BOOK PEEK Quick look at a few books
December 27, 2012
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Book Peek
Contents of the issue dated December 27, 2012 Reviews ‘Great Leaders Grow: Becoming a leader for life’ by Ken Blanchard & Mark Miller - Harper ‘Rajini’s Punchtantra: Business and life management the Rajinikanth way’ by P. C. Balasubramanian and Raja Krishnamoorthy - Rupa ‘Digital India: Understanding information, communication and social change’ by Pradip Ninan Thomas - Sage ‘Triumph of Togetherness’ by Anil Sainani - Wisdom Tree ‘Making of a Diplomat: Hone your skills’ by Prem K. Budhwar – Konark ‘Designated Drivers: How China plans to dominate the global auto industry’ by G. E. Anderson – Wiley
New arrivals: From Harper, Macmillan Short snatches ‘Disaster Science and Management’ by Tushar Bhattacharya TMH ‘Winning at Innovation: The A-to-F Model’ by Fernando Trías de Bes and Philip Kotler - Pan Macmillan ‘Think Everest: Scaling mountains with the mind’ - 2e - Atul and Anita Karwal – Viva ‘Bureaucrazy Gets Crazier’ by M. K. Kaw - Konark ‘Body Language’ by Hedwig Lewis – 3e – Sage ‘What the CEO Really Wants from You: The 4 As for managerial success’ by R. Gopalakrishnan – Harper
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December 27, 2012
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Book Peek
Film lines ‘Paera kaetavudane chumma athuruthilae.’ Translation of that line in Tamil from ‘Sivaji’ movie is that the mere mention of name causes tremors. Taking that as a value statement, P. C. Balasubramanian and Raja Krishnamoorthy elaborate in ‘Rajini’s Punchtantra: Business and life management the Rajinikanth way’ (www.rupapublications.com) that in the corporate world, reputation is the result of innovation (e.g. Google), integrity and trust (e.g. the Tata group), creativity (e.g. Disney), and product innovation (e.g. Apple). “It calls for unparalleled mastery in the chosen area or unblemished reputation and standing through decades of existence.” In the authors’ view, the value statement underscores the importance of creating brands, safeguarding brand equity, building and sustaining one’s reputation. A brand communicates trust and acceptance and, in most cases, it takes years to create one, the authors note. “A lot of care must be taken to ensure that the mere mention of the brand name would make the desired impact in the market.” Another ‘value statement’ in the book packed with entertainment is from ‘Basha,’ thus: ‘Naan oru thadavai sonna, nooru thadava sonna maadhiri’…
December 27, 2012
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Book Peek
China driving Is it possible to both make money and protect intellectual property right in China? This is one of the questions that G. E. Anderson raises in ‘Designated Drivers: How China plans to dominate the global auto industry’ (www.wiley.com). If demand for cars in China continues to grow faster than that of other markets, perhaps the absolute number of vehicles sold under foreign brands will continue to increase for the short- to medium-term, but foreign automakers should understand that the ultimate goal is that Chinese brands dominate the Chinese market, he reminds. “In China, foreign automakers compete, not only against other automakers, but also against the Chinese government, and the Chinese government’s goal is simple: the Chinese automakers will ultimately win.” The book traces how the early joint ventures in the late 1980s only required foreign partners to contribute unspecified ‘technology,’ and how, over the following decades…
December 27, 2012
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Book Peek
New arrivals
‘You Can Change Your Life: Easy steps to getting what you want’ by Rob Yeung - Macmillan ‘The Ingo Chronicles: Stormswept’ by Helen Dunmore – Harper ‘The Ingo Chronicles: The Deep’ by Helen Dunmore - Harper
Address for sending review copies of new books
December 27, 2012
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Book Peek
New arrival: But Will the Planet Notice?
December 27, 2012
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Book Peek
Short snatches
Published by: Shrinikethan, Chennai http://bit.ly/ShriMap Edited by: D. Murali http://bit.ly/dMurali http://bit.ly/TopTalk December 27, 2012 December 27, 2012
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Book Peek