BOOK PEEK Quick look at a few books
Contents of Book Peek - October 11, 2012 Reviews 1) ‘The Hour between Dog and Wolf: Risk-taking, gut feelings and the biology of boom and bust’ by John Coates (Harper) 2) ‘The Intention Economy: When customers take charge’ by Doc Searls (Harvard) 3) ‘Public Hinduisms’ Edited by John Zavos et al. (Sage) 4)
‘Cooking on the Run: An average Indian man’s encounters with food’ by Boria Majumdar (Harper)
Research Bytes on Risk 1) ‘An Exploration of the Link between Development, Economic Growth, and Natural Risk’ by Stéphane Hallegatte 2) ‘Mitigating Corporate Water Risk: Financial Market Tools and Supply Management Strategies’ by Wendy Larson et al. 3) ‘Why are Educated and Risk-Loving Persons More Mobile Across Regions?’ by Stefan Bauernschuster et al.
Research Bytes on Customer 1) ‘Who are My Competitors? Let the Customer Decide’ by Jun Li and Serguei Netessine 2) ‘Understanding the Process of Transitioning to Customer Value Management’ by D.V.R. Seshadri et al. 3) ‘Integrated Marketing Communications: A Customer-Focused Approach in Marketing Modern Businesses’ by Isaac Acheampong and Kwabena Asamoah Asiedu
Contents of Book Peek - October 11, 2012 – contd. Short snatches 1) ‘Table for Two: In conversation with power, fame and glory’ from Business Standard (Landmark) 2) ‘Life in a Rectangle’ by Sujit Sanyal 3) ‘Em and the big Hoom’ by Jerry Pinto 4) ‘Boomerang: The meltdown tour’ by Michael Lewis 5) ‘The Wide Lens: A new strategy for innovation’ by Ron Adner 6) ‘Sleeping With Your Smartphone’ by Leslie A. Perlow 7) ‘Are You Smart Enough to Work at Google?’ by William Poundstone Subscriptions: http://www.magzter.com/IN/Shrinikethan/Book-Peek/Business/
October 4, 2012
September 27, 2012
September 20, 2012
Forthcoming Publications Pitstop4Performers (About enterprise and entrepreneurs)
Business Advisor (On finance, accounting, controls, risk management, taxation, and more)
Short snatches
Published by: Shrinikethan, Chennai http://bit.ly/ShriMap Edited by: D. Murali http://bit.ly/dMurali http://bit.ly/TopTalk October 11, 2012