Mopar Masters Guild Magazine March - April 2023

From the Desk of MMG President Joe McBeth

“Using the MMG Network”

Gree ngs fellow Guild members and friends,

I hope this edi on of the Mopar Masters Guild newsle er finds you well and 2023 is off to a strong start for you.

We would love to hear from our members that are finding success implemen ng ideas and products or services offered by our fantas c suppor ng vendors since our mee ng in Dallas. Please reach out to our publisher, Don Cushing if you would like to contribute an ar cle to our future newsle ers. This type of feedback and informaon is what makes our guild such a great organiza on.

As well, do not ever hesitate to reach out to any of our guild members and vendors for feedback on ideas or projects you may need help on. Our interac on goes well beyond our annual mee ng and we have many very strong members that can always lend some advice for help you may need.

Our vendors have long been a huge part of our guild and the products and services they offer have helped us tremendously in our success in this crazy business. I ask all members to review your current suppliers you are using and if you are not currently doing business with our suppor ng vendors please compare them to your current suppliers and see how they stack up. I guarantee you they will go above and beyond to help you succeed.

With today’s business climate we need to always look for a compe ve edge over our compe tors and our suppor ng vendors have the tools to help you get where you need. Please reach out to them today!

Believe it or not, the planning commi ee has already started making plans for our next annual mee ng. It will be held January 31 to February 2, 2024 in Las Vegas. This is around the same me as the NADA conven on. Please mark your calendars now and make plans to a end. There will be much more informa on coming in future edi ons of our newsle er.

I hope you all have a great summer selling season and I look forward to seeing you all soon.

Joe McBeth - jmcbeth@thedallaspdc.com President - Mopar Masters Guild - Parts Director - Dallas DCJR

If you are interested in joining the Mopar Masters Guild, please visit their website to see if your dealership qualifies to become a member. h ps://moparmastersguild.com/membership/

Joe

Leaders in the Sale of Quality Mopar Parts

Jeep dominating plug-in hybrid market with 4xe strategy

The hybrid powertrain in the Jeep Wrangler 4xe is bringing many new customers to the brand who want a capable electrified vehicle.

It took the Jeep Wrangler 4xe less than one year to climb to the top of the U.S. plug-in hybrid market in 2021, and it has remained there ever since.

Why? It’s just a really good Jeep, said Jim Morrison, the brand›s North America head.

The Wrangler 4xe came to market later than other plug-in hybrids; Morrison said the brand refused to put the Jeep logo on a vehicle that didn’t meet the trail-rated standards of its predecessors. The extra prepara on me appears to be paying off, as the 4xe steadily grabs a larger share of Wrangler sales.

Making a more capable Jeep is always a plus, Morrison said, and the hybrid component is bringing “a lot of new customers into the brand that want electrified vehicles and that are only cross-shopping with electrified vehicles.”

The Wrangler 4xe, Jeep’s first plug-in model for the U.S., entered the fray two years ago backed by the brand’s rugged cachet, a promise of eleva ng the nameplate’s off-road capabili es and a marke ng campaign tou ng quiet, eco-friendly trail excursions. With this formula, the Wrangler 4xe began an immediate ascension up the sales charts.

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Ini ally offered on the Wrangler High Al tude, Rubicon and Sahara, the 4xe quickly became the most popular plug-in hybrid, with 2021 sales of about 29,000, Stellan s said. It accounted for 14 percent of total U.S. Wrangler volume.

Sales surged to more than 43,000 vehicles last year, represen ng nearly a quarter of all Wranglers.

Colorado retailer Brandon Moreland said he can’t keep a Wrangler 4xe on his lot in the Rocky Mountains.

“The true Jeep enthusiasts love it because of the torque and power that it has,” said Moreland, vice president of Moreland Auto Group, which has two Jeep stores and is building a third. “The 4xe has 470 [pound-feet of] torque on it compared to the regular turbo Wrangler [that] only has 295. They can rip through anything; they can go up hills easily.”

Expanding 4xe

Jeep’s entrenchment in the plug-in hybrid market has become even clearer this year. Wrangler 4xe sales increased 72 percent in the first quarter, represen ng 38 percent of the total for the nameplate, and it was joined at the top by another Jeep, the Grand Cherokee 4xe that went on sale in late 2022. Jeep sold 7,222 Grand Cherokee 4xe models in the quarter, accoun ng for 13 percent of that nameplate’s total volume.

Buyers of the two 4xe models can get a $7,500 federal tax credit only through Monday, April 17, when that amount is cut in half. Stellan s said the vehicles will remain eligible for up to $7,500 on leases.

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Jeep expanded the Wrangler 4xe family by making the powertrain available on the Willys for the 2023 model year. The refreshed 2024 Wrangler will see the 4xe technology trickle down from the higher trim offerings to the Sport S. Pricing hasn’t been revealed, but the four-door, gasoline-powered Sport S is $40,490 with shipping.

Current Wrangler 4xe models are priced from $7,600 to about $13,600 higher than their convenonal equivalent, depending on trim level.

Morrison said consumers wanted Jeep to extend 4xe availability to lower trim levels.

“We’re securing our customers that have had Wranglers in the past that want electrifica on, and there are some people that want to do entry level for it,” he said. Jeep is “expanding the lineup for electrifica on, making it even easier for our dealers to have a fuller line and our customers to have an entry-level price point.”

Consumer savvy

The appeal of the Wrangler 4xe is twofold, said Karl Brauer, execu ve analyst at iSeeCars.com. The addi onal torque that comes with an electrified powertrain makes it an ideal trail cruiser, but Brauer thinks the strategy also is succeeding by tapping into who Jeep customers are. A con ngent of Jeep buyers truly grasp the engineering component of vehicles and can iden fy what makes the 4xe ck, he said.

“There’s a sophis ca on to a plug-in hybrid drivetrain,” Brauer said. “The more engineering knowledge you’ve got, the more mechanically savvy you are, the more you appreciate that engineering, and I think Jeep buyers tend to have a be er grasp on the benefits of a plug-in hybrid than a lot of other people.”

4xe bridge

While Jeep con nues to establish itself in the plug-in hybrid market, the next phase for its por olio is full electrifica on. The brand plans to debut its first two ba ery-electric vehicles for the U.S. in 2024, the Wranglerinspired Recon and the midsize Wagoneer S crossover.

Jeep’s hybrid 4xe lineup could serve as a bridge to BEVs, said Thomas Libby, S&P Global Mobility’s associate director of industry analysis. The difference in the migra on pa erns to full EVs for households with convenonal gasoline models and those that own plug-in hybrids is dras c, he said. Registra on data for the fourth quarter of 2022 shows 5.1 percent of households with a gasoline-powered vehicle in the garage that were back in the market for a new vehicle bought a BEV. That percentage jumps to 29 percent among households with a plug-in hybrid. Libby said that Jeep is seeing the benefits of launching the 4xe line in the U.S. with its highestprofile models.

“These are helping them appeal to that environmentally conscious consumer, and they put them on probably their two most popular, iconic models,” he said, “so it’s helping the models, it’s helping the brand and it’s helping Stellan s’ image.

Source: www.AutoNews.com - Ar cle by Vince Bond Jr.

The View From My Office With

Kat Monteiro

Here in California the sun is shining, and the wildflowers are in full bloom! I just got home from a 4-week trip to Lincoln, Nebraska where the weather was s ll on the chilly side, wait, let’s be real here, it was cold!! And so much wind! But I s ll enjoyed it. Another benefit of being re red is having the freedom to go dog sit for your daughter who was sent to Dallas, Texas for 3 weeks. The company she works for sent her there for school so she could learn more about the Falcon Jets she works on. Pre y cool, they must like her.

Just 2 weeks before I le for Lincoln, we arrived home from our Costa Rica trip. I introduced you all to our Costa Rica trip in the last newsle er. Well, it really turned into the trip of a life me.

So much fun was had by all. You never know how things are really going to go when you have 16 people gathered together for a week, but it could not have gone any be er. We truly enjoyed everyone’s company. We spent the evenings playing games - Le Right Center, Cards, Catchphrase, Cards Against Humanity! (Now that was a fun night!! Hilarious!) I don’t know if we have ever laughed so hard! We went on some great excursions. There were a few days of golf and even though they came back red and sunburned they said it was great! When the wind finally se led down a few went fishing. We took a sailboat over to a beach where the crew cooked us lunch right there on the beach! The water was warm - some of us just hung out in the water while others hung out in the shade drinking cold rum drinks.

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Happy Spring!

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Leaders in the Sale of Quality Mopar Parts

Rick and Kathy Stewert, Kent and Susan, Terra and Anna all went zip lining through the treetops where they saw monkeys, birds, and iguanas! Crazy! We took a boat down a river where we saw so much wildlife! Birds, monkeys, and crocodiles! Rick really wanted to see a sloth, but they were on the other side of the island.

We celebrated Hawaiian style one night and all the guys, and Terra, showed up in the same pink flamingo shirts!! So funny! They were surprised! Then on our last night we had a live band! Everyone was dancing and singing and there was even some Limbo ac on!

We had a full- me staff from 7 am ll 7pm that took care of our every need. They served us breakfast, lunch, snacks, dinner and all the drinks you could want! It was amazing! And the food was so good and fresh. We spent the days hanging around or in the pool and I don’t know if we ever stopped talking. Rick put a li le work in almost every day, but with the view he had he said it didn’t really feel like work.

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I really felt homesick for everyone once we got back home. And I woke up missing that beau ful ocean view! Times like this just really solidifies how fortunate we are to have been a part of the Mopar Masters Guild all these years. The friendships we have gained are just priceless, a true blessing.

We will be reuni ng again in another 2 weeks in Myrtle Beach where the Mopar Masters group is holding training. The guys wanted to golf so why not! Rick and I will be going to Birmingham first and then we are road tripping with Marvin and Laura down to Myrtle Beach from there. I can’t wait to explore that part of the country. While we have been to Myrtle Beach, we have not been to all the other places we will be driving through so I am really excited!

So here’s to the next adventure! Looking forward to seeing many of you at the beach!

Kat

New app promises OEM part authentication for use of safe parts

A new app could help collision repairers and consumers iden fy “gray market” parts that could pose safety and liability risks to vehicle owners as an extra safety step before using them.

Gray market refers to parts that are OEM-authen c but failed quality assurance tests and shouldn’t have made it to market or meet safety standards of one geographic region but not in others, such as those meant for India that ended up in the U.S. or vice versa.

Alitheon CEO Roei Ganzarski explained to Repairer Driven News that his company’s FeaturePrint app can authen cate OEM parts that are meant for specific markets and come with manufacturer warran es, as real parts sold by OEMs are supposed to.

Gray market parts, Ganzarski said, “were sold by someone else, usually in a cheap market. [Or] a bad actor picked those up somehow from the trash, from the recycling, from wherever they’re supposed to be destroyed and is now selling them as if they are real and passed quality assurance. They’re not counterfeit. They’re just parts that have failed. …The challenge with gray markets is these are real parts so most an -counterfeit types of solu ons don’t work because these aren’t counterfeits.”

Typically, in the collision industry gray market parts are counterfeits such as an issue Nissan had in 2018 with fake parts making their way into the U.S. from Oman. In August, Mercedes-Benz warned of a global rise in fake parts based on 2021 data when 1 86 million counterfeit products were seized in more than 650 customs and law enforcement raids that year alone

In October, Ford filed a federal trademark infringement suit against four companies that it claimed distributed, advertised, and sold thousands of counterfeit truck grilles and other parts over the previous two years, and possibly longer, as part of a “significant global counterfeiting operation.”

Ensuring part authen city could avoid shop liability if gray market parts are used in repairs unbeknownst to the shop and lead to a future collision or issue.

FeaturePrint finds iden fiers through an algorithm that are like digital fingerprints and are unique to each part avoiding the risk of barcodes, s ckers, QR code s ckers, RFID tags, or embedded serial numbers falling off, wearing off, or ge ng scratched off. It also makes it evident if a s cker or tag was removed from an OEM-sold part and put on a fake product, Ganzarski said.

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“The manufacturer just takes a picture of the items that they manufacture off the produc on line… then when it gets to the service center, the inventory area of the distribu on center, or even the end-user, as I’m about to install a brake pad or about to install a ba ery pack into a car, I could take a picture with my phone and then it tells me, yes, this ba ery pack, this computer board, this brake pad was in fact made by this company on this machine on this date.”

Ganzarski couldn’t share with RDN which OEMs are using FeaturePrint but said there are a few doing so. The product only recently went to market a er Alitheon received its most recent investment in October, led by BMW.

“When it comes to safety and quality that leads to safety — when you look at automove, avia on, pharma, medical — we should be in a zero-trust environment,” Ganzarski said. “It’s too easy to say, ‘Oh, I trust what you’re sending me. Then, God forbid, there’s an accident and people get killed and it’s like, ‘Oh, how did I not think of checking? It should be the opposite. Check just to make sure because people’s lives are at stake… when you’re buying a brake pad or a seat belt or an air bag or a ba ery pack or a computer board that runs your cruise control — you need to make sure those are real.

“I think it’s the responsibility of every aspect of the value chain of automo ve be it the manufacturer, the supplier, the repair shop, the collision shop; any one of them, when they release a car back to its driver, they should be sure that the parts that they put on or inspected are in fact real.”

There is li le to no cost to use the app and for OEMs only costs pennies to dollars depending on the value of the part (a higher priced part means higher FeaturePrint cost). Ganzarski likened it to insurance for OEMs to make sure their authen c parts arrive in the appropriate markets and that QA-failed parts don’t.

If a repairer tries checking for a part through the app that isn’t registered by an OEM FeaturePrint will say it has no informa on on the part.

Source: www.RepairerDrivenNews.com

Artucle by By Lurah Lowery

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Leaders in the Sale of Quality Mopar Parts

Passages: Ray Cordoza - Sonora Ca.

Normandin Chrysler-Dodge-Jeep-Ram-Fiat

There are many of MMG Members, new and past who remember the always wi y Ray Cordoza!

Ray was born July 2, 1941, in San Francisco, and died March 25, 2023, in Sonora, California.

Ray was a top Chrysler Parts Manager several years before Mopar Masters was even created. Ray joined the Mopar Masters Guild and was a true gentleman with a great sense of humor. Many of us can remember the an cs of this man. Always a smile, always a laugh and plenty of business knowledge to offer and share with his compatriots.

Ray worked for forty years, for the third, fourth, and fi h genera ons of the Normandin family at Normandin Chrysler-Plymouth in San Jose, California. Now Normandin Chrysler-Dodge-Jeep-Ram-Fiat, the dealership is operated by the fi h and sixth genera ons of the Normandin family.

From April first, 1980, un l he re red May 1, 2006, Ray was the Parts Department Manager.

Ray was involved in Vintage Sports Car Racing from 1983 un l 2005. He owned and raced a 1964 Genie sports racer; as well as being Head Technical Inspector, for the Historic Motor Sports Associa on, and was very involved with the Monterey Historic Car Races for many years. In June 2006, he and his wife, Be y, re red to their weekend home in the Gold Country City of Sonora.

Un l the last nine months of his life, when his health began failing, Ray and Be y were involved in many local ac vi es un l they were all curtailed by Covid-19.

Ray is survived by his beloved wife, Be y; daughter, Michele of Sonora, CA; brothers Ken of Whitefish, MT, and Steve of Boulder Creek, CA, and their families; and four grandchildren, David Ray Seabolt of Pleasant Grove, UT, Alycia Seabolt Barnwell of Janesville, CA, Cameron Sulewski of Reno, NV, and their families; and Conner Sulewski and his husband, Garre Wells of Sonora, California.

A Celebra on of Ray’s Life is being held Saturday, June 24th, 2023, at the Twain Heart Golf Club; 22909 Meadow Lane, Twain Harte, CA 95383, from two o’clock un l four o’clock in the a ernoon.

Be y tells us, “Garre gave me a book last night, as part of an early Mother’s Day gi . The first thing I read was a quote from Lee Iacocca, which seemed appropriate. ‘In mes of stress or adversity, it’s always best to keep busy, to plow your energy into something posi ve.’ That’s what I’m doing right now, following Lee’s advice.”

Rest In Peace Ray

Auto parts makers join offshore factory push

China’s status as the world’s factory and its bid to regain the trust of global business faces new threat

Chinese car parts makers are facing growing pressure from overseas customers to set up factories outside the country as moun ng trade tensions and three years of COVID lockdowns make them wary of relying too heavily on China.

Carmakers from Europe and elsewhere are making direct overtures to manufacturers of everything from cooling components to brake systems and auto charging parts, pressing them to establish plants in places like Vietnam and Indonesia so they can s ll benefit from their exper se and long-held rela onships but avoid the risks China poses right now, according to a number of suppliers interviewed by Bloomberg News.

While some interna onal names like Airbus SE and Tesla Inc. are doubling down on Asia’s biggest economy, the shi is an increasing threat to China’s status as the world’s factory and its bid to regain the trust of global business amid the unpredictability of President Xi Jinping’s rule.

For one manager at a Jiangsu-based maker of electric-car charging components, the pressure is crystal clear. When his key European client visited for the first me a er China ended its COVID Zero restric ons, the first thing he asked about was the company’s plans to set up an overseas plant, voicing his concerns about rising tensions between China and the West.

On the taxi ride from the airport to the factory, the manager and his client agreed to visit Vietnam and Thailand to scout for opportuni es. “I don’t even like taking planes,” said Wang, who asked to be iden fied by only his surname so as not to reveal his employer or main customer. “But it looks like I have no choice. Move out, or lose the business.”

It’s not just auto parts makers feeling the pressure of what has come to be known as China+1: the push to establish at least one factory outside the home base of China. Most notably, Apple Inc. and its suppliers are moving produc on out of the country. Foxconn Technology Group plans to invest about $700 million on a new plant to make iPhone components in India, while AirPods maker GoerTek Inc. is plowing an ini al $280 million into a new Vietnam facility and considering expanding in India.

“Firms are moving away from a cost-driven strategy to a resilience-driven strategy,” said Ben Simpfendorfer, a partner at Hong Kong-based consultancy Oliver Wyman. “The resilience is by adding an extra factory or more in a different part of the world,” he said, adding that the pandemic and trade tensions have brought into sharper focus the fragility of global supply chains.

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Leaders in the Sale of Quality Mopar Parts

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China’s Sunrise Elc Technology Co., which supplies electrical components to German auto parts maker Robert Bosch GmbH and Japan’s Panasonic Holdings Corp., has already established a plant in Vietnam that makes set-top boxes for the consumer market overseas. On top of speeding up plans to acquire related creden als to produce auto parts in the Vietnam factory, it’s seeking sites in Europe and the US. The overseas expansion has mainly been driven by the “fast-changing interna onal situa on,” Sunrise Chief Marke ng Officer Timothy Huang said, referring in par cular to China’s trade and poli cal tensions with the US. Some policies implemented during the trade war, such as increased tariffs on a variety of Chinese goods, have now become normalized, Huang said in an interview from his office in Shanghai.

“What happened to consumer electronics is likely to be repeated in the automo ve chain,” he said. The shiing out of auto parts will “just be a ma er of me,” especially a er Covid and lockdowns in key manufacturing hubs crippled the supply chain.

Priori es shi

For the first me in about 25 years, China isn’t a top three investment priority for a majority of U.S. firms, an American Chamber of Commerce in China survey showed. The survey also found the propor on of companies moving supply chains elsewhere, or considering doing so, had almost doubled from a year ago.

With the challenges of doing business in China moun ng, the European Chamber of Commerce in China said some of its members and their suppliers and partners have begun to make investments in other markets as they seek to build supply chain resilience. A survey it conducted last year showed that 23 percent respondents were considering shi ing their current or planned investments out of China, the highest on record.

Minth Group Ltd., which makes structural body parts for cars along with decora ve components and interior trims, last year signed an agreement with Renault SA to set up a joint venture to make ba ery boxes at a plant in Ruitz, France and broke ground on a factory in Poland that it will operate with Sanhua Holding Group Co. Those add to factories in Thailand, Germany, Serbia, the Czech Republic, the UK, Mexico and the US.

“We’ve all seen some recent trend of reverse globaliza on,” Liu Yanchun, Minth’s chief opera ng officer, said at an event in Shanghai in February. Other factors behind the shi include growing restric ons on Chinese exports ushered in by President Joe Biden’s Infla on Reduc on Act — which aims to reduce reliance on Chinese materials, par cularly in electric cars. U.S. automakers are also favoring more local suppliers, and clients are demanding faster response mes to fill orders. By spreading produc on facili es around the world, Liu said Minth would be be er placed to deal with client needs and geopoli cal risks such as trade tensions or the outbreak of war.

“We’ll have many cards to play, and will never be checkmated,” he said.

2 0 2 3 M o p a r M a s t e r s G u i l d 2023 Mopar Masters Guild

Officers:

O

f f i c e r s & C o m m i t t e e s

Officers & Committees

OEConnection

President - Joe McBeth - Dallas DCJ – Dallas, TX

Vice - Pres - Cody Eckhardt - Larry Miller DCJR - Sandy, UT

Secretary – Jim Jaeger – Bosak Motors – Merrillville, IN

Treasurer – Chris Hojnacki – Milosch’s CDJR – Lake Orion, MI

Executive Committee - All Officers Including:

Dan Hutton - Tom O’Brien DCJR - Greenwood, IN

Alan Yancey - Hayes CDJ - Alto, GA

Rick Cutaia - Rick Hendrick DCJR – Charleston, SC

Steve Hofer – Park Chrysler Jeep – Burnsville, MN

Susan McDaniel – Bill Luke CJD – Phoenix, AZ

Guild Committees

Nada 2022 Planning

Jill Vance - Apogee Event Agency

Don Cushing - MMG Magazine

Finance Committee

Chris Hojnacki - Milosch’s CDJR – Lake Orion, MI

Susan McDaniel - Bill Luke CJD – Phoenix, AZ

Don Cushing – MMG Magazine

Newsletter/Website/Social Media

Don Cushing – MMG Magazine

Vendor Committees

Reynolds & Reynolds

Rick Cutaia - Rick Hendrick DCJR – Charleston, SC (Co-Chair)

Susan McDaniel – Bill Luke CJD – Phoenix, AZ (Co-Chair)

Joe Handzik - Bettenhausen Auto - Tinley Park, IL

Randy Rogers - Huffines CJDR - Plano, TX

Kent Cogswell - Jack Phelan CDJR - Countryside, IL

*David Kiser - Spartanburg CDJR - Spartanburg, SC

*Chris Hojnacki - Milosch’s CDJR – Lake Orion, MI

CDK Global

Joe McBeth - Dallas DCJ – Dallas, TX (Chair)

Ian Grohs – Stateline CDJR – Fort Mill, SC

Mick Padgeon - Fred Beans Parts - Doylestown, PA

Cody Eckhardt - Larry Miller DCJR - Sandy, UT

Robert Chatwin - Larry Miller DCJR - Sandy, UT

Dan Hutton - Tom O’Brien DCJR - Greenwood, IN

*Steve Hofer – Park Chrysler Jeep – Burnsville, MN

*Jim Jaeger - Bosak Auto Group - Merrillville, IN

Dan Hutton - Tom O’Brien CJD – Greenwood, IN (Chair)

Joe McBeth - Dallas DCJ – Dallas, TX

Jim Jaeger - Bosak Motors - Merrillville, IN

Chris Hojnacki - Milosch’s CDJR – Lake Orion, MI

*Steve Hofer – Park Chrysler Jeep – Burnsville, MN

Snap On Business Solutions

Cody Eckhardt - Larry Miller DCJR - Sandy, UT (Chair)

Randy Rogers - Huffines CJDR - Plano, TX

*Steve Hofer – Park Chrysler Jeep – Burnsville, MN

AER Manufacturing

Robert Chatwin - Larry Miller DCJR - Sandy, UT (Chair)

John Waltereit - Milosch’s Palace CDJR - Lake Orion, MI

Ted Hawkins - Cerritos Dodge - Cerritos. CA

Chris Hojnacki - Milosch’s CDJR – Lake Orion, MI

*Josh Gouldsmith - Gladstone CDJR - Gladstone, MO

*Joe Handzik - Bettenhausen Auto - Tinley Park, IL

Vendor Chairs

Susan McDaniel - Bill Luke CJD – Phoenix, AZ

Cody Eckhardt - Larry Miller DCJR - Sandy, UT

*Alternate

The