MSUM Visual Identity Guidelines by MSU Moorhead

Visual Identity and Graphic Standards December 2023

A new identity and visual system have been created for Minnesota State University Moorhead (msum), bringing the msum brand to life through design attributes that express the true nature of the institution. This document and the accompanying templates provide a framework for the design and production of all print and electronic communications. It is intended to reinforce the impressions we create by reaching and serving our audiences with intention and purpose. Used consistently, it will strengthen the visibility and recognition of msum as a whole by safeguarding our brand and increasing the impact of our communications.

Introduction Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Brand Promise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Logo Standards Our Symbol. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 University Signature. . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Clear Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Identities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Unacceptable Logo Usage. . . . . . . . . . . . . . . . . . . . . . 16 Students and Student Groups. . . . . . . . . . . . . . . . . . . 18 Basic Design Standards Color Palette. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Grid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Signature Sign off. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Fire Pattern. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Flame Icon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Application Samples Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Print Samples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Merchandise. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Sign Standards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 PowerPoint Background. . . . . . . . . . . . . . . . . . . . . . . . 46 Web Standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Social Media Guidelines. . . . . . . . . . . . . . . . . . . . . . . . 50 Athletics Standards Athletics Symbol. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Athletics Signature. . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Athletics Typography. . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Athletics Samples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Appendices SMA Inc. Approved Marks. . . . . . . . . . . . . . . . . . . . . . 62 Identity Matrix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

MSUM Visual Identity Standards

Introduction Contact for Advice, Approvals and Graphics Brand Promise msum Logo

Contacts for Advice, Approvals and Graphics Faculty and Staff

Purchasing Stationery Products

Marketing & Communications Department

Contact Copy2Print at printing@mnstate.edu or 218.477.2173 for information about preferred suppliers of printed stationery items.

mnstate.edu/marketing The Marketing & Communications Department is responsible for maintaining the university’s visual identity system and is available to respond to inquiries about its use, including: • Requests to create visual identity graphics • Explanation of the contents of this manual Contact: marketingteam@mnstate.edu Your email will be forwarded promptly to the appropriate person to respond.

Trademark Licensing Trademark Licensing regulates the use of the university’s name and identifying marks, including: • Use of the official university seal • Use of university trademarks on merchandise (includes the university name, university logo, visual identity, and intercollegiate athletics marks) • Use of university trademarks by student groups • Use of university trademarks by nonuniversity entities • Contact: Kallee Nelson Brand Management Representative Learfield Licensing Partners, LLC 2570 Holiday Road, Suite 250 Coralville, IA 52241 t: 319-400-3111 e: kmartins@learfieldlicensing.com www.learfieldlicensing.com

Students and Student Groups Individual students are not permitted to use the university’s marks. Student groups may use the msum visual identity system provided they follow the guidelines in this manual. For example, the marks require a certain amount of space around them, cannot be altered in any way, and cannot be paired with other graphic elements. Use of the visual identity system on commercial goods and specialty items such as T-shirts, hats, and bumper stickers is permitted for student groups with approval from the Marketing Department. Email the Marketing Department at marketingteam@mnstate.edu.

Alumni and Alumni Groups Individual alumni are not permitted to use the university’s marks. Alumni groups may use the msum visual identity system with the approval of the Marketing Department, upon recommendation by the Alumni Foundation.

Individuals External to the University This manual is intended primarily for use by the msum community. Any individuals, groups, or companies external to the university wanting additional information about the use of Msum marks should contact the Marketing Department at marketingteam@mnstate.edu. MSUM Visual Identity Standards

Brand Promise How msum educates

The quality of the msum experience

The ability to bring people together intentionally

An intentionally thorough educational experience

Translates into academic and non-academic experiences, and extends to lifelong relationships

A wealth of both academic and cultural offerings

Illustrates the committed and mentoring nature of msum faculty Contributes to the “welcoming” and “right-sized” nature of msum This is an attitude as well as a way of educating

Students can expect progressive academics and educational opportunities that evolve with the times It is necessary to exhibit confidence (not arrogance) regarding this in order to make it believable

msum provides a collaborative, opportunity-rich learning community that empowers and engages students with a real-world education that fosters personal growth and professional success.

Describes the msum entity as a whole

A very specific offering from msum

The academic environment of msum must be brought forward

The school is “roll-up-your-sleeves” practical

The visual impression of the mark must be “smart”

Faculty that understands the world outside of the university

A “learning community” has to exhibit a sense of fresh, forward thinking

Students are prepared for life after college

A learning community is about intellectual challenge

“Real-world” implies life possibilities beyond the area of Moorhead or the Midwest

The ultimate goal for students but not differentiating — this is what universities and colleges do

MSUM Visual Identity Standards

msum Logo

M: • Inspired by the process of tempering, which strengthens and fortifies, as in preparing for the real world

Colors:

Flame:

• Dual colors create a sense of collaboration • Red borrows equity from existing brand colors

• Flame shape is a gesture toward illumination and learning • Borrows equity from the dragon, with contemporary influence

Type: • Scala and Scala Sans • Modern yet classic

MSUM Visual Identity Standards

Logo Standards Our Symbol University Signature Clear Space Identities Unacceptable Logo Usage Students and Student Groups

Our Symbol

Our new symbol is composed of a sans serif letter M that expresses the realworld attributes of msum. The addition of the flame reflects the processes of tempering/strengthening and illuminating knowledge. The flame is also reminiscent of our school mascot, the dragon. Cropping of the msum symbol is discouraged and must be approved by the msum Marketing Department.

MSUM Visual Identity Standards

The msum symbol as a graphic element may only be reproduced in the following msum colors.

Symbol msum Red and msum Gray

Symbol msum Gray

Reverse symbol

MSUM Visual Identity Standards

University Signature

The primary msum signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any alterations will dilute its impact. The primary signature may be applied in two formats. Vertical should be used in a vertical layout. Horizontal should be used in a horizontal layout.

Vertical Format

Horizontal Format

MSUM Visual Identity Standards

Two colors make up the msum signatures: msum red and msum gray. Consistent use of these colors reinforces a unified identity and makes the msum signature more memorable and recognizable. The preferred colors should be used whenever possible. However, it is acceptable to reproduce the msum signature in msum gray. The logo may be reversed as White from a background with appropriate contrast. It is also acceptable, but not advised, to reproduce the msum signature in Black.

msum Red and msum Gray

msum Gray

White

Black

MSUM Visual Identity Standards

Clear Space

To ensure visual impact and clarity, clear space must always surround the Minnesota State University Moorhead signature — without the intrusion of other graphic elements or text. The minimum amount of space surrounding our signature should be no less than 50% the height of the “M” of the symbol.”

Primary vertical format

Primary horizontal format

MSUM Visual Identity Standards

Identities

The signatures shown below are custom-generated artwork. Therefore, please reproduce them using only the approved electronic files. Any substitution will dilute their impact. The signatures may be applied in two formats. Vertical should be used in a vertical layout. Horizontal should be used in a horizontal layout.

Scala

Scala Italic

Scala Sans

Scala Sans Italic

Department Name

Department Name MSUM Visual Identity Standards

Unacceptable Uses 1.

Never distort logo, change proportions, or redraw logo.

Never switch colors of msum marks.

Never use unapproved color combinations.

Do not use any msum logo in all msum red (except on dark gray merchandise). See page 37.

Never rearrange parts of msum marks.

Never change typefaces in msum marks.

Never position the logo at an angle or in vertical rotation.

Never reprint logo from scans of previously printed materials.

Never rearrange graphic elements of logo.

Do not use the logo in any variation seen on pages 16-17. Please contact marketingteam@mnstate.edu or call 218.477.2208 with questions about logo use.

10.

11.

12.

10. Never add shapes to msum marks.

11. Never print the logo without enough clear space surrounding other design elements.

12. Never include logo within a sentence or tag line.

MSUM Visual Identity Standards

SUM is a great place. is a great place.

Math Department

13.

14.

15.

16.

17.

18.

19.

20.

21.

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23.

13. Never download the logo from the website and attempt to use it in print material.

14. Never print images over heavily textured graphic backgrounds.

15. Never add drop shadows, bevels, or any “special effects” to the logo.

16. Never use the logo as a watermark in web pages or print materials.

17. Never adjust the logo to a size that cannot easily be read.

18. Never crop any portion of the logo.

19. Never add an outline to the logo.

20. Never use the images as a decorative element, such as tiling.

21. Never use the university seal on unofficial documents, or in place of the logo.

22. Never use the dragon logo with anything associated outside athletics.

23. Never use the old wordmark logo on new design projects.

MSUM Visual Identity Standards

Students and Student Groups Individual students are not permitted to use the university’s marks. Student organizations may use the MSUM visual identity system provided they follow the guidelines in this manual, including proper colors, font and regulations. For example, the marks require a certain amount of space around them, cannot be altered in any way, and cannot be paired with other graphic elements (i.e. logos, etc.) Use of the visual identity system on commercial goods and specialty items such as T-shirts, hats, and bumper stickers is permitted for student organizations with approval from the Marketing & Communications Office. Email the Marketing & Communications Office at marketingteam@mnstate.edu.

MSUM Visual Identity Standards

Student organizations may use the words Minnesota State University Moorhead or MSUM in combination with their organization name as long as the following criteria are met: ▸ Prior approval for merchandise and all print materials is provided by a member of the Marketing Team (marketingteam@mnstate.edu) ▸ The organization is not representing itself as an official and separate entity of the university. ▸ The presentation does not compromise our visual identity. ▸ Merchandise (T-shirts, hats, etc.) is not being sold for profit. ▸ The pairing of Minnesota State University Moorhead or MSUM with a graphic element does not appear to be a logo or representation of the university.

Acceptable usage

lub ESOTA STATE UNIVERSITY M O OR MINN

Geology Club

HEA D

Student organization name paired with M logo symbol.

ESOTA STATE UNIVERSITY M O OR MINN

Geology Club

lub

Student organization name paired with MSUM wordmark logo.

M G e o l og y C

Geology Club

MSU

M O O R HE A D

Student organization logo and Minnesota State University Moorhead verbiage must be significantly positioned apart.

MSU

Student organization logo and MSU Moorhead verbiage must be significantly positioned apart.

Unacceptable usage E S O TA S TAT E UN I V E R S I T

S TAT E UN I V E R S I T

Y MO

ORH

E AD

Clu

b MSUM

Clu

MSUM Visual Identity Standards

G e o l og y

Usage of the university logo when another logo or graphic element is present.

Clu

MSUM verbiage paired with the student organization name AND the graphic element.

G e o l og y

MSUM verbiage paired with the student organization name AND the graphic element.

M S UM

MSUM

E S O TA

MSUM verbiage paired with the student organization name and the graphic element.

M I NN

MS UM G e o l o

MSUM verbiage paired with the student organization name and the graphic element.

Basic Design Standards Color Palette Grid Signature Signoff Fire Pattern Flame Icon Typography Photography

Primary Color Palette

Color

White

The primary color palette contains the three colors in the msum visual system: primarily White, msum Red and msum Gray. Consistent use of these colors will ensure a unified visual identity.

msum Red

msum Gray

coated paper

pantone 187 c

pantone 404 c

uncoated paper

pantone 187 u

pantone 404 u

4-color process

c 7, m 100, y 82, k 26

c 20, m 25, y 30, k 59

electronic media

r 167, g 24, b 48

r 118, g 110, b 102

html a6192e

html 776e64

online

MSUM Visual Identity Standards

Secondary Color Palette

Use of these supplemental colors will lend appropriate variety to msum communications while complementing the primary palette. Please be sure to specify all color selections by appropriate color formula.

Color

msum Orange

msum Gold

msum Green

msum Blue

coated paper

pantone 718 c

pantone 131 c

pantone 383 c

pantone 653 c

uncoated paper

pantone 718 u

pantone 131 u

pantone 383 u

pantone 653 u

4-color process

c 0, m 74, y 100, k 8

c 2, m 39, y 100, k 10

c 29, m 1, y 100, k 18

c 94, m 57, y 4, k 18

electronic media

r 190, g 77, b 0

r 204, g 138, b 0

r 168, g 173, b 0

r 50, g 98, b 149

online

html be4d00

html cc8a00

html a8ad00

html 326295

Color

msum Purple

msum Black

msum Light Gray

msum Metallic Silver

coated paper

pantone 7664 c

pantone Black c

pantone 400 c

pantone 877 c

uncoated paper

pantone 7664 u

pantone Black u

pantone 400 u

pantone 877 u

4-color process

c 74, m 100, y 0, k 10

c 63, m 62, y 59, k 94

c 6, m 7, y 13, k 16

electronic media

r 101, g 50, b 121

r 45, g 41, b 38

r 196, g 191, b 182

html 653279

html 2d2926

html c4bfb6

online

MSUM Visual Identity Standards

Layout Grid

All msum materials are built upon a grid of 20 equal vertical by 20 equal horizontal units. This modular approach ensures structural integrity and enhances the consistency of size and appearance for all visual elements. Used correctly, the grid helps designers achieve balance and results in a clean, wellorganized layout of assets, copy and images. Proportions will vary per size.

The 20 x 20 layout grid is created by dividing any given format (brochure, business card, poster) into 400 equal units (20 high and 20 wide). For example, these guidelines are for an 8.5” x 8.5” page that has been divided into 400 units, each measuring .425” x .425”. All design elements in these guidelines are aligned to the grid.

Grid unit 1/20 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

MSUM Visual Identity Standards

Symbol

Signoff area, lower 1/3

Horizontal signature

Signoff area, lower 1/3

Vertical signature

Signoff area, lower 1/3

Signature signoff size and orientation

The msum signature or symbol should be placed in the lower 1/3 of the communication cover aligned and sized with the format’s grid. Examples below are a few of the many possibilities.

MSUM Visual Identity Standards

Fire Pattern

The fire pattern shown below is custom-generated artwork. Therefore, please reproduce it using only the approved electronic files with no alterations. Any substitution will dilute its impact. The fire pattern may be cropped, enlarged or reduced but not reoriented. Its size and shape should be bordered by the grid.

Pattern orientation

Fire pattern

Fire pattern orientation may not change. Its size should be bordered by the grid.

Fire pattern msum Red, 100% size

Fire pattern msum Red, 500% size

Fire pattern msum Gray, 100% size

Fire pattern msum Gray outlines, 100% size, 30% opacity

MSUM Visual Identity Standards

Flame Icon

The flame icon shown below is custom-generated artwork. Therefore, please reproduce it using only the approved electronic files with no alterations. Any substitution will dilute its impact. The flame icon should always appear vertically and may be flipped left or right horizontally but never flipped upside down.

Flame icon orientation

msum primary color palette

msum secondary color palette

Flame orientation options are flipped left or right but always vertical

Alternate flame variation

Vertical alignment to grid

Horizontal alignment to grid

MSUM Visual Identity Standards

Typography Primary Typeface

Alternate Typeface

Scala and Scala Sans

Georgia and Verdana

Typography is another important element that adds consistency to all communication materials.

Use of the primary typefaces on all materials is strongly encouraged. However when they are unavailable — for example, in some PC-based programs such as Microsoft PowerPoint, in business correspondence or on the Web — these alternatives are acceptable.

One large typeface family makes up the msum identity system. These fonts may be used separately or in combination.

Scala Family

Scala Sans Family

Georgia Family

Verdana Family

Scala

Scala Sans

Georgia

Verdana

Scala Italic

Scala Sans Italic

Georgia Italic

Verdana Italic

Scala Bold

Scala Sans Bold

Georgia Bold

Verdana Bold

Scala Bold Italic

Scala Sans Bold Italic

Georgia Bold Italic

Verdana Bold Italic

Scala Condensed

Scala Sans Condensed

Scala Condensed Bold

Scala Sans Condensed Bold Scala Sans Light Scala Sans Light Italic Scala Sans Black Scala Sans Black Italic

MSUM Visual Identity Standards

Photography

The msum photographic style evokes a connection to our community of audiences. Choose images that capture moments and perspectives that reflect our promise of collaboration, opportunity, learning and real-world education.

Photographs of people should show engagement, whether in an activity or with another individual (students with students, students with faculty, student working in a lab). Student-centered or facultycentered photography should appear natural and not posed. Focus should remain on subject matter in a less traditional manner with unique usage of foreground or background elements to create depth and visual texture. Color palette is not limited but should be bright and vibrant.

MSUM Visual Identity Standards

Application Stationery Print Examples Merchandise Signage PowerPoint Background Web Standards Social Media Standards

Business Card msum identity msum signature or symbol is required on the front. msum seal and mission statement are optional on the back.

College/Department

First Last Name Job Title

Color palette Business cards use the msum primary color palette. White dominates.

218.477.2142 t 218.477.2142 c 218.477.2142 f email@mnstate.edu

1104 Seventh Avenue South Moorhead, Minnesota 56563 mnstate.edu

Typography Primary: Scala Secondary: Scala Sans Size 3.5” x 2” Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.

MSUM Visual Identity Standards

Minnesota State University Moorhead is a caring community promising all students the opportunity to discover their passions, the rigor to develop intellectually, and the versatility to shape a changing world.

A member of the Minnesota State system

Letterhead

Print your personalized letter onto the pre-printed msum letterhead. Download a Word template at mnstate.edu/marketing/templates.aspx.

College of Social and Natural Sciences

email@mnstate.edu 218.477.XXXX 218.477.XXXX

Dear Sir or Madam, Please type you letter here. Use either Georgia or Verdana as your font choices. Please do not change the margins. They are set up to print on official MSUM letterhead.

msum identity msum signature or symbol is required on the front. Color palette Letterheads use the msum primary color palette. White dominates. Letterhead is printed in 2-color. Typography Primary: Scala Secondary: Scala Sans Size 8.5” x 11”

Sincerely,

First Last Name

Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.

www.mnstate.edu

1104 Seventh Avenue South • Moorhead, Minnesota 56563 Minnesota State University Moorhead is an equal opportunity educator & employer and is a member of the Minnesota State Colleges & Universities System.

MSUM Visual Identity Standards

Envelope msum identity msum signature and address are required on the envelope. Color palette Envelopes use the msum primary color palette. White dominates. Envelope is printed in 2-color or 1-color (msum gray). Typography Primary: Scala Secondary: Scala Sans Size #10, #10 window, A6, A2 Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print. Personalization 1,000 order minimum is required for envelope personalization. Contact printing@mnstate.edu for prices and more information.

MSUM Visual Identity Standards

1104 7th Avenue South Moorhead, Minnesota 56563

Note card

msum identity msum signature or symbol is required on the front. Flame icon The flame icon is used as a graphic accent. Color palette Note cards use the msum primary color palette. White dominates. Typography Primary: Scala Secondary: Scala Sans Size 6” x 9” folded to 6” x 4.5”

College or Department Title

www.mnstate.edu

Grid 20 x 20 equal units Ordering File is available to order from msum Web to Print.

MSUM Visual Identity Standards

Print Examples

By following the guidelines presented in this document, msum communications will maintain a consistent, recognizable style in the marketplace. Graphic elements should be used in a complementary manner. Careful use of the color palette and typography maintain the integrity of the msum brand.

msum identity msum signature or msum symbol is required on all materials. Additionally a msum signature may be used in the communication.

Photography Photography has a selective focus, is closely cropped, and uses a limited palette. Images should reflect simplicity, clarity and humanity. Typography Primary: Scala Secondary: Scala Sans Grid 20 x 20 equal units

MSUM Visual Identity Standards

mnstate.edu

Color palette Materials use the msum primary color palette. White dominates. The secondary palette is used sparingly as an accent.

ATHLETIC TRAINING College of Science, Health, and the Environment

Fire pattern The fire pattern is used judiciously as a subtle accent.

The athletic training program provides students with outstanding academic preparation and dynamic clinical experiences to help them qualify as candidates for the Board of Certification examination. Since its inception, the program has helped MSU Moorhead students consistently perform at or above the national average on the Board of Certification examination. The program maintains the prestigious Commission on Accreditation of Athletic Training Education (CAATE) accreditation. Application to the program takes place during the fall semester of the sophomore/ transfer year, and only a limited number of students are admitted to the program each year.

Careers

Athletic training is an allied health care profession. Certified athletic trainers specialize in preventing, recognizing, diagnosing, managing and rehabilitating injuries that result from physical activity. Patients include people of all ages—from professional athletes to industrial workers. Athletic trainers work under the direction of a licensed physician and in cooperation with other health care providers. They may work in professional sports, college or high school athletics, hospitals, clinics, physician’s offices, industrial settings, sports medicine clinics or fitness and sports centers. A bachelor’s degree is the minimum requirement to work as an athletic trainer, but the National Athletic Trainers’ Association (NATA) states that 65 to 70 percent of athletic trainers have a master’s or doctoral degree.

Curriculum

Athletic training is a rigorous five-semester program that combines classroom learning with hands-on clinical experiences. The curriculum includes courses in human anatomy, physiology, nutrition, orthopedic assessment, therapeutic modalities, therapeutic exercise, biomechanics and pharmacology. All sophomore-level students and above complete 15 to 20 hours of hands-on experience each week in a variety of clinical rotations. Skills and techniques learned in class are often applied daily to real-life situations. For more information about MSUM, please contact:

admissions@mnstate.edu mnstate.edu 800.593.7246 or 218.477.2161

Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.4318 (VOICE) or 1.800.627.3529 (MRS/TTY).

Benefits of the Athletic Training Major ▸ Students receive comprehensive clinical experiences at settings that often include MSU Moorhead athletics, Concordia College men’s/ women’s hockey and baseball, large high schools and middle schools in the Fargo-Moorhead area, Urgent Med and Sanford.

The Summer Kodály Institute is a graduate-level program designed for qualified educators and supervisors at every level of musical instruction.

July 13-24, 2015

▸ Students receive expert instruction and mentoring from area physicians and certified athletic trainers from outside the university.

Summer Certification Levels One and Three

▸ Research is an important component of the program. Students present independent and faculty-mentored research at the MSU Moorhead Student Academic Conference.

For more information, visit mnstate.edu/Kodaly

▸ Students and faculty are actively involved in leadership positions at the district, state and national NATA level. ▸ The program’s robust athletic training student association provides students with outstanding opportunities for professional development, networking and socializing. ▸ Approximately a quarter to half of all MSU Moorhead students who graduate from the Athletic Training program go on to pursue graduate degrees each year.

Music

Theatre

Dance

School of Performing Arts

Print design examples

Minnesota State University Moorhead 2015-2016 Viewbook

Discover the MSU Moorhead

EXPERIENCE! Campus life buzzes with exciting activities to explore Clubs and organizations offer endless opportunities to learn, share and develop new friendships.

2014–2015

BIOSCIENCES

The Cheryl Nelson Lossett Performing Arts Series The University Theatre Series

mnstate.edu

College of Science, Health, and the Environment

The University Music Series

Careers

Career opportunities open to biosciences graduates include STEM, biotechnology, natural resource management and research, technical sales and service, teaching an agricultural-related business, and much more. Many MSU Moorhead biology majors are pre-professional students preparing to enter schools of medicine, chiropractic, dentistry, optometry, veterinary medicine, physical therapy, and numerous other graduate programs. The job outlook for biological and medical scientists continues to be strong, with graduate or professional school necessary for employment in certain areas.

Curriculum

We offer the following degrees: ▸ Bachelor of Arts degree in Biology ▸ Bachelor of Arts degree in Biology, with an emphasis in Ecology and Evolutionary Biology (EEB), or an emphasis in Health and Medical Sciences (HMS)

Benefits of the Biosciences

▸ Langseth Hall and Hagen Hall are state-of-theart learning facilities that include a greenhouse, physiology labs, an anatomy lab, ecology labs, a genetics lab, a microbiology lab, an aquatic research facility, biochemistry and biotechnology research, and a herbarium, which provide the tools students need for practical, real-world learning. ▸ All faculty members hold Ph.Ds. or Masters, and regularly contribute to journals and publications, present at conferences and conduct ongoing research projects.

Wind

Ensemble

▸ All students receive individualized course advising by faculty specialized in their career path. ▸ Students have the opportunities to become involved in faculty-mentored research projects. Students work with faculty on research in classroom and lab settings, fieldwork and through independent projects. ▸ MSU Moorhead uses cadavers as a teaching tool in the Human Anatomy course.

Wind Ensemble Concert

▸ Bachelor of Science degree in Life ScienceEducation in preparation to become a secondary and middle school science teacher

▸ There are multiple opportunities for hands-on experience through outreach, volunteering and collaboration.

Dr. Monte Grise, conductor

▸ Minors in Biology, Ecology and Evolutionary Biology, Health and Medical Sciences, Vaccinology, and Biochemistry and Biotechnology

▸ Upper-level Biology elective courses average 10 to 15 students, ensuring that students receive plenty of individual attention and the opportunity to demonstrate their knowledge and skills.

Tickets are $7 adults; $5 seniors and students Purchase online at mnstate.edu/tickets or call the MSUM Box Office at (218) 477-2271 M-F from 10:30 a.m. to 4 p.m. or buy at the door.

▸ MSU Moorhead students have a track record of success in presenting their work at regional and national conferences.

For more information about MSUM, please contact:

admissions@mnstate.edu mnstate.edu 800.593.7246 or 218.477.2161

The Straw Hat Players

The Biosciences Department at Minnesota State University Moorhead features state-of-the-art learning facilities, dedicated, experienced, award winning and highly qualified faculty and an exceptional record of student achievement. Through a combination of outstanding classroom instruction and in-depth, handson research, students who graduate from the program enjoy a powerful advantage over other graduate and professional school applicants and are well-prepared to excel in a variety of science-related careers.

Friday March 6, 2015 7:30 p.m. Glasrud Auditorium in Weld Hall, MSU Moorhead

mnstate.edu/spa Minnesota State University Moorhead is an equal opportunity educator and employer and is a member of the Minnesota State Colleges and Universities System. This information will be made available in alternate format upon request by contacting Disability Services at 218.477.4318 (VOICE) or 1.800.627.3529 (MRS/TTY).

Hansen Theatre | Gaede Stage | Fox Recital Hall

Music

Theatre

Dance

School of Performing Arts

MSUM Visual Identity Standards

Merchandise

The msum logo is a registered Federal trademark and is owned exclusively by the university. Anyone wishing to use the msum symbol and signatures on merchandise must first request design approval from Trademark Licensing at: Kallee Nelson Brand Management Representative Learfield Licensing Partners, LLC 2570 Holiday Road, Suite 250 Coralville, IA 52241 t: 319-400-3111 e: kmartins@learfieldlicensing.com www.learfieldlicensing.com

Approved Merchandise Vendors Download the approved merchandise vendor at mnstate.edu/marketing/merchandiseordering.aspx The approved merchandise vendor list will be continually updated as additional vendors are approved to use the new msum visual identity/logo. Send questions about merchandise ordering to marketingteam@mnstate.edu msum clothing and merchandise may also be purchased at the msum Bookstore.

MSUM Visual Identity Standards

Order MSU Moorhead Name Badges at the price of $12 each. Please order your badge from our online order form:

When ordering merchandise, you may request the full msum logo, full logo with department title, or just the M symbol with department name. See page 15 for examples of the M symbol with department titles. Refer to pages 54-55 for complete logo options.

http://appserv.mnstate.edu/ instrmedia/name_badge.htm Using this form allows faster processing of your order.

You may use an all red variation of the logo for printing on merchandise with a dark gray background. Dual color (red and gray) is preferred to create a sense of collaboration. Any other use of the red logo is strictly prohibited. Contact SMA, Inc. for design approval.

MSUM Visual Identity Standards

Room Identifier ADA Signage Insert with Brushed Aluminum Frame Mounted with VHB Tape/Bolts

1/16” 2-ply & 1/32” Brushed Aluminum / Black (Back Plate) Charcoal Gray Verbage

1/16” 2-ply & 1/32” Brushed Aluminum / Black (Back Plate)

202 B CONFERENCE ROOM

Optional Slider

IN USE

10”

1 MM PVC White (Digital flame graphic print)

Braille: American, stainless steel braille beads

Sign Sizes Classrooms, Rest Rooms, Directions, etc 10” x 10” Offices, Dorm Rooms 8” x 6”

Vinyl and Substrate colors MSUM Red Arlon High Performance 2100 / 2200 / 2270 - 01 Red Gerber High Performance 220 / 225 / 230 - Cardinal Red MSUM Gray Arlon High Performance 2100 / 2200 / 2270 - 52 Dark Gray Gerber High Performance 220 / 225 / 230 - Dark Grey MSUM Silver Arlon High Performance 2100 / 2200 / 2270 - 07 Silver Metallic Gerber High Performance 220 / 225 / 230 - Silver

MSUM Visual Identity Standards

Contact: Jennifer Donahue Marketing & Communications MSU Moorhead jennifer.donahue@mnstate.edu 218.477.2340 mnstate.edu/marketing

353 B 3” x 18” Dorm Room

WOMENS RESTROOM 10” x 10” Restroom - Women

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage Braille: American

MENS RESTROOM 10” x 10” Restroom - Men

• Insert with Aluminum Frame 1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American

PLANETARIUM 8” x 24” Wayfinding/Directional - Wall Mount

1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American

ELEVATOR 10” x 10” Elevator

STAIRS 10” x 10” Stairs

STUDENT ACTIVITIES 8” x 36” Wayfinding - Double Sided - Hang from Ceiling

1/16” 2-ply & 1/32” Brushed Aluminum/Black (Back Plate) • 1 MM Sintra White (with Digital Print) 1/16” 2-ply & 1/32” Brushed Aluminum/Black with Charcoal Gray Verbage • Braille: American

102 A OFFICE Jane Smith

6” x 8” Office Sign with Window

202 B CONFERENCE ROOM

Sign Sizes:

IN USE 10” x 10” Conference Room with Slider

MSUM Visual Identity Standards

Departmental Identifier Social Work

16”

Student Senate

Vinyl Logo and Verbage 8” x 24”, 8” x 30”, 8” x 36” 1/16” Brushed Aluminum, G ray Vinyl Verbage, DS Tape Mount

Speech Language & Hearing Sciences

18”

5”

Vinyl Verbage - 6”- 8“h, 1/16” Brushed Aluminum Back - 18” x 18“, 4 Aluminum Stand-offs, 3-D Acrylic Logo, DS Tape Mount

MSUM Visual Identity Standards

Marketing & Communications

5”

Vinyl Verbage - 5”h, 1/16” Brushed Aluminum Back - 18” x 18“, 4 Aluminum Stand-offs, 3-D Acrylic Logo, DS Tape Mount

Window Identifier Admissions 10”

Admissions

Hours: Monday – Friday 8 - 4:30

Admissions Window ID size may vary slightly to accomodate window dimensions

Admissions

Hours: Monday – Friday 8 - 4:30

Admissions

Hours: Monday – Friday 8 - 4:30

Prefered Application: on Sidelight All Materials: Vinyl Lettering

Secondary Applications: Door Glass MSUM Visual Identity Standards

Retail Identity

Dragon Café Dragon Café Dragon Café 14 x 65”, 16 x 72”. F lame icon with flame print on brushed aluminum plate layer. Brushed aluminum background plate with flame print. 3D lettering in brushed aluminum layer. Options: Combinations of 7 msum primary or secondary colors shown below.

MSUM Visual Identity Standards

PowerPoint Background msum identity msum signature or msum symbol is required on all PowerPoints. Fire pattern The fire pattern is used judiciously as a subtle accent. Color palette PowerPoints use the msum primary color palette. White dominates. The secondary palette is used sparingly as an accent. Typography Primary: Scala Secondary: Scala Sans Alternate: Verdana or Georgia Size 4:3 ratio 16:9 ratio Grid 20 x 20 equal units

MSUM Visual Identity Standards

Download PowerPoint and other backgrounds at mnstate.edu/marketing/templates.aspx.

Web Standards and Policies The following web standards apply to all web pages for MSUM Offices, Colleges, Departments, Programs and Student Organizations. The Visual Identity Standards Guide applies to all MSU Moorhead web pages. The standards specify appropriate use of the university’s logo, symbols, typefaces and colors. 1.

All MSU Moorhead web pages will be developed, designed and supported by the MSUM Web Team.

All university web pages will comply with the World Wide Web Consortium (W3C) Standards (http://www.w3.org/standards/).

All university web pages will comply with the MnSCU Accessibility Guidelines (http://webmasters.mnscu.edu/accessibility), including the Web Accessibility Initiative (WAI) (http://www.w3.org/WAI/). ▸ Minnesota State Colleges and Universities by law (Minnesota Statutes 2008, section 248.07) and policy forbids discrimination against individuals with disabilities in providing services to the public or its constituencies. Because of the importance of access to electronic information and other Web based resources, MnSCU is committed to provide web sites that are accessible pursuant to the standards set forth in Section 508 of the federal Rehabilitation Act.

Questions For questions, information or assistance related to the web standards, please contact the MSUM web team at webteam@mnstate.edu.

MSUM Visual Identity Standards

Web Content Standards The web standards guide is a resource for styles, standards and procedures on MSUM’s websites and pages. This is a working document and is subject to updates and changes.

1. Typography a. The MSU Moorhead website follows the MSUM Visual Identity Guidelines for primary and alternate typeface. b. Copy text color is MSUM gray (#544f47) on a white (#ffffff) background. c. Red (#a6192e) should only be used on hyperlinks and some headings. Typically the background should be white (#ffffff) when using red text.

2. Web Colors a. Primary Color Palette:

All MSU Moorhead web pages must use standard university terminology in referring to departments, courses, and organizations. The content of all MSU Moorhead web pages must be current, accurate and understandable.

3. Copy Requirements a. PDFs should only be utilized in instances where the content needs to be printed and retained in its exact appearance. b. Paragraphs should be one to four sentences in length but should not exceed six character lines. c. The minimum font size for web copy is 1 em (100%, 12 pt or 16 px). Refer to the MSUM Web Policy for compliance with the Digital and Academic Materials Accessibility Policy.

4. Required Page Elements All pages should follow the university standard two-column template. Some special pages will utilize the one-column template. All university websites will include, but are not limited to the following standard elements:

▸ White: #ffffff; rgb(255, 255, 255)

▸ Header

▸ MSUM Red: #a6192e; rgb(166, 25, 46)

▸ Footer

▸ MSUM Gray: #544f47; rgb(84, 79, 71)

▸ All official University websites are required to include a link back to the MSUM homepage (mnstate.edu) via the University wordmark.

b. Secondary Color Palette: ▸ Dark orange: #be4d00; rgb(190, 77, 0) ▸ Light orange: #cc8a00; rgb(204, 138, 0) ▸ Blue: #326295; rgb(50, 98, 149) ▸ Green: #a8ad00; rgb(168, 173, 0) ▸ Purple: #653279; rgb(101, 50, 121) ▸ Gray shades: #262626; rgb(38, 38, 38) #303030; rgb(48, 48, 48) #5e5e5e; rgb(94, 94, 94) #bababa; rgb(186, 186, 186) #f6f6f6; rgb(246, 246, 246)

MSUM Visual Identity Standards

5. Standard wording opening sentence/paragraph explaining what that means a. University References The institution’s full name is Minnesota State University Moorhead. The name may appear as follows: Minnesota State University Moorhead MINNESOTA STATE UNIVERSITY MOORHEAD Acceptable abbreviated forms include: MSU Moorhead MSUM Any form used other than those listed are considered incorrect.

b. Degree References When abbreviating an academic degree, do not insert a period after each letter. BA, Bachelor of Arts BFA, Bachelor of Fine Arts BS, Bachelor of Science MA, Master of Arts MS, Master of Science EdD, Doctor of Education c. Offices, Organization and Departmental References Name of departments, organization and offices should be spelled out upon the first reference with abbreviation (if applicable) included in the parentheses. On second reference, the department or office should be abbreviated (where applicable) with uppercase letters and no periods. For example: Comstock Memorial Union (CMU) is a popular gather place on campus, Within the CMU there are… Names of departments, organizations, offices, programs and colleges should be capitalized when specifically referenced and/or when the full title is used. Use lowercase if no proper name is used. For example: Department of Art & Design…the department offers… The Student Academic Conference…the conference is a unique venue… The Master of Liberal Arts Program…the program requires… d. Other standard references These are other words that we utilize often, but can have varying options for reference and should only be used how referenced here Freshman Upper Class Using MSUM in a sentence or title “The benefits of an MSUM accounting degree…”

6. Links a. URLS to other pages on the MSUM website should be utilizing relative links. For example if the accounting degree website wants to link to the Paseka School of Business website, the correct link would be /schoolofbusiness NOT https://www.mnstate.edu/schoolofbusiness. Absolute links should only be used if linking to an external website resource (e.g. https:// www.minnstate.edu).

7. Photography a. All images should be high quality to allow for resizing and cropping for maximum visual impact. b. All images should be optimized for fast web loading. JPG tends to have the best quality with the lowest file size. c. Standard photo dimensions: ▸ Main photo: 1366 x 911 px ▸ Directory photos: 160 x 160 px ▸ Side by Side Content Block: 400 x 400 px ▸ Event graphics or photos in content: 714 x 400 px ▸ Make sure all photos are optimized for fast web loading. JPG tends to have the best quality with lowest file size.

8. Digital Marketing a. If you are advertising and marketing digitally, e.g. emails, Facebook and Twitter posts, etc., it is suggested that you create a campaign URL using Google Campaign URL Builder (https://ga-dev-tools.appspot.com/ campaign-url-builder/). This helps better understand if a user has clicked on the link at the location it was used and we can track it in Google Analytics.

MSUM Visual Identity Standards

Social Media Guidelines These guidelines are the standard both legally and ethically for: 1.

Those posting on behalf of MSU Moorhead

2. Those who identify themselves in social mediums as employees of MSUM 3.

MSUM social media administrators/managers/content producers

The university has always protected the freedom of speech for our faculty, staff and students. These guidelines are meant to enact an ethical and moral standard on our university’s public mediums—they are not meant to restrict personal freedoms and personal social media activities. Follow our social media requirements as a representative of MSU Moorhead.

Laws, Regulations, and Policies To ensure that Minnesota State University Moorhead is properly portrayed and protected on the Internet, this policy establishes criteria by which social media sites become officially endorsed by the university. Such recognition enables MSUM to monitor its presence on social media sites that purport to represent the institution or affiliated units, without involving excessive censorship or limiting academic freedom. The goal of endorsement is to ensure the university is represented in a fair, accurate and legal manner while protecting the brand and reputation of the institution. The following actions are required to become officially endorsed: > Notify the university’s digital marketing specialist of the proposed site. (The site or platform must already be vetted by the appropriate administrative leader, i.e., dean, chair, director, etc.) > Register the site and name of the parties responsible for content for each site with the university’s digital marketing specialist. This ensures effective communication and content coordination capabilities.

Minnesota State University Moorhead recognizes social mediums as official communication channels between the university, our constituents and general public.

> Submit for approval the profile image/avatar of each account/site to ensure MSUM branding standards are upheld. Be thoughtful about the type of photos you share. Consider posting all photos at the recommended platform-specific dimensions (e.g. 1080x1080 for Instagram).. Images at that size are sufficient for viewing on the web, but not suitable for printing. Contact University Photography at 218.477.2338 or upgphoto@mnstate.edu with questions. > Clearly indicate in the account’s description that it is the official representation of the unit and legally associated/affiliated with Minnesota State University Moorhead. > Include a disclaimer statement regarding content and opinions contained on the site (see example on page 5). > Agree to a consistent level of posting in order to build awareness and generate followers. Guidelines recommend posting 3 to 5 times a week per platform. > Sites not updated regularly will be subject to deletion. > Sites that model spam will also be removed. Organize your posts, tweets and pins, and avoid posting excessive messages within the same timeframe. > Monitor replies and comments, and respond promptly and appropriately. Unanswered questions or unaddressed concerns may generate negative posts that reflect on MSUM’s social media effort as a whole. (Best practice suggests checking and responding at least twice per day.) > Adhere to the same standards of conduct and communication that are expected in the workplace. > Protect confidential and proprietary information. Do not post confidential or proprietary information about MSUM, students, employees, or alumni. Employees must follow the applicable federal requirements such as FERPA and HIPA, as well as NCAA regulations. Adhere to all applicable university privacy and confidentiality policies. See the MSUM policy website at mnstate. edu/policies. > Post accurate information. Clarify and consult sources before posting. > Be mindful of intellectual property rights and copyright rules. Cite and link to the MSUM website or the MSUM News site and sources whenever possible.

MSUM Visual Identity Standards

> Avoid content that could be interpreted as obscene, offensive, threatening or illegal. > Adhere to Terms of Service (or Terms and Conditions) as defined by the social media website in which the user is participating. > Respect university time and property. University computers and time on the job are reserved for university-related business as approved by managers. It’s appropriate to post at work if your comments are directly related to accomplishing work goals. All university employees must abide by the Minnesota State system policy on the Acceptable Use of Computers and Information Technology Resources. Failure to carry out any of these laws, regulations and policies could result in the termination of social media platforms.

Starting and maintaining a new social media page, group, or account on behalf of MSUM Social media provides an opportunity to reaffirm the mission of MSU Moorhead, to strengthen our brand, to promote accomplishments of our faculty, students and alumni, to engage with stakeholders and to be a valued community member. See MSUM’s Strategic Plan for more information at https://www.mnstate.edu/ about/president/strategic-planning.

Social media guidelines when posting for personal use Maintain personal blogs, social media accounts and websites on your own time. If you identify yourself as a Minnesota State University Moorhead community member, you are sharing your own views and not that of the University. You must use a disclaimer such as: “The views expressed here are mine and do not necessarily reflect the views of Minnesota State University Moorhead.”

Resolving conflicts and concerns Social media technology is evolving, and social media participants are constantly pushing the envelope as to what is acceptable. We recognize that this policy cannot address all of the situations and circumstances that may arise in the social media world. Users can contact MSUM’s digital marketing specialist at socialmedia@mnstate.edu for guidance.

MSUM Visual Identity Standards

Athletics Standards Athletics Symbol Athletics Signature Athletics Typography Athletics Samples

Athletics Symbol

Recognized student groups and organizations can use the official Dragon Logo upon approval.

MSUM Visual Identity Standards

The athletic symbol is a custom design fire-breathing dragon. The Dragon symbol must be accompanied by reference to Minnesota State University Moorhead Dragons Athletics.

Athletics Symbol

The msum athletics symbol as a graphic element may only be reproduced in the following colors. All symbols may be used on print materials and clothing. In a one-color treatment, the Dragon symbol must appear in black or white (in a reverse treatment). In a two-color treatment, the logo must appear in black, and the tongue of fire on the dragon must appear in red. The logo may be reversed from a dark background or photograph and must appear as white or white with a red tongue of fire.

Red and black

The Dragon logo may not be tipped or angled. Do not modify, scan, or recreate the symbol. Official versions may be obtained through the Athletics Department.

Black

Reverse

MSUM Visual Identity Standards

Athletics Signature

The primary msum athletics signatures shown below are custom-generated artwork. Therefore, please reproduce it using only the approved electronic files. Any alterations will dilute its impact. The primary signature may be applied in two formats, with or without the Dragon symbol.

With symbol

Without symbol

MSUM Visual Identity Standards

Athletics Signature

This logo may only be used for Athletics. Shades of gray and gradients (such as on our website) must use the black/red-flame dragon. For secondary options, see page 54.

Red and Black

Black

White

Red

MSUM Visual Identity Standards

Athletics Typography Header Typeface

Primary Typeface

The official header typeface of Dragon Athletics is ITC Machine. This type may be skewed 5 to 10 percent to be made italic.

Verb

ITC Machine ITC Machine italic

Typography is another important element that adds consistency to all communication materials. One large typeface family makes up the identity system. These fonts may be used separately or in combination.

Verb Family Verb Extra Light

Verb Bold

Verb Extra Light Italic

Verb Bold Italic

Verb Light

Verb Extrabold Italic

Verb Light Italic

Verb Extrabold Italic

Verb Regular

Verb Black

Verb Regular Italic

Verb Black Italic

Verb Medium

Verb Ultra

Verb Medium Italic

Verb Ultra Italic

Verb Semibold Verb Semibold Italic

Alternate Typeface The alternate typeface for Dragon Athletics is Veranda as seen on page 28. No other fonts may be used. 58

MSUM Visual Identity Standards

Athletics Samples

JOI NT HE DRA GON FAM ILY

PARTNERSHIP PLAYBOOK

Wort Swi

Lauren Dietz (Jr., Spicer, Minn.) // Cody Christ (Jr., Dazey, N.D.) // Molly Montonye (Sr., Graceville, Minn.) // Ashley Leintz (Sr., Bismarck, N.D.) // Adam Jiskra (Sr., Grafton, N.D.) // Abby Wolpern (Sr., Belle Plaine, Minn.)

FARGO-MOORHEAD

Bellbanks.

MSUM Friends & Family Receive 15%* Off Our Standard Rates (*subject to availability)

2015 FALL SPORTS

SCHEDULE

MSUM Visual Identity Standards

218-284-1000 • Marriott.com

Go Dragons!

1333 South 8th Street | M

bellbanks.co

Appendices Approved Marks Identity Matrix

62 MSUM Visual Identity Standards MINN-00008

MINN-00014

MINN-00007

MINN-00013

MINN-00023

MINN-00038

MINN-00015

MINN-00009

MINN-00003

MINN-00039

MINN-00024

MINN-00016

MINN-00010

MINN-00004

MINN-00040

MINN-00017

MINN-00011

MINN-00005

October 2017

MINN-00025

MINN-00018

MINN-00012

MINN-00006

PMS 186 PMS 187 PMS 404 PMS 400 PMS Cool Gray 9 Process Black

Red 1 Red 2 Grey 1 Grey 2 Grey 3 Black

78777A

C4BFB6

776E64

A6192E

C8102E

HTML

learfield.trademarxonline.com

PROCESS

C:55% M:47% Y:44% K:11%

C:6% M:7% Y:13% K:16%

C:20% M:25% Y:30% K:59%

C:7% M:100% Y:82% K:26%

C:2% M:100% Y:85% K:6%

Reproduction of any logos or wordmarks is prohibited without the approval of Minnesota State University Moorhead and Learfield Licensing Partners. For licensing information, please contact Learfield Licensing Partners at (317) 669-0808.

PANTONE®

Page 1

The colors shown on this page have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. Portions© Pantone, Inc., 2017.

COLORS

COLOR INFORMATION

Note: - Red backgrounds cannot be used with a mark that has a red flame (i.e. MINN-00022, MINN-00023, etc.) - Grey marks can only be all grey or grey with red flame (i.e. MINN-00038)

MINN-00022

PRIMARY ATHLETIC MARKS

MINN-00002

MINN-00001

INSTITUTIONAL MARKS

MINNESOTA STATE UNIVERSITY MOORHEAD

MSUM Visual Identity Standards

MINN-00034

MINN-00033

MINN-00044

MINN-00041

MINN-00035

MINN-00042

MINN-00036

MINN-00031

MINN-00045

MINN-00043

PMS 187 PMS 404 PMS 400 Black

Red 2 Grey 1 Grey 2 Black

October 2017

Black

1912

1664

1638

1839

Madeira

MSUM Dragons™ MSUM™ Dragons™

Black

1087

1239

1039

1147

Robison Anton

MINN-00037

MINN-00032

PMS 186 PMS 187 PMS 404 PMS 400 PMS Cool Gray 9 Process Black

Red 1 Red 2 Grey 1 Grey 2 Grey 3 Black

78777A

C4BFB6

776E64

A6192E

C8102E

HTML

learfield.trademarxonline.com

PROCESS

C:55% M:47% Y:44% K:11%

C:6% M:7% Y:13% K:16%

C:20% M:25% Y:30% K:59%

C:7% M:100% Y:82% K:26%

C:2% M:100% Y:85% K:6%

PANTONE®

COLORS

Page 2

PMS 186

Red 1

COLOR INFORMATION

PANTONE ®

COLORS

EMBROIDERY THREAD COLORS

MSU Moorhead™ Minnesota University Moorhead™ MSU Moorhead Dragons™

VERBIAGE

Note: - Red backgrounds cannot be used with a mark that has a red flame (i.e. MINN-00033, MINN-00034, etc.) - Grey marks can only be all grey or grey with red flame - The stroke has been removed from the flame (MINN-00033)

MINN-00030

MINN-00029

SECONDARY ATHLETIC MARKS

MINNESOTA STATE UNIVERSITY MOORHEAD

Department

Identity Matrix

msum Horizontal Logo

msum Vertical Logo

Business Cards

●

Letterheads Standard Executive

● ●

Envelopes

●

Signage

●

Vehicular Signage

●

Marketing Materials Brochures Posters Advertisements Flyers Folders News Releases

● ● ● ● ● ●

Internal Materials Routing Slips Fax Sheets

● ●

Websites

●

PowerPoints

●

Merchandise Clothing Gift Items

● ●

msum Symbol

Symbol with Department

Official Seal

●

● ● ● ● ● ●

●

● ●

● ● ● ● ●

Ceremonial Note Cards/Invites Diplomas

●

MSUM Visual Identity Standards

Athletics Logo

●

Athletics Uniforms Promotional Gifts

Dragon Symbol

●

● ●

Old Logo

Marketing Department Minnesota State University Moorhead 1104 7th Avenue South Moorhead, MN 56563 mnstate.edu/marketing