The MOO Ideas Book

Page 14

branding

ÂŤ Telling your story Beth Hemmila uses MiniCards to tell the unusual stories behind every item of jewelry she makes. She adds clear stickylabels to the reverse of each card and binds them simply into individual books.

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Designs on you Âť Designer and maker Claudia uses illustrations on her MiniCards, to evoke the feeling and style of her complete range of jewelry. Each little card has her name and shop address on the reverse, so when the wearer receives a compliment, they can pass on her details.


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