YOU KNOW WHICH SONG IS IT? The answer and other questions on LaSooh.it
CLIENT: Kinetic - WPP
AGENCY: Ogilvy Milan
CHIEF CREATIVE OFFICER: Giuseppe Mastromatteo
DO YOU KNOW WHICH BAND IS IT? The answer and other questions on LaSooh.it
CLIENT CREATIVE DIRECTOR: Giordano Curreri, Marco Geranzani
ART DIRECTOR: Nadia Charif
COPYWRITER: Lorenzo Bonechi
BACKGROUND
Every year, 100’s of millions of animals suffer and are killed for the sake of fashion as new demand for high-end and high street fur trim garments emerge.
INSIGHT
Those who buy fur or leather accessories do not realize the degree of suffering that those animals have been exposed to. This pain can be easily overlooked because we do not see nor hear the plight of animals.
IDEA
To change people’s mindset by creating a mental presence through the animals’ voice.
EXECUTION
By using the power of social networks, Spotify and with the help of two of the most socially active singers for animal rights, Ed Sheeran and Moby, we’ll make people perceive the pain that the animals have been exposed to. Our decision regarding the singers is because we want to reach out into two different generations: millennials and older generations.
CASE HISTORY
ART DIRECTOR & DESIGNER: Nadia Charif, Silvia Ardeleani COPYWRITER: Teresa Di Gioia, Lorenzo Bonechi, Manuel Bonardi VIDEO EDITING: Nadia Charif D&AD NEW BLOOD 2017
VOLKSWAGEN POLO LIFE IS FULL OF COLLISIONS
Front Assist monitors the traffic situation in front of your car, warning you when you get too close and even applying the brakes to help avoid collision. If it detects a potential rear-end collision, Front Assist alerts you visually and audibly, while also preparing the brakes for emergency braking. ART DIRECTOR & DESIGNER: Nadia Charif COPYWRITER: Filippo Di Lorenzo Personal Project
climate change label PURPOSE:
Sensitise the people about the climate change problem and its damage. Levissima encourages the research for the safety of glaciers.
IDEA:
Remove the ice from the mountain on the bottle’s label.
EXECUTION:
During the World Environment Day, 5th June, all over the world will sell these special bottles. The operation will communicate on TV, print and social network.
ART DIRECTOR & DESIGNER: Nadia Charif, Linda Pugnetti
Personal Project
VIACOM MEDIA NETWORKS
IS TRUTH DEAD? How difficult is it to recognize what is true from what is false? Today we have this problem because the Truth is dead! This campaign used the funeral language for make people think about the question of Post Truth.
AGENCY: Ogilvy ART DIRECTOR & DESIGNER: Nadia Charif COPYWRITER: Teresa Di Gioia
THE CAMPAIGN Rome, Milan, the main italian newspapers and radio had been filling up with a Truth’s mortuary and a funeral message from Truth’ friends (like justice and reality). Who killed the Truth? We’ll find it out every wednesday on Comedy Central News with Saverio Raimondo, a stand up comedian.
MERCK CH - WE100 WHAT IS WE100?
We100 is a new movement by Merck Consumer Healthcare. “If you were told today that you’d live to be 100, you’d probably say… No, thanks. Merck exists to prepare the society for a new era of humans living healthy 100 years.”
LOGO ANIMATION
Starting from the line “Young for old, old for young.” we realized logo animation and viral video “There’s always time for a first time”.
LOGO AND VISUAL IDENTITY
We realized a new logo WE100 near the Merck’s visual identity, with the line “Young for old, old for young.”
AGENCY: Ogilvy
CHIEF CREATIVE OFFICER: Giuseppe Mastromatteo
CLIENT CREATIVE DIRECTOR: Giordano Curreri, Marco Geranzani, Matteo Pelo
ART DIRECTOR: Nadia Charif
INSIGHT In this historical period, once refugee children get to the country of asylum, they don’t have financial resources to start a new life.
IDEA
Realize a digital crowdfunding system which gives refugee children chances to get a better life.
BACK APP
TAP TO SAVE EXECUTION The backpack represents travels, adventures and projects to be achieved. However, for refugee children, it could be much more. By purchasing a backpack you can help them to build a better future, adding value to your backpack with what is necessary for them.
APP
After downloading Back App, you can add value at your TOMS backpack. Clicking on the incons you can donate money. Save the Children will use the money to give to children the necessary for a better life.
PARTNERSHIP
Toms is a Californian brand of shoes and accessories which aims to improve people’s lives. With every purchase, a person in need will be helped. This is the meaning of ‘One for One’, Tom’s motto.
ART DIRECTOR: Nadia Charif
COPYWRITER: Teresa Di Gioia
Personal Project
VIACOM MEDIA NETWORKS PARAMOUNT BECOMES CHANNEL
Viacom International Media Networks Italia and Ogilvy&Mather Advertising Milan present a new free television channel. When we launched Paramount Channel we needed to revamp its image without loosing Paramount’s heritage. That’s why we started from its icon. AGENCY: Ogilvy CHIEF CREATIVE OFFICER: Giuseppe Mastromatteo, Paolo Iabichino SENIOR ART DIRECTOR: Letizia Bozzolini SENIOR COPYWRITER: Serena Pulga JUNIOR ART DIRECTOR: Nadia Charif PRODUCTION COMPANY: Tax Free
VIACOM MEDIA NETWORKS SPIKE TV - THE DUKES OF HAZZARD ARE BACK
The American cult tv series of 80s returns on Spike Tv. And for the occasion, the tv channel becomes the first dealer to have all the original cars made in Hazzard, including the legendary General Lee. Every new concessionaire, in the city, has to promote itself in the street and in the newspapers and convince customers with the test drive. AGENCY: Ogilvy CHIEF CREATIVE OFFICER: Giuseppe Mastromatteo ART DIRECTOR: Nadia Charif COPYWRITER: Lorenzo Bonechi, Pietro Veneroni ILLUSTRATOR: Musketon
VIACOM MEDIA NETWORKS PARAMOUNT CHANNEL
#WEAREALLINDIANAJONES A SOCIAL FORMAT DEDICATED TO THOSE WHO LIVE ADVENTURE EVERY DAY.
CONCEPT To live an adventure is not necessary to go to unknown places. Adventure is around us every day. Because in the end: #weareallIndianaJones We created a Video Manifesto, storytelling about urban adventures that creates funny short circuit. We realized with a composer a sound-alike of the famous theme from the movie.
PRE-ROLL AND DOOH In pre-rolls and DOOHs, creativity plays directly with the means used: YouTube for pre-roll, and stations, for the DOOH circuit. On the editing of the most iconic moments of the saga, the speaker tells of adventurers who are confronted every day with invasive and unskippable advertisements. AGENCY: Ogilvy ART DIRECTOR: Nadia Charif COPYWRITER: Teresa Di Gioia VIDEO EDITING: Nadia Charif
SOCIAL Just like Indiana Jones, we never stop; we’ve always been there. Every Sunday with a specific social network format: the Sunday Mood. But also with static posts, instant post and infographics during the week. For the marathon we realized a Facebook canvas: “ Sunday at Jones’ ”.
VIACOM MEDIA NETWORKS PARAMOUNT CHANNEL
Quantico is a terrorism thriller TV series. We lauched its with a social and print campaign. The concept is: NOTHING IS AS IT SEEMS.The campaign was scheduled on national Italian newspapers, RDS radio, dynamic and static outdoor advertising, Youtube, digital and social campaign on official social profiles. PRINT We created special articles made up of fake news inspired to the Quantico’s main characters. Each one seems to be like a real news story. Only in the footer the reader discovers the truth.
PREROLL - YOUTUBE
AGENCY: Ogilvy ART DIRECTOR: Nadia Charif COPYWRITER: Teresa Di Gioia VIDEO EDITING: Nadia Charif
SOCIAL On Facebook we realized video, canvas and static post.
CITY SNIPPETS COLLECTIONS
CITY SNIPPETS is a new collection of photography and graphic design about cities. This little book was born from the desire to share my travel experiences. I love travelling and I like to seeing different things in the cities I visit. Not just tourist places, but also cherished ones. LDN VOL 1 http://issuu.com/nadiacharif/docs/ldn_city_ snippet/1
BER VOL 2 http://issuu.com/nadiacharif/docs/ber_city_ snippet/1
DUB VOL 3 http://issuu.com/nadiacharif/docs/dub_ citysnippets/1
PHOTOGRAPHER & GRAPHIC DESIGNER: Nadia Charif Personal Project
ICON SET SUN WITH RAIN
TELEPHONE
SUN WITH CLOUD
RAIN WITH RAIN
ICON SET
ICON SET
RAIN WITH RAIN
SUN WITH CLOUD
SUN WITH SUN
CLOUD WITH CLOUD
FRAMES OF LIFE
REPORTAGE PROJECT I want to capture a minute, a part of reality. Life comes away in a flash, but there are tons of instants of life that we miss. Frames capture them for eternity.
PHOTOGRAPHER: Nadia Charif Personal Project Publication on: C41 Magazine
ALPINESTARS ADVERTORIAL
Advertorial proposes for Alpinestars as motorcycling apparel brand.
ART DIRECTOR & PHOTOGRAPHER: Nadia Charif Personal Project
RESUME PROFESSIONAL EXPERIENCE Ogilvy Art director
Clients: S.Pellegrino, Allianz, ING Direct, Nestlé and Nestlè Waters, Lactalis Galbani, Huawei, Spike TV, Paramount Channel, Comedy Central, Merck CH, Wind Telecommunications, 3, Save the Children. Milan _ November 2014/Currently
Alessandro Dealberto Photographer Assistant Photograher Clients: Adidas, Dmax, Red Bull, Barracuda,Vibram. Milan _ October 2013/October 2014
Contract SRL Graphic designer Crema (CR) _ July 2011/July 2014
EDUCATION
Istituto Europeo di Design Bachelor’s degree - Photography
LANGUAGES
Milan _ 2011/2014
ITALIANO
NEDERLANDS
Mother Language
A1
ENGLISH
FRANÇAIS
Crema (CR) _ 2006/2011
B1/B2 Level
A1
OTHER EDUCATION EXPERIENCES
SKILLS
Bruno Munari Art High School Graphic design
ISI Dublin Intensive summer english study program
PHOTOSHOP
August 2015
PREMIERE
AWARDS
Young Lions Italy 2016 - Cyber Special honor mention and Shortlist
ILLUSTRATOR INDESIGN AFTER EFFECTS LIGHTROOM IWORK
CONTACT linkedin.com/pub/nadia-charif/60/9b4/541 behance.net/nadiacharif nadiacharif@me.com +39/3489141921