Department and Program Awards Marketing Hall of Fame Award Greg T. Gerfen, B.B.A.’83 Executive Vice President, Brand Leadership, Doner In more than 30 years in advertising, Gerfen has worked at four agencies and helped shape the advertising strategies for brands such as The UPS Store, Red Roof Inns, Kraft Foods and others.
Marketing Hall of Fame Award Michael J. Gerfen, B.B.A.’87 President, Biggs|Gilmore Gerfen has worked in concert with his colleagues at Biggs|Gilmore to distinguish the agency as one of the best in the country; the firm has been recognized by some of the industry’s leading organizations, including Advertising Age.
Food and Consumer Package Goods Marketing Adrian Trimpe Distinguished Service Award Stephen Holdiman Customer Vice President, Kraft Foods ctive on the WMU Food and Consumer Package A Goods Marketing Advisory Board for more than 10 years, Holdiman has led the Food Marketing Conference Committee as chair for the past five years, growing attendance and sponsorships.
WMU ROTC Wall of Fame Colonel Lewis E. Burchard, B.B.A.’65, M.A.’70 (Retired) Superintendent of Schools, Lake City, Mich. (Retired) consummate leader, Colonel Burchard has had a A wide-ranging career in the military and in education that is a study in skilled leadership and community engagement. Colonel Burchard has had a distinguished career in both the Army and Michigan National Guard.
“Greg combines strong strategic insights with a keen understanding of his clients’ businesses. There is no better combination for success. Greg has helped steward The UPS Store brand from a rebranding to a current position of marketplace strength and unprecedented growth.” – Jimmy Kollin, Creative Director, Doner
“Mike is a role model for anyone with a desire to lead effectively. He possesses both the hard and soft skills required to manage a business, inspire employees, and gain and maintain trust among clients.” – Jane Tamraz, Chief Executive Officer, Biggs|Gilmore
“Steve has added great value to our Food and Consumer Package Goods Marketing Board through his service. His leadership as chair of the Food Marketing Conference Committee has led us to record attendance, corporate sponsorships and revenues, catapulting us forward.” – Dr. Frank Gambino, Program Director, Food and Consumer Package Goods Marketing
“Lew is a great leader and a great addition to our Wall of Fame. We are proud to number him among our elite and accomplished alumni.” – Lieutenant Colonel Decker Hains, Chair, Department of Military Science and Leadership
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